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TODAY Show

NBC News Digital, LLC · News · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide
Too small to estimate
Not enough chart or ratings data
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
29.4K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE
Unranked
Not in any grossing chart, and it sells nothing in the store (no in-app purchases, free download). Any revenue comes from ads or payments outside the store, which we can't see.
EST. LIFETIME DOWNLOADS
1M to 2.9M
Estimated from ratings count
RATINGS
29.4K
AVG RATING
4.85
PRICE
Free
AGE
15.6y
LAST UPDATE
30d ago
VERSION
5.6.0
SIZE
63 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
0.8 reviews / week
  • Trendfalling
  • Recent reviews average3.2 stars
  • Recent 1 and 2 star share42%
From the latest 500 written reviews, covering 4616 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases77 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
29.4K ratings
5★88%
4★10%
3★2%
2★0%
1★0%

What users want

From the latest 500 reviews on the United States App Store, Mar 5, 2014 to Oct 9, 2026: 42% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Worse after an update16%

33 of the 1 and 2 star reviews.

★★★★★ You make us sign up to get recipes, but the app won't let you sign up! It's the worst. Either the recipe is free or it's not. You want our info so you can sell it. I'm so disappointed in this app.
★★★★★ It has updated stories in all categories from celebs, politics, food, home, health and families.
★★★★★ I would love to catch up via the app but have never been able to get the audio to work, before or after the update.
Too many ads12%

26 of the 1 and 2 star reviews.

★★★★★ The text inside the purple screen goes on to say something to the effect of ads making my experience better and wanting me to give permission for the Today app to combine my data with their App to be able to share it…
★★★★★ I now get a purple page with a lock emoji on the top and text that speak about ads.
★★★★★ Way TOO MANY COMMERCIAL BREAKS!
Crashes and freezes11%

24 of the 1 and 2 star reviews.

★★★★★ I've always used this app. Since the last update, it will not open on my iPhone.
★★★★★ Doesn't even open on iPhone current version.
★★★★★ If the digest doesn't load, you cannot access any other content.
Bugs, things not working8%

16 of the 1 and 2 star reviews.

★★★★★ Glitchy, everything hidden
★★★★★ It used to be a fun app when it worked! Now, When I try to open up the App, I receive a purple screened image with a white lock above it and what looks the word “Control” cutoff in the middle. The text inside the…
★★★★★ There is a bug in the app in iPad that makes it jump to the bottom of the feed while browsing.
Lost data, sync, backup5%

11 of the 1 and 2 star reviews.

★★★★★ Now I know why I deleted the app.
★★★★★ Has gone thru cancer 4 times and is now going thru treatment live on TV.
★★★★★ After giving it a second try app is frustrating from previous review and it just doesn't update right why am I hoping for this to work? //Fan of the show but i work so I got this app so I can catch up on the show.…
Wrong or poor results5%

10 of the 1 and 2 star reviews.

★★★★★ I absolutely hate and will delete it from my phone because it is totally 100% useless to me.
★★★★★ Why can't you stream from the app, or at the very least see what is scheduled for the day? Heard there was going to be a segment on the Polka Kings - no way of finding out when it is on. There is a reason I don't…
★★★★★ I would give this zero stars if I could. Since the new "improved" app began, the digest fails to load (even on terrific wifi). If the digest doesn't load, you cannot access any other content. I have emailed them twice…
Slow, laggy, battery4%

9 of the 1 and 2 star reviews.

★★★★★ Takes forever to update if it hasn't been opened for a few days.
★★★★★ So, the app is slow to load and crashes.
★★★★★ - The video is extremely slow to upload.
No customer support3%

6 of the 1 and 2 star reviews.

★★★★★ When you click App Support, you're taken to a page that tells you to download the app and nothing more.
★★★★★ It was obvious that Savannah was very upset with Nikki Haley's support of our President...I was very disappointed with her and now have a whole different opinion of Savannah.
★★★★★ They all knew there was a Snake in the room.All Passive Participants, and the slither will continue.Contact me
WHAT THEY ASK FOR
  • Please include the opening chat! 3★, Mar 12, 2021
  • It would be nice if the news anchors could be neutral on topics and events. 4★, Jan 7, 2021
  • I LOVE the Today Show, just wish you all were neutral! 4★, Jan 7, 2021
  • Please make corrections. 2★, Sep 28, 2020
  • The other information is great but it would be great if it duplicated the show in the morning. 3★, Apr 15, 2020
  • I wish Chanel had a bigger pair. 5★, Dec 13, 2019
  • As a person with walking difficulties, would love to see a handicap or slightly handicap person look fabulous! 2★, Sep 26, 2019
  • I wish you would have Donna dorable sit in for Jenna . 5★, Sep 11, 2019
WORDS THAT KEEP COMING UP IN BAD REVIEWS
please fix10watch the show13first hour6bring back5second commercial5live stream6hard to navigate4show please4takes forever4back the podcast4want to watch5go back7
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive16%

42 of the 4 and 5 star reviews.

★★★★★ Enjoyable, Entertaining, Elliquent, Flexable,Adaptable people and show !!!
★★★★★ I record and watch everyday because they are all fun and uplifting people I also trust there news reporting over any other channel
★★★★★ I enjoyed in my younger years watching her parents on the big screen plus interviews.
Easy to use7%

17 of the 4 and 5 star reviews.

★★★★★ This app makes it easy to do!
★★★★★ I'm sure you have some notes to go by but it is easy to see that you are not just following a script because you are intense and listening and following up with the right questions!
★★★★★ I know it can't always be easy to report the difficult news with such grace but you do it everyday and I love you for it.❤️
Useful, it helps3%

7 of the 4 and 5 star reviews.

★★★★★ Your show helps make the days fun & informative!!!!
★★★★★ Not just news but useful information for people of all ages.
★★★★★ Sure helps the day get off to a good start.
Looks great2%

6 of the 4 and 5 star reviews.

★★★★★ I would be honored if Jamie would accept this memory of my doing hair to the beautiful memory of her mother.
★★★★★ the show and all those co-hosts around her are better because of the beautiful person!!!!
★★★★★ Great experience, I loved the digest feature.
Worth the money1%

3 of the 4 and 5 star reviews.

★★★★★ The shopping deals are worth it!
★★★★★ Now when I am on a road trip, I don't have to hang out in my hotel room to watch the today show… I can get in my car and drive and put my cell phone in my hands free holder.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 9, 2026
Show Cocktail recipes

On today’s show

★★★★★Sep 28, 2026
Savanah

Is she trying to look like a grandma? She sure does!! She needs to keep her hands off GREG!

★★★★★Sep 22, 2026
Craig

Why can’t you just report the news or tell a story? I don’t need to see you rolling your eyes. You are a reporter and nothing more, quit acting like you are some great world leader. Who chose you anyway

★★★★★Aug 24, 2026
Jonathan

Jonathan

★★★★★Apr 18, 2026
Worst App on my IPhone

Glitchy, everything hidden

★★★★★Mar 6, 2026
Broken App?

It used to be a fun app when it worked! Now, When I try to open up the App, I receive a purple screened image with a white lock above it and what looks the word “Control” cutoff in the middle. The text inside the purple screen goes on to say something to the effect of ads making my experience better and wanting me to give permission for the Today app to combine my data with their App to be able to share it with other companies for their ads here and elsewhere!? I don’t think so!!!

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

today9nbc news3nbc3news3nielsen3show2day2favorite2including2latest2videos2trending2stories2products2stream2search2measurement2choices2nbcuniversal2intake2

What's new in 5.6.0

Bug fixes and performance improvements

Released Mar 10, 2011. Current version shipped Sep 23, 2026.

Store description

Download the new TODAY app for the best of America’s #1 morning show! All day. Anytime. Anywhere. * Catch up with your favorite TODAY hosts, including Savannah Guthrie, Al Roker, Craig Melvin, Carson Daly, Willie Geist, and the rest of the TODAY team! * Watch segments from NBC's TODAY, and the latest original videos and trending stories from TODAY.com * Shop our latest Steals & Deals, trending gift ideas, editors’ favorites and recommended products in health, beauty, style, fashion, and more! * Listen to the TODAY All Day TuneIn Stream on the move! Our 24/7 stream is now available in the app so you can bring TODAY with you, wherever you go! * Search for TODAY content including articles, videos, slideshows and more as part of our new in app search feature! * Find your favorite recipes, celebrity interviews, parenting tips, uplifting stories, healthy living, pop culture, and national news. ---- This app features Nielsen proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings. To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information. Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=NBC_News&intake=NBC_News CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=TODAY_show

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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