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Ruler, Measuring Tape - AR App icon
APP STORE

Ruler, Measuring Tape - AR App

WHATSTICKER APPS SRL · Utilities · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$1.5K
Likely $496 to $4.5K
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
1K ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$17.9K
35 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
36.2K to 103.3K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 1K ratings33%
  • Germany 935 ratings30%
  • Mexico 220 ratings7%
  • Spain 197 ratings6%
  • Brazil 140 ratings5%
  • Japan 126 ratings4%
  • Italy 121 ratings4%
  • Canada 92 ratings3%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (35 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1K
AVG RATING
4.26
PRICE
Free
AGE
7.5y
LAST UPDATE
159d ago
VERSION
2.10
SIZE
52 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
1 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026$877 · 1 country
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
Best rank Sep 26, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • Weekly premium with trial$2.99
  • No more ads$1.99
  • Weekly premium$2.99
  • Yearly premium with trial$29.99
  • Yearly premium$29.99
  • Unlock all AR features$5.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.2 reviews / week
  • Trendsteady
  • Recent reviews average2.5 stars
  • Recent 1 and 2 star share58%
From the latest 53 written reviews, covering 2282 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases31 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1K ratings
5★73%
4★8%
3★4%
2★2%
1★13%

What users want

From the latest 53 reviews on the United States App Store, Jul 26, 2020 to May 17, 2026: 58% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription29%

9 of the 1 and 2 star reviews.

★★★★★ It's been a free app since forever but now there's a subscription required?
★★★★★ This app was simple - which is all I need - but suddenly, after years and years of offering this at no charge, you've decided to go from free to a ridiculously high fee?!
★★★★★ This utility by subscription nonsense has to stop.
Too many ads29%

9 of the 1 and 2 star reviews.

★★★★★ But because it flat-out lies about there being no ads and will MOST DEFINITELY sell your data, I would use something else or delete it immediately after using it
★★★★★ I wanted to learn about it so I click on “help" takes me to ads.
★★★★★ For some reason Apple doesn't have a measuring app, so I got this. It has small adds and a paid version. Idk, I would equate it to someone charging you to use a ruler. Better yet, get a ruler instead of this App!
Wrong or poor results29%

9 of the 1 and 2 star reviews.

★★★★★ And worst of all, it's inaccurate as a ruler!
★★★★★ Just got this. Reviews were good. I wanted to learn about it so I click on “help" takes me to ads. Repeatedly.
★★★★★ The app gives inaccurate measurements.
Worse after an update13%

4 of the 1 and 2 star reviews.

★★★★★ I updated the app only to have less functionality and be offered the chance to pay for the same function I JUST had 5 minutes ago!
★★★★★ It used to be great and all the good reviews are from before the last update.
★★★★★ I've been using this app for two years because it was simple and reliable. Now almost every feature requires payment - really disappointing change.
WHAT THEY ASK FOR
  • I love the app, but it needs an option to set the default units. 3★, Nov 12, 2023
  • I wish there were a way to set the default unit to inches so the ruler would stay on inches instead of reverting back to centimeters the next time you use it. 5★, Jan 27, 2022
  • Also, it would be nice if there were a way to remove the red markers from the screen so you could have a clean look when desired, although they can be extremely useful. 5★, Jan 27, 2022
  • As a it would be nice to have a high doesn't effect the rating is an option to have decimal inches as an option alongside the fractional that is already in the app. 4★, Oct 8, 2021
  • Seriously Mr/s Creator you should add an update that has a non-mandatory in app purchase where users can send you a few bucks as a tip. 5★, Dec 5, 2020
WORDS THAT KEEP COMING UP IN BAD REVIEWS
ipad pro3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use35%

6 of the 4 and 5 star reviews.

★★★★★ Maybe there's a way, but it's not intuitive & I didn't find any instructions in the app how to use it.
★★★★★ I really enjoy it, it helps to visualize things i need to purchase and is really easy to use.
★★★★★ It's intuitive, precise, pretty, and has more features than other ones I've used, like the ability to save measurements you've made.
Worth the money24%

4 of the 4 and 5 star reviews.

★★★★★ Easy to use,cheap to buy.
★★★★★ Unlike many of the other “free” ruler apps, it does not time out unless you upgrade.
Useful, it helps18%

3 of the 4 and 5 star reviews.

★★★★★ It helps to see both at the same time.
★★★★★ I really enjoy it, it helps to visualize things i need to purchase and is really easy to use.
★★★★★ Also, it would be nice if there were a way to remove the red markers from the screen so you could have a clean look when desired, although they can be extremely useful.
Looks great12%

2 of the 4 and 5 star reviews.

★★★★★ Also, it would be nice if there were a way to remove the red markers from the screen so you could have a clean look when desired, although they can be extremely useful.
★★★★★ Intuitive interface with sliders for accuracy and clear display of current measurement between sliders.
Accurate, great results12%

2 of the 4 and 5 star reviews.

★★★★★ Unlike many of the other “free” ruler apps, it does not time out unless you upgrade. It is truly a free app. Inches are correctly divided. Easy to switch between cm and inches. I deleted the other ruler apps. This…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★May 17, 2026
Disappointed

I used this ruler for years. I like that it’s a simple, straightforward ruler and it used to be mostly free to use, but now they try to push you to sign up for a subscription. You can still use the ruler without one, but you can’t use the sliders anymore and that was the feature I liked most about it. Also, now you have to go through a few screens promoting the subscription when you open the app, which is annoying when you’re trying to measure something quickly. I’m going to try to find another ruler app that has sliders I can use for free. If I find one, I’m deleting this app, which sucks bc I’m a creature of habit and I was used to this one ☹️

★★★★★May 10, 2026
lol

all my men know why we got this app

★★★★★Apr 1, 2026
Suddenly needs a subscription

It's been a free app since forever but now there's a subscription required? No thank you. Plenty of other rulers around.

★★★★★Mar 28, 2026
so many ads

many many

★★★★★Mar 9, 2026
Joke

Imagine paying $150/year for a ruler lol

★★★★★Feb 1, 2026
You’re charging for this now?

Uninstalling as soon as I write this review. This app was simple - which is all I need - but suddenly, after years and years of offering this at no charge, you’ve decided to go from free to a ridiculously high fee?! Bad decision.

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

ruler9measurement7ruler measuring6measuring tape6tape5measure5measuring4line4full size3customizable ruler3magic cake3cake e953e95 notion3notion site3site ruler3turn off3size3always3objects3precise3renewal3device2screen2full2

What's new in 2.10

Bug fixing, new home UI and UI improvement

Released May 3, 2019. Current version shipped May 19, 2026.

Store description

Ruler, Measuring Tape - AR App transforms your device into a super handy ruler and tape measure — ideal for professionals, creators, and everyday problem solvers! Since 2019, Ruler, Measuring Tape - AR App has been trusted by over 1.5M users worldwide, this app combines advanced AR technology with a wide range of measurement tools to ensure accurate results in any situation — all with a simple tap on your screen. Key feature: -Full-size customizable ruler always accessible on the home screen for quick measurements of small objects -Length measurement to easily measure objects, rooms, or your entire home -Distance measurement to evaluate space across different surfaces in just a few taps -Unit converter (mm to inches, centimeters to inches) -Measure in straight line, horizontal line, vertical line -Rectangle and 3D volume cube measurements -Polylines for complex shapes and paths -Circle and cylinder measurement -Angle measurement for precise work -Line and trajectory tracking -Height measurement for objects and people -Measurement history to keep track of all the activity Always 100% precise — the ruler automatically adjusts to your device’s size and resolution for maximum accuracy. Try the full-size, fully customizable ruler! It can be calibrated, comes in various sizes and colors, and is always ready whenever you need to measure something small and precise. Note: Augmented Reality features require ARKit with an A9 processor or later (iPhone 6S or newer). --- Privacy Policy: https://magic-cake-e95.notion.site/iOS-Ruler-Measuring-Tape-AR-App-Privacy-Policy-225cf6557a088076bb82fe374bccca0b Terms & Conditions: https://magic-cake-e95.notion.site/iOS-Ruler-Measuring-Tape-AR-App-Terms-Conditions-225cf6557a08806c9287c5d252597313?source=copy_link If you have any questions or feedbacks, please contact us at ruler.measure.info@gmail.com --- Subscribe to access to premium app features; subscription details are the following: -Length: weekly or yearly -Free trial: only on selected subscriptions -Your payment will be charged to your iTunes Account as soon as you confirm your purchase -You can manage your subscriptions and turn off auto-renewal from your Account Settings after the purchase -Your subscription will renew automatically, unless you turn off auto-renew at least 24 hours before the end of the current period -The cost of renewal will be charged to your account in the 24 hours prior to the end of the current period -When canceling a subscription, your subscription will stay active until the end of the period. Auto-renewal will be disabled, but the current subscription will not be refunded -Any unused portion of a free trial period, if offered, will be forfeited when purchasing a subscription

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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