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Shape: Lose Weight, Fast

Fabulous · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$1.2K
Likely $385 to $3.5K
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
697 ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$13.8K
22 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
24.4K to 69.7K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 697 ratings65%
  • United Kingdom 85 ratings8%
  • Canada 61 ratings6%
  • Australia 42 ratings4%
  • Germany 32 ratings3%
  • Brazil 25 ratings2%
  • France 23 ratings2%
  • Turkey 21 ratings2%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (22 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
697
AVG RATING
4.33
PRICE
Free
AGE
3.8y
LAST UPDATE
25d ago
VERSION
24.0.1
SIZE
595 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
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Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • Shape Premium Offer$39.99
  • Shape Premium$16.99
  • Premium Offer$39.99
  • Premium offer$29.99
  • Shape Premium$9.99
  • Premium Offer$49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.8 reviews / week
  • Trendfalling
  • Recent reviews average3.4 stars
  • Recent 1 and 2 star share33%
From the latest 160 written reviews, covering 1390 days.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases29 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
697 ratings
5★71%
4★12%
3★5%
2★4%
1★8%

What users want

From the latest 160 reviews on the United States App Store, Jan 2, 2023 to Oct 14, 2026: 33% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription62%

33 of the 1 and 2 star reviews.

★★★★★ For some reason the app didn't have a place for me to cancel.
★★★★★ This app deliberately hides its subscription management options and the app renewed out of no where a year after my “free” trial AFTER I'd cancelled it 52 weeks earlier!
★★★★★ I keep getting charged monthly.
Login and account problems19%

10 of the 1 and 2 star reviews.

★★★★★ Some kind of error within my account.
★★★★★ You can cancel your account, but that will continue charging.
★★★★★ Do not, I repeat do not download and sign in
Missing features15%

8 of the 1 and 2 star reviews.

★★★★★ I cannot see them pop up on my app subscriptions in my phone and on the website there is no option to unsubscribe.
★★★★★ I don't know why there is a pop up button that says free trial with no way to get an actual free trial
★★★★★ This is a chain or family of apps each offering a free trial followed by payment of 39.95 sometimes they pop up offers and there is no way to leave the page Only selecting the free trial I say goodbye
Lost data, sync, backup13%

7 of the 1 and 2 star reviews.

★★★★★ I do not know where we are, where we have been nor where we are going. I'm getting confused.
★★★★★ No matter what “journey” you want to go on, it will keep telling you that you need to lose weight and to step on a scale.
★★★★★ I'm also told that if I wanted to cancel, I should have gone through the Shape website.
No customer support11%

6 of the 1 and 2 star reviews.

★★★★★ Contacted them three times since 8/6 with no response.
★★★★★ I had an issue and had to reinstall the app and there is no way to access my account because it now won't recognize my email. So Inpaid for the app and can no longer use it.
★★★★★ I messaged customer service for help as I was also frustrated that I had so much trouble just getting into the app with only a few months left of my subscription..
Bugs, things not working6%

3 of the 1 and 2 star reviews.

★★★★★ Some kind of error within my account.
★★★★★ This app literally just doesn't work… I can't get past the intro questionnaire without it freezing, or asking me to restore a backup.
Limits, credits, locked features6%

3 of the 1 and 2 star reviews.

★★★★★ I never went to a website or gave them my credit card info directly.
★★★★★ I've used it before and I didn't have to pay any money.
★★★★★ They make you give your email address and answer all these questions about yourself and your goals, only to then say you can start a free trial for 7 days to use the app --then you have to pay $40 a year.
Wrong or poor results6%

3 of the 1 and 2 star reviews.

★★★★★ I'm sure it is helpful for some people but, the fact that you can not customize it to your personal needs makes it useless if you don't live on a normal schedule.
★★★★★ I downloaded Shape and did the free trial because I loooove The Fabulous App and thought this could help with balancing my meals and restrictive eating habits, but I was wrong.
WHAT THEY ASK FOR
  • It needs at least a pork/ red meat delineation as well as fish and shellfish as not all of these are the same. 3★, Sep 4, 2026
  • Also needs a better option than combo for when foods like eggs, yogurt and milk are the protein source for a meal. 3★, Sep 4, 2026
  • With all life stressors, people don't need another one. 1★, Jun 20, 2026
  • This app needs a CTO that uses the apps every single day for 3 months straight and holds a focus group for 3 hours a day with 7 new, 7 active and 7 long term users to stop the time consuming need to repeat click… 1★, May 2, 2025
  • But I wish the app came with a useful widget - I've really enjoyed habit tracking apps that allowed you to track streaks or access important menus right from your phone's Home Screen. 4★, Jan 1, 2024
  • I would like to add more that just one (1) snack. 3★, Sep 7, 2023
  • I do think that adding more options to use when journaling your food would be great, such as a brunch label or adding a larger variety of answers to questions that are posed. 4★, Jun 5, 2023
  • I would also love (more) questions to answer in the journal (optional or recurring as a result of answers in previous journal entries) that perhaps help you along your journey…maybe something like “do you feel like… 4★, Jun 5, 2023
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial15customer service3weight loss5lose weight3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use23%

21 of the 4 and 5 star reviews.

★★★★★ Starts you with a dimple and joyful approach to eating and nutrition.
★★★★★ I know I am only into it on day two but it lays everything out so easy and all the other information added in is bonus in helping me succeed!
★★★★★ Easy to use nice layout with familiar friendly guidance from my positive community!!
Useful, it helps23%

21 of the 4 and 5 star reviews.

★★★★★ This app is amazingly helpful and easy to use for meeting your target needs.
★★★★★ Shape helps me stay on track of my weight, what I'm eating and how to track what I'm doing.
★★★★★ It's very encouraging and helpful, taking you deeper into the 'why's' of your eating.
Fun, addictive20%

18 of the 4 and 5 star reviews.

★★★★★ Starts you with a dimple and joyful approach to eating and nutrition.
★★★★★ Enjoying the format of the food tracker!
★★★★★ I enjoy the colorful graphics and design of this interactive and engaging wellness app.
Looks great7%

6 of the 4 and 5 star reviews.

★★★★★ I enjoy the colorful graphics and design of this interactive and engaging wellness app.
★★★★★ So beautiful and honestly I can never get myself to follow through anything .
★★★★★ Beautiful artwork, lots of positivity and motivatiin
Accurate, great results3%

3 of the 4 and 5 star reviews.

★★★★★ Shape works well with Fabulous.
★★★★★ It doesn't focus on calories rather it focuses on quality of meal.
★★★★★ Once I hit save it is saved for good so make sure all your infoo is accurate!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 14, 2026
Love this app

I think I will lose weight and eat better using it daily

★★★★★Oct 6, 2026
Incessant notifications and not geared towards my goals or schedule

My goal is to maintain my weight and get fit, yet somehow it switched to telling me I should fast and the wording is all about losing weight when that’s not even my goal. Then, I logged my last meal and ever since it has been sending me a notification every two minutes about how many calories I’ve burned. I DONT CARE ABOUT THAT!! I only wanted notifications to remind me to log food because I wasn’t eating enough and this app is simply geared towards losing weight…. But you’re not even counting calories.

★★★★★Sep 29, 2026
This developer’s apps are great.

These apps are affordable and engaging to help with any of your goals.

★★★★★Sep 4, 2026
A different approach

UPDATE: Sadly, after using shape for awhile, I am lowering the rating from superior to average. Mainly due to function not content. The content is mostly solid. The app is rigid and clunky. It doesn’t allow users to make corrections. Example is if you don’t start the fast and realize it later, if later occurs after midnight, it cannot be set to start at the right time. So the fast winds up showing it started later than the actual start… which in turn throws off the user’s entire daily timeline. On iOS (this is a nuisance that spans Fabulous) it shows a number for notifications, but opening the app, Does not show users what the notification is referencing. The notification simply disappears when the app is opened even if users don’t interact with any item within the app. The box where a user describes a meal has a highly limited number of characters. So while a user can put literally thousands of characters to describe how they feel about weigh in, describing a meal has to be limited to broad overviews. Weigh in is another weakness. The app asks users to weigh daily. The app claims it as a data point, but human nature is to tack more than a numeric value to weight. So if one a user is prone to be discouraged if a plateau or worse small set back occurs, the app undermines itself in its design. The selections are limited for example protein is simply red meat, poultry, Fish, legumes or combo. It needs at least a pork/ red meat delineation as well as fish and shellfish as not all of these are the same. Also needs a better option than combo for when foods like eggs, yogurt and milk are the protein source for a meal. This is a frustration. For me personally, it does lead to me logging less of the details. High fiber items, also has limited options. Fruits are mostly absent. There is an option for fruits and vegetables, but no details for fruits. It also red flags red meat. Even if the red meat one eats is elk, buffalo, or other much leaner game meat, it is all red flagged. I have not seen a yellow. So it is all either healthy green flags or unhealthy red flag no room for moderation. This is another frustration that leads me to not log details. Being judged by the app that doesn’t judge leaves me more inclined to photograph the meal, list key items and leave it without details. While the app claims to be “awareness not judgement” as a fundamental core of the app, it then turns around and red flags with a thumbs down food choices. Eat six ounces of red meat in a week? Red flag. Eat a hundred eggs, no red flag. Dairy gets a red flag. So say you eat a cup of high protein yogurt for a meal or snack. That meal has lots of dairy. Using the app, that meal would be red flagged because the whole meal is dairy… Now for the good. Logging meals using a photo is great. Being aware of what I put on the plate without weighing every item on the plate is great. Highlighting fermented foods, high fiber foods, IBS triggers, mental state, who the user ate with. Allowing a user to create a bigger picture of the user’s relationship with food. The Journeys, coaching, pledges, and routine are all items that make the weight loss journey engaging. Using photos over weighing portions makes logging meals on the go faster. Overall, I like the app. I use it side by side with another app. Both have positives and negatives. Shape has potential to be a GREAT tool. If the Fabulous team locks down the fit and finish, this app could be the best weight loss app for people who want a different kind of weight loss. ORIGINAL: Shape does not approach weight loss as many weight loss applications due it doesn’t have the calorie counting in the detailed everything. It’s a matter of take a picture of what you ate right down what you ate Journal what you ate, but it’s not it does have macro breakdown so it is a different type of accountability as far as eating and weight loss goes

★★★★★Aug 1, 2026
I love the fabulous app! Let me meet your brother Shape ;)

I love the fabulous app and I think I’m falling in love again with shape!!!

★★★★★Jun 20, 2026
Frandulent

I signed up for Fabulous app and then couldn’t afford the 39.99. For some reason the app didn’t have a place for me to cancel. Some kind of error within my account. So the app declined a refund. I said okay there’s nothing I can do but stop charging me moving forward. Now months later, I have another fraudulent charge and I no longer even use the app. How is this helpful? My daughter’s birthday is tomorrow and my bank is saying I can’t have access to my card because they have to send a new one at this point. That will take a week. How is that helpful? How is this contributing to my wellbeing or mental health. This app used to be upstanding but now it’s just fraudulent. What you are doing is disgusting. With all life stressors, people don’t need another one. I suggest no one uses this app.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

weight16weight loss16fasting12eating12loss10body8food7shape5eat5simple4guide4mindful4through4self4yourself4simple fasting3emotional eating3lose weight3body transformation3mental health3food diary3track fasting3fasting windows3identify patterns3

What's new in 24.0.1

We’re in better Shape than ever. This update includes minor bug fixes and performance optimizations to aid you in your nutritional journey!

Released Dec 24, 2022. Current version shipped Sep 28, 2026.

Store description

Losing weight for good doesn’t need to be complex. A simple fasting guide in your pocket, Shape helps you conquer emotional eating and embrace simple fasting so you can lose weight naturally and be more aware of the food you eat. Integrative health and sustainable weight loss are about understanding the relationship between: - Your body transformation - Your mental health - Your daily eating habits Whether you want to stop stress eating, achieve holistic weight loss, explore intermittent fasting, or simply boost your vitality — reach your goals by making small, sustainable changes to your routine. It’s not about punishing crash diets or obsessing over calories to achieve a weight loss goal. With Shape, you learn how to fast safely and naturally, aligning your eating windows with your body's rhythm. Build healthy habits and discover the freedom of time restricted eating to lose weight without feeling deprived. Use the innovative in-app food diary to track your fasting windows and meals. Identify patterns between what you eat, your food cravings, and your weight loss progress. Make more mindful decisions and get practical binge eating help through a lens of self-compassion. Making a true lifestyle change to support weight loss can feel overwhelming. We guide you through simple ways to integrate mindful eating and fasting into your daily life. Shedding weight and balanced eating becomes easy. Listen to Your Body Understand your body’s true cues of hunger and satiety so you can practice intuitive eating and respect what your body needs to feel its best. Move away from emotional eating, honor your fasting windows, and support both your physical and mental health. Anchor Your Awareness Recognize how various foods and fasting schedules impact your weight and mood by logging in your food journal and tracking patterns. Reconnect with your true appetite through mindful eating exercises. Add more awareness to your fasting routine and encourage yourself to make conscious choices. Nourish Yourself Wisely Discover the core pillars of a healthy lifestyle, even exploring concepts like biohacking your metabolism for weight loss. With Shape as your guide, fast and eat to nurture who you truly are. Take a holistic approach to your body transformation by finding ways to practice self-compassion daily. Shape is from the creators of Fabulous, an award-winning app featured on Lifehacker, the New York Times, Self, Forbes, GirlBoss, and more. We’ve helped millions of people worldwide achieve their goals through the power of habits and routines. Now we are helping people adjust how they approach fasting and weight loss. By using behavior science, it becomes impossible not to succeed! Fasting and eating “perfectly” is impossible. Instead, learn to make conscious, proactive choices toward a lighter, healthier you. We guide you on your weight loss journey toward nourishing yourself wisely with: Fasting tracker and food journal: Stay accountable for your choices and identify patterns in your food diary. Explore your relationship with food, track your fasting timers, and become mindful of what’s supporting your weight loss and what needs to change. Appreciate the variety and beauty of the foods you eat with our innovative photo journal. You are constantly evolving; it’s time to open the door of possibilities with Shape. Go beyond simple weight loss: replace judgment with curiosity and exchange comparison for compassion. You do not need to be a certain weight or have a certain body type to deserve self-kindness. You already have a body to treasure. Fast and eat well, but not to become worthy. Because you are already worthy, choose to nourish yourself well. *add-on premium ------------------------------ Read our full terms and conditions and our privacy policy at: https://www.thefabulous.co/terms.html

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