Looks good and is easy to understand. I like the idea of keeping my daily habits in one place
Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.
From our daily snapshots of every grossing chart and daily ratings counts.
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| Oct 17, 2026 | $505 a month |
| Oct 18, 2026 | not in a grossing chart |
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| Oct 20, 2026 | $490 a month |
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| Oct 24, 2026 | $1.8K a month |
| Oct 25, 2026 | not in a grossing chart |
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| Oct 24, 2026 | 8.6K ratings |
| Oct 25, 2026 | 8.6K ratings |
| Oct 26, 2026 | 8.6K ratings |
Measured from the store, not estimated.
From the latest 500 reviews on the United Kingdom App Store, Jul 22, 2025 to Oct 23, 2026: 22% are 1 or 2 stars. Open a theme to read what people wrote.
89 of the 1 and 2 star reviews.
★★★★★ You pay a small amount and then they want more and more for it actually to do anything!
★★★★★ Very disappointed in how the app manages it's subscription- you cannot manage from the App Store therefore making it easy for them to charge a renewal and then avoid refunding
★★★★★ Charged me even though I'd cancelled DO NOT USE!!
28 of the 1 and 2 star reviews.
★★★★★ I cancelled my account before the end of the free trial and was charged again today for the second month running.
★★★★★ Please be aware that despite not being able to access the app, nor did it even recognise that I had an account in the first place, billed twice so far after I've asked for it to be cancelled and returned.
★★★★★ They will continue billing your Apple account $87 every month even after you complain to them and they “assure you” your data has been deleted.
16 of the 1 and 2 star reviews.
★★★★★ Very disappointed in how the app manages it's subscription- you cannot manage from the App Store therefore making it easy for them to charge a renewal and then avoid refunding
★★★★★ I did the free trial as they kept targeting me on Instagram, then I tried to cancel it after 1 day as it kept trying to sell me additional tools and I found it complicated, so I decided to try cancel it, turns out you…
★★★★★ If you did anything under social media, contact your bank immediately!!!!
6 of the 1 and 2 star reviews.
★★★★★ Installed based on the advertisement seemingly offering a great plan to help.
★★★★★ SCAM, wanted to try this after social media advert but they trick you into subscribing without realising.
★★★★★ The app itself is basically just a series of adverts for other things they can charge you for.
6 of the 1 and 2 star reviews.
★★★★★ Wanted to cancel same day but no way to do that.
★★★★★ There is no way to cancel subscription other than email them and they do not get back to you!
★★★★★ The impossible to cancel trial offer and then the keep charging you and theres no way to cancel the subscription, they continue to send notifications like your onboard with their horrible service and fraudulent charges.
4 of the 1 and 2 star reviews.
★★★★★ They promote themselves as the anti-vaping app, but besides the subscription you also have to pay for the course itself.
★★★★★ Super sketchy, would not recommend, and had to resolve through my credit card fraud and identity protection service.
★★★★★ I had to cancel and new credit cards due to this issue.
3 of the 1 and 2 star reviews.
★★★★★ They promote themselves as the anti-vaping app, but besides the subscription you also have to pay for the course itself.
2 of the 1 and 2 star reviews.
★★★★★ The app doesn't work well, sorry but not sorry.
★★★★★ When I contacted them asking to stop the charges, they replied saying that due to an “error” they would give me VIP access to their courses instead.
87 of the 4 and 5 star reviews.
★★★★★ It's a decent option if you're into self improvement and want something that helps you stay organised.
★★★★★ I love how easy to use it and how it helps me stay focused on my goals.
★★★★★ With the questions sections which helps to know you better, its algorithm helps tailor your plan into an actionable routine.
77 of the 4 and 5 star reviews.
★★★★★ The layout is easy and exciting.
★★★★★ The interface is clean and simple, but it definitely has that 2018 look to it.
★★★★★ I love how easy to use it and how it helps me stay focused on my goals.
39 of the 4 and 5 star reviews.
★★★★★ The interface is clean and simple, but it definitely has that 2018 look to it.
★★★★★ The app was very helpful for me because its help very much with my training program at gym , the design of the app was also very amazing looking and with simple surface, i also like the habits category i think its cool.
★★★★★ Like the design, it's easy and not overwhelming!!
18 of the 4 and 5 star reviews.
★★★★★ The app is highly recommended and it help build an aspect you want improvement on. With the questions sections which helps to know you better, its algorithm helps tailor your plan into an actionable routine.
★★★★★ I recently reached out to customer support with a few issues, and the service was outstanding.
★★★★★ Customer Service is a great group and truly care about you.
17 of the 4 and 5 star reviews.
★★★★★ A lot of AI fitness and self improvement apps bombard you with claims about being the perfect match for you or push you into starting a free trial straight away.
★★★★★ Some people like to start small, and might need more than the initial free trial of 7 days.
★★★★★ But there could be some more things available at free version I think, but still recommend!!
Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.
Latest reviews, United Kingdom App Store.
Looks good and is easy to understand. I like the idea of keeping my daily habits in one place
Kein Abo und trotzdem wird Geld abgebucht! Bank ist bereits informiert!
Downloaded the app today and tried it for the first time. At first I felt it would be difficult to set up. However, it was one of the easiest apps to set up and use. It took me literally 2 mins. The layout is easy and exciting. I love the app and hope to get more from it. Will come back with review after using it for a month.
Opening Ultiself feels a bit like using an old iPad app. The interface is clean and simple, but it definitely has that 2018 look to it. It’s quite basic compared to modern apps, with none of the fancy designs or polished features you see nowadays. It gets the job done, but it doesn’t exactly look exciting. One thing I actually like is that it doesn’t constantly try to sell you something. A lot of AI fitness and self improvement apps bombard you with claims about being the perfect match for you or push you into starting a free trial straight away. Ultiself is much more relaxed about it. You can explore the app and use the free version without feeling pressured to pay. Usability Tracking your habits is pretty straightforward. You choose the habits you want to work on, tick them off each day and rate how your day went. Everything is easy enough to understand, and the simple layout keeps things from getting too cluttered. However, the app could use a bit more polish, and there are occasional bugs with removing habits or non daily habits still showing up when they shouldn’t. Features The best part of Ultiself is probably its library of habit guides and practical tips. There are hundreds of them, alongside basic habit tracking, streaks and some insights into how your habits relate to your daily ratings. The premium version gives you unlimited habits, more detailed statistics and extra routines. It’s a decent option if you’re into self improvement and want something that helps you stay organised. Just don’t expect loads of groundbreaking features. Overall impression Honestly, Ultiself feels like one of the more genuine apps in a category full of flashy competitors trying to get you to subscribe. It doesn’t constantly push trials or make exaggerated promises just to get your attention. The main downside is that the design feels a bit outdated compared to what’s available today. Still, it’s simple, easy to use and has some genuinely useful content. If you’re looking for a straightforward habit tracker without all the sales pressure, the free version is worth checking out. Just don’t expect it to look or feel like a brand new app.
Ultiself is great app for building better habits and improving your daily routine. I love how easy to use it and how it helps me stay focused on my goals.
The app is highly recommended and it help build an aspect you want improvement on. With the questions sections which helps to know you better, its algorithm helps tailor your plan into an actionable routine.
Same category, earning about as much.
Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.
Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.
Where this app is buying and earning its users. Each link opens pre filtered.
Most repeated terms in the listing. Highlighted ones also appear in the title.
Released May 12, 2020. Current version shipped Oct 21, 2026.
Prices, ranks and reviews are per country. Revenue above is already worldwide.