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The Gaffer: Football Manager icon
APP STORE

The Gaffer: Football Manager

Fantasy Mogul Inc · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$611
Likely $204 to $1.8K
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
73 ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$7.3K
6.2 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
2.6K to 7.3K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 73 ratings74%
  • Canada 10 ratings10%
  • United Kingdom 4 ratings4%
  • Brazil 3 ratings3%
  • Australia 2 ratings2%
  • Germany 2 ratings2%
  • India 2 ratings2%
  • Spain 1 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (6.2 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
73
AVG RATING
4.42
PRICE
Free
AGE
1.3y
LAST UPDATE
465d ago
VERSION
0.2.4
SIZE
178 MB
AGE RATING
12+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
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Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
1 purchase listed
  • Season Pass$4.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendfalling
  • Recent reviews average4.3 stars
  • Recent 1 and 2 star share10%
From the latest 31 written reviews, covering 476 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases15 days
From the last 3 versions listed on the App Store.
RATING BREAKDOWN
73 ratings
5★63%
4★25%
3★7%
2★3%
1★3%

What users want

From the latest 31 reviews on the United States App Store, Jul 3, 2025 to Oct 14, 2026: 10% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS

Only 3 of the latest 31 reviews are 1 or 2 stars, too few to find patterns. Users are mostly happy.

WHAT THEY ASK FOR
  • The transfer system is nice idea but needs a work over. 2★, Jul 26, 2026
  • It would be nice if you can at least back out to the previous screen if you don't want that player instead of losing the call for the day, the AI to make you offers and decent offers at that (at minimum their market… 2★, Jul 26, 2026
  • I will say sometimes I lose games I shouldn't have lost and I will be a way higher overall and have better work rate and a better formation so maybe an update to the gameplay would be nice. 4★, Jun 23, 2026
  • Needs more balance like how the Program game is now. 4★, May 28, 2026
  • Would love to see these things added; - Subbing players @ halftime - Being able to select which players are available for sale. 5★, Apr 30, 2026
  • I play another game from this developer and can see the framework in this game to add some features from that game into this one that will make it better. 3★, Jan 23, 2026
  • My only request is please please please make it so I can zoom out and just see the whole map in one image. 5★, Dec 29, 2025
  • The game is pretty enjoyable and has good areas but think the problem I had most with the game is the transfer system and me not being able to choose who I want and it just being a gamble and the inability to get more… 5★, Dec 6, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive46%

12 of the 4 and 5 star reviews.

★★★★★ Currently on season 2 after a rough first season but now I'm first in week nine looking to move on and it's fun to just watch the games play out and feel the tension build hoping your team comes through.
★★★★★ I like the game it's fun but you should do it where after a season you can see if you have job offers from different clubs
★★★★★ Positively enjoy the team report and week-to-week formation impacts against opponents.
Great support12%

3 of the 4 and 5 star reviews.

★★★★★ very fun and good support.
★★★★★ Hate that all the support resets each season.
★★★★★ I had bought it mainly to support the devs, I could care less for the boosts, just wanted to show the devs some love for the game.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 14, 2026
Awesome game

The game is very good, I have played for 4 seasons and the truth is that it is good game. But still lacks things to get to make a game that you can play for hours; like putting more games per season, having tactics, more realism when playing the games. And the signings in my opinion are not bad but I feel that you should look for the players since you only have one call per day. And it would still be very good if you could train a player in another position. But the game is going very well.

★★★★★Jul 26, 2026
Great Potential Much work needed

I loved their college football game so I was excited to give this game a try because I love football. The transfer system is nice idea but needs a work over. As of now you get one call to another team a day (while the window is open). You can sell or buy. (Only choosing to do one). All you see is a non specific area of the pitch for the player. (Fwd, mid, Def, GK) you can’t see a specific position. And when you go to choose the position they give you a random player from that team to choose to sell or buy. If you don’t want that player that’s it. You lose your call for that day and it’s a wasted day. There is not even an option to back out to the previous screen if you don’t want that player to buy or don’t want to sell that player. The AI does not call you for your players either. And they only want your top players at a much discounted price according to their price on the market. So if you sell you can only sell your top players at a discounted price and if you buy you buy subpar players over their market valued price. It would be nice if you can at least back out to the previous screen if you don’t want that player instead of losing the call for the day, the AI to make you offers and decent offers at that (at minimum their market value) for players they are interested in buying and if it wouldn’t be a random player from that team during the buying stage instead you can make an offer for any player on their team while the window is opened. Also once a match has started you watch it happen but can’t make any substitutes during the game . Especially with fatigue or if a player isn’t doing well it’d be nice to sub them off during matches. I have played 2 seasons and had a good team. Before each match they analysts in game say I am to win however during the first seasons I won only 5 games and second season with a much improved team and better than most in the division I won only 3 games. And I don’t just lose but I lost 5-1 or more almost everytime. This definitely seems strange to me. All in all I know it’s a game in development and I do think it has much potential. But if the devs can take a look at some of the things I mentioned and make some tweaks it would make the game much more manageable to play. Because with things as is especially the transfer system it makes the game unplayable for me.

★★★★★Jun 23, 2026
Great game

I played the program game and I loved it and this one is just as good! Currently on season 2 after a rough first season but now I’m first in week nine looking to move on and it’s fun to just watch the games play out and feel the tension build hoping your team comes through. I will say sometimes I lose games I shouldn’t have lost and I will be a way higher overall and have better work rate and a better formation so maybe an update to the gameplay would be nice. I would like to see maybe an update to watching your game maybe a bit more like the college one where you can see the field and see what’s going on every minute also the logo editing is a little glitchy and freezes sometimes. Overall though this game is fun and a great time killer.

★★★★★May 28, 2026
Limitless Potential, needs improvement

Pretty good similar to cfb but would be much better if similar to it when it comes to staff and selling and buying players. Also would be cool to pick a country we could start on not just be default UK. Also having coaches and stuff like how cfb has it with the season tokens to get better ones would be a good addition. Overall a lot of potential. Also doesn’t make sense that my team is a lot better than what I was before but I’m getting relegated to leagues I passed I while ago. Needs more balance like how the Program game is now.

★★★★★Apr 30, 2026
Excellent!

Under construction but very good game so far. I can’t wait to see all the things they’ll add similar to the college football simulator. Would love to see these things added; - Subbing players @ halftime - Being able to select which players are available for sale. - different countries as an option to start - more frequent academy results CHEERS!

★★★★★Mar 26, 2026
Bugs

Hey guys I understand your busy and everything but it just really annoys me when I’m trying to make a new soccer team and it just crashes and I have to reload the game. I do love the game though and I’m just glad we’re able to play in early development. Best of luck in all your future endeavors. Edit: I’ve noticed when you or the opposing team have a penalty immediately after the goal is scored by the opposing team and it says penalty shot Good game though.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

gaffer4advertising4early access3transfer market3board sponsors3sponsors fans3club3early2access2training2through2control2squad2transfer2market2earn2way2top2promotion2work2league2board2sponsors2fans2

What's new in 0.2.4

Version 0.2.4 changes: - Improved player position changing. Players can now be dragged and dropped directly on the pitch in the Strategy tab. - Fix bug where you could close the transfer offer screen if you were at max club influence. - Misc bug fixes.

Released Jun 26, 2025. Current version shipped Jul 14, 2025.

Store description

EARLY ACCESS: The Gaffer is currently in Early Access and under active development. Expect new updates and changes to the game regularly. You’re in charge now, Gaffer. From the training ground to the boardroom, the club runs through you. In The Gaffer, you take full control of an English football club, starting in the lower leagues with only grit, ambition, and a few loyal supporters behind you. Build your squad, master the transfer market, and earn your way to the top — one match at a time. Promotion isn’t handed to you. It’s earned through smart decisions, hard work, and a bit of luck on a rainy Saturday. Whether you're battling relegation or eyeing the Royal Premier League title, everything falls on your shoulders — and trust us, the board, sponsors, and fans at the pub will let you know how you're doing. Features: • Manage your squad’s transactions, training, and tactics • Scout, sign, and sell players in a dynamic transfer market • Develop young academy talent — for glory or for profit • Balance relationships with the board, sponsors, and fans • Work your way up the league system and earn promotion to the top Do you have what it takes to run the whole club? Put on your boots, step into the dugout, and prove it — Gaffer. This app includes advertising, some of which may be targeted to your interests. You may choose to control targeted advertising by using your mobile device settings (for example, by re-setting your device’s advertising identifier and/or opting out of interest based ads). The app also includes: • In-app purchases that cost real money • Advertising for some third parties, including the option to watch ads for rewards

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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