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Esti: Aesthetic Photo Editor icon
APP STORE

Esti: Aesthetic Photo Editor

Prequel Inc. · Photo & Video · United States store
#42 GROSSING · PHOTO & VIDEO
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$400.2K
Likely $133.4K to $1.2M
▲ 9.1% in 13 days
New ratings
+636
in 11 days, 53.5K in total
Rating
4.6 of 5
19.4K ratings in this store
Countries it ranks in
47
was 43 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$4.8M
No Google Play version found
EST. LIFETIME DOWNLOADS
678.8K to 1.9M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #41 Photo & Video$193.6K · 48%
  • United Kingdom #41 Photo & Video$27.9K · 7%
  • Germany #41 Photo & Video$23.8K · 6%
  • Canada #36 Photo & Video$17.1K · 4%
  • France #59 Photo & Video$13.2K · 3%
  • Australia #34 Photo & Video$12.4K · 3%
  • Spain #38 Photo & Video$11.6K · 3%
  • Italy #41 Photo & Video$9.7K · 2%
39 more countries
  • Turkey #26 Photo & Video$6.1K · 2%
  • Netherlands #44 Photo & Video$5.7K · 1%
  • Sweden #27 Photo & Video$5.1K · 1%
  • Switzerland #42 Photo & Video$4.6K · 1%
  • Belgium #30 Photo & Video$4K · 1%
  • Norway #23 Photo & Video$3.9K · 1%
  • Singapore #38 Photo & Video$3.6K · 1%
  • Mexico #45 Photo & Video$3.6K · 1%
  • UAE #47 Photo & Video$3.2K · 1%
  • Poland #21 Photo & Video$3.1K · 1%
  • Brazil #79 Photo & Video$3.1K · 1%
  • Austria #27 Photo & Video$3.1K · 1%
  • Denmark #29 Photo & Video$3.1K · 1%
  • Saudi Arabia #72 Photo & Video$2.9K · 1%
  • Romania #18 Photo & Video$2.8K · 1%
  • Indonesia #43 Photo & Video$2.8K · 1%
  • Finland #17 Photo & Video$2.7K · 1%
  • New Zealand #40 Photo & Video$2.4K · 1%
  • Philippines #24 Photo & Video$2.4K · 1%
  • Taiwan #98 Photo & Video$2.3K · 1%
  • Hong Kong #74 Photo & Video$2.1K · 1%
  • Ireland #31 Photo & Video$1.9K · 0%
  • South Africa #31 Photo & Video$1.8K · 0%
  • Kuwait #43 Photo & Video$1.7K · 0%
  • Israel #45 Photo & Video$1.6K · 0%
  • Portugal #32 Photo & Video$1.5K · 0%
  • Malaysia #72 Photo & Video$1.4K · 0%
  • Greece #21 Photo & Video$1.2K · 0%
  • Thailand #71 Photo & Video$1.1K · 0%
  • Czechia #35 Photo & Video$1.1K · 0%
  • Colombia #27 Photo & Video$902 · 0%
  • Pakistan #40 Photo & Video$783 · 0%
  • Chile #43 Photo & Video$737 · 0%
  • Argentina #33 Photo & Video$687 · 0%
  • Ukraine #36 Photo & Video$581 · 0%
  • Qatar #67 Photo & Video$549 · 0%
  • Nigeria #61 Photo & Video$244 · 0%
  • Peru #72 Photo & Video$229 · 0%
  • Egypt #87 Photo & Video$201 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (1502 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
19.4K
AVG RATING
4.65
PRICE
Free
AGE
3.0y
LAST UPDATE
4d ago
VERSION
1.48.0
SIZE
273 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
47 (was 17)
NEW RATINGS, LAST 7 DAYS
+452
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026$383K a month
Sep 25, 2026$382.9K a month
Sep 26, 2026$382.3K a month
Sep 27, 2026$382.2K a month
Sep 28, 2026$363K a month
Sep 29, 2026$367.9K a month
Sep 30, 2026$367.8K a month
Oct 1, 2026$370.5K a month
Oct 2, 2026$368.7K a month
Oct 3, 2026$368.6K a month
Oct 4, 2026$367.2K a month
Oct 5, 2026$367.6K a month
Oct 6, 2026$367K a month
Oct 7, 2026$367.4K a month
Oct 8, 2026$367.2K a month
Oct 9, 2026$366.5K a month
Oct 10, 2026$366.9K a month
Oct 11, 2026$367.3K a month
Oct 12, 2026$367.4K a month
Oct 13, 2026$368.9K a month
Oct 14, 2026$374.8K a month
Oct 15, 2026$374.8K a month
Oct 16, 2026$381.5K a month
Oct 17, 2026$5.1M a month
Oct 18, 2026$393K a month
Oct 19, 2026$393K a month
Oct 20, 2026$396.6K a month
Oct 21, 2026$398.3K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$400.2K a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #26 Photo & Video · TR. Now: #17 Photo & Video · FI.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 12, 202652.8K ratings
Oct 13, 202652.9K ratings
Oct 14, 202652.9K ratings
Oct 15, 202653K ratings
Oct 16, 202653K ratings
Oct 17, 202653.1K ratings
Oct 18, 202653.1K ratings
Oct 19, 202653.2K ratings
Oct 20, 202653.3K ratings
Oct 21, 202653.4K ratings
Oct 22, 202653.4K ratings
Oct 23, 202653.5K ratings
52.8K on Oct 12, 2026, 53.5K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • Esti Premium Weekly$6.99
  • Esti Premium Weekly$5.99
  • Esti Premium Weekly$4.99
  • Esti Premium Yearly Trial$14.99
  • Esti Premium Yearly$39.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.3 reviews / week
  • Trendrising
  • Recent reviews average2.4 stars
  • Recent 1 and 2 star share65%
From the latest 200 written reviews, covering 1094 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases15 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
19.4K ratings
5★87%
4★4%
3★2%
2★1%
1★6%

What users want

From the latest 200 reviews on the United States App Store, Oct 26, 2023 to Oct 22, 2026: 65% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription43%

56 of the 1 and 2 star reviews.

★★★★★ First of all I only wanted a trial and it charged me for the full subscription.
★★★★★ Signed up for free trial to see if I like the app but the issue with that is “tokens” to try filters so it's not a free trial.
★★★★★ To add, now the AI edits require “tokens” which would essentially cost more money over time of usage.
Limits, credits, locked features17%

22 of the 1 and 2 star reviews.

★★★★★ Signed up for free trial to see if I like the app but the issue with that is “tokens” to try filters so it's not a free trial.
★★★★★ Now you need “credits” to use the ai filters and only get 40 credits a year.
★★★★★ To add, now the AI edits require “tokens” which would essentially cost more money over time of usage.
Missing features6%

8 of the 1 and 2 star reviews.

★★★★★ Can't edit selection during media selection process.
★★★★★ I'll stick with snow 🤷‍♀️ much better value even if it lacks some of the admittedly innovative features this app has
★★★★★ I purchased the full app and the add on, features highlighted and listed in the App Store are not even in the options. The body shape, face shape, and skin texture editors are not in the list of options. Those were…
Lost data, sync, backup4%

5 of the 1 and 2 star reviews.

★★★★★ I deleted it the same day.
★★★★★ It seems the app went through some update but i've lost access to the very thorough editing tools it used to have.
★★★★★ When I click restore, nothing happens.
Bugs, things not working3%

4 of the 1 and 2 star reviews.

★★★★★ I love vintage editing and I think they do have cool camera effects but the app glitches all the time, confuses photos with videos, you can't always download a batch of photos all at once.
★★★★★ Face filters not working.
No customer support3%

4 of the 1 and 2 star reviews.

★★★★★ I'm on my 4th request for help and I keep getting the same response and when I message back there is no response so I have to start from scratch.
★★★★★ I have sent multiple support requests on how I can cancel before I get charged and am getting zero response.
★★★★★ After 5 minutes of using this app, I've decided to contact the customer service to cancel my subscription but after 3 emails, I still haven't received their response.
Too many ads2%

3 of the 1 and 2 star reviews.

★★★★★ The cool window shadows that you see in the ads is not even available yet n the app.
★★★★★ I've seen these ads forever and decided to give it a try because I love the film and flash looks.
★★★★★ That's false advertisement
Login and account problems2%

3 of the 1 and 2 star reviews.

★★★★★ i bought the subscription and then i decided to delete the app and cancel my subscription and it's still taking money out of my account every month.
★★★★★ I've tried to delete and download again, I've tried to check and see that it's attached to the correct account and there's no way to see that it's logged in.
★★★★★ I purchased that & then noticed both charges on my account.
WHAT THEY ASK FOR
  • Needs more free options 1★, Oct 12, 2026
  • Please let us change the intensity. 3★, Jul 31, 2026
  • I will never need another photo editing app. 5★, Mar 30, 2026
  • You need a membership to use app? 1★, Mar 24, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial14pay for everything4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use14%

8 of the 4 and 5 star reviews.

★★★★★ Great filters & very easy to use
★★★★★ App is easy to utilize, good presets
★★★★★ The interface is easy to use, good customer service so far and I love how they let you customize the filters on the app.
Looks great12%

7 of the 4 and 5 star reviews.

★★★★★ There's so many beautiful and fun options you can use for your photos!
★★★★★ This app is very good, the filters are very nice and the captures a lot of moods that are great for your aesthetic.
★★★★★ All the presets are sooo aesthetic 🫶🏾
Worth the money8%

5 of the 4 and 5 star reviews.

★★★★★ Normally, I would ignore ads for apps on IG but I decided to try this out during the free trial and I don't regret it.
★★★★★ I'd recommend to beginners too bad it's not free
★★★★★ worth trying the free trial, the filters are great 👍🏼 i may just get the yearly
Accurate, great results5%

3 of the 4 and 5 star reviews.

★★★★★ Best effects I've used so far Clean results ,Professional quality everything looks polished from the first try.
★★★★★ i absolutely lovee this app smm its so good works well so many tools it's honestly fantastic free version is super good too i love it
★★★★★ It has the best presets and filters on the market, with tons of high-quality effects that are hard to find anywhere else.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
Worst app

Made me pay just to take away the filters available making have to pay for me

★★★★★Oct 18, 2026
Love it

Such an amazing app

★★★★★Oct 13, 2026
TODO AY QUE PAGARLO

No me gusta porque casi todo ay que pagarlo

★★★★★Oct 12, 2026
Not enough

Needs more free options

★★★★★Oct 10, 2026
❤️

Best app

★★★★★Oct 9, 2026
False advertising

First of all I only wanted a trial and it charged me for the full subscription. The cool window shadows that you see in the ads is not even available yet n the app. Also, when I’m trying filters they don’t even show up on the photo.

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Same category, earning about as much.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jul 15, 2026
AD VARIATIONS
183
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon Ad, Icon + Asset Ad. Last impression Oct 18, 2026.
AD TEXT
  • Retro Photo & Video Aesthetic
  • Foto Editor: Bilder & Collage
  • Bildbearbeitung, Vintage Foto
  • Effets pour le montage video
  • Collage & vintage retouch
  • Effetti & filtro pic vintage
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

esti8filters4effects4features batch3batch editing3film effects3esti pro3plan chosen3esti esti3content3tools3photos3videos3editing3designed3adjustments3plan3chosen3creating2consistent2efficient2help2features2batch2

What's new in 1.48.0

Meet your new muse: the Gold Film filter. She’s moody, vibey, and ready to handle your close-ups. Apply to your camera roll immediately

Released Oct 25, 2023. Current version shipped Oct 19, 2026.

Store description

Esti is an app that makes creating beautiful, visually consistent content simple and efficient. It provides essential tools for creating appealing photos and videos with minimal effort. If you want your social profiles or blog to have consistent and attractive visuals without spending a lot of time on editing, Esti offers practical tools designed to streamline the process and help you create refined content. With features such as batch editing, preset creation, and a selection of filters and film effects, Esti supports efficient content creation with a focus on visual consistency. FEATURES ► BATCH EDITING: Apply the same edits to multiple photos at once. ► FILTERS: Adjust colors easily with filters designed for different visual styles. ► FILM EFFECTS: Give photos extra character with effects inspired by Polaroid, VCR, Kodak, Super8, and Fuji. ► ADJUSTMENTS: Fine-tune light, color, and details using tools such as HSL, Grain, and Blur. ► TOUCH UPS: Make small appearance adjustments such as skin tone or hair volume. ► OVERLAYS: Add depth using manually designed textures like dust, paper, plastic, and light leaks. ► PRESETS: Save your preferred edits as presets for future use. ► VIDEOS: Apply filters, effects, and adjustments to videos as well. Subscription ► Esti Pro may offer different subscription plans. Depending on the subscription plan chosen, subscriptions may be billed weekly, monthly or annually. ► Subscription for Esti Pro auto-renews at the cost of the chosen subscription plan unless cancelled 24 hours in advance prior to the end of the then-current subscription term. Unless you cancel the subscription before the billing date, you will be automatically charged the subscription fee for the next billing cycle in accordance with the conditions of the subscription plan chosen. Subscription Policy - https://esti.app/subscription-policy Privacy Policy - https://esti.app/privacy-policy Terms of Use - https://esti.app/term-of-use Help Center - https://estiapp.zendesk.com/hc/en-us

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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