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The Game of Life 2

Marmalade Game Studio · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$77.7K
Likely $25.9K to $233K
▲ 232.1% in 11 days
New ratings
+4
in 1 days, 47.2K in total
Rating
4.8 of 5
32.6K ratings in this store
Countries it ranks in
12
was 11 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$931.8K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
1.1M to 3.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #63 Games: Board (Play)$36.9K · 48%
  • Germany #98 Games: Family (iOS), #59 Games: Board (Play)$12.4K · 16%
  • South Korea #91 Games: Board (iOS)$8.9K · 11%
  • Canada #57 Games: Family (iOS)$8.7K · 11%
  • France #89 Games: Family (iOS)$3.9K · 5%
  • Australia #97 Games: Family (iOS)$2.1K · 3%
  • Netherlands #55 Games: Family (iOS)$1.8K · 2%
  • Qatar #84 Games: Board (Play)$1.1K · 1%
5 more countries
  • Switzerland #86 Games: Family (iOS)$668 · 1%
  • Mexico #66 Games: Family (iOS)$623 · 1%
  • India #92 Games: Board (iOS)$294 · 0%
  • Ireland #97 Games: Family (iOS)$163 · 0%
  • Colombia #99 Games: Board (iOS)$86 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (433 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
32.6K
AVG RATING
4.77
PRICE
$4.99
AGE
6.3y
LAST UPDATE
366d ago
VERSION
1.0.5
SIZE
1013 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
14 / 30
COUNTRIES NOW
6 (was 0)
NEW RATINGS, LAST 1 DAYS
+4
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$295.7K a month
Sep 25, 2026$340.7K a month
Sep 26, 2026$291K a month
Sep 27, 2026$291K a month
Sep 28, 2026$297.4K a month
Sep 29, 2026$305.4K a month
Sep 30, 2026$300.2K a month
Oct 1, 2026$301.6K a month
Oct 2, 2026$178.6K a month
Oct 3, 2026$170.6K a month
Oct 4, 2026$171K a month
Oct 5, 2026$202.7K a month
Oct 6, 2026$189.8K a month
Oct 7, 2026$193K a month
Oct 8, 2026$193.1K a month
Oct 9, 2026$191.2K a month
Oct 10, 2026$120.1K a month
Oct 11, 2026$120.1K a month
Oct 12, 2026$80K a month
Oct 13, 2026$252.8K a month
Oct 14, 2026$999.1K a month
Oct 15, 2026$486.7K a month
Oct 16, 2026$443.6K a month
Oct 17, 2026$475K a month
Oct 18, 2026$524.3K a month
Oct 19, 2026$2.3M a month
Oct 20, 2026$457.6K a month
Oct 21, 2026$399K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #72 Games: Family · IT.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202647.2K ratings
Oct 23, 202647.2K ratings
47.2K on Oct 22, 2026, 47.2K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Fairytale Kingdom Bundle$7.99
  • Fairytale Kingdom$5.99
  • The Ultimate Life Collection$34.99
  • Haunted Hills World$5.99
  • Haunted Hills Bundle$7.99
  • Frozen Lands Bundle$7.99
  • Frozen Lands$5.99
  • Lunar Age World$5.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.8 reviews / week
  • Trendrising
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share25%
From the latest 260 written reviews, covering 2288 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases21 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
32.6K ratings
5★85%
4★11%
3★3%
2★1%
1★1%

What users want

From the latest 260 reviews on the United States App Store, Jul 18, 2020 to Oct 17, 2026: 25% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription35%

23 of the 1 and 2 star reviews.

★★★★★ Too bad they went the cosmetic route for more money.
★★★★★ The game itself is very short, there are not very many options in deciding anything, it's somewhat glitchy, graphics are bad, and honestly so much more. Feels like it got thrown together really quick as a cash grab.
★★★★★ You didn't have to spend a ton of money just to enjoy it.
Bugs, things not working12%

8 of the 1 and 2 star reviews.

★★★★★ Love the game but am unable to create a multiplayer game. My friends aren't able to join and we're all on updated apps :(
★★★★★ The game itself is very short, there are not very many options in deciding anything, it's somewhat glitchy, graphics are bad, and honestly so much more.
★★★★★ Please fix the stuff you broke with your latest “bug fixes”.
Limits, credits, locked features12%

8 of the 1 and 2 star reviews.

★★★★★ It's honestly just ridiculous how much stuff is locked behind paywalls.
★★★★★ So I figured, maybe the boards you have to pay for are more fun and I'll get some different outcomes.
★★★★★ There are so many possible solutions to this: a time limit, forcing an option, or disqualifying the player who's not responding.
Worse after an update11%

7 of the 1 and 2 star reviews.

★★★★★ My friends aren't able to join and we're all on updated apps :(
★★★★★ Now as for the game; in between the last time I've played and now, there's been an update.
★★★★★ This new version is a disappointment.
Missing features8%

5 of the 1 and 2 star reviews.

★★★★★ The modern version lacks the richness of character customization that the 2000s edition had.
★★★★★ All other players end up suffering for one person's lack of response.
★★★★★ This game is indeed fun, i purchased the complete edition (got all the boards etc) on my ipad, however what is annoying is the fact you cant even change your name.
Lost data, sync, backup6%

4 of the 1 and 2 star reviews.

★★★★★ Explain why I got the bad spin eight turns in a row (odds are 1 out of 256), or why the game was so unbalanced that there was an AI character who had only gone halfway through the board while the other three players…
★★★★★ I tried to restore my purchase and NOTHING
★★★★★ The restore purchase button does nothing!!
Wrong or poor results5%

3 of the 1 and 2 star reviews.

★★★★★ Don't get me wrong, there's still the basic gameplay of spinning a wheel and making choices, but where's the depth?
★★★★★ I like to play original better Male and female prefer , not gay and transgender I think wrong and bad influence to children cause confusion them not on new game life 2.
★★★★★ Fake computer generated game.
Login and account problems3%

2 of the 1 and 2 star reviews.

★★★★★ I purchased a lot of stuff, just for all of it to be wiped of my account.
WHAT THEY ASK FOR
  • I'm not sure what Game of Life 1 looks like as an app, but I wish I would have purchased it over this sad, corporatized, version I purchased here. 2★, Oct 17, 2026
  • The game itself is easily playable anywhere and you really don't need any knowledge of how to play Tgol to have fun here, making it a fun casual version. 5★, Sep 13, 2026
  • You guys need to add a report button for this. 3★, Sep 10, 2026
  • I just wish you guys could make it cheaper on my Xbox but besides that I love this game I wouldn't make any adjustments. 5★, Aug 6, 2026
  • Great game, just wish there was more to it. 5★, Jul 13, 2026
  • I wish the game was longer but it's fun 5★, Dec 21, 2025
  • Also, I wish the rules/options were customizable. 4★, Dec 4, 2025
  • I have almost everything unlocked and need more to keep me interested 4★, Sep 6, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
board game8want to play4first game3fast forward3game where3game was fun3game is rigged3original board3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive38%

66 of the 4 and 5 star reviews.

★★★★★ The game itself is easily playable anywhere and you really don't need any knowledge of how to play Tgol to have fun here, making it a fun casual version.
★★★★★ It is so fun u should buy it
★★★★★ It's so much fun and I love how there's no ads.
Worth the money5%

9 of the 4 and 5 star reviews.

★★★★★ Which did make me mad bc the VIP isn't cheap.
★★★★★ But it's worth it to pass the time.
★★★★★ All the map should be free.
Fast3%

5 of the 4 and 5 star reviews.

★★★★★ I have fun playing, but it gets redundant pretty fast.
★★★★★ So I used to change the names to like my name my friends names but now it says player 1 player. 2 player. 3 please fix this game I love the app but nah sorry just please fix the names
★★★★★ Giving a 5star for the quick reply and update
Useful, it helps1%

2 of the 4 and 5 star reviews.

★★★★★ When the game was acting up sometime back their staff was extremely helpful in getting the game running correctly.
★★★★★ It's a great game to play in the car it teaches you similar to real life scenarios and helps you have fun with your friends in the car.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 17, 2026
I would not recommend this game.

Look, if this game is free, I would say go for it all the way. It’s not worth $5 at all. It feels incomplete, and they just want you to buy more maps. Playing the first map unlocked, it feels rushed, stale, and unenjoyable. Same paths every time and the map feels really short. It’s way more worth it to go out and buy the actual board game. I’m not sure what Game of Life 1 looks like as an app, but I wish I would have purchased it over this sad, corporatized, version I purchased here.

★★★★★Oct 7, 2026
Best

Best game ever

★★★★★Sep 25, 2026
Fave

Love it favorite game

★★★★★Sep 20, 2026
NOSTALGIA

I loved the original life on the phone and playing with my mom with pass and play and when I saw this on the App Store I had to get it. I love the collectibles the maps. I love that there is so many ways to play this game is awesome and definitely worth just 5 dollars

★★★★★Sep 16, 2026
Game of life

I love it much Better game and great graphics.!! 🫶🏽

★★★★★Sep 13, 2026
Really good board game app, better than official battleship

When it comes to board games on the App Store, this one is probably the best one in terms of replayability and content. The game itself is easily playable anywhere and you really don’t need any knowledge of how to play Tgol to have fun here, making it a fun casual version.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

life12game8game life6unlock6world4outfits4vehicles4friends family3unlock additional3life path3spin spinner3live life3outfits vehicles3live3unlocked3additional3spin3spinner3turn3buy3worlds3classic2board2friends2

What's new in 1.0.5

Bugfixing and improvements

Released Jul 15, 2020. Current version shipped Oct 22, 2025.

Store description

Prepare to live a thousand lives in The Game of Life 2, the award-winning official sequel to the classic board game played by millions around the world. Gather your friends and family and dive into a bright, fun 3D world bursting with adventure! The Game of Life 2 base game has everything you need to get started: The Classic World board 3 x outfits unlocked 3 x avatars unlocked 2 x vehicles unlocked 3 x additional outfits to unlock 3 x additional avatars to unlock 2 x additional vehicles to unlock Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you! Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top! HOW TO PLAY THE GAME OF LIFE 2: 1. When it’s your turn, spin the spinner to travel along your life path. 2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card! 3. At crossroads, you’ll have to make big life decisions, so choose wisely! 4. Your turn ends; it’s the next player’s chance to spin the spinner! FEATURES - CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style. - NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all! - UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards! - CROSS-PLATFORM – Join your friends and family, whichever platform they play on! Live every life you’ve ever dreamed of in The Game of Life 2 – play today!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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