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Love, Manuela

Passion For Baking AS · Food & Drink · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$2.3K
Likely $769 to $6.9K
▲ 98.1% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
178 ratings in this store
Countries it ranks in
42
was 40 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$27.7K
No Google Play version found
EST. LIFETIME DOWNLOADS
6.2K to 17.8K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Denmark #21 Food & Drink$1.8K · 76%
  • New Zealand #46 Food & Drink$547 · 24%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (3.2 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
178
AVG RATING
4.31
PRICE
$12.99
AGE
6.5y
LAST UPDATE
149d ago
VERSION
4.0
SIZE
29 MB
AGE RATING
4+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
43 (was 13)
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026$2.2K a month
Sep 25, 2026$3.3K a month
Sep 26, 2026$2.2K a month
Sep 27, 2026$2.7K a month
Sep 28, 2026$2.3K a month
Sep 29, 2026$2.3K a month
Sep 30, 2026$2.3K a month
Oct 1, 2026$2.3K a month
Oct 2, 2026$2.3K a month
Oct 3, 2026$2.4K a month
Oct 4, 2026$2.4K a month
Oct 5, 2026$2.7K a month
Oct 6, 2026$2.7K a month
Oct 7, 2026$3.3K a month
Oct 8, 2026not in a grossing chart
Oct 9, 2026$2.7K a month
Oct 10, 2026$3.5K a month
Oct 11, 2026$3.5K a month
Oct 12, 2026$3.7K a month
Oct 13, 2026$28.2K a month
Oct 14, 2026$14.6K a month
Oct 15, 2026$14.6K a month
Oct 16, 2026$11.1K a month
Oct 17, 2026$8.6K a month
Oct 18, 2026$14.1K a month
Oct 19, 2026$27.6K a month
Oct 20, 2026$13.7K a month
Oct 21, 2026$6.9K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #8 Food & Drink · IN. Now: #5 Food & Drink · FI.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
0.3 reviews / week
  • Trendrising
  • Recent reviews average4.3 stars
  • Recent 1 and 2 star share14%
From the latest 86 written reviews, covering 2343 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases182 days
From the last 15 versions listed on the App Store.
RATING BREAKDOWN
178 ratings
5★77%
4★4%
3★4%
2★2%
1★12%

What users want

From the latest 86 reviews on the United States App Store, May 23, 2020 to Sep 26, 2026: 14% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Crashes and freezes58%

7 of the 1 and 2 star reviews.

★★★★★ Purchased the app(and was very exited about the recipes) but the app is not opening-just keeps downloading all day.Contacted the owner-got a voice Mail with suggestion to remove the app and download the NEW version!
★★★★★ I purchased the app as well and it loads and then immediately crashes.
★★★★★ Loved this app and all the recipes, but unfortunately now the app just crashes when you open it
Slow, laggy, battery25%

3 of the 1 and 2 star reviews.

★★★★★ The app acts like it's loading, then just quits.
★★★★★ It gets to the loading page, spins, then quits.
★★★★★ It acts like it's loading and just quits.
Worse after an update25%

3 of the 1 and 2 star reviews.

★★★★★ Purchased the app(and was very exited about the recipes) but the app is not opening-just keeps downloading all day.Contacted the owner-got a voice Mail with suggestion to remove the app and download the NEW version!
★★★★★ I have updated my phone and app to the latest software, turned my phone off and back on, nothing is working :-/ please help … I really want to bake more of the amazing recipes!
★★★★★ I've updated to the latest iOS and app version and the app won't open.
Price and subscription17%

2 of the 1 and 2 star reviews.

★★★★★ Ingredients being used in the cake recipes are expensive and some are hard to find.
★★★★★ I purchased the app last year and I can't open the app.
WHAT THEY ASK FOR
  • I wish they came in a printable form because even though it allows you to make your own notes I just love writing on recipes I guess I'm just old-school that way. 5★, Sep 25, 2025
  • I wish her much success and happiness. 5★, Dec 4, 2021
WORDS THAT KEEP COMING UP IN BAD REVIEWS
won't open3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use41%

28 of the 4 and 5 star reviews.

★★★★★ The recipes are easy to follow and always turn out beautifully.
★★★★★ The easy to read and accessible layout—all the way to the adorable cute color scheme!
★★★★★ All the recipes are easy to follow.
Looks great18%

12 of the 4 and 5 star reviews.

★★★★★ I initially got the app simply for the whipped ganache recipes, but my gosh! Everything about this is PERFECTION. The easy to read and accessible layout—all the way to the adorable cute color scheme! It makes me feel…
★★★★★ Visually beautiful and wonderful and different recipes.
★★★★★ The most beautiful and tasty recipes…..
Useful, it helps12%

8 of the 4 and 5 star reviews.

★★★★★ What a lovely soul 💕 So helpful and humble, how could you not try her recipes?
★★★★★ The notes and troubleshooting tips are helpful, but often wordy, repetitive and not consistently placed recipe to recipe.
★★★★★ Fabulous photos, clear instructions and helpful information.
Worth the money9%

6 of the 4 and 5 star reviews.

★★★★★ The app is great value, super smart idea app instead of a book I think.
★★★★★ I love this app! Manuela gives good descriptions and very careful instructions for each recipe. I have made many of her cakes and frostings and I am never disappointed. Manuela is a kind and passionate baker and loves…
★★★★★ I was ecstatic to see quite a few gluten free (almond flour) recipes on the app.
Accurate, great results6%

4 of the 4 and 5 star reviews.

★★★★★ I have been baking for quite some time now and I rarely find a baker whose recipes consistently give me amazing results.
★★★★★ No guesswork…amazing results!
★★★★★ Manuela's recipes are beautifully light and incorporate the best ingredients including fresh fruits and high quality creams, etc.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Sep 26, 2026
My Go To Resource

Manuela puts her heart and soul, as well as her expertise and creativeness into every recipe in this app. It is filled with the most delicious recipes that are simply the best! I have used so many of these recipes over and over again. New recipes are being added to the app all the time and easily available with the touch of the update buttons in the app. There are no additional in-app purchases. Once you get the app, you have continued access to new recipes which are quickly becoming my new favorites. Her Fudgy Chocolate Mascarpone Frosting is chocolate heaven! All that is required is a spoon!! Love, Manuela is my number one resource for cakes, fillings, ganaches and so much more. Get it today…you’ll be so glad you did.

★★★★★Sep 6, 2026
Wonderful App and Amazing Support

I absolutely love this app! The recipes are easy to follow and always turn out beautifully. Manuela is so kind and responsive—whenever I send her a message or have a question, she always takes the time to reply. Her recipes and guidance have given me so much confidence in baking. I truly enjoy learning from her and highly recommend this app to anyone who loves baking! ❤️

★★★★★Sep 6, 2026
Awesome app

This app is well worth the cost. I have made at least 4 of her sponge cakes and they all were amazing. I also have used several of her Ganache on some of my own cakes.

★★★★★Aug 25, 2026
Beautiful recipes, beautiful app, made by a beautiful person!

I initially got the app simply for the whipped ganache recipes, but my gosh! Everything about this is PERFECTION. The easy to read and accessible layout—all the way to the adorable cute color scheme! It makes me feel so dainty when baking, i love it. I’ve spoken to Ms. Kjeilen a few times online and she’s just wonderful. What a lovely soul 💕 So helpful and humble, how could you not try her recipes? Not a single one has failed me.

★★★★★Aug 8, 2026
Great Recipes

I love this app. All the recipes are easy to follow. She provides very detailed directions and is quick to respond to questions. I’ve discovered delicious flavors and ingredients I’ve never thought of using. All the recipes are so yummy and the ganache is definitely so much more delicious in comparison to buttercream. I will not go back to using buttercream after this. Thank you!

★★★★★Jun 26, 2026
Improve your ability to bake!

I have been baking for quite some time now and I rarely find a baker whose recipes consistently give me amazing results. This is the case for Love, Manuela because whether the recipe is on the easier side or more difficult she gives so many details that you don’t have to worry about not understanding a step of the recipe because it’s so explicit. She has so many sources that not only allow you to follow her recipes exactly, but also you gain new skills and techniques that make you a better baker. This is truly an amazing app and I recommend it to anyone who loves baking and wants to broaden their recipe book and improve on the skills they have!

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

baking15recipes14manuela12recipe12love manuela11love11step9cakes7step step6inside5notes5high quality5step photos5recipe notes5photos4added4clear4improved4cake4around world3cakes recipes3baking recipes3recipes written3written english3

What's new in 4.0

- Improved search and filtering with easy-to-use tags - New recipe categories added - New Cake Mode keeps your screen awake while reading recipes - Improved UI and overall user experience - Improved password reset functionality - General performance improvements and bug fixes

Released Apr 22, 2020. Current version shipped May 27, 2026.

Store description

Love, Manuela is a baking app created by Norwegian baker Manuela Kjeilen, known as @passionforbaking. For more than a decade, Manuela has shared her love of baking with people around the world. She has published nine baking books, hosted her own baking show on TV in Sweden, and inspires more than 1.6 million followers on Instagram with her cakes, recipes, and beautiful baking ideas. Inside the Love, Manuela app, you get instant access to more than 470 baking recipes, all written in English, with high-quality step-by-step photos for every recipe from beginning to end. One-time purchase. No subscription. New recipes are included when they are added. For Manuela, taste always comes first. Beautiful cakes are lovely, but the most important thing is that every bite tastes delicious. Her recipes are created to let the flavors shine, with soft textures, creamy fillings, balanced sweetness, and desserts that taste just as good as they look. From everyday treats to celebration cakes, the recipes are made for home baking. Inside the app, you will find sponge cakes in many variations, ganaches in delicious flavors like strawberry, latte, and banana milkshake, lots of Scandinavian-style cakes, light fillings, cheesecakes, ice creams, sweet dough, frostings, cookies, cupcakes, and so much more. The app is made to feel like a growing digital baking book that you can return to again and again. It is easy to navigate, with clear recipe categories, improved search and filtering, and helpful tags so you can quickly find what you are looking for. A few more categories have also been added to make browsing even easier. Each recipe opens with a large photo and a short introduction, followed by clear directions, recipe notes, a place where you can write your own notes, and step-by-step photos that guide you through the recipe. Whether you are baking a cake, preparing a filling, whipping a frosting, or making cookies, the app is designed to help you feel confident in every step. New Cake Mode helps keep your screen awake while you read and follow a recipe, so you do not have to keep touching your phone or tablet while your hands are busy baking. The app has also been refined with improved UI, a smoother overall user experience, and an improved password reset flow. Love, Manuela is not a subscription. It is a one-time purchase of $12.99, converted to your local currency by the App Store or Google Play. You get access to all recipes inside the app instantly, and when new recipes are added in the future, they are included at no extra cost. Your purchase is connected to the store account you buy it with, either App Store or Google Play. You can restore your purchase anytime using the same store account. What you get inside the app: More than 470 baking recipes Recipes written in English only Clear and easy-to-follow instructions High-quality step-by-step photos for every recipe Easy recipe categories Improved search and filtering Helpful tags to find recipes faster A place to write your own notes inside each recipe Recipe notes and tips from Manuela Cake Mode to keep your screen awake while baking Access to new recipes when they are added One-time purchase on this platform No subscription This is not a baking video app. The Love, Manuela app is focused on written recipes, high-quality photos, clear directions, recipe notes, and step-by-step pictures for every recipe. It is created for bakers who love to read, follow, save, and return to recipes whenever they want. The Love, Manuela app has more than 75,000 registered users worldwide, and Manuela’s recipes are loved by home bakers, cake lovers, professional bakers, and bakeries around the world. If you love soft cakes, sponge cakes, ganache, creamy frostings, light fillings, cupcakes, cookies, Scandinavian-style baking, sweet dough, cheesecakes, ice creams, and homemade desserts that taste as good as they look, you are going to love the Love, Manuela app. Happy baking! XO, Love, Manuela

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Prices, ranks and reviews are per country. Revenue above is already worldwide.