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Loftie

Loftie, Inc. · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$1.7K
Likely $583 to $5.2K
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
1.5K ratings in this store
Countries it ranks in
1
was 1 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$21K
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
51.2K to 146.3K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Singapore #63 Health & Fitness$1.7K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (21 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.5K
AVG RATING
4.33
PRICE
Free
AGE
6.6y
LAST UPDATE
11d ago
VERSION
2.7.1
SIZE
268 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
3 / 30
COUNTRIES NOW
1 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026not in a grossing chart
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Oct 24, 2026$2.1K a month
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: not ranked. Now: #63 Health & Fitness · SG.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
2 purchases listed
  • Loftie Rest Monthly$9.99
  • Loftie Rest Annual$59.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.5 reviews / week
  • Trendfalling
  • Recent reviews average3.4 stars
  • Recent 1 and 2 star share35%
From the latest 500 written reviews, covering 1422 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
10 updates in 90 days
  • Typical gap between releases9 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1.5K ratings
5★71%
4★12%
3★5%
2★4%
1★9%

What users want

From the latest 500 reviews on the United States App Store, Dec 2, 2022 to Oct 23, 2026: 35% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Bugs, things not working31%

54 of the 1 and 2 star reviews.

★★★★★ If it's not doing that, it's giving error notices next to the white noise options???
★★★★★ I used to really like my alarm clock, but now the app doesn't work as well as it used to.
★★★★★ It's clearly broken and the reviews are showing it.
Price and subscription25%

44 of the 1 and 2 star reviews.

★★★★★ It seems like everything requires you to subscribe.
★★★★★ All I know for sure is that I have a very expensive “clock” where the alarm frequently doesn't go off at all, it suddenly lights up in the middle of the night, and I cannot contact a living person about it.
★★★★★ I seriously regret spending the money on the clock.
Lost data, sync, backup23%

39 of the 1 and 2 star reviews.

★★★★★ Clock won't sync to Bluetooth.
★★★★★ The last thing I want to do is spend literally 20 minutes watching while this “syncs with the cloud” or whatever foolishness the app is allegedly doing when I just want to disable or enable an alarm.
★★★★★ i have actively lost several hours of sleep trying to use this alarm as it'll randomly keep alarms on that you turned off when it disconnects to the app or needs to be updated, and you'll never know there's a problem…
Worse after an update19%

33 of the 1 and 2 star reviews.

★★★★★ Loftie changed my life, but they just forced a Claude chatbot into the app in a way where it takes priority over everything. It's disgusting this even happened considering all Loftie claimed to stand for. I no longer…
★★★★★ The alarm clock itself is in chaos mode since the most recent app update.
★★★★★ Update 6/23/26: Somehow they've managed to make it even worse; an impressive feat.
No customer support14%

25 of the 1 and 2 star reviews.

★★★★★ Amazon Alexa is the only support, which is not useful, and the app is terrible.
★★★★★ And not only is the “support” a chatbot that promises emails from developers which never come, it keeps calling me “Christian”.
★★★★★ No support available for this mediocre product which became subscription based after I purchased it.
Wrong or poor results9%

16 of the 1 and 2 star reviews.

★★★★★ Unless you want an alarm clock, that's useless without a monthly subscription stay away.
★★★★★ I'm going to use this useless hunk of plastic to practice IoT pen-testing - I feel confident it will be full of easy to find vulnerabilities.
★★★★★ The sounds are poor quality on the clock which I'm sure it's hard to get a great speaker on there yes, but it's not the speaker it's the sounds themselves.
Slow, laggy, battery8%

14 of the 1 and 2 star reviews.

★★★★★ It hangs up frequently, requires more updates than seem reasonable and lags like crazy when it is working.
★★★★★ The app is not very user friendly and takes forever to do anything.
★★★★★ if it didn't *need* the wifi and could work manually it would be a much better product (same with having a backup battery but it still has to be plugged in).
Too many ads6%

10 of the 1 and 2 star reviews.

★★★★★ I just want to turn off my light and every single time I have to dismiss your ads.
★★★★★ And the app did had not jumped me with 50 upsell ads for night after night.
★★★★★ I've used the Loftie for years and have loved it but I think it's super unethical to have ads on an app where consumers have already purchased a $200 product to use as a money grab for their other products.
WHAT THEY ASK FOR
  • Please add a way for us to put our own custom music/sounds as an alarm sound. 3★, May 24, 2026
  • I wish I could hack this sucker so I could do it myself…hmmm 2★, Feb 27, 2026
  • Unfortunate, but after so many years Loftie should have an app and hardware capable enough to communicate with each other consistently. 1★, Nov 14, 2025
  • I can't add the clock as a device in the app. 1★, Aug 22, 2025
  • For every piece of audio on the app, you now need a monthly or annual membership. 3★, Jul 26, 2025
  • The chatbot support is horrendous and i wish companies would actually invest in using AI well instead of as a cheap useless gimmick. 2★, Mar 5, 2025
  • Wish there wasn't a paid subscription to use all the features of the clock. 2★, Mar 5, 2025
  • Would be great if there was a way to fade (at night) or brighten (morning) the light over a period of time 4★, Mar 1, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
clock itself12go off12please fix8latest update6set an alarm7takes forever5wifi connection4take minutes4save your money4multiple times4set my alarm5monthly subscription3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use28%

78 of the 4 and 5 star reviews.

★★★★★ Easy to use, super convenient for blocking off times of the day for focus.
★★★★★ Mostly manual, easy and intuitive fine tuning with app, no subscription it's perfect for me.
★★★★★ Super chic and easy to use.
Useful, it helps11%

30 of the 4 and 5 star reviews.

★★★★★ This app helps with all things sleep related.
★★★★★ I have the Loftie clock and it's been a game changer for my sleep habits.
★★★★★ Coming from a very heavy sleeper, and one who struggles SO hard to get up to alarms: this double alarm sequence of calming noises is so helpful to waking me up in a natural feeling way.
Looks great11%

30 of the 4 and 5 star reviews.

★★★★★ It's such a beautiful way to go to sleep and wake up.
★★★★★ sleek design, low profile (doesn't take up much room on nightstand), great peaceful sounds, and easy to use buttons/interface with app.
★★★★★ I love the sleek design, the soft alarm that wakes me up in a peaceful way, the display of the time that doesn't disturb me at night, & the soothing sounds it plays.
Fun, addictive11%

29 of the 4 and 5 star reviews.

★★★★★ I'm really enjoying my Loftie alarm clock.
★★★★★ Enjoy the app and products.
★★★★★ I enjoy using meditation feature to wind down before I sleep and the customization of the alarms in the morning.
Accurate, great results9%

24 of the 4 and 5 star reviews.

★★★★★ I've owned this clock for around two years, and it's been pretty solid for me in that time until a recent update caused some major issues with sound quality and connectivity.
★★★★★ Works great for controlling my Loftie :)
★★★★★ Works well and white noise sounds are premium

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 23, 2026
Horrible AI Chatbot Update

Loftie changed my life, but they just forced a Claude chatbot into the app in a way where it takes priority over everything. It's disgusting this even happened considering all Loftie claimed to stand for. I no longer feel comfortable with using Loftie at all due to massive data privacy concerns related to this AI nonsense.

★★★★★Sep 29, 2026
I kind of hate this clock

Wish I got something else to be honest. I run into constant problems with my clock. And the app is annoying and not much better. For example - the first 6 months I had it, it would run updates in the middle of the night which shut off my white noise. Currently, I had to connect to a new WiFi in a new time zone at bedtime and it took me literally 15 mins to get my clock to work. It’s a nice looking clock but not actually convenient.

★★★★★Sep 26, 2026
Huge expense and no useful integrations

In the year of 2026, no integration with core home management apps for a $300 smart lamp is crazy. Amazon Alexa is the only support, which is not useful, and the app is terrible.

★★★★★Sep 23, 2026
awesome

very relaxing

★★★★★Sep 7, 2026
Idk what is going on

The alarm clock itself is in chaos mode since the most recent app update. Almost every other time I try to turn on my “preset” white noise option, the clock shuts itself off and re-cycles. If it’s not doing that, it’s giving error notices next to the white noise options??? and won’t let me select anything…seems like the clock gets jankier over time…when I first purchased the clock about a year ago, it would randomly turn off the white noise in the middle of the night. Since I’ve had it, the transition out of white noise into “alarm” has never been fluid. Quite jarring sometimes.

★★★★★Sep 4, 2026
Just the tool I needed

Easy to use, super convenient for blocking off times of the day for focus. Just what I needed!

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

loftie10clock10loftie clock8phone6clock lamp3alarms sounds3sounds sunrise3sunrise light3wind down3down routines3lamp3sounds3henry3sleep3gets2bedroom2alarms2sunrise2light2wind2down2routines2him2drift2

What's new in 2.7.1

A new home screen widget: your Loftie Clock, with Henry beside it. And Henry now remembers your details, like your frequent flyer number.

Released Mar 22, 2020. Current version shipped Oct 13, 2026.

Store description

Break up with your smartphone at night. Loftie is the alarm clock that gets your phone out of the bedroom. The app sets up your Loftie Clock or Lamp, then gets out of the way: alarms, sounds, the sunrise light and wind-down routines, from your phone when you want them and from the clock when you don't. Meet Henry. Tell him what's on your mind, a to-do, a 2am idea, your frequent flyer number, and he keeps it, sorts it and reminds you when it matters, so it stops pulling you back to your phone. Henry runs on Claude, by Anthropic. He's free while we build him with you. Less phone, built in: • Drift. Your phone senses your Loftie Clock nearby and puts your chosen apps to sleep the moment you walk into the bedroom. Walk out in the morning and they wake up with you. • Rest. Block distracting apps automatically around your sleep and wake times, in three phases: Relax, Sleep and Rise. • The Loftie Card. A wallet-sized card that blocks your apps with one tap to your phone, wherever you are. • A calmer home screen. The Loftie Clock + Henry widget, and Flip: a plain list of only the apps you need. • Your rules. Choose exactly which apps and websites go quiet and which stay open, like calls, maps and music. For your Loftie: • Alarms, sounds, the sunrise light and red mode on your clock, set from anywhere in the house • Hundreds of sounds, stories, meditations and breathwork for your clock's library • Wind-down routines for the clock and the lamp Works with a Loftie Clock or Loftie Lamp; Drift needs a Loftie Clock. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://loftie.com/pages/privacy-policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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