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APP STORE

Palette - Color Analysis

Blank Labs LLC · Lifestyle · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$3K
Likely $985 to $8.9K
▲ 121.5% in 7 days
New ratings
+2
in 12 days, 3.1K in total
Rating
4.3 of 5
1.9K ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$35.5K
101 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
64.9K to 185.5K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 1.9K ratings67%
  • Philippines 201 ratings7%
  • Canada 135 ratings5%
  • Mexico 114 ratings4%
  • France 75 ratings3%
  • Australia 74 ratings3%
  • Germany 45 ratings2%
  • Saudi Arabia 34 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (101 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.9K
AVG RATING
4.33
PRICE
Free
AGE
2.5y
LAST UPDATE
158d ago
VERSION
2.1.0
SIZE
68 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
2 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 7 DAYS
+1
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026$1.3K a month
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026$3K a month
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 26, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 20263.1K ratings
Oct 14, 20263.1K ratings
Oct 15, 20263.1K ratings
Oct 17, 20263.1K ratings
Oct 18, 20263.1K ratings
Oct 20, 20263.1K ratings
Oct 21, 20263.1K ratings
Oct 22, 20263.1K ratings
Oct 23, 20263.1K ratings
Oct 24, 20263.1K ratings
Oct 25, 20263.1K ratings
3.1K on Oct 13, 2026, 3.1K on Oct 25, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Palette - Premium$7.99
  • Palette - Premium$5.99
  • Palette - Premium$4.99
  • Palette - Premium$6.99
  • Palette - Premium$3.99
  • Palette - Premium$8.99
  • Palette - Premium$39.99
  • Palette - Premium$19.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.9 reviews / week
  • Trendfalling
  • Recent reviews average1.5 stars
  • Recent 1 and 2 star share88%
From the latest 123 written reviews, covering 914 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases11 days
From the last 18 versions listed on the App Store.
RATING BREAKDOWN
1.9K ratings
5★77%
4★5%
3★4%
2★1%
1★13%

What users want

From the latest 123 reviews on the United States App Store, Apr 25, 2024 to Sep 27, 2026: 88% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription53%

57 of the 1 and 2 star reviews.

★★★★★ I used to love this app now they have done something, not only can't I use it to check the palette of my friends, but it's also defective it just give the same result with everyone I want my money back
★★★★★ I submitted my photos, it processed my results, and when you click see results, of course it pops up with subscriptions and there's no option to override and see it for free 😂 You should go ahead and charge up front…
★★★★★ It costs 5 dollars for a week or 0.76 dollars per week, which is a total ripoff.
Limits, credits, locked features21%

23 of the 1 and 2 star reviews.

★★★★★ They set it up so you have no experience until you pay $8 and then give very limited (and incorrect) results.
★★★★★ You quite literally cannot use this app to even do so much as tell you your season, it asks you to upload a picture of yourself and then immediately tells you that you have to pay to learn your season and even use the…
★★★★★ you literally have to pay for premium in order to see anything
Bugs, things not working14%

15 of the 1 and 2 star reviews.

★★★★★ I paid 7.99 just for it to say unexpected error 7 times in a row.
★★★★★ However, conveniently, the app repeatedly quits while in the photo uploading process, saying “an unexpected error occurred.” Great.
★★★★★ Second of all - no, you won't be able to see it because app keeps saying there is an error , try again all over and over.
Wrong or poor results14%

15 of the 1 and 2 star reviews.

★★★★★ You quite literally cannot use this app to even do so much as tell you your season, it asks you to upload a picture of yourself and then immediately tells you that you have to pay to learn your season and even use the…
★★★★★ This give you a completely wrong assessment!!
★★★★★ Literally useless unless you subscribe.
Missing features3%

3 of the 1 and 2 star reviews.

★★★★★ I submitted my photos, it processed my results, and when you click see results, of course it pops up with subscriptions and there's no option to override and see it for free 😂 You should go ahead and charge up front…
★★★★★ After trying numerous portraits I ultimately decided the app is a scam, as every single time it says “unexpected error.” Multiple attempts, and I never saw any results with no option for a refund.
★★★★★ I would have reported this issue in the app but there is no option to do so.
Login and account problems2%

2 of the 1 and 2 star reviews.

★★★★★ Disappointing because I already know what season I am, I just wanted to see if the ai was accurate but I am not paying for this, especially if you have a tik tok account they have a filter that does the same, but for…
★★★★★ Why sign up when I'm not sure of this apps usefulness on a weekly basis.
WHAT THEY ASK FOR
  • I should have read the reviews. 1★, Nov 18, 2024
  • I wish I found this app earlier! 5★, Apr 27, 2024
  • I once paid a color analyst over $200 to get my color palette done, but I wish I could've just used this app at the time instead!! 5★, Apr 27, 2024
  • i actually got professionally tested and the results from this app were almost IDENTICAL… i wish this app would've came out sooner i would've save a LOT of money 😅 5★, Apr 26, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Accurate, great results23%

3 of the 4 and 5 star reviews.

★★★★★ I actually got my color analysis professionally done awhile back and spent hundreds of dollars to do so! I was curious to see if this app actually worked so I tried it out & sure enough.. the results were IDENTICAL!…
★★★★★ i actually got professionally tested and the results from this app were almost IDENTICAL… i wish this app would've came out sooner i would've save a LOT of money 😅
Useful, it helps15%

2 of the 4 and 5 star reviews.

★★★★★ This app is incredibly helpful, very clean design, and fun to use!
★★★★★ For someone who doesn't spend a lot of time considering colors and fashion, Palette was very helpful.
Fun, addictive15%

2 of the 4 and 5 star reviews.

★★★★★ This app is incredibly helpful, very clean design, and fun to use!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Sep 27, 2026
Wrong season

I knew my season. Wanted an app to have with me for color matching. The way it shows the colors is good but over and over and over again it kept giving me the wrong season. I’ve even done it on other in way different coloring all come out the same season. Talked to the ai chat. No help changing it. I finally requested a refund which did come through with no trouble

★★★★★Aug 22, 2026
kendrick

owns

★★★★★Aug 2, 2026
This app used to be great now is trash

I used to love this app now they have done something, not only can’t I use it to check the palette of my friends, but it’s also defective it just give the same result with everyone I want my money back

★★★★★Jun 28, 2026
A waste

Paid the 5$ and never received the assessment 😢

★★★★★Apr 24, 2026
SCAM

Absolutely worthless unless you pay. SCAM!!!!

★★★★★Apr 24, 2026
CANT USE UNLESS YOU PAY

Don‘t bother. I submitted my photos, it processed my results, and when you click see results, of course it pops up with subscriptions and there’s no option to override and see it for free 😂 You should go ahead and charge up front for your app instead of passing it as a free one. No one wants your app that bad I can figure this out on my own lol. Thanks for wasting my time though!

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

color30color analysis18palette16seasonal color16seasonal13analysis12personal color11personal9color palette8colors7season7fashion6spring6summer6autumn6winter6virtual5wardrobe5outfits5color quiz5virtual wardrobe5seasonal colors5summer soft5makeup4

What's new in 2.1.0

Enhanced UI and bug fixes!

Released Apr 17, 2024. Current version shipped May 20, 2026.

Store description

Palette – AI Color Analysis, Color Quiz & Virtual Wardrobe Discover your seasonal colors for outfits, makeup, and fashion — powered by AI color analysis, a personal color quiz, and a virtual dressing room in your pocket. Palette is the fastest way to find your personal color season. Take one selfie and our AI determines your undertone (warm or cool, cold or soft), value (light or deep), and chroma (bright or muted), then maps you to one of the 12 seasonal color types — Spring, Summer, Autumn, or Winter — with a full personal color palette built for your skin tone, eye color, and hair color. If you're searching for: Seasonal color analysis and personal color analysis A 12 season color quiz or color test Your perfect seasonal color palette Warm vs. cool (or cold) undertone answers What colors, makeup, and outfits suit your season A virtual wardrobe and fashion styling assistant Palette was built for you. Automatic AI Color Analysis Skip the long questionnaires. Palette runs an automatic color analysis from a single selfie and returns: Your season: Spring, Summer, Autumn, or Winter Your 12-season sub-type: Light Summer, Soft Autumn, Deep Winter, Bright Spring, and more A complete personal color palette with seasonal colors for clothing and makeup Clear recommendations on fashion shades, lipstick, blush, eyeshadow, and gold vs. silver jewelry Prefer the classic approach? Walk through seasonal color theory step by step and confirm your result. The full 12 season color system Palette supports every seasonal color type used in professional seasonal color analysis: Light Spring · Warm Spring · Bright Spring Light Summer · Cool Summer · Soft Summer Soft Autumn · Warm Autumn · Deep Autumn Bright Winter · Cool Winter · Deep Winter Each result comes with a curated seasonal color palette you can reference while shopping, dressing, or planning outfits. Virtual wardrobe and outfit builder Snap any clothing item and Palette will: Identify the color, category, material, and style Score how well it combines with your seasonal color palette Suggest how to style and combine it with other pieces Generate perfect outfits for work, events, travel, or everyday fashion Build a digital wardrobe, save outfit combinations, and get AI-powered styling tips — all personalized to your color season. Think of it as a virtual dressing room and personal stylist that already knows your colors. Designed for shopping, styling, and everyday fashion Use Palette: While shopping in-store or online When selecting makeup and lipstick shades When combining outfits from your closet When building a capsule wardrobe around seasonal colors When exploring personal style and fashion trends Seasonal color analysis isn't just theory — it's a practical shortcut to dressing well in colors that flatter you. Why Palette? Most color analysis quizzes rely on subjective answers about whether your veins look blue or your jewelry looks better in gold. Palette uses AI-based image analysis to read your natural coloring directly from your photo, so your personal color analysis is fast, objective, and repeatable. No long forms. No guessing. Just your colors, your palette, your style. Personal color analysis results and full seasonal color palettes require a paid subscription. Terms: https://blanklabs.io/palette/terms Questions: help@blanklabs.io

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