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Letterloop: Group Newsletters

Letterloop · Book · United States store
#95 GROSSING · BOOK
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$23.7K
Likely $7.9K to $71.1K
▼ 8.3% in 11 days
New ratings
+18
in 9 days, 1K in total
Rating
4.9 of 5
745 ratings in this store
Countries it ranks in
11
was 9 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$284.2K
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
26.1K to 74.5K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United Kingdom #97 Books$9.3K · 39%
  • Germany #70 Books$7.8K · 33%
  • Canada #88 Books$4.8K · 20%
  • Ireland #88 Books$635 · 3%
  • New Zealand #94 Books$595 · 3%
  • Netherlands #55 Books$305 · 1%
  • UAE #94 Books$127 · 1%
  • South Africa #76 Books$114 · 0%
3 more countries
  • Romania #88 Books$40 · 0%
  • Colombia #83 Books$32 · 0%
  • Kazakhstan #80 Books$31 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (35 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
745
AVG RATING
4.87
PRICE
Free
AGE
2.4y
LAST UPDATE
1d ago
VERSION
1.56
SIZE
78 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
11 (was 2)
NEW RATINGS, LAST 7 DAYS
+15
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$16.2K a month
Sep 25, 2026$29.8K a month
Sep 26, 2026$23.3K a month
Sep 27, 2026$26K a month
Sep 28, 2026$23.3K a month
Sep 29, 2026$24.4K a month
Sep 30, 2026$24.4K a month
Oct 1, 2026$25.9K a month
Oct 2, 2026$25.9K a month
Oct 3, 2026$29.4K a month
Oct 4, 2026$29.3K a month
Oct 5, 2026$29.3K a month
Oct 6, 2026$25.9K a month
Oct 7, 2026$25.9K a month
Oct 8, 2026$25.9K a month
Oct 9, 2026$25.9K a month
Oct 10, 2026$25.8K a month
Oct 11, 2026$24.3K a month
Oct 12, 2026$26.5K a month
Oct 13, 2026$186.8K a month
Oct 14, 2026$23.7K a month
Oct 15, 2026$19K a month
Oct 16, 2026$17.3K a month
Oct 17, 2026$17.3K a month
Oct 18, 2026$17.3K a month
Oct 19, 2026$19K a month
Oct 20, 2026$19K a month
Oct 21, 2026$23.7K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #59 Books · DE. Now: #64 Books · SA.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 20261K ratings
Oct 14, 20261K ratings
Oct 15, 20261K ratings
Oct 16, 20261K ratings
Oct 17, 20261K ratings
Oct 18, 20261K ratings
Oct 19, 20261K ratings
Oct 20, 20261K ratings
Oct 21, 20261K ratings
Oct 22, 20261K ratings
1K on Oct 13, 2026, 1K on Oct 22, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
2 purchases listed
  • Monthly Subscription$5.00
  • Annual Subscription$50.00
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.3 reviews / week
  • Trendsteady
  • Recent reviews average4.7 stars
  • Recent 1 and 2 star share7%
From the latest 166 written reviews, covering 882 days.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases11 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
745 ratings
5★93%
4★4%
3★1%
2★1%
1★1%

What users want

From the latest 166 reviews on the United States App Store, May 24, 2024 to Oct 9, 2026: 7% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription73%

8 of the 1 and 2 star reviews.

★★★★★ The concept is great, but not being upfront about a required monthly subscription is annoying.
★★★★★ It's so frustrating to have every single service in my life be a subscription.
★★★★★ Two free issues than you get charged.
Limits, credits, locked features27%

3 of the 1 and 2 star reviews.

★★★★★ We loved using this app to stay in touch too bad they don't clearly disclose you have to pay $5 per a person after the first two.
★★★★★ The way this App is designed does not explicitly inform a new user that you will need to pay for monthly subscription after circulating 2 letter loops…after you are about to release a second loop, they email you that…
★★★★★ They don't tell you upfront that after two issues, you have to pay.
Too many ads18%

2 of the 1 and 2 star reviews.

★★★★★ Company refusing to use advertisements to fund their site so that users can continue their letter loop for free.
★★★★★ This wasn't made clear when I first looked at this app on the App Store, when I saw their advertisements, or after I downloaded the app.
No customer support18%

2 of the 1 and 2 star reviews.

★★★★★ Don't be fooled by the calls to action prompting you to “sponsor” the newsletter - paying won't sponsor the newsletter at all without getting support involved.
★★★★★ i sent them an email 3 days ago and still no reply (that was on tuesday, so i feel that 3 business days should be enough to get a reply).
WHAT THEY ASK FOR
  • Only wish there was a basic, free tier with select features, I'd be more inclined to do this with more groups of friends if we had a free option (and then might eventually upgrade anyway for more features) 5★, Sep 16, 2026
  • I wish more social media was long form and personal Letterloop is! 5★, Oct 2, 2025
  • Some suggestions on features would be to have the ability to add videos, add gifs, and crop photos once they've been uploaded. 5★, Jun 1, 2025
  • I would like them to show all at once (more like Facebook) and maybe add the "Like or heart" feature. 5★, Mar 26, 2025
  • I only wish there was an option to split the cost of the subscription (wether you split the yearly fee or a different member can pay each month) - because 1 person being responsible for the payment forever seems a bit… 4★, Feb 21, 2025
  • Can you please make it so the text size is adjustable? 5★, Jan 27, 2025
  • the one thing that annoys me is the way comments appear - i wish you didn't have to click into each response to see the comment. 4★, Sep 17, 2024
  • and the way they open up in chronological order isn't intuitive, it would be better for them to be grouped by the question they are in response to. 4★, Sep 17, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS
per month3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive26%

40 of the 4 and 5 star reviews.

★★★★★ I'm really thankful for letterloop it's such a creative, fun way to stay in touch!
★★★★★ Super easy to use, reasonably priced, and has lots of fun prompts.
★★★★★ Keeping up with friends in different stages of life and in different states has been challenging but this has been the perfect way to stay in the loop on each others lives and talk about things we may not ever by just…
Easy to use20%

30 of the 4 and 5 star reviews.

★★★★★ A simple and clean interface and a really nice way to stay in touch with friends!
★★★★★ I started several with friends, and it's an easy and delightful way to keep up with my loved ones.
★★★★★ Super easy to use, reasonably priced, and has lots of fun prompts.
Useful, it helps5%

8 of the 4 and 5 star reviews.

★★★★★ Helps our long distance friend group stay connected!
★★★★★ I moved to the other side of the country from the rest of my family and the newsletter really helps me feel like I'm still in the loop and feel close with everybody.
★★★★★ My friends and I (zillenniels) love this app to stay connected we look forward to it every month! The app developers are constantly making updates to make it better, like the ability to add videos and links. I wish…
Worth the money5%

8 of the 4 and 5 star reviews.

★★★★★ Only wish there was a basic, free tier with select features, I'd be more inclined to do this with more groups of friends if we had a free option (and then might eventually upgrade anyway for more features)
★★★★★ completely worth it and such a great idea.
★★★★★ The cost is totally worth it for the ad-free, human experience
Looks great5%

7 of the 4 and 5 star reviews.

★★★★★ A simple and clean interface and a really nice way to stay in touch with friends!
★★★★★ The app is straightforward to use — simple/clean interface to do everything you need.
★★★★★ Seamless UI is a plus too

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 9, 2026
Thoughtful, well designed, and a great use of tech

A simple and clean interface and a really nice way to stay in touch with friends! Have loved every new feature that’s been added

★★★★★Sep 20, 2026
Love!!!

I’ve been looking to disconnect my social media accounts, but still wanted a way to know what my friends are up to. Letterloop is so perfect - it allows me to meaningfully connect with so many of my friends in a way that social media hasn’t been fulfilling for a long, long time. I look forward to it every month - not only for my friend’s replies, but it’s such a great way to reflect on the wonderful things that have happened to me over that month as well. I love how customizable it is and how many different questions you can ask! So, so happy my friend found this for us all to do together!

★★★★★Sep 16, 2026
Exactly what I wanted!

I have been loving using this app with my friend groups to help us keep in touch better! I love the ability to suggest features, and I hope they continue to make updates because, while I love the premise of the app, I think it can continue to get better! Only wish there was a basic, free tier with select features, I’d be more inclined to do this with more groups of friends if we had a free option (and then might eventually upgrade anyway for more features)

★★★★★Aug 13, 2026
The Social Media We All Want

This is the only app I have ever left a review for - it lets me stay connected with my friends from college in a way we wouldn’t be able to any other way. I’m really thankful for letterloop it’s such a creative, fun way to stay in touch! completely worth it and such a great idea.

★★★★★Jul 18, 2026
This tops all social media

Social Media is just a giant mall, I can’t even justify using it anymore let alone rationalize that it’s the way to keep up with my friends. Algorithms push ads over my friend’s updates, you have to sift thru slop just to see what your loved ones are up to. This app has been a godsend. I started several with friends, and it’s an easy and delightful way to keep up with my loved ones. I love how intentional it is—you can pose questions, share photos, answer as many or as few questions as you want. I started one with my family, and the other day, my Dad asked a reflective question and I was so ecstatic to have HIM propose questions 🥹🥹🥹🥹. I love that you can modify the cadence of the issues- I have monthly ones for my busy friends, and bi-weeklies for my besties. It can be as low-effort or high-effort as you want it to be, but what I love about Letterloop is I’m practicing intention and presence with people I care deeply about.

★★★★★Jul 13, 2026
Sweet way to stay in touch with my college friends!

Sweet way to stay in touch with my college friends! We’ve been doing it for over 2 years now

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

letterloop14questions7fun4group4newsletter4work2answer2everyone2replies2people2life2always2ask2include2groups2grow2together2off2

What's new in 1.56

What's new: • Getting started is smoother, with example newsletters featuring music and comments and step-by-step Letterloop setup. • Invite links stay with you while you sign in or finish setting up your account. • A new checklist helps you get your first issue ready. • Signing in for the first time now moves cleanly to account setup. • The add a photo checklist step now opens your Letterloop profile directly. • Subscription details now clearly state the 50-member limit, including the Owner. • Photos in Issues now open and share more reliably on iPhone. • Creating a Letterloop now leads smoothly to its confirmation screen and a working invite link. • Joining now confirms your membership, explains failures, and lets you switch to the email you were invited with. • You can now turn on notifications from Settings even if you skipped the first prompt.

Released May 23, 2024. Current version shipped Oct 21, 2026.

Store description

Letterloop is a fun way to have a group newsletter without the work. You pick the questions for your group to answer, then Letterloop creates a fun and beautiful newsletter with everyone's replies. All you need is to do is invite your people! How does Letterloop work? We crafted a set of questions designed to spark fun and thoughtful replies. The questions range from updates about your week to thoughts on identity, life stories, and personal philosophies. ‍ Each newsletter cycle, we'll suggest a few questions for you. You can always swap questions or add your own. Plus, members of your newsletter can ask their own questions that you can include too. Who uses Letterloop? Groups of all kinds use Letterloop to grow close together, even when far apart. - Families - Friends - Teams - Universities - Clubs & Masterminds - Youth Groups - Communities Why Letterloop? - Stay in touch, grow closer together, and discover things you never knew with the people in your life - Let everyone ask and answer fun & interesting questions that don't normally come up in group chats or video calls - Customize your Letterloop's content, schedule, and settings to match your group's interests and personalities - Reschedule, pause, or extend a Letterloop issue as needed - Access unlimited archives of your Letterloop's historical issues - You're always in full control of your Letterloop data — no ads, ever Letterloop Subscription - You may purchase an auto-renewing subscription through an In-App Purchase. - Subscriptions include Letterloop Monthly ($5.00/month) and Letterloop Annual ($50.00/year) - Your subscription will be charged to your iTunes account at confirmation of purchase and will automatically renew (at the duration selected) unless auto-renew is turned off at least 24 hours before the end of the current period. - Current subscription may not be cancelled during the active subscription period; however, you can manage your subscription and/or turn off auto-renewal by visiting your iTunes Account Settings after purchase Privacy Policy: https://www.letterloop.co/privacy-policy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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Prices, ranks and reviews are per country. Revenue above is already worldwide.