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Night Valley - Tower Defense

Pitaya Group, Inc, The · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$728
Likely $243 to $2.2K
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
138 ratings in this store
Countries it ranks in
0
was 0 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$8.7K
9.2 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
4.8K to 13.8K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 138 ratings80%
  • Philippines 16 ratings9%
  • Germany 6 ratings3%
  • Canada 5 ratings3%
  • Italy 1 ratings1%
  • Netherlands 1 ratings1%
  • Brazil 1 ratings1%
  • Mexico 1 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (9.2 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
138
AVG RATING
4.35
PRICE
Free
AGE
1.6y
LAST UPDATE
216d ago
VERSION
1.0.24
SIZE
294 MB
AGE RATING
9+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
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Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
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Oct 4, 2026not in a grossing chart
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Oct 6, 2026not in a grossing chart
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Oct 10, 2026not in a grossing chart
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Oct 12, 2026not in a grossing chart
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Oct 18, 2026not in a grossing chart
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Oct 20, 2026not in a grossing chart
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Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Best rank Sep 25, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Special Daily Pack Bundle$4.99
  • Special Bundle - Chapter 1$1.99
  • Helping Hand Pack$0.99
  • Blessing & Remove Ads$9.99
  • Special Bundle - Chapter 2$1.99
  • Gem Pack 3$4.99
  • Special Bundle - Chapter 3$1.99
  • Special Bundle - Chapter 4$1.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.2 reviews / week
  • Recent reviews average2.3 stars
  • Recent 1 and 2 star share67%
From the latest 18 written reviews, covering 569 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases10 days
From the last 20 versions listed on the App Store.
RATING BREAKDOWN
138 ratings
5★74%
4★7%
3★7%
2★3%
1★9%

What users want

From the latest 18 reviews on the United States App Store, Apr 3, 2025 to Aug 5, 2026: 67% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads42%

5 of the 1 and 2 star reviews.

★★★★★ I'd like to continue playing this game, but putting limits on items progression even with ads is causing me to want to delete this game rather than keep it.
★★★★★ Unless you watch 60 SECOND DOUBLE ADS or buy the convenient premium packages.
★★★★★ Ads are “optional” but in reality you need the ad buffs to even make progress.
Crashes and freezes33%

4 of the 1 and 2 star reviews.

★★★★★ I finally beat it after 10+ tries and now the game won't load.
★★★★★ i was stuck on chapter 3 for like 3 days.
★★★★★ If don't spend money will stuck on one level forever.
Price and subscription25%

3 of the 1 and 2 star reviews.

★★★★★ It's such a typical game scam these days.
★★★★★ It quickly becomes IMPOSSIBLE to move forward even with spending money…
★★★★★ If don't spend money will stuck on one level forever.
Slow, laggy, battery17%

2 of the 1 and 2 star reviews.

★★★★★ It's stuck on “loading chapter.” I'll keep it around for week or two in hopes of an update with balance changes and bug fixes but this review will stay if there are no fixes.
★★★★★ Without the ads progression is ridiculously slow.
WHAT THEY ASK FOR
  • It's new though, so lets hope developers add more fun, and rankings maybe pvp, but limit p2w. 5★, Apr 13, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive50%

2 of the 4 and 5 star reviews.

★★★★★ It's new though, so lets hope developers add more fun, and rankings maybe pvp, but limit p2w.
★★★★★ Great game, only a few hours in but having a blast. Not too complicated and clear instructions.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Aug 5, 2026
Starts fun

The first 4 levels were really fun then 5 became almost impossible. I finally beat it after 10+ tries and now the game won’t load. It’s stuck on “loading chapter.” I’ll keep it around for week or two in hopes of an update with balance changes and bug fixes but this review will stay if there are no fixes.

★★★★★May 19, 2026
Has potential

The game requires too much grinding and is too dependent on RNG. Strategy and character builds should play more of a role. Tedium sets in quickly. It’s unfortunate, the graphics are fun and the idea is there but I get the sense that it’s more of a pay to win model.

★★★★★Oct 21, 2025
Can’t progress

The game is really fun but at some point I can’t go further unless I start throwing some money at it or grind for hours on the same level to get gold!

★★★★★Jul 7, 2025
Great looking game

Game looks great, but the progression is TERRIBLE. I was hopeful at first, but I’ve been stuck at the 4th chapter for way too long. I can’t imaging how much worse it goes from here. I’d like to continue playing this game, but putting limits on items progression even with ads is causing me to want to delete this game rather than keep it. I hope yall take these thoughts into consideration to keep players around

★★★★★May 23, 2025
Fun for a day, then you hit a brick wall. Typical pay to play

It’s fun, and you’ll blast through the first 4 chapters in a day… then it will take you 2 weeks to beat the next chapter. Unless you watch 60 SECOND DOUBLE ADS or buy the convenient premium packages. It’s such a typical game scam these days. Don’t waste your time and don’t waste your money. Listen to the other reviews and just go elsewhere to the many other better games.

★★★★★May 19, 2025
Not balanced at all

I know this is a new game and hopefully the developers address the balance issues. Our character is extremely weak compared to the enemies and especially bosses. Ads are “optional” but in reality you need the ad buffs to even make progress.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Stopped
FIRST SEEN
Mar 21, 2026
AD VARIATIONS
26
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad, Icon Ad. Last impression Aug 26, 2026.
AD TEXT
  • Idle Tower Defense RPG
Ad creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

emerald village8moo lulu6valley6idle6emerald5village5night valley5tower defense5moo4lulu4defend4tower4idle tower3protect valley3grow stronger3uncover emerald3village mysteries3quirky bosses3earn idle3idle gold3unlock powerful3powerful upgrades3magical3night3

What's new in 1.0.24

- Bug fixes and other improvements Thank you for playing our game!

Released Apr 2, 2025. Current version shipped Mar 23, 2026.

Store description

JOIN THE MAGICAL BATTLE IN NIGHT AT THE VALLEY! Step into the enchanting world of Emerald Village, where Moo and Lulu need your help to defend their quaint town from an invasion of magical creatures! In this idle tower defense RPG, you’ll build, upgrade, and strategize to protect the valley from waves of whimsical yet dangerous foes. Ready for an idle game adventure packed with strategy and mystery? DEFEND WITH STRATEGY! As a lone defender, you’ll command Moo and Lulu to fend off mystical enemies—from fiery Scorchmops to shadowy Draculas! Defend your tower, unleash powerful skills, and watch your defenses grow stronger with every wave. UNCOVER EMERALD VILLAGE’S MYSTERIES! Dive deeper into the swampy marshes, dark schools, and eerie cemeteries of Emerald Village. Each chapter unveils new challenges, quirky bosses, and secrets waiting to be discovered. Face off against the likes of Wicked Wailer in the forest or Dice Magus at the carnival—each with unique attacks that’ll test your strategy skills! IDLE PROGRESSION & UPGRADES! Grind for resources, earn idle gold (even offline!), and merge items to unlock powerful upgrades. From the Leather Jacket—“Tougher than a swamp snake’s hide, this jacket says ‘I’m cool’ while you’re getting bashed!”—to the Brass Knuckles—“Punch like a pro with these shiny knuckles—perfect for a locker room brawl!”—your gear will make Moo and Lulu unstoppable. Collect loot, level up, and become the ultimate defender! EPIC CHALLENGES AWAIT! Battle through thrilling chapters, each with unique settings and bosses. Defeat Ooga Booga in the swamp or face the Drillbot deep in the caves. With every victory, uncover more of Emerald Village’s mysteries and grow stronger. Can you protect the valley and become a legend? WHY PLAY NIGHT AT THE VALLEY? - Addictive idle tower defense gameplay with strategic depth - Grind and merge to unlock powerful upgrades and gear - Explore unique chapters, from forests to cemeteries - Face quirky bosses like Bladeflower and Dracula Rex - Earn idle gold online and offline to keep progressing - Rate us 5 stars to support Moo and Lulu’s adventure! Download Night at the Valley now and defend Emerald Village in this magical tower defense adventure! Join the fight, uncover the mysteries, and become the hero the valley needs!

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