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Slay

Sean O'Connor · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$440
Likely $147 to $1.3K
New ratings
Tracking
Daily counts start building from today
Rating
4.6 of 5
271 ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$5.3K
2.6 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
9.5K to 27.1K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 271 ratings48%
  • Japan 56 ratings10%
  • United Kingdom 52 ratings9%
  • Canada 40 ratings7%
  • Germany 37 ratings7%
  • Australia 27 ratings5%
  • France 25 ratings4%
  • Netherlands 14 ratings2%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (2.6 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
271
AVG RATING
4.64
PRICE
$4.99
AGE
17.7y
LAST UPDATE
1004d ago
VERSION
5.4.1
SIZE
26 MB
AGE RATING
9+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
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Oct 1, 2026not in a grossing chart
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Oct 25, 2026not in a grossing chart
Best rank Sep 26, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Whole row of 18 pages$9.99
  • Whole 3rd row$9.99
  • Whole 4th row$9.99
  • Countries 1$0.99
  • Countries 2$0.99
  • Patterns 3$0.99
  • Patterns 1$0.99
  • Patterns 4$0.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.6 reviews / week
  • Trendfalling
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share24%
From the latest 500 written reviews, covering 5960 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases116 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
271 ratings
5★85%
4★6%
3★2%
2★2%
1★5%

What users want

From the latest 500 reviews on the United States App Store, Jul 1, 2010 to Sep 17, 2026: 24% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Worse after an update50%

60 of the 1 and 2 star reviews.

★★★★★ Fluorescent green with update.
★★★★★ I really enjoy playing the game (download Slay Lite first if you haven't played it before), but even after the recent update there are so many small quirks & flaws to the paid version I can only give it 1 stars ⭐️⭐️.
★★★★★ Don't get me wrong- i absolutely love this game, but the recent “crisp graphics” update is awful.
Bugs, things not working13%

16 of the 1 and 2 star reviews.

★★★★★ Multiplayer network is stuck on “connecting…”
★★★★★ Title says it all. Waiting for an update.
★★★★★ Slay splash screen loads then the game crashes. The free version loads and runs. IPhone 7 iOS 13.0
Lost data, sync, backup13%

15 of the 1 and 2 star reviews.

★★★★★ -the levels don't save your place as you're playing them so when you exit the game you lose all progress -you can't rename the custom levels (of course it would need to be different from an existing one so that check…
★★★★★ I love this game and have played it for almost 10 years (starting on the PC). With the iPad i always play it in horizontal mode. I downloaded the Slay Lite Version, but cant see enough of the screen in vertical mode.…
★★★★★ Why are the old reviews deleted?
Price and subscription4%

5 of the 1 and 2 star reviews.

★★★★★ I've been playing the game for about 5 years (I played the lite version for the first 1.5 because I hate spending money), & I'm becoming increasingly frustrated with this purchase.
★★★★★ please fix this or refund my money so I can give you a proper rating.
★★★★★ But watching three unbuildable territories get demolished and you just watch is a waste of money.
Wrong or poor results4%

5 of the 1 and 2 star reviews.

★★★★★ Nice game, lots of fun, but now painful to look at with very poor quality graphics in latest 4.4 updates on my iPad.
★★★★★ Don't get me wrong- i absolutely love this game, but the recent “crisp graphics” update is awful.
★★★★★ This seems like a crappy, fake, copy.
Crashes and freezes3%

4 of the 1 and 2 star reviews.

★★★★★ Multiplayer network is stuck on “connecting…”
★★★★★ Slay splash screen loads then the game crashes.
★★★★★ Just installed ios 13 and game crashes unable to open app in my iphone 8
Limits, credits, locked features2%

2 of the 1 and 2 star reviews.

★★★★★ Absolutely a 5 star game----but after playing a few games, am locked out of the app unless I purchase maps!!!
★★★★★ I am very disappointed by the fact that the orientation is now locked in portrait mode.
Slow, laggy, battery2%

2 of the 1 and 2 star reviews.

★★★★★ This game shouldn't be this lagging.
★★★★★ I haven't been able to really enjoy the 4.0 update because the ai takes forever now.
WHAT THEY ASK FOR
  • I wish more people found out about the majesty that is Slay. 5★, Apr 13, 2026
  • please add the ability to change which color territories you start with. 4★, Aug 15, 2023
  • Wish there were more maps. 5★, Mar 3, 2023
  • Two things I wish they would add: 5★, Oct 27, 2022
  • My ONLY complaint…I wish it used iCloud sync so that I could pick it up on any device. 5★, Oct 19, 2022
  • Please make this optional or just go back to the old way. 4★, Apr 29, 2022
  • Nothing but good things to say, except it would be nice to have a leaderboard so there could be the additional element of competition of beating a map in less turns than others. 5★, Sep 19, 2021
  • It would be cool to see that on some of the tough victories. 5★, Jun 26, 2021
WORDS THAT KEEP COMING UP IN BAD REVIEWS
new graphics24bring back13old graphics13new update12old version9back the classic6change it back6please bring7go back7game until5update please5ruined the game5
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive31%

110 of the 4 and 5 star reviews.

★★★★★ Thank you for the fun memories and the simple, yet difficult challenges.
★★★★★ I've been revisiting this blast from the past for a few years now and it's always fun!
★★★★★ I've been playing this game for longer than I care to admit and I still keep coming back to it. I've cleared every map there is (save for a few I've deemed impossible) and would do it again in a heartbeat. I wish more…
Easy to use21%

72 of the 4 and 5 star reviews.

★★★★★ if you're looking for a simple yet challenging strategy game, this is the answer
★★★★★ Thank you for the fun memories and the simple, yet difficult challenges.
★★★★★ It is a pretty straightforward game.
Looks great4%

13 of the 4 and 5 star reviews.

★★★★★ It's very fun and relaxing, and the game design is so elegant and perfect.
★★★★★ Improve the design of the game and make it more Fantasy and a little Modern.
★★★★★ It could use a few minor UI upgrades(show prices of units like in PC), but the gameplay is solid.
Fast4%

13 of the 4 and 5 star reviews.

★★★★★ Emailed the Dev who was quick to respond.
★★★★★ There are so many maps, the difficulty scales well and I still enjoy playing it.
★★★★★ (That is saying something, I drop apps pretty quick)
Worth the money3%

12 of the 4 and 5 star reviews.

★★★★★ Wish I could buy you a pint, here's to buying a couple more maps.*edit*Every bit if this game is amazing and worth every penny.
★★★★★ I downloaded this game when it was free and came with the entire first row, must've been 8 years ago (I'm 25).
★★★★★ I live this game and its quickly become my go to game for when I have a couple of minutes of free time.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Sep 17, 2026
top shelf

if you’re looking for a simple yet challenging strategy game, this is the answer

★★★★★Aug 19, 2026
Timeless

One of the best games I’ve played since Sean released it many years ago. Thank you for the fun memories and the simple, yet difficult challenges.

★★★★★Aug 7, 2026
Just does what it’s supposed to

It is a pretty straightforward game. Fun and strategic. Every once in a while I get a little bored of it but I always come back and honestly the fact that it isn’t as addictive as some games is kind of a feature not a bug.

★★★★★Jul 19, 2026
Love This Game

I started playing Slay way back when from of one of those 300+ Windows 95 CDs. I’ve been a fan of Sean O Connor games ever since, I’m glad he has put his games into app form! I’ve been revisiting this blast from the past for a few years now and it’s always fun!

★★★★★Apr 13, 2026
Truly the most addicting iOS game ever

I’ve been playing this game for longer than I care to admit and I still keep coming back to it. I’ve cleared every map there is (save for a few I’ve deemed impossible) and would do it again in a heartbeat. I wish more people found out about the majesty that is Slay.

★★★★★Mar 20, 2026
Love it

I loved this game when I was a Child, I still do.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

strategy5game3stronger3slay2simple2cunning2land2territories2create2peasants2

What's new in 5.4.1

- no longer does a vibrate on a 'tap and hold to muster' if you've switched the sound on the game off

Released Feb 27, 2009. Current version shipped Jan 25, 2024.

Store description

Slay is a simple to learn game of strategy and cunning set in medieval times. The island is divided up between the six players, and you must try to capture your enemies' land and link up your own territories to create larger and stronger ones. You begin capturing land by attacking with your peasants. Once your territories become richer you can combine peasants to make stronger and stronger people (Spearmen, Knights and then Barons) who can kill weaker enemy troops, or knock down their castles. Just be careful that you don't create too many expensive men or the territory will go bankrupt! "This game is pure strategy! It's a work of genius. Brilliant AI. Engaging turn-based multiplayer strategy. Sid Meier, eat your heart out!" - GameSpy.com "I love this game! I play it all the time, and when I'm not, I think about wanting to play it." - PocketNow.com "At first glance, Slay looks elementary, but hidden beneath are cunning strategy elements that must be finely balanced for success" - PC Magazine "Deceptively delightful. The graphics are simple, but the strategy is complex." - Download.com For the latest news on all my games follow @SeansGames on Twitter!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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