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Witch Arcana: Magic School

A Thinking Ape Entertainment Ltd. · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$2K
Likely $658 to $5.9K
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
1.9K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$23.7K
55 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
65.5K to 187.1K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 1.9K ratings78%
  • Canada 239 ratings10%
  • United Kingdom 126 ratings5%
  • France 32 ratings1%
  • Netherlands 32 ratings1%
  • Mexico 26 ratings1%
  • Turkey 23 ratings1%
  • Italy 21 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (55 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.9K
AVG RATING
4.67
PRICE
Free
AGE
3.7y
LAST UPDATE
17d ago
VERSION
1.47
SIZE
627 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
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Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Small Downday Promo$9.99
  • Energy Magica!$4.99
  • Handful of Gems$4.99
  • Grand Slaying Energy$9.99
  • Pile of Gems$9.99
  • Glittering Gold Level 1$4.99
  • Wondrous Wood Level 1$4.99
  • Witch Arcana Ultra Value Pack$1.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendfalling
  • Recent reviews average2.8 stars
  • Recent 1 and 2 star share48%
From the latest 90 written reviews, covering 1345 days.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases34 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1.9K ratings
5★84%
4★8%
3★3%
2★1%
1★4%

What users want

From the latest 90 reviews on the United States App Store, Feb 16, 2023 to Mar 14, 2026: 48% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription49%

21 of the 1 and 2 star reviews.

★★★★★ The game started out fun but the PvP toxic bullies who are mostly whales who pay to win make this game near impossible to enjoy if you aren't prepared to spend a ton of money…and I mean a TON (think hundreds to…
★★★★★ I've invested a lot of money into it at this point.
★★★★★ They're trying to scam the players into believing what they did was for the greater good of the game, when in fact it was not.
Bugs, things not working30%

13 of the 1 and 2 star reviews.

★★★★★ The devs don't care about their player base AT ALL, because they constantly release broken features or “fixes” that completely change how your hero's work after two years of things being “broken”.
★★★★★ We did NOT ask for this fix since it wasn't broken in the first place.
★★★★★ Unless you like having no customer support, a glitchy game, and constantly having any and all benefits taken away unless you're willing to pay MORE money (not like $5 USD, more like $50-100 USD), then I cannot…
Wrong or poor results9%

4 of the 1 and 2 star reviews.

★★★★★ The game is buggy, raids are now nerfed and practically useless at this point, and champions are released broken with missing stats/abilities.
★★★★★ all 5 star reviews are legit fake and players are asked by devs to give it a better rating so they can release new packs and more broken mechanics.
★★★★★ Useless researches required (gold treasury protection).
Worse after an update9%

4 of the 1 and 2 star reviews.

★★★★★ This “update” also came after releasing a hero that boosted gather time and cost $50.
★★★★★ They updated events and made it much more difficult to finish any events as a free player.
★★★★★ And yes, the phone works on my iPhone and everything is updated.
No customer support9%

4 of the 1 and 2 star reviews.

★★★★★ I don't even know where to begin: cluttered UI, numerous typos, impossible raids, outrageously priced items/heroes, poor communication, icky devs (Jordan), no opt-out of PvP, toxic chat with no support even after…
★★★★★ Unless you like having no customer support, a glitchy game, and constantly having any and all benefits taken away unless you're willing to pay MORE money (not like $5 USD, more like $50-100 USD), then I cannot…
★★★★★ I spent some money up front, to support the devs.
Crashes and freezes7%

3 of the 1 and 2 star reviews.

★★★★★ Player counts crashing on the realms, pay to play players that have spent thousands sit and harass the free to play players making it impossible to grow.
★★★★★ It doesn't load on iphone 14, and I have 150Mb fiber connection to wifi.
★★★★★ I've played them all: thus far this one crashes to desktop on iPad Air- just a heads up.
Too many ads5%

2 of the 1 and 2 star reviews.

★★★★★ The game play is nothing like you see in the ads, so don't come expecting that.
★★★★★ you can only get the gems through ads, challenges like downloading other apps (which the links don't work for btw), or paying for them.
Limits, credits, locked features5%

2 of the 1 and 2 star reviews.

★★★★★ You can't even sit and enjoy it as a casual player because you have to pay to win players ruining all the fun yet the game allows it to be that way.
★★★★★ ATA does not put a limit to how many times you can be hit so if you save your resources for a few days (because you will NEED to) in order to upgrade, you can lose everything in a matter of minutes.
WHAT THEY ASK FOR
  • Which is sad because the game would be amazing if ATA wouldn't be so greedy and if they'd actually fix the issues that players have identified for them. 1★, Jun 9, 2025
  • This game never should have come out of beta. 1★, Mar 31, 2025
  • I wish I could give this app 0 stars. 1★, Feb 6, 2025
  • I wish I could give less stars. 1★, Sep 7, 2023
  • I really enjoy the base elements of the game but wish there were PVP free realms or something for those of us not interested. 2★, Apr 4, 2023
  • I wish there was more limitations on it like certain players that are x amount of might bigger can't hit. 2★, Apr 3, 2023
  • Gamers 12-17 years old don't really need to have gamers 30+ years old in their inbox. 4★, Mar 17, 2023
  • I really wish they would offer gems in the club quests, and offer teleports as rewards. 3★, Mar 16, 2023
WORDS THAT KEEP COMING UP IN BAD REVIEWS
cash grab6pay to win5free to play3i've invested3game play3playing this game3play this game3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive49%

17 of the 4 and 5 star reviews.

★★★★★ I enjoy the interactive play of this game.
★★★★★ Be sure to join a club and choose wisely- some are out to wreak havoc and others are there to have fun.
★★★★★ This game is overall enjoyable.
Easy to use17%

6 of the 4 and 5 star reviews.

★★★★★ This game is a consistent game that I keep coming to daily. Even if it's just once a day, I really enjoy keeping up with it. There's a lot of awesome team work in clubs, too. I especially love the art style, music, and…
★★★★★ Quests so far are easy to accomplish and follow.
★★★★★ The layout and navigation of the game is pretty simple and I like it.
Looks great9%

3 of the 4 and 5 star reviews.

★★★★★ I love the artistic design of the game, and also the way it's set-up.
★★★★★ Art is beautiful, game is efficient and bug-free.
★★★★★ Overall I love the story and aesthetic.
Worth the money6%

2 of the 4 and 5 star reviews.

★★★★★ Art is beautiful, game is efficient and bug-free.
★★★★★ There are resources you can get for free, but you're forced to watch ads for those.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Mar 14, 2026
Great game

I enjoy the interactive play of this game. There’s always something to do.

★★★★★Jun 9, 2025
Don’t Do It (I’m quitting after a year…)

I’ve been playing for almost a year and I’m done. The game started out fun but the PvP toxic bullies who are mostly whales who pay to win make this game near impossible to enjoy if you aren’t prepared to spend a ton of money…and I mean a TON (think hundreds to thousands). Which is sad because the game would be amazing if ATA wouldn’t be so greedy and if they’d actually fix the issues that players have identified for them. ATA says they pride themselves on creating social communities in free to play games, but they’ve strayed from that vision. They also don’t listen to their player feedback (yes even on Discord which their replies will say to do). I don’t even know where to begin: cluttered UI, numerous typos, impossible raids, outrageously priced items/heroes, poor communication, icky devs (Jordan), no opt-out of PvP, toxic chat with no support even after “report”, inconsistency with design, poor event descriptions, etc. I’m done. I only stayed this long because I liked my club. But I’m moving on. Do better ATA. And if you’ve read this long gamer…don’t do it. There are better free to play or affordable game options with less toxic communities and more responsive devs.

★★★★★Mar 31, 2025
Don’t waste your time.

I’ve been playing this game since it came out of beta. I’ve invested a lot of money into it at this point. The game play is nothing like you see in the ads, so don’t come expecting that. The entire game is a cash grab, it’s impossible to be f2p and get anywhere. The devs don’t care about their player base AT ALL, because they constantly release broken features or “fixes” that completely change how your hero’s work after two years of things being “broken”. This game never should have come out of beta. Not to mention the rampant doxxing, stalking, and harassment from some members of their player base. They won’t do anything about these kinds of players so don’t even try! Unless you’re willing to spend hundreds of dollars a month on this game, the devs won’t listen to your feedback and you won’t get anywhere easily.

★★★★★Mar 23, 2025
Bait and Switch: Boycott Spending with ATA

Played this game because it looked like fun. Love the community. However, like all ATA games, they’re excellent at getting people to pay for certain features, and then completely changing it so the gameplay is garbage. Shame on ATA. In my opinion, the fact that the heroes “passive” bonuses/buffs were added directly to your stats indicates, to me at least, that these were in fact passive abilities that were supposed to apply to all heroes, regardless of who is in your march. It’s in the coding itself, and ATA coming in saying that their changes were *always* meant to be is a lie. They’re trying to scam the players into believing what they did was for the greater good of the game, when in fact it was not. They’re completely out of touch with their player base. They clearly don’t understand how their game works else there’d be an actual forum for it, and they wouldn’t be relying on their player base to test each and every feature and combo so that those players can then share with the class. This is something that should’ve been completed in the beta stage. They should not have taken it out of beta stage and allowed purchases to happen prior to major “fixes.” Major fixes that completely change the way a game functions to such a degree should never happen TWO YEARS outside of beta testing.

★★★★★Mar 20, 2025
Newest update DESTROYED your stats

I have been playing this game for a few months and I have enjoyed it up until this very moment. Today we received a pigeon stating that they were updating the game and “fixing” stats of hero’s. This not only affected my hero hit strength but my protective wall when from 8.8 BILLION to 2.2 billion. This “update” also came after releasing a hero that boosted gather time and cost $50. I SPENT that $50 for the great stat boost only for them to go and destroy not only her hero stats but ALL Of the stats FOR EVERY hero. ATA fix this. We did NOT ask for this fix since it wasn’t broken in the first place. Editing to add: despite the whole realm relaying this info and sharing our concerns we have been IGNORED in the realm discord and shut down on multiple occasions.

★★★★★Mar 20, 2025
DO NOT DOWNLOAD

The devs of this game make it almost impossible to play and enjoy. Just been you think you understand the game mechanics, bonuses, raid rewards, etc, they “fix” things to reduce bonuses, rewards, and generally make the game harder and essentially make your purchases irrelevant. And don’t bother to reimburse you the money you spent on heroes for certain abilities. I’ve invested some money and a LOT of time in this game only to have the devs yank the rug out from under me repeatedly. DO NOT WASTE YOUR TIME ON THIS GAME. They will piss you off to no end and tell you to get over it. Play candy crush instead.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

world5magic5witch arcana5magical4witch4arcana4rift4form4witcharcana4dark rift3magic school3rift beasts3forbidden3characters3strategy3meets3unique3game3dark3arcane3school3house3beasts3powerful3

What's new in 1.47

Here's what's NEW on Campus: - Continued to squash bugs that needed squashing + improve things that needed improving! Wands up!

Released Feb 16, 2023. Current version shipped Oct 6, 2026.

Store description

A portal opens - forbidden darkness spills forth. The magical world of Witch Arcana awakens, needing your power. Embark on an unforgettable journey full of enchanting characters, choices and stories - not to forget strategy! Adventure games meets RTS Strategy with just the right amount of witchcraft and wizardry! Meet exciting characters with unique personalities that match their unique narrative storylines as much as their retro chic outfits! It's sorcery meets style or vintage fashion meets fantasy! Become part of their next chapter by joining forces against your enemies in this visually stunning adventure game. The world of Dwimmer and Wake Hollow is, after all, where Heroes come to survive - we mean play! Definitely play...or maybe slay. Solve the mystery of the dark rift portals and who is behind their nefarious schemes to engulf the vast world of the Arcane in darkness! Start the day with spells or potion class and end with becoming champion of a witch or wizard's war! Did someone say spell royale..? The Arcane possibilities are endless. FEATURES of Witch Arcana - Magic School CHOOSE your House sprung from the great Chimera. Awaken yourself to your House specific powers - unlocking your House's forbidden secrets to your advantage! DISCOVER an enchanted realtime, open world map filled with magical rift beasts, mythical monsters and dark rift creatures. RECRUIT witches, wizards, sorcerers, summoners and every form of hero or heroine in the book! Forge immortal friendships and heroic alliances with these characters to learn their unique stories. COMPLETE perilous Quests to gain mystic realm treasures issued by a powerful yet shadowy headmaster who runs the school with an unknown, mystery agenda. BUILD up your Campus to be the best arcane kingdom or sorcerers castle in the entire Magic School. Run your enchanted empire to one day rule above all! RISE to the challenge and through the Leaderboard ranks with dynamic Event schedules! Your strategy game better be as elite as your grades to rise above the competition. We're talking SLG style Events combined with 4x level of gameplay! MASTER the might and magic of the Arcana! Upgrade your magic card game - SUMMON powerful, mythical rift beasts to aid you in your Quests as you battle enemy classmates, forming rivalries in a vast, worldwide multiplayer PvP arena map. DUEL other players in intense wand versus wand showdowns or form powerful classmate Clubs and Alliances to upgrade your PvP battle tactics. ENTER Tournaments with evolving PVP mechanics such as magical Lethality ensuring this magic wizard MMO will constantly challenge your skills! BATTLE fantastic beasts inspired by dark forbidden myths then experience challenging RAIDS, clashing with dangerous Fury titans for magical treasure loot! MEET people from around the world, full of character, to form real relationships! Who knows, maybe LOVE spells aren't needed if you form romances with allies... Become a student of LEGEND! May they write YOUR immortal name upon the scrolls of Witch Arcana for an eternity! Join our Discord for support and to share feedback! Discord - https://discord.gg/pvB7stxJ5M Instagram - Coming Soon! Facebook - https://www.facebook.com/WitchArcana Website - https://www.witcharcana.com For more information: Terms of Use: https://www.witcharcana.com/tos.html Privacy Policy: https://www.witcharcana.com/privacy.html

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