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BackThen - Baby Book & Albums

Back Then Digital Ltd · Lifestyle · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$80.6K
Likely $26.9K to $241.8K
▲ 310.6% in 11 days
New ratings
+13
in 1 days, 63.5K in total
Rating
4.8 of 5
29K ratings in this store
Countries it ranks in
11
was 10 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$967.1K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
1M to 2.9M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United Kingdom #49 Lifestyle (iOS), #8 Parenting (Play)$37.3K · 46%
  • France #98 Lifestyle (iOS), #16 Parenting (Play)$11.6K · 14%
  • Netherlands #46 Lifestyle (iOS), #42 Parenting (Play)$6.6K · 8%
  • India #41 Parenting (Play)$4.9K · 6%
  • Denmark #31 Lifestyle (iOS), #42 Parenting (Play)$3K · 4%
  • Sweden #63 Lifestyle (iOS)$2.5K · 3%
  • Indonesia #40 Parenting (Play)$2.1K · 3%
  • Belgium #89 Lifestyle (iOS), #43 Parenting (Play)$1.3K · 2%
18 more countries
  • Poland #41 Parenting (Play)$1.2K · 2%
  • New Zealand #99 Lifestyle (iOS)$1.2K · 1%
  • Norway #84 Lifestyle (iOS)$1.2K · 1%
  • Ireland #66 Lifestyle (iOS)$1K · 1%
  • Finland #92 Lifestyle (iOS), #42 Parenting (Play)$877 · 1%
  • Romania #42 Parenting (Play)$853 · 1%
  • Vietnam #40 Parenting (Play)$809 · 1%
  • Czechia #96 Lifestyle (iOS), #40 Parenting (Play)$763 · 1%
  • Kazakhstan #40 Parenting (Play)$636 · 1%
  • Egypt #40 Parenting (Play)$382 · 0%
  • Israel #41 Parenting (Play)$371 · 0%
  • Pakistan #40 Parenting (Play)$363 · 0%
  • Ukraine #41 Parenting (Play)$331 · 0%
  • Peru #39 Parenting (Play)$318 · 0%
  • Greece #41 Parenting (Play)$272 · 0%
  • Argentina #41 Parenting (Play)$263 · 0%
  • Portugal #42 Parenting (Play)$244 · 0%
  • Chile #39 Parenting (Play)$217 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (471 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
29K
AVG RATING
4.85
PRICE
Free
AGE
6.5y
LAST UPDATE
24d ago
VERSION
2.3.4
SIZE
117 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
9 (was 2)
NEW RATINGS, LAST 1 DAYS
+13
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$347.4K a month
Sep 25, 2026$335.2K a month
Sep 26, 2026$315.1K a month
Sep 27, 2026$344.7K a month
Sep 28, 2026$336.4K a month
Sep 29, 2026$85.7K a month
Sep 30, 2026$85.7K a month
Oct 1, 2026$86.4K a month
Oct 2, 2026$86.4K a month
Oct 3, 2026$90.6K a month
Oct 4, 2026$90.6K a month
Oct 5, 2026$98.1K a month
Oct 6, 2026$97.8K a month
Oct 7, 2026$103.7K a month
Oct 8, 2026$103.9K a month
Oct 9, 2026$103.9K a month
Oct 10, 2026$112.3K a month
Oct 11, 2026$113K a month
Oct 12, 2026$113.4K a month
Oct 13, 2026$575K a month
Oct 14, 2026$467.1K a month
Oct 15, 2026$324K a month
Oct 16, 2026$244.5K a month
Oct 17, 2026$252.2K a month
Oct 18, 2026$282.6K a month
Oct 19, 2026$255.3K a month
Oct 20, 2026$273.8K a month
Oct 21, 2026$461.2K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #42 Lifestyle · GB. Now: #30 Lifestyle · DK.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202663.5K ratings
Oct 23, 202663.5K ratings
63.5K on Oct 22, 2026, 63.5K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
1 purchase listed
  • VIP - Monthly payment$6.49
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.9 reviews / week
  • Trendfalling
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share36%
From the latest 288 written reviews, covering 2366 days.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases11 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
29K ratings
5★91%
4★6%
3★1%
2★1%
1★1%

What users want

From the latest 288 reviews on the United States App Store, Apr 30, 2020 to Oct 14, 2026: 36% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription48%

50 of the 1 and 2 star reviews.

★★★★★ I'm only using this because some family can't use Shared Albums on the iOS Photos app
★★★★★ do yourself a favor and start out with a free photo sharing system for family cause it's gonna be more expensive than a Netflix subscription eventually
★★★★★ Not woth the price when they do whatever they want with your photos and videos.
Lost data, sync, backup14%

15 of the 1 and 2 star reviews.

★★★★★ They're just banking on families not wanting to lose access to photo sharing.
★★★★★ I have lost photos and videos from the app.
★★★★★ The price of this app has gone up so much in the last two years.
Login and account problems13%

14 of the 1 and 2 star reviews.

★★★★★ I was unable to transfer my Lifecake account, so I just used a different email.
★★★★★ All my loved ones type in their password and set up an account but they can not use the app.
★★★★★ Many people in my LifeCake group are unable to sign up with Back Then due to bugs.
Limits, credits, locked features10%

10 of the 1 and 2 star reviews.

★★★★★ Life cake transferred to back then and now we have to pay $5 a month $60 a year - to do the same life cake did for free
★★★★★ Same platform but now I have to pay.
★★★★★ What options do we have to save our stored photos and videos and why does it limit access to your spouse when one has a vip account do we both need to pay?
No customer support7%

7 of the 1 and 2 star reviews.

★★★★★ Wrote repeated emails to support with zero response.
★★★★★ I emailed customer service 3 times in the past month, and have received no response!
★★★★★ The fact that I cannot add users without having to email customer service is a ridiculous process.
Bugs, things not working6%

6 of the 1 and 2 star reviews.

★★★★★ Loved the app until it became glitchy and stopped uploading.
★★★★★ App crashes. Cannot open . Even reinstalled the app. Please fix it .
★★★★★ Many people in my LifeCake group are unable to sign up with Back Then due to bugs.
Too many ads5%

5 of the 1 and 2 star reviews.

★★★★★ I'm only using this because some family can't use Shared Albums on the iOS Photos app
★★★★★ Also, looks like they've added some sort of advertising on the app - the newly introduced “announcements section” is just code for ads??
★★★★★ Offered Lifecake for free with ads and a store for years, hooked families into their platform and now offer a “new app” for $60 a year which is identical to old platform.
Worse after an update5%

5 of the 1 and 2 star reviews.

★★★★★ Imagine my surprise when I open the app and ALL my photos are gone. I am so upset!!
★★★★★ App crashes. Cannot open . Even reinstalled the app. Please fix it .
★★★★★ UPDATE: The new owners are Greedy.
WHAT THEY ASK FOR
  • Have to figure out how to add the baby of the family. 5★, Sep 9, 2026
  • Things we wish for in future updates: the photobooks that automatically create leave me wanting so a way to api into Shutterfly or similar for total books (including stories, comments from family/friends) would be… 5★, May 31, 2026
  • Easy to use and I don't have to scroll through my whole library or find a shared album when I want a quick pic of my new grandson 🩵 5★, May 24, 2026
  • I wish you could get more information out about your service. 5★, Nov 3, 2025
  • I wish I would have saved them all when life cake was closing but was able to get them all saved before they closed. 1★, Sep 29, 2020
  • Every grandparent should have this. 5★, Sep 17, 2020
  • I wish I could give 0 stars Tell us the truth about why you canceled the other app. 1★, May 30, 2020
  • We need a computer version like Lifecake please! 5★, May 14, 2020
WORDS THAT KEEP COMING UP IN BAD REVIEWS
loved lifecake7affiliated with lifecake7google photos6lifecake for years5precious moments4monthly fee4pay month5photos and videos6free storage5new company4annual subscription3please fix3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use16%

28 of the 4 and 5 star reviews.

★★★★★ Great management for multiple kids, and easy interface for the grandparents to be able to upload to as well!
★★★★★ Easy to find photos by date or age, loads quickly unlike some others I've used, easy to share with loved ones.
★★★★★ Just the best - no nonsense easy to use
Fun, addictive10%

17 of the 4 and 5 star reviews.

★★★★★ I am enjoying watching my cousins , Trey & Cora growing up!
★★★★★ I just enjoy this feature.
★★★★★ The app allows me to enjoy pictures of my grandkids so easily.
Looks great6%

11 of the 4 and 5 star reviews.

★★★★★ Great management for multiple kids, and easy interface for the grandparents to be able to upload to as well!
★★★★★ She is a beautiful precious addition to our family!!❤️❤️
★★★★★ Having Back Then keeps me current and photos from the past at a fingertip's touch. I like to compare repeat events from consecutive years.
Useful, it helps5%

8 of the 4 and 5 star reviews.

★★★★★ This helps us keep up to date with how they're doing on a regular basis.
★★★★★ This helps me feel like I'm a part of their lives.
★★★★★ It helps me keep close to the kids with us in a different state than they are , we love it !
Fast3%

6 of the 4 and 5 star reviews.

★★★★★ Easy to use and I don't have to scroll through my whole library or find a shared album when I want a quick pic of my new grandson 🩵
★★★★★ It's so easy to use and a great way to have an instant album to share with relatives and friends!
★★★★★ Back Then allows me instant access to my grandchildren's development.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 14, 2026
Private Social Media!

My family has collected all our pictures of my son since he was born and this app has saved all of them for us, with the comments, in chronological order.

★★★★★Oct 12, 2026
Stops working after some updates

The recent updates for the Apple version of this app stop it from working. Three times in the last 4 months this has happened, and the only resolve is to delete the app and download it again. That’s easy enough for me to do, but frustrating for the Grandparents who have to do this on their iPads every couple weeks.

★★★★★Sep 26, 2026
Great app for sharing family photos!

If you want to share photos of your kiddos with family, but not have them out in the wide world for everyone to see, this is the app for you! Great management for multiple kids, and easy interface for the grandparents to be able to upload to as well!

★★★★★Sep 23, 2026
BackThen

Awesome

★★★★★Sep 19, 2026
Great Family Resource

Has been great for me and my family. Easy to find photos by date or age, loads quickly unlike some others I’ve used, easy to share with loved ones. What else do you need?

★★★★★Sep 18, 2026
Great app

We don’t see our gran Kids s much as we would like to. This helps us keep up to date with how they’re doing on a regular basis. Also, how they’re growing and learning

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

photos6memories5photo5backthen5photo books5family4save photo3photo video3ads data3data sharing3full resolution3face changes3backthen backthen3private3journal3save3child3books3created3resolution3trusted2bump2video2place2

What's new in 2.3.4

Good news: uploading your photos and videos is now much faster. We’ve made a few behind-the-scenes improvements to speed things up. Got a feature idea or just want to say hi? Write to support@backthen.app — we love hearing from our families.

Released Apr 27, 2020. Current version shipped Sep 29, 2026.

Store description

The private family journal trusted with 240+ million memories. From bump to birthdays and beyond — save every photo, video and milestone in one safe place, beautifully organized by child. NEW! Transform your memories into premium Photo Books you can hold forever — created effortlessly from your most-loved moments already in BackThen. Our most requested feature, minus the hassle. WHY FAMILIES CHOOSE BACKTHEN 1. Private & secure — You control who sees what. No ads. No data-sharing. Ever. 2. Effortlessly organized — Photos auto-sorted by child on their own timeline. 3. Full resolution — We never compress your images. Your memories, kept at their best. 4. Timelapse magic — Watch how their face changes over time with our unique technology. 5. Photo Books & prints — Create premium keepsakes from the photos already in your app. 6. The whole family — Grandparents, aunts, uncles — everyone included on any device. DESIGNED FOR EVERY STAGE • Pregnancy Journal — Track bump photos, maternity moments & milestones • Newborn & Baby Book — Document firsts, growth markers & everyday memories • Growing Up — Build a lasting digital family album from year to year SAVE & ORGANIZE • Auto-organize from any device — mobile or desktop • Ordered chronologically from the moment you save — every photo and video in the right place • Photos at full resolution, videos at any length, unlimited milestones including height & weight • Each child gets their own timeline, viewed together or individually • Find any moment with instant scroll or search by date SHARE SECURELY • Invite family and friends — you set their permissions • Everyone gets notified when new memories are added • 100% private — no ads, no data-sharing, no exceptions LOOK BACK & ENJOY • Unique timelapse technology shows how their face changes • Fun sibling and cousin comparisons at the same age • Auto-created highlights, flashback reels and animated stickers PRINT YOUR FAVORITES • NEW: Premium Photo Books — beautifully laid out, printed to the highest quality • Auto-created calendars, montages and prints from your favorite photos • Available in the UK, US, Canada and Europe • Printed locally using your original-resolution photos for the best results TRUSTED BY MILLIONS • From the team behind Lifecake — the original online childhood journal, founded in 2012 • Connecting families across 182 countries • All devices welcome — iOS, email, web & other mobile platforms TRY IT FREE • 1GB free storage to try all features • VIP subscription: £4.99 / $6.49 / €5.99 per month • Nothing to lose — all your content returned if you choose to leave Questions? support@backthen.app Privacy: https://www.backthen.com/privacy Terms: https://www.backthen.com/terms

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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