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Way of Life - Habit Tracker

Way of Life ApS · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$2.2K
Likely $726 to $6.5K
▼ 17.9% in 12 days
New ratings
+1
in 1 days, 11K in total
Rating
4.8 of 5
5.3K ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$26.1K
64 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
186.3K to 532.3K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 5.3K ratings48%
  • Canada 771 ratings7%
  • Germany 717 ratings6%
  • United Kingdom 686 ratings6%
  • Japan 686 ratings6%
  • Australia 510 ratings5%
  • Brazil 468 ratings4%
  • South Korea 377 ratings3%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (64 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
5.3K
AVG RATING
4.82
PRICE
Free
AGE
16.0y
LAST UPDATE
23d ago
VERSION
4.6.0
SIZE
32 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
3 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 1 DAYS
+1
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026$564 a month
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$463 a month
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 26, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 23, 202611K ratings
Oct 24, 202611K ratings
11K on Oct 23, 2026, 11K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
4 purchases listed
  • Premium$29.99
  • Premium$4.99
  • Premium$14.99
  • Super-shake$4.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
21 reviews / week
  • Trendfalling
  • Recent reviews average4.9 stars
  • Recent 1 and 2 star share2%
From the latest 50 written reviews, covering 17 days.
RELEASE CADENCE
1 update in 90 days
  • Typical gap between releases45 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
5.3K ratings
5★88%
4★8%
3★2%
2★1%
1★1%

What users want

From the latest 50 reviews on the United States App Store, Oct 8, 2026 to Oct 22, 2026: 2% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS

Only 1 of the latest 50 reviews are 1 or 2 stars, too few to find patterns. Users are mostly happy.

WHAT THEY ASK FOR
  • I wish I could create a numeric rating but overall love it! 5★, Oct 11, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use44%

21 of the 4 and 5 star reviews.

★★★★★ Just a simple habit tracker with practical, motivating chains.
★★★★★ It has an easy user interface, is colorful and fun to use, and is reasonably priced.
★★★★★ So simple, easy to navigate, and effective.
Useful, it helps17%

8 of the 4 and 5 star reviews.

★★★★★ I have gotten at least 10 friends to download it too because it is so useful.
★★★★★ Easy to use habit tracker for measuring what matters.
★★★★★ I find it to be a simple and helpful way to stay consistent with my goals.
Looks great6%

3 of the 4 and 5 star reviews.

★★★★★ Dependability 5* Functionality 5* User Interface 5* Aesthetics 5* Cost Effectiveness 5* Way of Life is a dependable, bug-free, software program that provides a variety of functions to support personal disciplines and…
★★★★★ Awesome, loving support from the developer and a no-nonsense app. Get the premium it's worth it to support one of the last indie devs alive. Bravo
★★★★★ Simple, clean app to track what you need to
Worth the money6%

3 of the 4 and 5 star reviews.

★★★★★ Dependability 5* Functionality 5* User Interface 5* Aesthetics 5* Cost Effectiveness 5* Way of Life is a dependable, bug-free, software program that provides a variety of functions to support personal disciplines and…
★★★★★ Get the premium it's worth it to support one of the last indie devs alive.
Fun, addictive4%

2 of the 4 and 5 star reviews.

★★★★★ It has an easy user interface, is colorful and fun to use, and is reasonably priced.
★★★★★ I'm am really enjoying this App.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
Absolute Best Habit Tracker!!

The best App I’ve ever spent money on!! I’ve tried a lot of habit trackers and this is the absolute best one! I’ve been using for years and it is fabulous.

★★★★★Oct 22, 2026
Decent

Decent not great ..it doesn’t have weekly ..like you can’t workout every day ..so just okay not great

★★★★★Oct 21, 2026
Outstanding

If you can find a better app and a more genuine and committed developer, I really want to know.

★★★★★Oct 19, 2026
Simple but perfect

Just a simple habit tracker with practical, motivating chains.

★★★★★Oct 18, 2026
Broken App Badge

Been using this app for years and find it useful to keep me on task. However, the latest update broke the notification badge. It’s stuck on the total number of daily tasks and no longer changes as tasks are updated. Tried resetting iPhone and in-app notification settings.

★★★★★Oct 18, 2026
Easy to use

Simple and easy to use. Not cluttered or complicated.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Oct 2, 2026
AD VARIATIONS
5
EU COUNTRIES
3
WHERE
Search results in DE, DK, FR. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 20, 2026.
AD TEXT
  • Objectifs, séries et routines
  • Daily Goals, Streaks & Routine
  • Tagesziele, Serien & Routinen
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

habits5good habits3way life3york times3times forbes3forbes guardian3day3good2break2bad2less2way2life2simple2habit2featured2york2times2forbes2guardian2chains2back2charts2rose2

What's new in 4.6.0

Faster than ever • Way of Life now launches much faster. • Scrolling is smoother, the app uses the disk less, and it's easier on your battery. New: Frequency Distribution chart See your greens and reds by day of the week. Find out which days are your strongest and which could use a little extra attention. Smarter charts • New auto-scale option: the y-axis can fit the largest value in the chart, so small differences are easier to see. • New Trend pill: see at a glance which habits need a closer look. Swipe the chart up to see the full list. • You can now share pie charts and Frequency Distribution charts. More ways to use your data • Export your journal as JSON. Siri & Shortcuts • Siri works reliably again. • New shortcut: update your habits by color with a single phrase. Polish • Small theme refinements. • Bug fixes. (Where do they keep coming from?)

Released Nov 7, 2010. Current version shipped Oct 2, 2026.

Store description

Build good habits and break bad ones — in less than a minute a day. Way of Life is the simple, beautiful habit tracker trusted since 2010 and featured in The New York Times, Forbes, and The Guardian. Mark each day green or red, keep your chains going, and watch your progress over weeks, months, and years. WHY IT WORKS Changing habits is hard. Seeing them clearly makes it easier. A few taps a day, and patterns start to appear: • Am I exercising as much as I think? • Am I drinking less alcohol or soda? • Am I getting enough sleep? • Am I eating more fruits and vegetables? • Am I cutting back on sugar? Track anything that matters to you — good habits and bad. FEATURES • Chains: challenge yourself not to break a streak • Charts: pie charts, bar graphs with trend lines, and frequency distribution • Scoreboard: instant weekly and monthly feedback • Notes: jot down what went well, or what didn't • Reminders with flexible schedules and custom messages • Tags to organize your habits • Widgets, Siri, and Shortcuts • URL schemes for working with other apps • Themes: Dark, Light, Rose, Serenity, Retro C64, and more • Color-blind mode • Interactive walk-through to get you started PRIVATE BY DESIGN Way of Life doesn't pry into, sell, or share your data. Lock the app with a passcode, Face ID, or Touch ID. Back up to your preferred cloud storage provider, and export your data anytime as CSV, Excel, or JSON. SIMPLE PREMIUM No maze of paywalls. Everything above is included. Premium simply unlocks unlimited habits. AS SEEN IN The New York Times, Forbes, The Guardian, Fast Company, Business Insider, Entrepreneur, Lifehacker, Marie Claire, and Healthline. "The ultimate habit building app." — AppAdvice Featured on the Tim Ferriss podcast with Kevin Rose. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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