← Back to charts
WhatColors: AI Face Try On icon
APP STORE

WhatColors: AI Face Try On

Shlag · Lifestyle · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$2K
Likely $650 to $5.9K
▼ 19.5% in 5 days
New ratings
+0
in 6 days, 1.7K in total
Rating
4.1 of 5
1.1K ratings in this store
Countries it ranks in
0
was 0 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$23.4K
54 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
36.8K to 105K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 1.1K ratings69%
  • Canada 144 ratings9%
  • France 72 ratings5%
  • Indonesia 48 ratings3%
  • Mexico 37 ratings2%
  • Brazil 35 ratings2%
  • Philippines 35 ratings2%
  • Germany 33 ratings2%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (54 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.1K
AVG RATING
4.15
PRICE
Free
AGE
2.6y
LAST UPDATE
131d ago
VERSION
2.6.7
SIZE
184 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
3 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 6 DAYS
-1
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026$4.5K a month
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$3.6K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 18, 20261.7K ratings
Oct 20, 20261.7K ratings
Oct 21, 20261.7K ratings
Oct 22, 20261.7K ratings
Oct 23, 20261.7K ratings
Oct 24, 20261.7K ratings
1.7K on Oct 18, 2026, 1.7K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • WhatColors Premium$7.99
  • WhatColors Pro$7.99
  • WhatColors Pro$29.99
  • WhatColors Pro$13.99
  • Color Theory Analysis $5.99
  • Color Theory analysis$12.99
  • Color Theory Analysis$11.99
  • Weekly Premium Access$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.7 reviews / week
  • Trendfalling
  • Recent reviews average1.3 stars
  • Recent 1 and 2 star share94%
From the latest 239 written reviews, covering 962 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases10 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1.1K ratings
5★70%
4★8%
3★5%
2★2%
1★15%

What users want

From the latest 239 reviews on the United States App Store, Mar 6, 2024 to Jun 15, 2026: 94% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription64%

145 of the 1 and 2 star reviews.

★★★★★ It charged me $30 for no reason it still charged me when I canceled all subscriptions and deleted the app.
★★★★★ Also, doesn't have an option to cancel yearly so that I don't get charged next year.
★★★★★ Don't waste your money this app is terrible!
Bugs, things not working17%

39 of the 1 and 2 star reviews.

★★★★★ don't download this it doesn't work scrutiny i try to use the hair color feature it says the picture isn't compatible and I've tried EVERYTHING.
★★★★★ OK, so first off I couldn't even try to download 10 photos of me and photos and I thought I was a problem you know lighting wrong wearing makeup smiling you know and I tried like 10 more times nothing I tried to put my…
★★★★★ This app doesn't work well at all.
Limits, credits, locked features11%

25 of the 1 and 2 star reviews.

★★★★★ you have to pay to get anything from this app.
★★★★★ Haven't heard anything good about their results and you have to pay to see anything.
★★★★★ if want to do anything you need to pay, they should've just made it so you had to buy the app instead of 80 bucks a year or 8 bucks a week… couldn't do a single thing on there without it wanting me to pay to unlock
Lost data, sync, backup4%

9 of the 1 and 2 star reviews.

★★★★★ It charged me $30 for no reason it still charged me when I canceled all subscriptions and deleted the app.
★★★★★ I paid 14.99 for it I use it and it gave colors that don't go with my complexions I deleted the app
★★★★★ Definitely lost 30 dollars on total accident .
Wrong or poor results4%

9 of the 1 and 2 star reviews.

★★★★★ Found on TikTok, definitely low quality, cheaply produced.
★★★★★ OK, so first off I couldn't even try to download 10 photos of me and photos and I thought I was a problem you know lighting wrong wearing makeup smiling you know and I tried like 10 more times nothing I tried to put my…
★★★★★ Not only are the two colors your allowed to see as results incredibly inaccurate, but it's a huge scam andbit requires you to pay a ubsurd amount of money just to see the results, massive waste of time.
Too many ads4%

8 of the 1 and 2 star reviews.

★★★★★ It is NOTHING like the ads… WASTE OF MONEY!!!!
★★★★★ I bought this up after seeing ads on TikTok.
★★★★★ I downloaded this app because the ads show that it's for color analysis for clothing and hair, but there is nothing for hair.
Login and account problems4%

8 of the 1 and 2 star reviews.

★★★★★ This app is very horrible, I didn't have it for a full day and it is still trying to take money out of my bank account.
★★★★★ When I first got this app I thought it might be good but I wasn't even able to sign in who could possibly create a app like this it's common sense someone absolutely slept through tech class
★★★★★ I would kind of feel bad if I like I was a problem, lol which I'm probably not but just in case and it keeps making me sign in every time, I use it with Apple, so that also really sucks
Crashes and freezes3%

7 of the 1 and 2 star reviews.

★★★★★ It keeps crashing, it does not work and is super pointless.
★★★★★ Freezes, doesn't save info and is inaccurate.
★★★★★ I shouldn't have to pay for one photo three times just because the results won't load.
WHAT THEY ASK FOR
  • They should upgrade this and maybe they should have it to where it's free and where they can do it better I'm sorry, but this is just my opinion 1★, Mar 26, 2026
  • This app was a complete waste of money and I need a refund. 1★, Feb 16, 2025
  • After reading about this app I found out that the owners of the website are making everyone's reviews 5 stars to trick you into the app, and they might not be changing yours but they are also making there own reviews… 1★, Dec 30, 2024
  • I wish I read the reviews before I purchased. 1★, Aug 7, 2024
  • First of all, you either need a subscription or have to send the app to three friends in order to be able to see your color analysis. 1★, Jul 23, 2024
  • Even if it was personalized why would I need a subscription for this app when once I find out my right color I can Google what colors look good for actually FREE. 1★, Jun 29, 2024
  • What the instructions didn't say was, “if you want the analysis you must pay first.” I wish I knew that before I downloaded another app I won”t use. 1★, May 13, 2024
  • It's not special to you it's a literal scam I'm so mad I fell for it I should have just listened to the other reviews. 1★, Apr 3, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS
color analysis33
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Accurate, great results23%

3 of the 4 and 5 star reviews.

★★★★★ It's not accurate at all.
★★★★★ I always just wore black but now based on the accurate analysis of the app I just trust the palettes and colors from the app.
★★★★★ Loved the colors it gave, showed it to my friend in Korea who is a professional color analyst and she said it was actually super accurate.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Jun 15, 2026
Horrible

It charged me $30 for no reason it still charged me when I canceled all subscriptions and deleted the app.

★★★★★Jun 9, 2026
No lo recomiendo

Realmente estaba buscando una aplicación que me ayudara a elegir oufit pues por qué ya con mi estilo no me encuentro, pero esta aplicación lo que hace es que compara tu foto con imágenes que ya tiene guardada, en realidad no te evalúa tu tipo de cuerpo ni estilo etc, eso si si te ayuda a escojer que tipo de colorimetria eres . Pero no pague la membresía.

★★★★★Apr 28, 2026
Not happy with color analysis: WhatColors

Not happy with having to pay $30 & not even be able to try a new color & hairstyle together to see if I’d like it. Not worth the $30 AT ALL!! DO NOT GET!! Also, doesn’t have an option to cancel yearly so that I don’t get charged next year. Please help me.

★★★★★Apr 18, 2026
HORRIBLE

don't download this it doesn't work scrutiny i try to use the hair color feature it says the picture isn't compatible and I've tried EVERYTHING. absolutely terrible. 1 star bc i can't give zero.

★★★★★Apr 11, 2026
Not Worth It

Found on TikTok, definitely low quality, cheaply produced. Photos rarely work, states it is not the right quality. 100% Not as advertised. Clicked the link to contact, but no contact exists. It’s a waste.

★★★★★Apr 2, 2026
Waste of money!

This app will not accept any photo I submit. I tried different angles, lighting and it keeps saying it cannot detect anything. After multiple attempts I just gave up. Also find it frustrating there is no brown color options when using the hair color. Don’t waste your money this app is terrible!

Apps like this

Same category, earning about as much.

Mando de Aire Acondicionado$2K a month ESTAndelsboliger i København$1.9K a month ESTDaily Destiny$1.9K a month ESTLiesl: Hundesitter finden$1.9K a month ESTOtterly • Date to Marry$2K a month ESTKarana: Hinduism Made Easy$1.9K a month ESTBaby Weather & Outfit$1.9K a month ESTCharmChat - Dating Assistant$2K a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

try8makeup6style dna5look4hair4color4outfit4style4makeup try3try hair3hair color3build outfit3haircut try3outfits3haircut3whatcolors3colors3dna3analysis3swap2glasses2instantly2stylist2discover2

What's new in 2.6.7

We've added new elegant swap options so you can try even more looks. Plus, we've squashed a few bugs for an even smoother experience. Enjoy!

Released Mar 4, 2024. Current version shipped Jun 15, 2026.

Store description

Swap Your Look in Seconds — AI Hair, Outfits, Makeup & More Try on a new hair color, haircut, outfit, glasses, or makeup look instantly. WhatColors is your AI mirror, stylist, and beauty lab — experiment risk-free, then discover the colors, cuts, and styles that actually suit you. Curious about going blonde? Wondering if bangs work on you? Want to know your color season or build an outfit from scratch? WhatColors makes the answer one tap away. SWAP & TRY ON - Hair Color – Go blonde, brunette, ginger, pastel, or anything in between - Haircut Try-On – See yourself with bangs, a pixie, a bob, long waves and more - Makeup Try-On – From no-makeup makeup to bold glam - Eyewear Try-On – Test curated glasses and sunglasses before you buy - Outfit Generator – Describe a look, wear it instantly - Image Studio – Turn any photo into a LinkedIn headshot or Vogue cover MEET EDNA — YOUR AI PERSONAL STYLIST Chat with Edna anytime for tailored advice: - Style me for an event - Build an outfit for me - Help me pick what to wear today - Find my best colors - Find my next haircut - Try on new outfits with AI STYLE DNA — KNOW YOURSELF - Color Analysis – Discover your seasonal palette (Spring, Summer, Autumn, Winter, and sub-types like Soft Pastel) - Body Analysis – Learn your shape and silhouette to dress smarter - Nail Analysis – See which polish colors and designs complement your look - Style DNA Quiz – Train the AI on your taste so every suggestion gets better YOUR CREATIONS, ALL IN ONE PLACE Save every try-on, compare looks side by side, and revisit your favorite transformations anytime in your personal gallery. Why WhatColors: - Realistic AI face try-on that preserves your features - Hundreds of curated styles across hair, makeup, eyewear and outfits - Personalized recommendations powered by your Style DNA - No salon chair, no buyer's remorse, no awkward haircuts Unlock all features with subscription: - Weekly - Yearly Terms of use: https://www.quiet.app/legal-notices Privacy policy: https://www.quiet.app/privacy-policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia