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Tower War - Tactical Conquest

SayGames LTD · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$3.7M
Likely $1.3M to $11.1M
▼ 37.9% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.6 of 5
184K ratings in this store
Countries it ranks in
34
was 31 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$44.9M
App Store $1M + Google Play $2.7M a month
EST. LIFETIME DOWNLOADS
6.4M to 18.4M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #91 Games: Strategy (iOS), #3 Games: Arcade (Play)$1.3M · 35%
  • Brazil #54 Games: Strategy (iOS), #7 Games: Arcade (Play)$396.2K · 11%
  • Germany #58 Games: Strategy (iOS), #3 Games: Arcade (Play)$262.5K · 7%
  • Japan #13 Games: Arcade (Play)$138K · 4%
  • India #41 Games: Strategy (iOS), #4 Games: Arcade (Play)$136.5K · 4%
  • United Kingdom #86 Games: Strategy (iOS), #6 Games: Arcade (Play)$133.8K · 4%
  • Indonesia #4 Games: Arcade (Play)$132.7K · 4%
  • Argentina #55 Games: Strategy (iOS), #4 Games: Arcade (Play)$124.6K · 3%
39 more countries
  • Colombia #4 Games: Arcade (Play)$82.8K · 2%
  • Thailand #90 Games: Strategy (iOS), #4 Games: Arcade (Play)$81.5K · 2%
  • Saudi Arabia #80 Games: Strategy (iOS), #4 Games: Arcade (Play)$75.9K · 2%
  • Mexico #47 Games: Strategy (iOS), #9 Games: Arcade (Play)$75.1K · 2%
  • Chile #4 Games: Arcade (Play)$74.2K · 2%
  • Philippines #74 Games: Strategy (iOS), #4 Games: Arcade (Play)$65.7K · 2%
  • Turkey #99 Games: Casual (iOS), #7 Games: Arcade (Play)$54.2K · 1%
  • Italy #93 Games: Strategy (iOS), #5 Games: Arcade (Play)$53.3K · 1%
  • UAE #52 Games: Strategy (iOS), #4 Games: Arcade (Play)$45.1K · 1%
  • Canada #4 Games: Arcade (Play)$37.4K · 1%
  • Poland #79 Games: Strategy (iOS), #4 Games: Arcade (Play)$34.2K · 1%
  • Australia #4 Games: Arcade (Play)$31.1K · 1%
  • Peru #4 Games: Arcade (Play)$30.2K · 1%
  • Switzerland #49 Games: Strategy (iOS)$28.6K · 1%
  • Malaysia #4 Games: Arcade (Play)$28K · 1%
  • Spain #6 Games: Arcade (Play)$23K · 1%
  • Pakistan #4 Games: Arcade (Play)$22.6K · 1%
  • Netherlands #4 Games: Arcade (Play)$19K · 1%
  • Czechia #79 Games: Casual (iOS), #4 Games: Arcade (Play)$18K · 0%
  • New Zealand #83 Games: Strategy (iOS), #4 Games: Arcade (Play)$17.1K · 0%
  • Denmark #68 Games: Strategy (iOS), #4 Games: Arcade (Play)$15.9K · 0%
  • Kazakhstan #25 Games: Strategy (iOS), #4 Games: Arcade (Play)$15.6K · 0%
  • Norway #72 Games: Strategy (iOS), #4 Games: Arcade (Play)$15.5K · 0%
  • Ukraine #48 Games: Strategy (iOS), #4 Games: Arcade (Play)$14.5K · 0%
  • Greece #29 Games: Strategy (iOS), #4 Games: Arcade (Play)$13.7K · 0%
  • South Africa #91 Games: Strategy (iOS), #4 Games: Arcade (Play)$13.3K · 0%
  • Kuwait #67 Games: Strategy (iOS), #4 Games: Arcade (Play)$13.2K · 0%
  • Vietnam #49 Games: Casual (iOS)$12.6K · 0%
  • Ireland #58 Games: Strategy (iOS), #4 Games: Arcade (Play)$12.4K · 0%
  • Romania #79 Games: Strategy (iOS), #4 Games: Arcade (Play)$12K · 0%
  • Belgium #99 Games: Strategy (iOS), #4 Games: Arcade (Play)$11.8K · 0%
  • Finland #73 Games: Strategy (iOS), #4 Games: Arcade (Play)$10.8K · 0%
  • Portugal #62 Games: Strategy (iOS), #4 Games: Arcade (Play)$10.8K · 0%
  • Israel #87 Games: Strategy (iOS), #4 Games: Arcade (Play)$8.3K · 0%
  • Sweden #5 Games: Arcade (Play)$8K · 0%
  • Egypt #4 Games: Arcade (Play)$7.8K · 0%
  • Austria #89 Games: Strategy (iOS)$7.4K · 0%
  • Qatar #85 Games: Strategy (iOS)$6.1K · 0%
  • Nigeria #35 Games: Strategy (iOS), #4 Games: Arcade (Play)$5K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
184K
AVG RATING
4.64
PRICE
Free
AGE
5.2y
LAST UPDATE
18d ago
VERSION
1.29.3
SIZE
347 MB
AGE RATING
4+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
13 / 29
COUNTRIES NOW
33 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$506.9K a month
Sep 25, 2026$506.8K a month
Sep 26, 2026$506.2K a month
Sep 27, 2026$506.1K a month
Sep 28, 2026$488.2K a month
Sep 29, 2026$488.1K a month
Sep 30, 2026$488K a month
Oct 1, 2026$487.9K a month
Oct 2, 2026$470.8K a month
Oct 3, 2026$470.7K a month
Oct 4, 2026$445.7K a month
Oct 5, 2026$445.6K a month
Oct 6, 2026$437.9K a month
Oct 7, 2026$437.8K a month
Oct 8, 2026$433.5K a month
Oct 9, 2026$432.3K a month
Oct 10, 2026$6M a month
Oct 11, 2026$3.2M a month
Oct 12, 2026$2.8M a month
Oct 13, 2026$3.3M a month
Oct 14, 2026$3.3M a month
Oct 15, 2026$1.1M a month
Oct 16, 2026$422.9K a month
Oct 17, 2026$598.2K a month
Oct 18, 2026$550.1K a month
Oct 19, 2026$454.9K a month
Oct 20, 2026$1M a month
Oct 21, 2026$3.7M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #29 Games: Strategy · GR.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Progressive offer 1$0.99
  • Starter Pack$4.99
  • Vip big pack$9.99
  • Battle pass silver line$4.99
  • small crystals pack$2.99
  • Starter Pack$6.99
  • Green Upgrade Pack$4.99
  • 10 bombs pack$2.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
14 reviews / week
  • Trendsteady
  • Recent reviews average2.5 stars
  • Recent 1 and 2 star share60%
From the latest 500 written reviews, covering 243 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases33 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
184K ratings
5★81%
4★9%
3★4%
2★2%
1★3%

What users want

From the latest 500 reviews on the United States App Store, Feb 21, 2026 to Oct 21, 2026: 60% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads60%

178 of the 1 and 2 star reviews.

★★★★★ This game has so much potential, but they made it so complicated and there is an ad at every turn. Every. Single. Turn. It's unbearable.
★★★★★ More ads than actual game play and if you don't watch the ads you can't progress after hitting a soft block.
★★★★★ You pay extra to not watch ads but the game makes you watch ads anyways and doesn't give rewards.
Price and subscription17%

52 of the 1 and 2 star reviews.

★★★★★ Paying money or watching ads is required to play the game
★★★★★ They charge me $6.99 for free ads and they're not free.
★★★★★ I understand ADS makes money for you guys but this is ridiculous.
Lost data, sync, backup8%

25 of the 1 and 2 star reviews.

★★★★★ SO…MANY…ADS I DELETED THIS GAME TEN TIMES!!!!!!!!!
★★★★★ I was loving the game until I hit lvl 10….then I was forced to watch ads…gone as soon as you make me watch one forcefully
★★★★★ This is very annoying and results in lost rewards.
Limits, credits, locked features4%

12 of the 1 and 2 star reviews.

★★★★★ doesn't make sense for it to reset after 5 days and we have to pay for another pack.
★★★★★ I deleted the game because I watched the ad for something locked my phone to check on my dogs and it gave me another ad for coming back.
★★★★★ Game play is simple but fun but to actually get good you have to pay and they want you to have all these crazy objects collected to upgrade you buy one but don't have enough of the other
Bugs, things not working3%

9 of the 1 and 2 star reviews.

★★★★★ The game is nice but I have a unplayable glitch, after EVERY MATCH it is a forced ad.
★★★★★ While the gameplay is fun, there are broken ads that frequently interrupt gameplay and require a restart of the app.
★★★★★ The matchmaking is broken I constantly get matched with people way above my level the game itself is fun but fix the matchmaking for Christ sake
Worse after an update3%

9 of the 1 and 2 star reviews.

★★★★★ Since they change challenge tower to 100 levels. I'll have to wait 8 days to win another level.
★★★★★ I played this game when it was just a game about bears taking over towers they updated it way to much and made it terrible to play do not download
★★★★★ Use to be more fun before the update that ruined it all
Wrong or poor results3%

8 of the 1 and 2 star reviews.

★★★★★ After specific levels they create fake adversaries which are listed at the same strength or less than you but you have no chance of beating.
★★★★★ It looks like these reviews are AI / fake accounts generated to give you guys 4+ star rating.
★★★★★ Reward “spins” are not random, you can predict your reward with 100% accuracy after noticing the pattern.
Crashes and freezes2%

7 of the 1 and 2 star reviews.

★★★★★ Plus, has anyone else enjoyed it when the raid shadow legends ads (so many ads) will freeze up and not complete itself or let you “x” out of the ad?
★★★★★ The ads freeze and you are stuck.
★★★★★ The ads sometimes freeze and you have to reset the app.
WHAT THEY ASK FOR
  • Please make more games like this 5★, Oct 11, 2026
  • First, we need more missions added to both the Event Menu and the Secret Missions Menu. 5★, Jun 27, 2026
  • Gold should have more value and more uses throughout the game. 5★, Jun 27, 2026
  • Overall, players need more ways to grind for equipment, more ways to obtain attack units, better clan resource-sharing systems, and a more balanced reward economy. 5★, Jun 27, 2026
  • PvP needs a lot of work. 3★, Jun 25, 2026
  • Now to the creator it is very hard to get gems in the game so please make it easier to get gems. 4★, Jun 22, 2026
  • Should have some $1.99-$3.99 and more $4.99 options instead of 1. 4★, Jun 19, 2026
  • More levels would be great. 4★, Jun 11, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
ads ads18pay to win16watch ads15watching ads13watch an ad16single level15playing the game15game play14game itself10pay to play12pop ups8ad free10
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive48%

70 of the 4 and 5 star reviews.

★★★★★ I got bored and I'm not bored anymore
★★★★★ Tower War is really entertaining on long road trips this game is absolutely amazing.
★★★★★ The game is simple no adds just a fun game to play in your free time
Easy to use3%

5 of the 4 and 5 star reviews.

★★★★★ The game is simple no adds just a fun game to play in your free time
★★★★★ This game is soooo fun I can't stop playing it 💖💖💖💖💖💖💖💖💖 but I don't like the trees 🌲
★★★★★ The great game all you have to do is make a simple line on the one that says max that means it's full and you have to make it touch another base.
Worth the money3%

5 of the 4 and 5 star reviews.

★★★★★ The game is simple no adds just a fun game to play in your free time
★★★★★ I love this game and it's so fun to play with my friends like this too but it just feels so much like real life and entertainment this should never stop happening and it's just so satisfying and fun to play with people…
★★★★★ This game is so fun you can get max level and kill the enemies but it teaches you how to create your own battles and it is so much fun and no adds well not yet but it's worth it
Accurate, great results1%

2 of the 4 and 5 star reviews.

★★★★★ Quality players most delicious but I would say that it is a phenomenal game
★★★★★ I really enjoy this game and it's high quality.
Fast1%

2 of the 4 and 5 star reviews.

★★★★★ • Strategy lovers who enjoy quick tactical decisions • Pay‑for‑players looking to earn while gaming • Casual gamers who want something simple but satisfying • Anyone who enjoys watching tiny troops sprint around like…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Ads

To much ads

★★★★★Oct 20, 2026
Tower war request

What if? In the next update, we could do a team where it doesn’t matter what color but if one team is sucking in the same amount of power or same amount of number of two teams, those two teams could team up to try to beat the other team that’s is sucking their power. Is that OK? Plus I really like this game.🙂⭐️

★★★★★Oct 20, 2026
Ads ads ads

This game has so much potential, but they made it so complicated and there is an ad at every turn. Every. Single. Turn. It’s unbearable.

★★★★★Oct 19, 2026
Cool

Must play

★★★★★Oct 18, 2026
Ads Ads Ads Ads Ads

More ads than actual game play and if you don’t watch the ads you can’t progress after hitting a soft block. Paying money or watching ads is required to play the game

★★★★★Oct 18, 2026
Worst game ever I have played since 2020!!!!!!!!!!!!!

So many ads. SO…MANY…ADS I DELETED THIS GAME TEN TIMES!!!!!!!!!

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jun 21, 2026
AD VARIATIONS
132
EU COUNTRIES
17
WHERE
Search results in AT, BE, CZ, DE, DK, ES, FI, FR, GR, HU, IE, IT, NL, PL, PT, RO, SE. Formats: Icon Ad, Icon + Asset Ad. Last impression Oct 17, 2026.
AD TEXT
  • Erobere durch Taktik!
  • Strategic Takeover with Logic
  • Conquérez par la tactique !
  • Conquista con la tattica!
  • Conquiste pela tática!
  • ¡Usa tácticas para conquistar!
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

game7war6keep6tower5tactical5battle4strategy4towers4strategy game3win battle3tower defense3tower war3say games3warfare3win3enemy3cute3conquest3fun3turn2simple2head2single2little2

What's new in 1.29.3

Technical improvements - essential technical enhancements made for more enjoyable gaming experience Keep sending your feedback - let’s make this adventure even more legendary together!

Released Aug 6, 2021. Current version shipped Oct 4, 2026.

Store description

► BEAUTIFULLY SYMMETRICAL WARFARE! Turn the tide and win the war in this elegantly simple casual tactics game that’s guaranteed to appeal to all armchair commanders and pocket Napoleons. Head into battle with a single swipe and watch your little warriors celiminate the enemy, allocating your cute little forces with skill and precision to maintain your position and overcome the opposing armies. Tap into your military genius and tap onto the next tower to continue your campaign of conquest and come out on top in this fast, fun, and occasionally infuriating strategy game that towers above the competition. ► COLORFUL WARFARE! • Aww, war! Don’t be fooled by cute appearances, in this compact and colorful wargame it still takes nerves of steel, a will of iron, and ice-cold calculation to beat the enemy and conquer all before you. Real strategy and tactical thinking are required to win each battle, and every level can turn on a single lightning decision. Keep your wits about you, keep an eye on the enemy, and keep swiping fast to ensure victory. • Don’t let defeat get you down – you can relive past battles again and again, and you’ll want to keep on trying in this deceptively simple but fiendishly challenging game of military strategy and conquest that brings you fierce warfare and tactical intrigue in satisfying bite-size pieces. • Hours of towers! Use your tactical cunning to progress through the levels of tower-defense and unlock new types of towers, including artillery posts and tank factories. Other game mechanisms including multiple enemies, barriers, blockades, and mines mean the war is never over and there’s always a new challenge to spice up the already massively addictive gameplay. • Towering achievements – keep finding the elegant tactical solutions to win each battle so that you can unlock new areas and continue your reign of conquest in new climes, with beautiful backdrops adding to the game’s already supremely elegant (and cute) design. ► ALL YOUR TOWERS ARE OURS! Looking for a mobile strategy game that’s both serious fun and offers a genuinely sophisticated tactical challenge? Tower War takes tower-defense to a new level of entertainment and ingenuity, with intuitive gameplay and exceptionally smart game design that will keep you coming back to the battlefield for more and more wildly entertaining wargames. Raise your colors, stiffen your swiping finger and summon the fun of war by downloading Tower War now and charging head-first into battle! Privacy Policy: https://say.games/privacy-policy Terms of Use: https://say.games/terms-of-use

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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