← Back to charts
DIY Paper Doll icon
APP STORE

DIY Paper Doll

Crazy Labs · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$77.2K
Likely $25.7K to $231.5K
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
165.3K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$925.8K
5470 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
5.8M to 16.5M
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 165.3K ratings60%
  • United Kingdom 26.6K ratings10%
  • Saudi Arabia 10K ratings4%
  • Turkey 9K ratings3%
  • Australia 8.5K ratings3%
  • Canada 7.7K ratings3%
  • Brazil 7.6K ratings3%
  • Mexico 6.3K ratings2%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (5470 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
165.3K
AVG RATING
4.67
PRICE
Free
AGE
4.2y
LAST UPDATE
22d ago
VERSION
4.4.6
SIZE
300 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
1 / 30
COUNTRIES NOW
1 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$278 · 1 country
Best rank Sep 24, 2026: not ranked. Now: #84 Games: Role Playing · EG. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Elegant Evening$2.99
  • No Ads$3.99
  • Complete Fashion Bundle$16.99
  • Haute Couture Elegant$2.99
  • Princess Cosplay$2.99
  • Super Fashion Bundle $19.99
  • No Ads$4.99
  • Haute Couture Extravagant$2.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
7.1 reviews / week
  • Trendsteady
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share17%
From the latest 500 written reviews, covering 491 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases26 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
165.3K ratings
5★81%
4★11%
3★4%
2★2%
1★2%

What users want

From the latest 500 reviews on the United States App Store, Jun 19, 2025 to Oct 20, 2026: 17% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads24%

21 of the 1 and 2 star reviews.

★★★★★ It takes forever to load and I finish a episode thing and it just restarts this is really laggy too and has alot of ads
★★★★★ More ads than the game Add more levels
★★★★★ fun game and very entertaining but there are a LOT of ads like too much to even play the game.
Price and subscription3%

3 of the 1 and 2 star reviews.

★★★★★ My child loved this game, but so many fricken ads, she convinced me to pay the $16 to go ad free, however they charged me $46!
★★★★★ And I remember it this game wasn't begging for money
★★★★★ It's okay not that much good..!😐 I want some clothes without adds and money so I give this game 2 star 🫩🙄
Lost data, sync, backup3%

3 of the 1 and 2 star reviews.

★★★★★ It literally deleted all my progress
★★★★★ I lost all my progress and feel like I wanna sue but I won't.
Limits, credits, locked features2%

2 of the 1 and 2 star reviews.

★★★★★ I think that it is very boring Like you have to pay most of your coins for most of the clothes like it's crazy.
★★★★★ The ads are SOOOO annoying and now you have to pay coins or watch an ad for clothes there was one time when I had to go no pants I do not recommend well maybe to my enemies but this game IS A LOSER
Slow, laggy, battery2%

2 of the 1 and 2 star reviews.

★★★★★ It takes forever to load and I finish a episode thing and it just restarts this is really laggy too and has alot of ads
Worse after an update2%

2 of the 1 and 2 star reviews.

★★★★★ There is so many adds and when there is an update I have to start alll over!!
★★★★★ When I finished some of the game, it said new part coming soon or new part coming tomorrow, but it never came so that's why I am mad and I gave it to stars now next time you ever try to borrow by this game you should…
WHAT THEY ASK FOR
  • I love this game but maybe add some more levels to the game so they can have a actual family 5★, Oct 18, 2026
  • Did you add more levels? 5★, Oct 17, 2026
  • add shorter, messier haircuts.Also this game is really innapropriate also for the wedding fits, add a suit please. 5★, Oct 15, 2026
  • This game is enjoyable, but they need to add more levels. 4★, Sep 20, 2026
  • Ive done all the levels please make more please 5★, Sep 18, 2026
  • More ads than the game Add more levels 2★, Sep 1, 2026
  • I love it so much but it needs to have more levels and I want to see if I have a baby 5★, Aug 26, 2026
  • Like it for them to give you more options of clothes not just one thing it's too childish and they finally need a change the background I'm saying that music is childish. 3★, Aug 21, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
hate this game4little kids3game this game4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive30%

104 of the 4 and 5 star reviews.

★★★★★ This game is enjoyable, but they need to add more levels.
★★★★★ This game is so great and so fun.
★★★★★ If your on a trip you should play it it's very fun satisfying but ads I love the game
Worth the money1%

5 of the 4 and 5 star reviews.

★★★★★ Its WiFi free and so addictive but I would love if the new levels would come out faster but other than that I love the game play I love the wedding and all of the twists and turns that go on in this dolls live it like…
★★★★★ Fashion stuff free more baby stuff and more fun things🙏
★★★★★ Even after I click “Not Now” I get an ad, so I should have just watched one and gotten free clothes.
Useful, it helps1%

4 of the 4 and 5 star reviews.

★★★★★ I think thatthis game is really nice and I feel like it is very entertaining and can help you learn some key concepts and I would keep it at the age level of where it's like 13 because it has some dates in it but…
★★★★★ P.S please put me on the helpful reviews
★★★★★ Ok so this game is fun but when I play I get to many adds but that's alright because it helps me see games there are and new ones that look interesting I do recommend this game and what I like about it is that you get…
Fast1%

3 of the 4 and 5 star reviews.

★★★★★ This game goes fast I've just downloaded it two Days ago and already done with the whole story I had a fun time putting makeup on dolls but it has bad grammar.This morning I signed in and it had two story's left each…
★★★★★ Right now there are 60 or more levels, but they are really quick levels.
★★★★★ This game is super fun you should TOTALLY download it but I ran out of levels really fast and they didn't add the baby which was really sad.
Accurate, great results1%

2 of the 4 and 5 star reviews.

★★★★★ Can you make it more realistic and reasonable maybe add the babies name or when they are older let the players control their life so please please please please think of more things to add from Liberty 4 stars
★★★★★ Great quality super fun but…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
Way to many ads

Hi I'm 10 and this game is the best but every time after a leavel it has add so pls like less ads

★★★★★Oct 20, 2026
I want MORE levels!

I REALLY want to see the baby!Or mabye Twins!Also,Pls make more Levels.I am only 7 yrs old.Please don't play if you are 6-. Thanks!!! Have a super cute day

★★★★★Oct 20, 2026
More levels please!!

This app is SO GOOD! But I completed the whole game and it left on a cliffhanger! Where is the birth of the child? But still a good game. Lot of adds though but it’s still good. P.S best to play with no WiFi!

★★★★★Oct 18, 2026
Updates

I love this game but maybe add some more levels to the game so they can have a actual family

★★★★★Oct 17, 2026
Question make more levels

Did you add more levels?

★★★★★Oct 15, 2026
WHAT THE HECK

add shorter, messier haircuts.Also this game is really innapropriate also for the wedding fits, add a suit please. I'm deleting this anyway so don't listen to me I don't care but it just shows that your ignorant of modern representation. Also make it 17 plus. I found this as a nine year old and thought it was fine but then I redownloaded it at ten (I'm older now) and was freaking repulsed. Disgusting app. never again, >:(

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

doll5paper2fashion2game2dolls2makeup2style2crazylabs2information2visit2

What's new in 4.4.6

Some tiny little bugs were causing mischief, but we caught them all! Now, your game runs like a dream—super smooth, super fun, and better than ever! Update now and dive back in!

Released Aug 21, 2022. Current version shipped Oct 1, 2026.

Store description

DIY Paper Doll is a dress-up fashion game based on the classic paper arts and crafts that we all love and remember. In this adorable game, you get to be the creator of your own doll life! Customize your dolls by choosing from the wide variety of clothing options, accessories, hair styles, and makeup looks. Design doll characters to interact with and enter unique stories and plots. Unleash your imagination and upgrade your creative skills! > Style your avatar with 1000+ items > Unlock fashion collections so your doll’s style stays on trend > Personalize your doll’s skin tone, eye color, hairstyle, & makeup > Create diary entries with photos of your dolls in different environments > And so much more! To opt out of CrazyLabs sales of personal information as a California resident, please visit the settings page within this app. For more information visit our privacy policy: https://crazylabs.com/app

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

More from Crazy Labs

AMAZE!!!
Games		1.4M ratingsAnalyze →
Acrylic Nails!
Games		444.9K ratingsAnalyze →
Phone Case DIY
Games		651.3K ratingsAnalyze →
Run Sausage Run!
Games		65.7K ratingsAnalyze →
Tie Dye
Games		636.4K ratingsAnalyze →
Sculpt People
Games		357.2K ratingsAnalyze →
Lamar - Idle Vlogger
Games		183.5K ratingsAnalyze →
Miraculous Ladybug & Cat Noir
Games		196.5K ratingsAnalyze →
Monster High™ Beauty Salon
Games		395.3K ratingsAnalyze →