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Covet Fashion: Dress Up Game icon
APP STORE

Covet Fashion: Dress Up Game

Crowdstar LLC · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$298.2K
Likely $99.4K to $894.7K
▼ 6.4% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
165.2K ratings in this store
Countries it ranks in
26
was 34 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$3.6M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
5.8M to 16.5M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #58 Games: Role Playing (iOS), #54 Games: Casual (Play)$138.3K · 46%
  • United Kingdom #56 Games: Role Playing (iOS), #61 Games: Casual (Play)$20.4K · 7%
  • Germany #97 Games: Casual (Play)$18.5K · 6%
  • Brazil #42 Games: Role Playing (iOS), #47 Games: Casual (Play)$16.5K · 6%
  • Mexico #30 Games: Role Playing (iOS), #35 Games: Casual (Play)$12K · 4%
  • Italy #53 Games: Role Playing (iOS), #47 Games: Casual (Play)$11.6K · 4%
  • France #83 Games: Casual (Play)$9.2K · 3%
  • Canada #69 Games: Simulation (iOS), #57 Games: Casual (Play)$8.7K · 3%
30 more countries
  • India #49 Games: Casual (Play)$7.8K · 3%
  • Australia #63 Games: Role Playing (iOS), #51 Games: Casual (Play)$7.5K · 3%
  • Spain #86 Games: Role Playing (iOS), #56 Games: Casual (Play)$7.1K · 2%
  • Indonesia #81 Games: Casual (Play)$4.8K · 2%
  • Netherlands #71 Games: Casual (Play)$4.2K · 1%
  • Poland #81 Games: Casual (Play)$2.7K · 1%
  • Sweden #50 Games: Casual (Play)$2.6K · 1%
  • UAE #99 Games: Simulation (iOS), #56 Games: Casual (Play)$2.2K · 1%
  • Switzerland #60 Games: Casual (Play)$2.1K · 1%
  • Argentina #88 Games: Role Playing (iOS), #44 Games: Casual (Play)$2.1K · 1%
  • Colombia #49 Games: Role Playing (iOS), #32 Games: Casual (Play)$2K · 1%
  • Chile #69 Games: Role Playing (iOS), #53 Games: Casual (Play)$1.6K · 1%
  • Portugal #28 Games: Role Playing (iOS), #42 Games: Casual (Play)$1.6K · 1%
  • New Zealand #68 Games: Role Playing (iOS), #46 Games: Casual (Play)$1.4K · 0%
  • Ireland #57 Games: Role Playing (iOS), #41 Games: Casual (Play)$1.3K · 0%
  • Nigeria #5 Games: Role Playing (iOS), #61 Games: Casual (Play)$1.3K · 0%
  • South Africa #52 Games: Role Playing (iOS), #39 Games: Casual (Play)$1.3K · 0%
  • Egypt #35 Games: Role Playing (iOS), #60 Games: Casual (Play)$1.2K · 0%
  • Belgium #62 Games: Casual (Play)$1.1K · 0%
  • Pakistan #34 Games: Role Playing (iOS), #61 Games: Casual (Play)$1.1K · 0%
  • Romania #50 Games: Casual (Play)$1.1K · 0%
  • Greece #30 Games: Role Playing (iOS), #43 Games: Casual (Play)$1K · 0%
  • Kuwait #97 Games: Simulation (iOS), #60 Games: Casual (Play)$875 · 0%
  • Vietnam #65 Games: Simulation (iOS)$684 · 0%
  • Peru #19 Games: Simulation (iOS)$488 · 0%
  • Norway #89 Games: Role Playing (iOS)$478 · 0%
  • Denmark #83 Games: Role Playing (iOS)$462 · 0%
  • Qatar #56 Games: Casual (Play)$353 · 0%
  • Bangladesh #61 Games: Casual (Play)$259 · 0%
  • Czechia #96 Games: Role Playing (iOS)$175 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (1853 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
165.2K
AVG RATING
4.44
PRICE
Free
AGE
13.3y
LAST UPDATE
77d ago
VERSION
26.06.92
SIZE
212 MB
AGE RATING
12+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
13 / 29
COUNTRIES NOW
31 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$1.6M a month
Sep 25, 2026$1.6M a month
Sep 26, 2026$1.6M a month
Sep 27, 2026$1.6M a month
Sep 28, 2026$1.6M a month
Sep 29, 2026$1.6M a month
Sep 30, 2026$1.6M a month
Oct 1, 2026$1.6M a month
Oct 2, 2026$1.6M a month
Oct 3, 2026$1.6M a month
Oct 4, 2026$1.7M a month
Oct 5, 2026$1.7M a month
Oct 6, 2026$1.7M a month
Oct 7, 2026$1.7M a month
Oct 8, 2026$1.9M a month
Oct 9, 2026$1.8M a month
Oct 10, 2026$2.4M a month
Oct 11, 2026$2.2M a month
Oct 12, 2026$2.5M a month
Oct 13, 2026$2.4M a month
Oct 14, 2026$2.5M a month
Oct 15, 2026$543.1K a month
Oct 16, 2026$347.6K a month
Oct 17, 2026$300.5K a month
Oct 18, 2026$310.3K a month
Oct 19, 2026$265.2K a month
Oct 20, 2026$332.1K a month
Oct 21, 2026$2.2M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #8 Games: Role Playing · NG.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Mini Fashion Pack$0.99
  • Outfit Upgrade$1.99
  • Closet Boost$4.99
  • Dress Up Queen$9.99
  • Super Model$19.99
  • Covet Credit$8.99
  • Glam Fashion Pack$4.99
  • Fashion Pack$1.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
8.7 reviews / week
  • Trendfalling
  • Recent reviews average1.8 stars
  • Recent 1 and 2 star share77%
From the latest 500 written reviews, covering 403 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases31 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
165.2K ratings
5★69%
4★18%
3★6%
2★2%
1★5%

What users want

From the latest 500 reviews on the United States App Store, Sep 14, 2025 to Oct 20, 2026: 77% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription37%

144 of the 1 and 2 star reviews.

★★★★★ Most of the time you have to watch ads or do surveys that cause scammers to call your phone if you want in game money unless you want to pay out of pocket.
★★★★★ i've been playing this game since 2014 and have spent A LOT of money on it over the years (more than i'd like to admit) but that's come to an end now because of their ai usage.
★★★★★ There is no sense of competition or accomplishment anymore, you can pay real money to use the “suggested outfit” to garner more stars.
Lost data, sync, backup20%

77 of the 1 and 2 star reviews.

★★★★★ I'm devastated, but the game has lost its magic.
★★★★★ Love season less and retro challenges but otherwise has gone so far down in quality.
★★★★★ I've deleted the game because this problem has only gotten worse.
Bugs, things not working19%

73 of the 1 and 2 star reviews.

★★★★★ A lot of bugs and no one gets back to you even when you are paying for it
★★★★★ Since it's under new ownership, it's more money driven and has numerous bugs and glitches.
★★★★★ I keep getting hair accessories I've purchased removed from my inventory or being unable to join events and they don't know why. I've talked to the support team about it but where they used to be helpful before now…
No customer support14%

53 of the 1 and 2 star reviews.

★★★★★ I have to contact support every time to get my item.
★★★★★ Reached out to customer service and sent them the receipt from Apple & still have not gotten ANY help when this happened almost 24 hours ago!
★★★★★ It's outrageous and I've been emailing covet support with zero replies and zero reimbursements.
Login and account problems8%

29 of the 1 and 2 star reviews.

★★★★★ Every time I make a purchase the item I purchased is not added to my account.
★★★★★ It's fun if you have years of items and props built up in your account, but I can't imagine it would be very fun if you were just starting out.
★★★★★ But I also have a hard time believing they don't have a data base collection of all personal account information to see if my items were there to begin with.
Worse after an update5%

21 of the 1 and 2 star reviews.

★★★★★ I see there was a new update since then I can't played , every time I try to enter there is message problem with the server and data, don't match .
★★★★★ I have noticed recently that Covet is making all the fashion which at first I thought was ok as they always have there covet collection which help our fantasy inspired challenges but I am really starting to miss all…
★★★★★ The only answer I get is that they'll let the IT people know and eventually MIGHT get a bug fix via update….still waiting 6 weeks later…
Missing features5%

20 of the 1 and 2 star reviews.

★★★★★ Aside from missing the real brands, I dislike most items in Covet Basics anyway.
★★★★★ I've reached out to customer service about this and they stated that since I can't provide proof of the item missing then they cannot help me.
★★★★★ I'm missing out on all promo freebies this app offers.
Crashes and freezes4%

17 of the 1 and 2 star reviews.

★★★★★ A lot of bugs and no one gets back to you even when you are paying for it
★★★★★ Since 8/26/26 11pm code 88
★★★★★ The game is crashed for one week and the sport center not responding
WHAT THEY ASK FOR
  • I wish they would go back to working with actual designers. 3★, Oct 20, 2026
  • 😔wish it was less $$ driven It's also disappointing to see that 95% of the top looks are almost always level 140 or above as well as the featured items have put a damper on being creative w/fashion …seems a little… 3★, Oct 11, 2026
  • A large demographic of your player base are still adults with purchasing power so if you could stop creating things made to appeal to an 8yo in the dollar store toy aisle, that would be great. 1★, Oct 1, 2026
  • But this issue does need addressing. 5★, Aug 24, 2026
  • Please add an option where you can easily find you hair accessories that you have unlocked. 5★, Aug 22, 2026
  • I love this game so much I just wish we got more than 100 diamonds a day we should get 500 diamonds a day I think it would attract more people to play because it is expensive to enter Flashback challenges but other… 5★, Aug 18, 2026
  • Please bring the brands back, I miss For Love and Lemons the most. 4★, Aug 10, 2026
  • I think they should add males to the game So consumers could make suits and stuff which would be more variety and stuff. 4★, Aug 5, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
ai slop45ai generated45game since18real designers25different colors14customer service13years ago13ruined the game13money grab12
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive34%

21 of the 4 and 5 star reviews.

★★★★★ i think-I do still very much enjoy playing this game I think adding props kind of killed it…before back when I used to play there was no props.
★★★★★ I don't study fashion so this feels like fun learning on the side too.
★★★★★ It's very fun, and I love creating new looks.
Useful, it helps3%

2 of the 4 and 5 star reviews.

★★★★★ TRUST ME THIS WOULD BE SO MICH BETTER AND HELPFUL.
★★★★★ When something wrong happens costumer service is amazing and helps you out.
Looks great3%

2 of the 4 and 5 star reviews.

★★★★★ Many times I wanted to choose an item for a design but it wasn't the right color.
★★★★★ Creative and fun for those who love style and design
Accurate, great results3%

2 of the 4 and 5 star reviews.

★★★★★ I've been playing for years and enjoy the game, but they have begun using Covet basics which is fine but they want hundreds & thousands of dollars for the pieces like they are really designer quality which I do not…
★★★★★ Good quality, fun outfits, and most of all NO ADDS!
Worth the money3%

2 of the 4 and 5 star reviews.

★★★★★ There is also props to use if you earn them doing challenges or buy them so they let you style the entire look your own creative way and they have every brand of clothing, jewelry, shoes, etc… Make sure you check out…
★★★★★ It's not fair that not everyone can afford the same things make more stuff free or cheaper

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
Used to be better

Used to be really good but now they don’t use clothing from real brands and new seasons are just their own branded clothing. Most of it is ugly and there is a lot of bad ai use. I wish they would go back to working with actual designers.

★★★★★Oct 18, 2026
I loved this game but haven't played in a while

I re downloaded it like I have in the pass but now it is making me start over and I can't see a button to login to any previous account. Im trying to recover my account now I'm still waiting for a email confirmation for resetting my password.

★★★★★Oct 13, 2026
No More Props!

I used to play this game a long time ago back in 2014-2016 and then stopped I just recently came back on here and one criticism that I do have is.. i think-I do still very much enjoy playing this game I think adding props kind of killed it…before back when I used to play there was no props. There was no all of these additions to amplify the model and fashion. That’s why I really liked playing this game before. was the simplicity of styling fashion and the model and that’s it… and now it’s like your score has to be so many unworn items because if you don’t have a lot of props, then you don’t get a very high score during voting. But again I do enjoy the game very much it kind of scratches my shopping itch in many ways lol and gives me a lot of inspiration on how to style my clothes. But if I had it my way I would take the props away!

★★★★★Oct 11, 2026
Fun game but wish it wasn’t so diamond driven

It’s a great game & u can get far...IF u spend a boatload of ur money buying diamonds to get a higher score/advance, etc. 😔wish it was less $$ driven It’s also disappointing to see that 95% of the top looks are almost always level 140 or above as well as the featured items have put a damper on being creative w/fashion …seems a little unfair.

★★★★★Oct 11, 2026
Purchasing problem

I truly do love this game, but you have a major problem with your purchasing system. Every time I make a purchase the item I purchased is not added to my account. I have to contact support every time to get my item. Then it always takes several days to several weeks to get what I paid for. It should be received instantly. I shouldn’t have to chase you for what I buy. This has been going on for about 6 months and I’m seriously considering quitting the game because of it.

★★★★★Oct 8, 2026
AI Slop

Used to be such a great app. I’ve been playing for over 10 years, but today I’m deleting the app for good. Not only are all of the garments AI-generated now, they are also ugly and repetitive. The challenge images, backgrounds, and props are largely AI-generated as well (and ugly). Congrats on saving a buck by firing your graphic designers. You killed the game.

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

fashion23covet fashion16game12covet10virtual7items7real world6clothing6real6design5model5styles5world5designer5style5makeover virtual5fashion design5virtual model5fashion lovers5makeover4life4discover4brands4game includes3

What's new in 26.06.92

• Enjoy bug fixes and enhanced stability for a smoother, more reliable experience.

Released Jun 27, 2013. Current version shipped Aug 7, 2026.

Store description

This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items. Makeover your virtual life in Covet Fashion, the ultimate fashion design game! Dress up your model, build your digital dream closet, and explore all the hottest styles in the fashion world right from your phone! Discover designer clothing and brands you love, plus get recognized for your style with fashion face-offs for in-game rewards! Fashion design games come to life like never before on Covet Fashion. Dress up and makeover your virtual model with fabulous items from real-world fashion brands and hundreds of unique hair and makeup styles. Style and design clothes to earn amazing in-game rewards in Style Challenges and become the #1 designer. Vote on looks from millions of other fashion lovers! COVET FASHION FEATURES SHOP THE BEST STYLES - Designer clothing from over 150 brands - you’re sure to discover styles you love. - Fashion shopping meets the real world - explore collections from our coveted partners including Ashley Lauren, Badgley Mishka, and Camilla. - Discover your next favorite fashion designer right on Covet Fashion! FASHION DESIGN – STYLE THE PERFECT OUTFIT - Dress up your model with thousands of glamorous clothing and accessory items to choose from! - Hair and makeup styles complete the look - choose from chic hairstyles and makeup looks on our new diverse array of models. - Become the top stylist! Makeover your virtual model for various styling challenges such as photo shoots, cocktails and red carpet fittings. VOTE ON WHO WORE IT BEST - Submit your designs and become the top ranking fashionista in Style Challenges! - Fashion week is every week on Covet Fashion - Cast your vote and decide what’s hot! - Over hundreds of thousands of entries per styling challenge! - Outfit designer or judge – Join the competition and decide who looks 5-star worthy and who missed the mark. PLAY WITH FRIENDS - Want to get advice on your outfits or celebrate your wins? Connect with other fashion lovers! - Join a Fashion House to make friends or connect to Facebook and chat about any and all things Covet Fashion. SHOP COVET FASHION ITEMS - Clothing games go beyond the screen with real world shopping! Shop your favorite Covet Fashion items in real life. - All of the clothing and accessory items featured in the game link to places where you can buy them for your real-life closet. - Makeover both your virtual model and real world self with Covet Fashion. Discover new brands and trends and own them, too! Clothing design games, reimagined for true fashion lovers! Download Covet Fashion today! FOLLOW US Instagram: instagram.com/covetfashion Facebook: https://m.facebook.com/covetfashion Contact Support: support@glu.com This game includes optional in-game subscriptions. Subscriptions will automatically renew unless cancelled at least 24 hours before the end of the current period. You can manage and cancel subscriptions anytime in your Apple ID account settings. This app: Requires acceptance of EA’s Privacy & Cookie Policy and User Agreement. Requires an Internet connection (network fees may apply). Includes in-game advertising. Collects data through third-party ad-serving and analytics technology (See Privacy & Cookie Policy for details). Allows players to communicate. Contains direct links to the Internet and social networking sites intended for an audience over 13. User Agreement: terms.ea.com Privacy and Cookie Policy: privacy.ea.com Visit help.ea.com for assistance or inquiries. Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/ EA may retire online features after 30 days’ notice posted on ea.com/service-updates. Notes: This game requires an internet connection (WiFi or 3G) to play

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