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Concepts

TopHatch, Inc. · Graphics & Design · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$104.7K
Likely $34.9K to $314.2K
▲ 531.3% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
26.6K ratings in this store
Countries it ranks in
6
was 4 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$1.3M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
930.5K to 2.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #45 Art & Design (Play)$25.8K · 25%
  • Germany #14 Art & Design (Play)$15.8K · 15%
  • Mexico #18 Art & Design (Play)$15.5K · 15%
  • Brazil #30 Art & Design (Play)$12.9K · 12%
  • United Kingdom #19 Art & Design (Play)$9.2K · 9%
  • Indonesia #39 Art & Design (Play)$2.9K · 3%
  • Philippines #40 Art & Design (Play)$2.4K · 2%
  • Argentina #39 Art & Design (Play)$2K · 2%
35 more countries
  • Turkey #39 Art & Design (Play)$1.5K · 1%
  • Thailand #40 Art & Design (Play)$1.3K · 1%
  • Saudi Arabia #39 Art & Design (Play)$1.2K · 1%
  • Chile #39 Art & Design (Play)$917 · 1%
  • Poland #39 Art & Design (Play)$917 · 1%
  • Malaysia #40 Art & Design (Play)$855 · 1%
  • UAE #39 Art & Design (Play)$835 · 1%
  • Netherlands #39 Art & Design (Play)$811 · 1%
  • Colombia #39 Art & Design (Play)$758 · 1%
  • Vietnam #40 Art & Design (Play)$676 · 1%
  • Israel #39 Art & Design (Play)$630 · 1%
  • South Africa #39 Art & Design (Play)$581 · 1%
  • Ukraine #37 Art & Design (Play)$485 · 0%
  • Hong Kong #37 Art & Design (Play)$485 · 0%
  • Portugal #39 Art & Design (Play)$465 · 0%
  • Singapore #39 Art & Design (Play)$465 · 0%
  • Switzerland #39 Art & Design (Play)$436 · 0%
  • New Zealand #39 Art & Design (Play)$401 · 0%
  • Pakistan #38 Art & Design (Play)$375 · 0%
  • Egypt #38 Art & Design (Play)$356 · 0%
  • Peru #39 Art & Design (Play)$344 · 0%
  • Austria #39 Art & Design (Play)$340 · 0%
  • Belgium #39 Art & Design (Play)$320 · 0%
  • Romania #39 Art & Design (Play)$290 · 0%
  • Czechia #39 Art & Design (Play)$282 · 0%
  • Finland #39 Art & Design (Play)$273 · 0%
  • Kazakhstan #39 Art & Design (Play)$271 · 0%
  • Kuwait #39 Art & Design (Play)$260 · 0%
  • Norway #39 Art & Design (Play)$251 · 0%
  • Ireland #39 Art & Design (Play)$211 · 0%
  • Bangladesh #38 Art & Design (Play)$183 · 0%
  • Greece #39 Art & Design (Play)$183 · 0%
  • Denmark #39 Art & Design (Play)$171 · 0%
  • Qatar #39 Art & Design (Play)$159 · 0%
  • Nigeria #38 Art & Design (Play)$140 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (605 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
26.6K
AVG RATING
4.74
PRICE
Free
AGE
14.1y
LAST UPDATE
17d ago
VERSION
6.36.1
SIZE
267 MB
AGE RATING
4+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
26 / 29
COUNTRIES NOW
8 (was 3)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$566.7K a month
Sep 25, 2026$561.2K a month
Sep 26, 2026$473.3K a month
Sep 27, 2026$466.3K a month
Sep 28, 2026$95.9K a month
Sep 29, 2026$96.4K a month
Sep 30, 2026$96.4K a month
Oct 1, 2026$99.8K a month
Oct 2, 2026$99.8K a month
Oct 3, 2026$102K a month
Oct 4, 2026$102K a month
Oct 5, 2026$102.6K a month
Oct 6, 2026$102K a month
Oct 7, 2026$102K a month
Oct 8, 2026$102K a month
Oct 9, 2026$101.9K a month
Oct 10, 2026$105.1K a month
Oct 11, 2026$105.7K a month
Oct 12, 2026$105.1K a month
Oct 13, 2026$734K a month
Oct 14, 2026$730K a month
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026$663.5K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #45 Graphics & Design · SA. Now: #26 Graphics & Design · FI.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Everything Monthly + Trial$4.99
  • Everything Yearly + Trial$29.99
  • Essentials$39.99
  • Everything Monthly$4.99
  • Everything Yearly$29.99
  • PDF Essentials$4.99
  • Essentials (iPhone Only)$4.99
  • Make Your Own Objects$3.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.8 reviews / week
  • Trendsteady
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share21%
From the latest 500 written reviews, covering 1924 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases14 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
26.6K ratings
5★84%
4★10%
3★3%
2★1%
1★2%

What users want

From the latest 500 reviews on the United States App Store, Jul 16, 2021 to Oct 10, 2026: 21% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription31%

33 of the 1 and 2 star reviews.

★★★★★ Concepts now has the audacity to keep advertising their monthly subscription with a free trial.
★★★★★ “Editing is a paid feature” oh okay so you're useless then huh
★★★★★ I understand this is their business model, this is just , like most any app, not worth an ongoing subscription payment for, and the iOS native Freeform app or the Sketchbook™ app with only a 1x $3 premium upgrade for…
Lost data, sync, backup17%

18 of the 1 and 2 star reviews.

★★★★★ Without trying hard, I lost work.
★★★★★ And it requires you to sign into the Apple Store to restore your purchases.
★★★★★ I purchased pro back in 2016 and on a new iPad I log in but none of the 21 packs I've purchased are shown and restore purchases doesn't do anything.
Bugs, things not working13%

14 of the 1 and 2 star reviews.

★★★★★ Without trying hard, I lost work. The file browser is confusing. There is no escape hat hatch after you open it to get back to your drawing. I
★★★★★ This application currently has a bug where it will forget which features you have paid to unlock.
★★★★★ Hi, leaving this here since I can't find the support email on the website. I use concepts for note taking and have run into an issue with lag. Specifically on the most recent beta software using a M4 iPad pro. I am…
Limits, credits, locked features11%

12 of the 1 and 2 star reviews.

★★★★★ Now, after having not used the app in a while, I find this feature is locked behind a subscription fee.
★★★★★ The add your own objects feature is now locked behind a subscription.
★★★★★ This app offers no parametric features, limited drawing capabilities, and a price tag higher than procreate/updraw/Noteful combined.
Wrong or poor results10%

11 of the 1 and 2 star reviews.

★★★★★ But now when I want to export, it is stuck on “safe” mode, so I can no longer export at higher dpi, making it useless for me now.
★★★★★ I just downloaded this app. cant even load it. i hate it!!
★★★★★ “Editing is a paid feature” oh okay so you're useless then huh
Worse after an update9%

9 of the 1 and 2 star reviews.

★★★★★ Update: Look at the anonymous loser below trying to justify this garbage.
★★★★★ I just updated the app and was frustrated to find that even after paying for the package, I still can't create my own object packs without buying another subscription.
★★★★★ Update the recent update deleted all of my concept maps.
No customer support9%

9 of the 1 and 2 star reviews.

★★★★★ I have tried opening Support tickets, but nobody seems to want to fix the problem.
★★★★★ I bought the pro version, then tried setting this up so that I could save my files to my own NAS/Fileserver using an SMB protocol. The in progress files do not save themselves locally on my iPad's connection to the…
★★★★★ Support over months has not picked up on this and my attempts to correct it have gone on for months.
Login and account problems6%

6 of the 1 and 2 star reviews.

★★★★★ I purchased pro back in 2016 and on a new iPad I log in but none of the 21 packs I've purchased are shown and restore purchases doesn't do anything.
★★★★★ It been 4 to 5 months after I cancelled my subscription, why won't it stop going into my account?
★★★★★ I made a purchase through my laptop concepts app using Microsoft account (concepts app programming) and the subscription does not link to my iPhone.
WHAT THEY ASK FOR
  • It's kinda hard to tell where it ends so probably add a zoom variable for how much in or out you have zoomed. 3★, Jul 12, 2026
  • 3 Some type of pathfinder tool or alpha locking where you can only draw within a selected shape or use one shape to chop another would be amazing 3★, May 26, 2026
  • As a professional artist, I have yet to find a program that meets my needs as well as this one. 5★, May 23, 2026
  • It would be great to have tools that allow brush strokes to blend or smudge together more naturally. 4★, Mar 5, 2026
  • I think you should add a collaboration feature where someone could send a link to a board and other people can access it so they can work together that would be awesome! 5★, Mar 1, 2026
  • I wish Apple had not encouraged this nonsense because it is out of control. 3★, Dec 11, 2025
  • Please add a animation tab. 2★, Dec 2, 2025
  • Plz rectify it, and add the long-awaited bucket fill. 4★, Nov 29, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
own objects4paid feature3want to keep3latest update3extremely limited3pro version3another subscription3vector drawing3infinite zoom3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use16%

53 of the 4 and 5 star reviews.

★★★★★ I'm very very new to drawing but,so far this app has been very easy to pick up, and all the lines being vector based make editing your work soooo much easier and it's not even half as daunting or committal as physical…
★★★★★ I love the easy to use lasso tool and the easy color swap button for IOS.
★★★★★ I LOVE ITS COLOR PALLET AND ITS SO EASY TO DRAW 😌
Looks great16%

53 of the 4 and 5 star reviews.

★★★★★ I often like to draw my cartoons on this beautiful software (alongside with ibisPaint and Kleki), and I couldn't thank TopHatch enough.
★★★★★ I'm very very new to drawing but,so far this app has been very easy to pick up, and all the lines being vector based make editing your work soooo much easier and it's not even half as daunting or committal as physical…
★★★★★ a beautiful piece of software.
Worth the money11%

36 of the 4 and 5 star reviews.

★★★★★ Most free value of any productivity app in the App Store for the IPad!
★★★★★ It offers so much in the free version that I would buy the everything one time purchase just for my love of the app.
★★★★★ I worked years on this app on the free version before I decided to go all in and paid for it.
Useful, it helps8%

28 of the 4 and 5 star reviews.

★★★★★ Another feature that would be extremely useful is a fill tool for quickly filling shapes or enclosed areas with solid colors.
★★★★★ if the screen was bigger, it'd be fine, but having a pop out window on the side would be insanely helpful.
★★★★★ This app has completely changed the way I study! I love using it to make huge mind maps and flowcharts and I love the fact that i can keep zooming in to add more information to different bullet points. This is an…
Fun, addictive8%

27 of the 4 and 5 star reviews.

★★★★★ I'm very very new to drawing but,so far this app has been very easy to pick up, and all the lines being vector based make editing your work soooo much easier and it's not even half as daunting or committal as physical…
★★★★★ I'm enjoying the app along with the learning process.
★★★★★ Having the option for an infinite canvas for random sketches or notes just makes the experience more enjoyable.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 10, 2026
Purchasing essentials, still gives you ads

I have the essential version which is the only one time payment option. Concepts now has the audacity to keep advertising their monthly subscription with a free trial. There is no way to turn off these ads or opt out of these free trials.

★★★★★Oct 4, 2026
New user trial

Just started working with Concepts. It’s taking I bit to find the tools I need, like an eraser tool. I can quickly sketch on paper, but using the iPad is a different experience. I expect it will get better. The plan is to make sketches and work with ChatGPT to clean them up and produce engineering drawings.

★★★★★Oct 3, 2026
Perhaps the greatest apps for art

If you happen to be an aspiring cartoonist/artist like me, then this app is certainly what you're looking for! I'm a huge fan of the infinite canvas feature. I often like to draw my cartoons on this beautiful software (alongside with ibisPaint and Kleki), and I couldn't thank TopHatch enough.

★★★★★Oct 1, 2026
Losing functionality

The app used to be quite good, and I used it for planning out large maps with high detail. But now when I want to export, it is stuck on “safe” mode, so I can no longer export at higher dpi, making it useless for me now. Really disappointed

★★★★★Sep 30, 2026
A enjoyable design

I’m very very new to drawing but,so far this app has been very easy to pick up, and all the lines being vector based make editing your work soooo much easier and it’s not even half as daunting or committal as physical drawing, as if you mess up a line, or dislike your spacing later in the peace then it’s totally fixable. also love the bend a line tool, great for cleaning up edges

★★★★★Sep 30, 2026
Bad

When I tried riding, it wouldn’t let me and when I tried drawing, it wouldn’t let me. The only only thing I could do was put shape

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

concepts7vector5color5vector based5infinite canvas5object libraries5based4ideas4infinite4tools4brushes4object4features4time4copic color3color wheels3create3canvas3copic3scale3layers3libraries3plan2sketchbook2

What's new in 6.36.1

Bug fixes and stability improvements.

Released Oct 6, 2012. Current version shipped Oct 5, 2026.

Store description

Think, plan & create – Concepts is a flexible vector-based sketchbook where you can take your ideas from concept to reality. Concepts reimagines the ideation process – offering a safe and dynamic workspace to iterate and explore your ideas, organize your thoughts, and experiment with designs. With our infinite canvas, you can: • Sketch plans and whiteboard ideas • Make notes, doodles, and mindmaps • Draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • An infinite canvas with optional paper types and grids • Realistic pens, pencils and brushes that flow with pressure, tilt and velocity or create your own • A tool wheel or bar you can personalize • HSL, RGB and COPIC color wheels • Editable vector-based sketching – move, organize and edit the tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them • Unlimited layers • Scale and measurement tools that calculate real-world dimensions With Concepts, you can: • Drag + drop images + PDF files • Create, store and share vector Object libraries • Export images, vector SVG + PDFs to scale for printing or efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe) • Share directly to email, text, Files, cloud, photos, or your favorite social apps and present with AirPlay or a second screen • Store your work safely in your personal iCloud Drive FREE FEATURES • Infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum, RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID FEATURES Subscription: • 200+ brush and Object libraries, features, and services • Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes & brushes, with new updates arriving all the time • Unlocks everything across platforms • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom brushes, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – object packs & professional brushes are sold separately • Limited to the platform you purchase on Terms & Conditions: • Monthly and yearly subscription payments are charged to your iTunes account at the time of purchase. • Your plan will renew automatically at the end of the billing period unless canceled 24 hours before the billing period ends. • You can cancel or make changes to your subscription at any time in your iTunes Account settings. • Unused portions of any free trial period are forfeited if you make changes to your subscription. We’re dedicated to quality and update frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!

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Prices, ranks and reviews are per country. Revenue above is already worldwide.