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Way of Life - Habit Tracker

Way of Life ApS · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$2.2K
Likely $726 to $6.5K
▼ 17.9% in 12 days
New ratings
+1
in 1 days, 11K in total
Rating
4.8 of 5
5.3K ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$26.1K
64 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
186.3K to 532.3K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 5.3K ratings48%
  • Canada 771 ratings7%
  • Germany 717 ratings6%
  • United Kingdom 686 ratings6%
  • Japan 686 ratings6%
  • Australia 510 ratings5%
  • Brazil 468 ratings4%
  • South Korea 377 ratings3%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (64 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
5.3K
AVG RATING
4.82
PRICE
Free
AGE
16.0y
LAST UPDATE
23d ago
VERSION
4.6.0
SIZE
32 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
3 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 1 DAYS
+1
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026$564 a month
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$463 a month
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 26, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 23, 202611K ratings
Oct 24, 202611K ratings
11K on Oct 23, 2026, 11K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
4 purchases listed
  • Premium$29.99
  • Premium$4.99
  • Premium$14.99
  • Super-shake$4.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.7 reviews / week
  • Trendrising
  • Recent reviews average4.8 stars
  • Recent 1 and 2 star share3%
From the latest 500 written reviews, covering 1300 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
1 update in 90 days
  • Typical gap between releases45 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
5.3K ratings
5★88%
4★8%
3★2%
2★1%
1★1%

What users want

From the latest 500 reviews on the United States App Store, Apr 4, 2023 to Oct 24, 2026: 3% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription25%

4 of the 1 and 2 star reviews.

★★★★★ I don't want to lose my tracking information because I have to pay a subscription forever.
★★★★★ I just got a notice that I will be charged $30.00 at the end of the month for this app which I do not use and don't remember signing up for.
★★★★★ My trial ends Saturday, so if there is a way to do this, please let me know.
Lost data, sync, backup25%

4 of the 1 and 2 star reviews.

★★★★★ 3 frickin' years all data lost…
★★★★★ I don't want to lose my tracking information because I have to pay a subscription forever.
★★★★★ Love the app, have been using it for years, but my widget is gone after last update, not sure if fixable.
Crashes and freezes13%

2 of the 1 and 2 star reviews.

★★★★★ It's stuck on the total number of daily tasks and no longer changes as tasks are updated.
★★★★★ After one day, every time I tried to use force closes after I added all my goals and reminders and journaled, too
Worse after an update13%

2 of the 1 and 2 star reviews.

★★★★★ However, the latest update broke the notification badge.
★★★★★ Love the app, have been using it for years, but my widget is gone after last update, not sure if fixable.
Missing features13%

2 of the 1 and 2 star reviews.

WHAT THEY ASK FOR
  • I wish I could create a numeric rating but overall love it! 5★, Oct 11, 2026
  • No major requests, one tiny thing: would be nice to be able to order rows manually when a tag is selected (like it is for the whole list) 5★, Oct 7, 2026
  • I love the quotes and being able to add a photo to each day. 5★, Sep 7, 2026
  • Love this habit tracker - does exactly what I need and offers different optical options and time spans to follow up on your advancements. 5★, May 16, 2026
  • I wish it was an automatic back up but hey.I've been using this now for well over five years and have had different journals such as meditation Headspace, work out, tasks that I don't want to do but have to do. 5★, Apr 23, 2026
  • Hope they add an option to use one or two more colors other than green and blue. 5★, Apr 23, 2026
  • Would love to see some some social features and integration with Heath kit for activity related goals. 5★, Apr 22, 2026
  • That is when I think it would be awesome to have it on my phone and IPad. 5★, Mar 21, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use43%

202 of the 4 and 5 star reviews.

★★★★★ Just a simple habit tracker with practical, motivating chains.
★★★★★ It has an easy user interface, is colorful and fun to use, and is reasonably priced.
★★★★★ So simple, easy to navigate, and effective.
Useful, it helps19%

90 of the 4 and 5 star reviews.

★★★★★ I have gotten at least 10 friends to download it too because it is so useful.
★★★★★ Easy to use habit tracker for measuring what matters.
★★★★★ I find it to be a simple and helpful way to stay consistent with my goals.
Looks great9%

44 of the 4 and 5 star reviews.

★★★★★ Dependability 5* Functionality 5* User Interface 5* Aesthetics 5* Cost Effectiveness 5* Way of Life is a dependable, bug-free, software program that provides a variety of functions to support personal disciplines and…
★★★★★ Awesome, loving support from the developer and a no-nonsense app. Get the premium it's worth it to support one of the last indie devs alive. Bravo
★★★★★ Simple, clean app to track what you need to
Worth the money5%

22 of the 4 and 5 star reviews.

★★★★★ Dependability 5* Functionality 5* User Interface 5* Aesthetics 5* Cost Effectiveness 5* Way of Life is a dependable, bug-free, software program that provides a variety of functions to support personal disciplines and…
★★★★★ Get the premium it's worth it to support one of the last indie devs alive.
★★★★★ Three habits for free and no annoying ads or premium reminders.
Fun, addictive3%

13 of the 4 and 5 star reviews.

★★★★★ It has an easy user interface, is colorful and fun to use, and is reasonably priced.
★★★★★ I'm am really enjoying this App.
★★★★★ update years later: it's still fun to track whatever i want, even though some old habits have been “retired”

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 24, 2026
Cool app

Update - Tried a few other related apps and while they are good, this one remains the reigning champ because of its straight forward stats. Coming from a Windows phone I really missed my goal tracking app until I found Way of Life. Trends are a nice plus.

★★★★★Oct 22, 2026
Absolute Best Habit Tracker!!

The best App I’ve ever spent money on!! I’ve tried a lot of habit trackers and this is the absolute best one! I’ve been using for years and it is fabulous.

★★★★★Oct 22, 2026
Decent

Decent not great ..it doesn’t have weekly ..like you can’t workout every day ..so just okay not great

★★★★★Oct 21, 2026
Outstanding

If you can find a better app and a more genuine and committed developer, I really want to know.

★★★★★Oct 20, 2026
Top 👍🏻

Super

★★★★★Oct 19, 2026
Simple but perfect

Just a simple habit tracker with practical, motivating chains.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

habits5good habits3way life3york times3times forbes3forbes guardian3day3good2break2bad2less2way2life2simple2habit2featured2york2times2forbes2guardian2chains2back2charts2rose2

What's new in 4.6.0

Faster than ever • Way of Life now launches much faster. • Scrolling is smoother, the app uses the disk less, and it's easier on your battery. New: Frequency Distribution chart See your greens and reds by day of the week. Find out which days are your strongest and which could use a little extra attention. Smarter charts • New auto-scale option: the y-axis can fit the largest value in the chart, so small differences are easier to see. • New Trend pill: see at a glance which habits need a closer look. Swipe the chart up to see the full list. • You can now share pie charts and Frequency Distribution charts. More ways to use your data • Export your journal as JSON. Siri & Shortcuts • Siri works reliably again. • New shortcut: update your habits by color with a single phrase. Polish • Small theme refinements. • Bug fixes. (Where do they keep coming from?)

Released Nov 7, 2010. Current version shipped Oct 2, 2026.

Store description

Build good habits and break bad ones — in less than a minute a day. Way of Life is the simple, beautiful habit tracker trusted since 2010 and featured in The New York Times, Forbes, and The Guardian. Mark each day green or red, keep your chains going, and watch your progress over weeks, months, and years. WHY IT WORKS Changing habits is hard. Seeing them clearly makes it easier. A few taps a day, and patterns start to appear: • Am I exercising as much as I think? • Am I drinking less alcohol or soda? • Am I getting enough sleep? • Am I eating more fruits and vegetables? • Am I cutting back on sugar? Track anything that matters to you — good habits and bad. FEATURES • Chains: challenge yourself not to break a streak • Charts: pie charts, bar graphs with trend lines, and frequency distribution • Scoreboard: instant weekly and monthly feedback • Notes: jot down what went well, or what didn't • Reminders with flexible schedules and custom messages • Tags to organize your habits • Widgets, Siri, and Shortcuts • URL schemes for working with other apps • Themes: Dark, Light, Rose, Serenity, Retro C64, and more • Color-blind mode • Interactive walk-through to get you started PRIVATE BY DESIGN Way of Life doesn't pry into, sell, or share your data. Lock the app with a passcode, Face ID, or Touch ID. Back up to your preferred cloud storage provider, and export your data anytime as CSV, Excel, or JSON. SIMPLE PREMIUM No maze of paywalls. Everything above is included. Premium simply unlocks unlimited habits. AS SEEN IN The New York Times, Forbes, The Guardian, Fast Company, Business Insider, Entrepreneur, Lifehacker, Marie Claire, and Healthline. "The ultimate habit building app." — AppAdvice Featured on the Tim Ferriss podcast with Kevin Rose. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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