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May – Baby, parents

LN CARE · Education · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$61.1K
Likely $20.4K to $183.2K
▲ 39.9% in 14 days
New ratings
+21
in 3 days, 12.6K in total
Rating
4.7 of 5
369 ratings in this store
Countries it ranks in
5
was 6 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$732.6K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
12.9K to 36.9K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • France #4 Education (iOS), #2 Parenting (Play)$49.7K · 81%
  • Spain #62 Education (iOS)$3.2K · 5%
  • India #40 Parenting (Play)$2.5K · 4%
  • Indonesia #39 Parenting (Play)$1K · 2%
  • Switzerland #61 Education (iOS)$757 · 1%
  • Belgium #46 Education (iOS), #42 Parenting (Play)$572 · 1%
  • Vietnam #39 Parenting (Play)$526 · 1%
  • Poland #40 Parenting (Play)$486 · 1%
14 more countries
  • Romania #41 Parenting (Play)$327 · 1%
  • Kazakhstan #39 Parenting (Play)$274 · 0%
  • Peru #38 Parenting (Play)$209 · 0%
  • Egypt #39 Parenting (Play)$197 · 0%
  • Pakistan #39 Parenting (Play)$192 · 0%
  • Israel #40 Parenting (Play)$166 · 0%
  • Argentina #63 Education (iOS)$150 · 0%
  • Ukraine #40 Parenting (Play)$141 · 0%
  • Czechia #39 Parenting (Play)$131 · 0%
  • Greece #40 Parenting (Play)$130 · 0%
  • Chile #38 Parenting (Play)$97 · 0%
  • Portugal #41 Parenting (Play)$93 · 0%
  • Denmark #41 Parenting (Play)$63 · 0%
  • Finland #41 Parenting (Play)$48 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (161 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
369
AVG RATING
4.70
PRICE
Free
AGE
6.5y
LAST UPDATE
1d ago
VERSION
1.5.85
SIZE
119 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
4 (was 3)
NEW RATINGS, LAST 3 DAYS
+21
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 26, 2026$47K a month
Sep 27, 2026$47K a month
Sep 28, 2026$46.6K a month
Sep 29, 2026$47K a month
Sep 30, 2026$46.6K a month
Oct 1, 2026$46.6K a month
Oct 2, 2026$45.7K a month
Oct 3, 2026$45.7K a month
Oct 4, 2026$45.6K a month
Oct 5, 2026$45.6K a month
Oct 6, 2026$44.7K a month
Oct 7, 2026$45.6K a month
Oct 8, 2026$44.7K a month
Oct 9, 2026$43.6K a month
Oct 10, 2026$43.6K a month
Oct 11, 2026$44.5K a month
Oct 12, 2026$44.5K a month
Oct 13, 2026$383.9K a month
Oct 14, 2026$395.6K a month
Oct 15, 2026$283.7K a month
Oct 16, 2026$399.3K a month
Oct 17, 2026$337.5K a month
Oct 18, 2026$407.1K a month
Oct 19, 2026$372.3K a month
Oct 20, 2026$410.2K a month
Oct 21, 2026$386K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$61K a month
Oct 24, 2026$61.1K a month
Oct 25, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 26, 2026: #6 Education · FR. Now: #4 Education · FR.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202612.5K ratings
Oct 23, 202612.5K ratings
Oct 24, 202612.6K ratings
Oct 25, 202612.6K ratings
12.5K on Oct 22, 2026, 12.6K on Oct 25, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Yearly plan$99.99
  • Yearly Promo plan$39.99
  • Monthly Plan$22.99
  • Yearly Plan$99.99
  • Yearly Promo Plan$39.99
  • Yearly Plan$79.99
  • Yearly plan$29.99
  • Premium monthly$11.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.1 reviews / week
  • Recent reviews average1.9 stars
  • Recent 1 and 2 star share83%
From the latest 18 written reviews, covering 1150 days.
RELEASE CADENCE
13 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
369 ratings
5★89%
4★3%
3★2%
2★2%
1★5%

What users want

From the latest 18 reviews on the United States App Store, Sep 1, 2023 to Oct 10, 2026: 83% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription67%

10 of the 1 and 2 star reviews.

★★★★★ They have you build a profile and answer a bunch of questions and THEN tell you it's gonna cost money.
★★★★★ Unfortunately, i took advantage of the discounted yearly price at the start of the 7 day free trial and that ended the free trial right then and there.
★★★★★ I give it two stars because the 3D modeling is interesting, but not at all worth the money I paid.
Bugs, things not working20%

3 of the 1 and 2 star reviews.

★★★★★ At least once a week, the app tells me my payment failed (I paid for an entire year a few months ago).
★★★★★ I tried their chat box but it's not working.
★★★★★ I keep having it say “Error: Unable to load data.
Login and account problems20%

3 of the 1 and 2 star reviews.

★★★★★ You have to create an account to begin using the app, which is already frustrating because I hate having yet another login to remember and getting spammed with emails, and then when you finally do login you have to go…
★★★★★ I tried to sign up for the 7 day free trial and got charged the entire year price!
★★★★★ I had to cancel via the Apple Subscriptions - thank goodness my account was connected.
No customer support13%

2 of the 1 and 2 star reviews.

★★★★★ There was kk way to cancel in the app and support did not respond.
★★★★★ There is no way to contact them.
WHAT THEY ASK FOR

No feature requests in the latest reviews.

WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS

Not enough good reviews in English to tell.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 10, 2026
Too many bugs are ruining my experience

I am very disappointed by this app. I chose that one early in my pregnancy because it was so well rated. I genuinely don’t understand why or how. At least once a week, the app tells me my payment failed (I paid for an entire year a few months ago). The weight tracking is DISASTROUS; for US users, you have to enter your weight in lbs + oz, which is not how most balances work. You don’t have an option to enter your weight in kg. Then the graph creates the proper weight value on the axis, but if you click on a weight point, suddenly it displays a weight that is double what you entered. I have not tested cycle tracking because my phone/watch do that for free, but I can’t think of a use case for myself.

★★★★★Oct 4, 2026
Can’t use for free at all

They have you build a profile and answer a bunch of questions and THEN tell you it’s gonna cost money. Very frustrating. Should at least have some functionality for free!

★★★★★Sep 15, 2026
Not really worth it

Its not really different than the free apps such as what to expect or the bump. Theres nothing that makes it stand out as a better must have app. Unfortunately, i took advantage of the discounted yearly price at the start of the 7 day free trial and that ended the free trial right then and there. I thought it would still allow me to have the 7 days of trial. So, i wasn't able to explore before realizing it wasn't going to be an app i use.

★★★★★Aug 12, 2026
Not helpful for pregnancy

I downloaded this app when I became pregnant. It’s not intuitive to navigate and the tips/education are not helpful. I give it two stars because the 3D modeling is interesting, but not at all worth the money I paid. I regret paying for it. Big waste.

★★★★★Aug 10, 2026
Extremely frustrating

You have to create an account to begin using the app, which is already frustrating because I hate having yet another login to remember and getting spammed with emails, and then when you finally do login you have to go through an extensive unskippable survey, to only find out at the very end you need to pay to unlock almost everything. Just gross business tactics.

★★★★★Jul 27, 2026
Charged for Free Trial

I tried to sign up for the 7 day free trial and got charged the entire year price! There’s so many baby apps that I wanted to test a few out, and actually decided that I like a different one better, but they immediately charged me for the year price. The app store will not refund me either. Definitely needed that money for the upcoming baby. Save your money- use the app Preggers. Fraction of the price and better info. Plus they actually gave the free trial.

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

baby13sleep9birth5development5week5baby development5advice4personalized4guidance4tools4explore4child4routines4personalized guidance3family life3follow baby3development week3week week3birth discover3milestones learn3baby arrival3sleep feeding3daily routines3baby sleep3

What's new in 1.5.85

We’re always making changes and improvements to May. To make sure you don’t miss a thing, just keep your updates turned on.

Released May 3, 2020. Current version shipped Oct 24, 2026.

Store description

MExpecting a baby or already a parent? May is here for you before and after birth, with trusted advice, personalized guidance, and practical tools to make everyday family life easier. Follow your baby's development week by week, explore content tailored to your needs, and find support at every stage of your parenting journey. **FOLLOW YOUR BABY'S DEVELOPMENT, WEEK BY WEEK** Before birth, discover how your baby grows each week with 3D illustrations, size and weight estimates, and key developmental milestones. Learn more about the changes in your body and get helpful tips as you prepare to welcome your baby. **OVER 3,000 PERSONALIZED RESOURCES** Explore thousands of articles, practical guides, and audio resources created with experts in maternal and child health. From preparing for your baby's arrival to postpartum recovery, sleep, feeding, breastfeeding, and development, find clear, reliable answers before and after birth. **PERSONALIZED TIPS, EVERY DAY** Get daily guidance tailored to your stage of parenthood or your child's age. Follow important milestones, learn what to expect before birth, and discover useful advice for the everyday challenges of life with a baby. **TRACK SLEEP, FEEDINGS, AND MORE** Log your baby's naps, nighttime sleep, bottles, breastfeeding sessions, and diaper changes in just a few taps. Spot patterns, keep track of daily routines, and find everything you need in one simple, intuitive place. **HELP FOR YOUR BABY'S SLEEP** Track nights and naps with dedicated tools, easy-to-read charts, and detailed sleep insights. Explore advice to better understand your baby's sleep patterns, create calming bedtime routines, and support healthy sleep habits over time. **ANSWERS TO YOUR QUESTIONS, 24/7** Wondering about sleep, feeding, daily routines, or your baby's development? Chat with Mya, May's AI assistant, for helpful information and personalized guidance whenever you need it. May's content is developed with healthcare and child development experts. **A SHARED SPACE FOR BOTH PARENTS** Share your baby's routines and milestones with your partner through a secure account. From getting ready for your baby's arrival to tracking sleep and feeds, stay on the same page and make family life a little easier together. **AN APP THAT GROWS WITH YOUR FAMILY** From the months before birth through your child's early years, May grows with you. Create profiles for multiple children, save your favorite resources, and discover tools designed for every new chapter. **FREE FEATURES AND FLEXIBLE SUBSCRIPTIONS** Enjoy free features and unlock additional tools and services with an optional subscription. Explore available plans in the app. **IMPORTANT NOTE** May provides educational information and guidance, not a substitute for professional medical advice, diagnosis, or treatment. Contact a qualified healthcare professional if you have health concerns or need urgent care. Privacy Policy: https://www.may.app/politique-de-confidentialite-site-web-communications-marketing/ Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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