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10K Runner, Couch to 10K Run icon
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10K Runner, Couch to 10K Run

FITNESS22 LTD · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$6.4K
Likely $2.1K to $19.2K
▼ 100.0% in 7 days
New ratings
Tracking
Daily counts start building from today
Rating
4.9 of 5
38.8K ratings in this store
Countries it ranks in
0
was 2 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$76.9K
299 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
1.4M to 3.9M
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 38.8K ratings71%
  • Australia 7K ratings13%
  • Canada 6.8K ratings12%
  • Germany 713 ratings1%
  • Mexico 416 ratings1%
  • France 323 ratings1%
  • Spain 287 ratings1%
  • India 197 ratings0%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (299 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
38.8K
AVG RATING
4.91
PRICE
Free
AGE
15.2y
LAST UPDATE
10d ago
VERSION
9.3930
SIZE
170 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
5 / 30
COUNTRIES NOW
1 (was 0)
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026$4.6K a month
Oct 14, 2026$1.9K a month
Oct 15, 2026not in a grossing chart
Oct 16, 2026$310 a month
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #88 Health & Fitness · NZ.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
8 purchases listed
  • Workouts Subscription$7.99
  • Workouts Subscription$19.99
  • Lifetime Premium$11.99
  • Premium Subscription$2.99
  • Lifetime Premium$5.99
  • Workouts Subscription$14.99
  • Premium Subscription$15.99
  • Workouts Subscription$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.7 reviews / week
  • Trendfalling
  • Recent reviews average4.2 stars
  • Recent 1 and 2 star share17%
From the latest 500 written reviews, covering 2057 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases43 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
38.8K ratings
5★95%
4★4%
3★1%
2★0%
1★1%

What users want

From the latest 500 reviews on the United States App Store, Mar 6, 2021 to Oct 21, 2026: 17% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription48%

40 of the 1 and 2 star reviews.

★★★★★ Giving a free 7 day trial for a 12 week running plan shouldn't be listed as “in app purchases”.
★★★★★ The app was good and helped with 10k training…but after a year they wanted to charge another $40.
★★★★★ I was offered a free trial for the app but after entering the trial I was charged $20 for my subscription the next day.
Bugs, things not working13%

11 of the 1 and 2 star reviews.

★★★★★ When the run intervals exceed 8 minutes, 9 times out of 10 the app will glitch and not tell you to walk.
★★★★★ This is a at app to get back into running or even just to improve your endurance and distance. I've used this one and the 5K one for years. I love that when I fall off the wagon or come back from injury I can go back a…
★★★★★ But with bug fixes, could be great!
Limits, credits, locked features10%

8 of the 1 and 2 star reviews.

★★★★★ Advertised as a free app and after going through the whole setup find out you have to pay $40 to use it.
★★★★★ I've reached out to support in the 2 limited ways they offer, and zero response for almost a week.
★★★★★ This app advertises itself as a free app, but you have to pay 40$ to use it or opt for a free trial that auto converts to a paid option when you open it for the first time.
Lost data, sync, backup10%

8 of the 1 and 2 star reviews.

★★★★★ Oddly it's never gone backward and repeated a segment.
★★★★★ My runs have been failing to sync to my history from my watch to my phone.
★★★★★ This app will not let you lose it unless you do the free trial or pay $40 for a subscription.
Wrong or poor results7%

6 of the 1 and 2 star reviews.

★★★★★ The only function this app offers that you can't get a million other places for free is that it automatically tells you through your headphones when to run and when to walk. Unfortunately, it can't even do that. When…
★★★★★ It says 40$ for forever access but they also charge you per month to be able to use it.
★★★★★ The stats are INCREDIBLY inaccurate.
Crashes and freezes6%

5 of the 1 and 2 star reviews.

★★★★★ If your creating a running app, you cannot have it crash, freeze, change playlists, unlock itself while running because that defeats the purpose.
★★★★★ Crashes every time I open it.
★★★★★ It is permanently stuck on the “Start your 10K journey” screen.
No customer support6%

5 of the 1 and 2 star reviews.

★★★★★ I contacted support and haven't heard anything back or seen any improvements.
★★★★★ The app is great until you need support.
★★★★★ I could run more than three days a week to catch up (not suggested based on feedback from support)., but I could not reset the plan.
Missing features6%

5 of the 1 and 2 star reviews.

★★★★★ There is no option to run without providing that, which was never disclosed or relevant until today.
★★★★★ There is no way to reset this if it skips at the end of a run( at least they haven't informed me).
★★★★★ And there's no option to turn it off!
WHAT THEY ASK FOR
  • Just make the survey voluntary and add a decline button. 1★, Jan 6, 2026
  • It would be great to choose optional runs for extra days and decide exactly what type of run you want to do. 3★, Dec 5, 2025
  • just wish it could also show pace and times but i use my apple watch workout as well and use segments to get each pace when walking and running 5★, Oct 19, 2025
  • Would love to see you create a 5K and 10K Walk app for those of us that can't run anymore. 5★, Aug 21, 2025
  • Just would be nice to know my distance 2★, Feb 5, 2025
  • I wish you could customize your run 3★, Nov 27, 2024
  • Everything you need and nothing you don't. 5★, Jul 12, 2024
  • It would be better if they focused on distance. 2★, Jun 26, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial7day trial5lifetime access5lifetime subscription4free day3three months3bait and switch3heart rate5actually works3run walk intervals3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use16%

60 of the 4 and 5 star reviews.

★★★★★ I never ran before I started the couch to 5k app. Now 4 years later I ran a marathon.
★★★★★ This app is easy to use and adaptable.
★★★★★ I've used other c2 apps and ZombieRun but this is my old faithful it is the one i come back to and use repeatedly it a solid easy to use program.
Useful, it helps10%

38 of the 4 and 5 star reviews.

★★★★★ Highly reccomended- really helpful to get off the couch
★★★★★ Great app and really helps you meet your goals at a great pace
★★★★★ helps me get back into running.
Fun, addictive6%

24 of the 4 and 5 star reviews.

★★★★★ Through this app I gained better health and found something beneficial that I enjoy.
★★★★★ I never ran before I started the couch to 5k app. Now 4 years later I ran a marathon.
★★★★★ It takes all the thinking out of training so I can enjoy my run and slowly improve.
Worth the money5%

20 of the 4 and 5 star reviews.

★★★★★ Been using this app for several years anytime I'm in the mood to learn to run. It is very impressive at the increments. It brings you through for success. It always works. If I follow the plan, I love the motivational…
★★★★★ I love this app so much!I will be purchasing after free 7 days is up!
★★★★★ It's a great free way to work into running!
Accurate, great results2%

8 of the 4 and 5 star reviews.

★★★★★ I start this program from 0miles at 285lbs today after my 13week I'm at 6miles per hr and my weight is 219lbs I strongly recommend this app
★★★★★ I did try another app previously and I find this app much more user-friendly and it has helped me prepare in a more realistic way.
★★★★★ Now I'm trying to get back into it and this app really works well.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Great

This starts you out at a doable pace and then moves you in doable increments, adjusting according to your ending questions. Excited for my race;)

★★★★★Oct 21, 2026
Great app

This is a great app for training for a big run. The sister 5k app made it possible to keep going and I couldn’t help but continue on to the 10K. Next stop…half marathon!

★★★★★Oct 20, 2026
Kenny

Exactly the tool I needed to run my first 10K on my 61st birthday!

★★★★★Sep 30, 2026
The Best

This is the best run training program I have used. Thank you.

★★★★★Sep 18, 2026
I love this app

I am a new runner. This app has helped me run and i am 58. I will be participating in my 1st 5k in 3 weeks. I am super psyched 😜

★★★★★Sep 5, 2026
Changed my life

This version of the program starts with the 5k program, so you only need this one if you plan on going further/farther. I went from motionlessly bedridden to casually running 10ks twice a week and I'm so proud of myself. If I can do it LITERALLY ANYONE can do it

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jul 11, 2026
AD VARIATIONS
87
EU COUNTRIES
18
WHERE
Search results in AT, BE, CZ, DE, DK, ES, FI, FR, GR, HR, HU, IE, IT, NL, PL, PT, RO, SE. Formats: Icon + Asset Ad. Last impression Oct 18, 2026.
AD TEXT
  • 10K Trainer: 0 to 5K to 10K
  • C210K Running Coach
Ad creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

running910k7fitness6run6best6gps4health4top410k runner3walk run3through headphones3best running3turned off3music3renewal3user3runner2program2million2people2awards2effective2loved2recommended2

What's new in 9.3930

Minor updates & bug fixes.

Released Aug 19, 2011. Current version shipped Oct 13, 2026.

Store description

Go from Couch to 5K to 10K with the official and often imitated 10K Runner® program. This app has over 8.6 million success stories of people that are now running 10K’s, and you can do it too. 10K Runner has won multiple awards, is the most effective, loved, & popular 10K program and is highly recommended by fitness experts & doctors. FOR BEGINNERS & 5K RUNNERS ● Go from zero to 5K In 8 Weeks ● Go from 5K to 10K in another 6 Weeks FEATURES ● Alternating walk / run intervals ● Run segments gradually increase over time ● Human coach voice through your headphones that tells you when to walk / run. ● Listen to your music and the coach will blend in ● Control music through the app or headphones ● Compatible with Nike+ and all other GPS apps ● Compatible with all music apps ● Giant community of our runners on Facebook ● Earn achievements & badges as you advance ● Integrated with Facebook & Twitter ● Outdoors or Treadmill GPS & Apple Health ● Built in GPS & Distance Tracking, also when app is in background ● Integrated with Apple Health for Calorie calculation & saving workouts NOTE: Continued use of GPS running in the background can dramatically decrease battery life. SIMPLE, EASY, & GETS RESULTS ● Nothing to learn. Just press start ● Excellent for weight loss ● The best & most effective 10K training app ● Completely ad-free TOP RATED, MOST LOVED ● 1.2 Million People successfully did it ● Awards: Best 5K Training App, Best Running App, Editor's Choice, Top fitness app, Best Beginner App, Top Quality App, Best fitness and nutrition apps. ● Featured on CBS, CNN, Fox, USA Today, Times, Fitness Channel, Apple's "New & Noteworthy", AppAdvice, AppCraver, Best10Apps, Appolicious, Daily Motion, AppOfTheDay, MakeUseOf, the iPhone App Review, Remix Your Health, AppShopper, Apple's Top Health & Fitness apps, and so many others. ● Recommended by doctors on healthTap.com PRESS REVIEWS ”If you thought that you could never run - get ready for a BIG surprise. With this app - you will run" "It's a great App, I was hooked by the second run, and it kept me running" "If you want to start running and to keep running - this app will do it for you" "One of the best iPhone running apps I’ve tested."  "This application is a must-have fitness trainer for anyone trying to catch the running bug or getting ready for a major running event" DO GOOD - We are proud to be associated with several charitable organizations. Although we contribute to several causes, we have a particular soft spot for animals and are proud to contribute to aspca.org and rescuefromthehart.org. Please also consider donating. This app includes an auto renewing subscription which enables content/workouts - Subscription options are monthly - Payment will be charged to iTunes Account at confirmation of purchase - Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period - Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal - Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase - No cancellation of the current subscription is allowed during active subscription period - Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication." ● Privacy Policy: http://www.fitness22.com/privacy-policy ● Terms of use: http://fitness22content.com/Components/WebPages/TermsOfUse/TermsOfUse.html ----- CONTACT US ----- Dear customers, we are here for you! Questions? Comments? Ideas? support@fitness22.com

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