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Hobonichi Techo App

Hobonichi Co., Ltd. · Lifestyle · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$35.5K
Likely $11.8K to $106.5K
▲ 9.0% in 16 days
New ratings
+106
in 14 days, 1.9K in total
Rating
4.5 of 5
114 ratings in this store
Countries it ranks in
1
was 1 on Oct 19, 2026

Revenue

Estimated from the grossing charts of Oct 26, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$425.8K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
4K to 11.4K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Japan #98 Lifestyle (iOS), #67 Lifestyle (Play)$35.5K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (149 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
114
AVG RATING
4.46
PRICE
Free
AGE
273d
LAST UPDATE
6d ago
VERSION
2.4.0
SIZE
163 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
28 / 30
COUNTRIES NOW
1 (was 0)
NEW RATINGS, LAST 7 DAYS
+62
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026$30.5K a month
Sep 30, 2026$30.4K a month
Oct 1, 2026$29.5K a month
Oct 2, 2026$29.5K a month
Oct 3, 2026$28.6K a month
Oct 4, 2026$29.2K a month
Oct 5, 2026$29.2K a month
Oct 6, 2026$29.1K a month
Oct 7, 2026$28.5K a month
Oct 8, 2026$27.9K a month
Oct 9, 2026$27.9K a month
Oct 10, 2026$27.8K a month
Oct 11, 2026$27.8K a month
Oct 12, 2026$27.8K a month
Oct 13, 2026$27.7K a month
Oct 14, 2026$27.7K a month
Oct 15, 2026$28.7K a month
Oct 16, 2026$28.9K a month
Oct 17, 2026$29K a month
Oct 18, 2026$30.2K a month
Oct 19, 2026$30.3K a month
Oct 20, 2026$30.3K a month
Oct 21, 2026$30.3K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$30.3K a month
Oct 24, 2026$30.3K a month
Oct 25, 2026$30.4K a month
Oct 26, 2026$30.3K a month
The same estimate as the headline, saved every day. Best rank Sep 27, 2026: not ranked. Now: #98 Lifestyle · JP.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 12, 20261.8K ratings
Oct 13, 20261.8K ratings
Oct 14, 20261.8K ratings
Oct 15, 20261.8K ratings
Oct 16, 20261.8K ratings
Oct 17, 20261.8K ratings
Oct 18, 20261.8K ratings
Oct 19, 20261.8K ratings
Oct 20, 20261.8K ratings
Oct 21, 20261.8K ratings
Oct 22, 20261.8K ratings
Oct 23, 20261.8K ratings
Oct 24, 20261.8K ratings
Oct 25, 20261.8K ratings
Oct 26, 20261.9K ratings
1.8K on Oct 12, 2026, 1.9K on Oct 26, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
2 purchases listed
  • Premium Plan|Monthly Plan$5.99
  • Premium Plan|Annual Plan$54.00
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.6 reviews / week
  • Trendfalling
  • Recent reviews average3.3 stars
  • Recent 1 and 2 star share33%
From the latest 24 written reviews, covering 273 days.
RELEASE CADENCE
17 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
114 ratings
5★81%
4★4%
3★4%
2★1%
1★10%

What users want

From the latest 24 reviews on the United States App Store, Jan 26, 2026 to Oct 22, 2026: 33% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription38%

3 of the 1 and 2 star reviews.

★★★★★ Turns out their big digital upgrade is just a subscription trap wrapped in kawaii paper.
★★★★★ Max pricing, minimal features: 1️⃣No Workout imports.
★★★★★ If it eventually becomes available with Apple Pencil support, I would subscribe.
Lost data, sync, backup38%

3 of the 1 and 2 star reviews.

★★★★★ "Pay $6 a Month to Sync Your Thoughts — Because Your Diary Isn't Precious Enough to Own"
★★★★★ App froze trying to synch with health functions.
WHAT THEY ASK FOR
  • I really wish there was some features where you could maybe share with your friends see how their day went or make a little private group(s). 5★, Oct 22, 2026
  • The senpais, and game design aspects (sound effects, etc) add a charming, specific feeling to the app, which makes it stand out to me amongst the other, more minimalistic offerings. 5★, Mar 5, 2026
  • I wish we're not limited to these options and are given more control to manually add things in especially with health and location. 3★, Feb 2, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use17%

2 of the 4 and 5 star reviews.

★★★★★ This app is a really great place to start if you want simple daily journal, planner, tracker, etc.
★★★★★ This app is so cute and easy to use with my planner, especially if I need to write a lot about my day and run out of room.
Useful, it helps17%

2 of the 4 and 5 star reviews.

★★★★★ Printing my photos from my daily digital journal to stick in my physical Techo is soo useful!
Looks great17%

2 of the 4 and 5 star reviews.

★★★★★ The senpais, and game design aspects (sound effects, etc) add a charming, specific feeling to the app, which makes it stand out to me amongst the other, more minimalistic offerings.
★★★★★ Can't stress this enough when I say this app is amazing, it's simplistic design is perfect & fits right into my existing workflow & daily planning regimen.
Fun, addictive17%

2 of the 4 and 5 star reviews.

★★★★★ Rather than have many settings it delivers a particular style and that makes it feel fun and enjoyable
★★★★★ Hello, I'm really enjoying the app so far

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
I love this app!!

This app is a really great place to start if you want simple daily journal, planner, tracker, etc. And while I know new features are being added, it is a really awesome start. I really wish there was some features where you could maybe share with your friends see how their day went or make a little private group(s). I would also love it if maybe they added a reading log or a no distraction button that you could turn on and off when you wanted to perform a task without looking at your phone. Essentially a habit tracker. But anyway, thanks for coming to my TED talk! Please try the app :))

★★★★★Aug 15, 2026
The only thing I love more than my Techo

This app is the only thing I love more than my Techo. The new updates are exciting. Look forward to the Mood tracking release. I appreciate that I have full control over what data is imported, such as locations I went to or my sleep & health data. Printing my photos from my daily digital journal to stick in my physical Techo is soo useful!

★★★★★Aug 9, 2026
Pay $6 a Month to Sync Your Thoughts

"Pay $6 a Month to Sync Your Thoughts — Because Your Diary Isn’t Precious Enough to Own" Oh, look! Hobonichi finally joined the 21st century… with the business model of a late-night infomercial. Cute icons? Check. Soul? Missing in action. Turns out their big digital upgrade is just a subscription trap wrapped in kawaii paper. Want to access your journal on more than one device? Sure! Just hand over $5.99 a month — because apparently, peace of mind now comes with a recurring charge. Hard pass. I’d rather pay for therapy (and I might after using this). And the daily quotes? Still as welcome as a pop quiz at a funeral. Just like their notebooks, but now with 100% more paywall. Back to Card Diary I go — the app that respects my wallet *and* my sanity. One payment. No drama. Revolutionary, I know.

★★★★★Aug 5, 2026
Annoying

Incredibly long, childish, annoying intro just to start using the app. Deleted.

★★★★★May 22, 2026
Not available on multiple devices

It’s a good app but it really bothers me that it doesn’t take up the whole screen on my iPad mini and it’s almost a deal breaker that it doesn’t sync across devices… that’s going to make it more difficult to keep up with it. Other problems are that scribble is not very responsive on it. It would also be good to be able to add handwritten notes/sketches.

★★★★★May 7, 2026
Great app!!

This app is so cute and easy to use with my planner, especially if I need to write a lot about my day and run out of room. I also like that I can put photos in digitally to take a visual look back through my days instead of having to print out a photo each day and paste it into the planner itself. Very useful! I would definitely recommend this app, even if you don’t have the physical planner to go along with it! <3

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Sep 14, 2026
AD VARIATIONS
646
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 21, 2026.
AD TEXT
  • Journal by carrying your phone
Ad creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

hobonichi techo14hobonichi9techo9today cover8fun6print6help6photos6life5memories5features5records5phone5today5cover5day5packed fun5life book5daily4senpai4enjoy4memories packed3turn phone3phone journal3

What's new in 2.4.0

In the latest update, we've released three new Mini-games you can play using your Omake! ・Your Photo Quiz: "Which is Newest!?" ・a puzzle with your pictures: "Picture Slide" ・"Omake Roll" You can play them from the "Arcade" added to the Omake section. Please enjoy them alongside your daily journaling.

Released Jan 26, 2026. Current version shipped Oct 21, 2026.

Store description

- Life is Memories - Packed with fun and convenient features unique to a smartphone app, the Hobonichi Techo App turns the various records stored on your phone into a Life Book full of daily memories. •Turn your phone into a journal just by carrying it with you •Which one will be today’s cover? •Doubles as a surprisingly handy memo pad •Easily print your memories •Packed with fun extra features! •Your Senpai are here to help ◆Turn your phone into a journal just by carrying it with you All the little things your phone already keeps track of—like where you’ve been, the photos you’ve taken, and your schedule—are automatically gathered in the Hobonichi Techo App. ◆Which one will be today’s cover? From your timeline of daily moments, pick one item to clip as Today’s Cover. Choosing just one each day creates a personalized Life Book you’ll enjoy looking back on later. ◆Also doubles as a surprisingly handy memo pad Ideas that pop into your head, a shop a friend recommends, a website or video you want to check out—whatever you discover that day, you can save it all. You can even add tags. ◆Easily print your memories You can select photos or other moments clipped as Today’s Cover and print them out. The prints are sized to fit your Hobonichi Techo, making it easy and fun to decorate your pages. Just choose the memory and the size, and you’re ready to go—print at home or at a nearby print shop. *This feature is exclusive to the Premium Plan. ◆Packed with fun extra features! Enjoy many other useful and enjoyable features, including: *Organize records with comments and tags *Look back with the monthly calendar *View past records from the same date *Collect fun "Omake" rewards *Search for and find specific memories ◆Your Senpai is here to help When you open the app, your Senpai is there to greet you. They’ll leave comments on your entries, cheer you on, and sometimes say silly things. With their daily chatter, you’ll soon find yourself growing attached. Start by choosing your favorite from three Senpai characters. *Perfect for people who…* Helpful ways to use the Hobonichi Techo App 1 ...use a Hobonichi Techo “Enjoy slow and thoughtful journaling time with your app entries” The Hobonichi Techo App automatically records your day to the timeline, so you can easily look back and write in your planner at your own pace. It’s also handy when catching up on several days at once. 2 ...struggle to keep records regularly “Your Life Book comes together—just by carrying your phone” The app remembers your daily life for you, so even if journaling isn’t your strong suit, you’ll be fine. Great for anyone who’s wanted to try keeping a diary but wasn’t sure they could keep it up. 3 ...take lots of photos “Create an album by picking just one photo a day” With more and more photos and videos piling up in your camera roll, simply choose one favorite each day using the app to build a casual, personalized album with ease. *Even More Fun with the Premium Plan!* The Hobonichi Techo App is free to use, but by registering for the Premium Plan, you can enjoy the app's unique features more fully and with greater peace of mind. 1.Upload photos and videos to the cloud 2.Unlimited use of the "Memory Print" feature 3.Use videos as Today’s Cover too 4.Advanced search capabilities 5.Export your data [Regarding Security Measures] Personal information, such as user info and recorded data, entrusted to the Hobonichi Techo App is managed according to strict security standards. Some data, including photos and location information, is stored encrypted. *Please see our help page for details. https://help.1101.com/hc/en-us/articles/4848987432094/ Terms of Use https://techoapp.1101.com/en/terms/ Privacy Statement https://techoapp.1101.com/en/privacy/ [Contact Us] If you have any questions, issues, or requests regarding the use of the Hobonichi Techo App, please contact us via the page below. Help & Inquiries https://help.1101.com/techoapp

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Prices, ranks and reviews are per country. Revenue above is already worldwide.