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TouchRetouch: Photo Editor

ADVA Soft GmbH · Photo & Video · United Kingdom store
#93 GROSSING · PHOTO & VIDEO
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$219.9K
Likely $73.3K to $659.6K
▲ 48.3% in 16 days
New ratings
+85
in 4 days, 151.9K in total
Rating
4.7 of 5
7K ratings in this store
Countries it ranks in
29
was 26 on Oct 19, 2026

Revenue

Estimated from the grossing charts of Oct 26, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$2.6M
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
246.6K to 704.6K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #92 Photo & Video$102.2K · 46%
  • Japan #89 Photo & Video$28.2K · 13%
  • Germany #72 Photo & Video$15.6K · 7%
  • United Kingdom #85 Photo & Video$13.9K · 6%
  • Canada #83 Photo & Video$8.6K · 4%
  • France #76 Photo & Video$8.5K · 4%
  • Italy #61 Photo & Video$7.3K · 3%
  • Hong Kong #65 Photo & Video$3.9K · 2%
21 more countries
  • Netherlands #77 Photo & Video$3.7K · 2%
  • Saudi Arabia #74 Photo & Video$3.5K · 2%
  • Switzerland #57 Photo & Video$3.4K · 2%
  • Spain #98 Photo & Video$3K · 1%
  • Taiwan #96 Photo & Video$3K · 1%
  • Turkey #81 Photo & Video$2.1K · 1%
  • Austria #56 Photo & Video$1.7K · 1%
  • Indonesia #88 Photo & Video$1.6K · 1%
  • Belgium #66 Photo & Video$1.4K · 1%
  • Sweden #69 Photo & Video$1.4K · 1%
  • Malaysia #94 Photo & Video$1.2K · 1%
  • Israel #94 Photo & Video$865 · 0%
  • Philippines #88 Photo & Video$845 · 0%
  • Portugal #56 Photo & Video$782 · 0%
  • South Africa #74 Photo & Video$681 · 0%
  • Ireland #96 Photo & Video$651 · 0%
  • Vietnam #91 Photo & Video$573 · 0%
  • Romania #77 Photo & Video$557 · 0%
  • Greece #81 Photo & Video$389 · 0%
  • Ukraine #88 Photo & Video$287 · 0%
  • Nigeria #71 Photo & Video$268 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (771 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
7K
AVG RATING
4.69
PRICE
Free
AGE
16.4y
LAST UPDATE
6d ago
VERSION
5.9.2
SIZE
302 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
29 (was 10)
NEW RATINGS, LAST 4 DAYS
+85
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 27, 2026$136.2K a month
Sep 28, 2026$136.2K a month
Sep 29, 2026$144.2K a month
Sep 30, 2026$144.2K a month
Oct 1, 2026$144.2K a month
Oct 2, 2026$139.9K a month
Oct 3, 2026$139.9K a month
Oct 4, 2026$136.1K a month
Oct 5, 2026$139.9K a month
Oct 6, 2026$139.9K a month
Oct 7, 2026$140.2K a month
Oct 8, 2026$144.1K a month
Oct 9, 2026$146.8K a month
Oct 10, 2026$148.3K a month
Oct 11, 2026$149.5K a month
Oct 12, 2026$158.6K a month
Oct 13, 2026$2.7M a month
Oct 14, 2026$2.6M a month
Oct 15, 2026$2.6M a month
Oct 16, 2026$1.4M a month
Oct 17, 2026$1.5M a month
Oct 18, 2026$1.2M a month
Oct 19, 2026$2.4M a month
Oct 20, 2026$2.3M a month
Oct 21, 2026$2.6M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$212.3K a month
Oct 24, 2026$212.3K a month
Oct 25, 2026$213.6K a month
Oct 26, 2026$219.9K a month
The same estimate as the headline, saved every day. Best rank Sep 27, 2026: #70 Photo & Video · ES. Now: #56 Photo & Video · AT.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 2026151.8K ratings
Oct 23, 2026151.8K ratings
Oct 24, 2026151.8K ratings
Oct 25, 2026151.8K ratings
Oct 26, 2026151.9K ratings
151.8K on Oct 22, 2026, 151.9K on Oct 26, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
8 purchases listed
  • Yearly Plan£14.99
  • Yearly Plan£39.99
  • Yearly Plan Plus£12.99
  • Yearly Plan£49.99
  • Weekly Plan£9.99
  • Yearly Plan Plus£29.99
  • Yearly Plan£19.99
  • Credits pack for 4 dlrs£3.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
15 reviews / week
  • Trendrising
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share26%
From the latest 500 written reviews, covering 240 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
9 updates in 90 days
  • Typical gap between releases9 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
7K ratings
5★85%
4★8%
3★3%
2★1%
1★4%

What users want

From the latest 500 reviews on the United Kingdom App Store, Feb 28, 2026 to Oct 21, 2026: 26% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription45%

60 of the 1 and 2 star reviews.

★★★★★ They have also cast aside the user base that paid outright for their app, the very same users that helped the app become successful enough to attract subscription customers.
★★★★★ Why now is it telling me to subscribe yearly to save a freakin photo!?
★★★★★ As many others have stated, I purchased the lifetime plan, only to find a switch to a subscription model at 30 dollars a year, with AI credits needed for many of the features.
Worse after an update12%

16 of the 1 and 2 star reviews.

★★★★★ I paid for this app full price and now they want me to pay a subscription to obtain updated features to remove objects using new tools like AI.
★★★★★ After YEARS of using the app the forces me into a subscription after the most recent update!!
★★★★★ After the latest update I now have to be online to use the object removal tool.
Limits, credits, locked features10%

13 of the 1 and 2 star reviews.

★★★★★ As many others have stated, I purchased the lifetime plan, only to find a switch to a subscription model at 30 dollars a year, with AI credits needed for many of the features.
★★★★★ On the purchased upgrade you are limited to how many actions you can do per day.
★★★★★ I paid for subscription, then why do I need to buy credits to make edits to pictures????
Wrong or poor results8%

11 of the 1 and 2 star reviews.

★★★★★ Everything I have attempted looks way too fake and AI-ish and unnatural- very disappointing
★★★★★ i've been paying for a subscription for 2 years but not the editing tool is soo bad and makes the images so blurry when i try to remove anything
★★★★★ Now this app is just useless.
Crashes and freezes7%

9 of the 1 and 2 star reviews.

★★★★★ Recently the app won't open/ load.
★★★★★ the app completely freezes after selecting object to retouch?
★★★★★ As soon as I upgraded it began crashing every time I open it.
Bugs, things not working5%

7 of the 1 and 2 star reviews.

★★★★★ Recently the app won't open/ load. If I somehow get it to eventually open, none of the edits will work. What the heck is going on
★★★★★ it keeps telling me to retry over and over saying i have no internet connection and i have all 4 bars and internet is working fine on my other apps.
★★★★★ Ok This app is the worst I was trying to crop some out of my pic and it keep messing so I paid the fee and it still does not work this app is a scam
Lost data, sync, backup3%

4 of the 1 and 2 star reviews.

★★★★★ Now they switched over to the subscription model and I've lost access to everything I used to be able to do.
★★★★★ White screen with a check mark and photo has disappeared!
★★★★★ Since I don't pay for the subscription, I lost all those features.
No customer support2%

3 of the 1 and 2 star reviews.

★★★★★ But I can't support an app that costs what you want, plus charges free to utilize the AI features.
★★★★★ Constantly crashes and customer service is non existent
★★★★★ I have now deleted the app because I'm not going to support a company that will take away features for those who previously have them money.
WHAT THEY ASK FOR
  • The program works wonders on pics taken in a hurry and others that need a bit of extra attention 4★, Oct 13, 2026
  • Been using this app for a couple of years now and dose what it says on the tin, my only issue is when you add a person it changes the persons clothes apart from that it's a really good app 5★, Sep 27, 2026
  • I wish I could combine Bazaart and this app together because those are my go-tos. 5★, Sep 25, 2026
  • I PAID for this app years ago, I go to use it, only to find out I now need a SUBSCRIPTION to save the photos….. 1★, Aug 4, 2026
  • Editing pictures on iPad is better so I hope in the future update, you will add more features (Background, Face Retouch, Add Person, Person Removal) to the iPad app version. 3★, May 17, 2026
  • I find alrighty it's my hands on approach to all things digital imaging… Yes I can be a hands on kinda visual guy but when it needs a help ridding the possibly beautiful image I just captured BUT (ahhh the BUT word)… 5★, Apr 16, 2026
  • I only wish it could darken the skies and also retouch a person's face for eyes and height of a person. 5★, Apr 3, 2026
  • The only feature I wished for was a quick, high-quality way to remove or change backgrounds without needing multiple apps. 5★, Apr 1, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
years ago14subscription model5already paid5able to save5save photos5won't let4cannot save4without paying4waste of money4rip off3per day3paid for subscription3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use20%

70 of the 4 and 5 star reviews.

★★★★★ It makes removing objects and people so simple and easy!
★★★★★ Now, in seconds, I can recolor and restore old photos in seconds with simple voice prompts!
★★★★★ Unbelievably easy to use to make minor tweaks to large changes.
Fun, addictive6%

20 of the 4 and 5 star reviews.

★★★★★ I have used and enjoyed, highly recommended
★★★★★ Love this app! So many options to improve/alter your pics.
★★★★★ I really enjoy the way you can clean things up.
Useful, it helps5%

17 of the 4 and 5 star reviews.

★★★★★ I really don't know how people edit ish on their phones w/o having touchretouch quite frankly…it's been a total game changer for me.
★★★★★ Such a wonderful app does exactly what I needed to do when I needed to do it.
★★★★★ This photo editing tool is simple to use and can make powerful edits.
Accurate, great results5%

17 of the 4 and 5 star reviews.

★★★★★ Actually looks realistic and high quality.
★★★★★ I highly recommend it to anyone seeking a high-quality, dependable photo solution.
★★★★★ Myself and others find it far easier to use than most any photo editing app is fantastic and the quality of the apps Performance is exceptional.
Worth the money4%

15 of the 4 and 5 star reviews.

★★★★★ 2nd year I've had my subscription and it's worth it!
★★★★★ A must download— don't cheap out; pay for the subscription; you're gonna be thankful that ya did!
★★★★★ I pay for this subscription as well because it's worth it!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United Kingdom App Store.

★★★★★Oct 21, 2026
Retouch

Very slow

★★★★★Oct 21, 2026
Not too sure about updates!

I’ve used this app for several years. Since updates, when in photo app and go to edit, Retouch opens and then goes white - no photo visible to work on. Opened app to see if it would from from there. New options available but reacts slower and takes more passes before object removing is removed. Liked it much better before it was updated. Using on my iPad.

★★★★★Oct 21, 2026
Huge Bloated App!

Thankfully iOS27 new built-in tools mostly do a better job than this app. The installed app size is over 899MB! They have also cast aside the user base that paid outright for their app, the very same users that helped the app become successful enough to attract subscription customers. 🐑 Re your feedback, it may only download additional files once, however the app still takes up the iPhone storage size quoted.

★★★★★Oct 21, 2026
Gracias

Gracias ,muy agradecido

★★★★★Oct 20, 2026
My Carnala Nina 9/11/26

Missing you

★★★★★Oct 20, 2026
Super easy controls

Really enjoy this app. It makes removing objects and people so simple and easy! One of my faves to use. Great for product sales photos as well!

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Aug 19, 2026
AD VARIATIONS
388
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad. Last impression Oct 21, 2026.
AD TEXT
  • Remove Object & Background
  • Objekte Entfernen, Hintergrund
  • Erase Background, Edit Photos
  • Retouche Photo, Visage, Fond
  • Ritocco Foto, Elimina Persone
  • Achtergrond Verwijderen
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

touchretouch12adva soft11background9photos8adva7soft7erase7removal7remove7photo6people6retouch5magic5face retouch5object removal5natural4object4people photo3natural face3remove background3photos background3touchretouch adva3time3face3

What's new in 5.9.2

Meet Face Retake! Blinked at the wrong moment? Smile didn't turn out right? Face Retake helps you fix those little photo mishaps.

Released Jun 8, 2010. Current version shipped Oct 20, 2026.

Store description

Your pocket photo editor app for retouching photos, removing unwanted stuff from photos on the go and even more. It gives your photos a natural look while saving you valuable time. An accidental object, even though it may look tiny and harmless, can completely ruin the entire composition of a photo and make it worthless. However, it’s not a pain if you have your favorite TouchRetouch at hand. At ADVA Soft, we're always innovating. Our latest updates, including the Editing by text, Removing and Adding People to the photo, Natural face retouch, Erase AI feature, the background eraser and changer, and features like Meshes and AI edge-aware object removal, were designed with your feedback in mind. ADVANTAGES: • Remove objects and people, retouch faces and change backgrounds • Keep natural, undetectable retouch results • Get your photos ready to share in under 60 seconds • No editing skills needed WHAT MAGIC CAN YOU DO WITH TOUCHRETOUCH? ERASE AI-POWERED OBJECT REMOVAL: Automatically detect and remove background objects like street signs, trash cans, and stop lights with Erase AI Effortlessly remove wires, power lines, and other linear objects Eliminate foreground meshes for a cleaner background Remove background people and shadows Naturally erase pimples, acne, glare, tattoos, skin blemishes, and wrinkles Clean up travel photos Remove text from Instagram and Snapchat posts Restore old photos BACKGROUND REMOVAL & REPLACEMENT: Erase backgrounds and replace them with your own or stock photos Use the background editor to achieve a transparent background Blur backgrounds PEOPLE REMOVAL A stranger wandering into your perfect shot? TouchRetouch works as a powerful person remover that lets you remove people from photo in seconds. Erase photobombers and clear away background crowds so nothing distracts from the moment. NATURAL FACE RETOUCH Get a professional face retouch that still looks like you — not like a filter. Remove pimples, blemishes, and acne marks Soften wrinkles and reduce under-eye bags Naturally whiten and brighten your smile OBJECT REMOVAL LIKE MAGIC The app declutters your images in a matter of seconds . That could be people or other background details you may need to erase. Use automatic content removal with the Brush tool or, when the result is not that perfect, manual retouching with the Clone Stamp tool to repair a photo. AUTOMATIC MESH DETECTION AND REMOVAL If you think that "getting past the mesh netting" is quite a challenging task, you probably haven’t tried using TouchRetouch yet. The app offers a way to deal with the problem in two simple steps. Select the tool from the main menu and tap the Go button to have a mesh removed just like magic. HELPFUL TUTORIALS Explore in-app tutorials to master TouchRetouch quickly. Little effort and experience are needed to become a pro in using TouchRetouch. The interface and layout are clear and intuitive enough to make you feel comfortable the very first time you use it. Download TouchRetouch now to harness photo magic from your pocket. TouchRetouch is brought to you by ADVA Soft — a team of like-minded professionals and enthusiastic innovators committed to designing intelligent yet simple apps that create magic in your photos and save you time. Visit our website at www.adva-soft.com to learn more about the company and the apps it develops. For any assistance with TouchRetouch, contact ADVA Soft Support at touchretouch@adva-soft.com. We welcome all your inquiries, comments, and suggestions about the app. Love TouchRetouch? Would you like to join our huge community of beta testers already involved in helping us make our products better? Let us know by sending your feedback to touchretouch@adva-soft.com. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://adva-soft.com/privacy-policy-tr.html

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Prices, ranks and reviews are per country. Revenue above is already worldwide.