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Instories: AI Photo & Video

Ylee Studio LTD · Photo & Video · United States store
#32 GROSSING · PHOTO & VIDEO
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$558.9K
Likely $186.3K to $1.7M
▲ 12.2% in 13 days
New ratings
+57
in 2 days, 219.6K in total
Rating
4.7 of 5
46.3K ratings in this store
Countries it ranks in
51
was 48 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$6.7M
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
1.6M to 4.6M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #37 Photo & Video$228.4K · 41%
  • France #19 Photo & Video$43.9K · 8%
  • Germany #33 Photo & Video$31.6K · 6%
  • Japan #73 Photo & Video$31.2K · 6%
  • United Kingdom #49 Photo & Video$24.9K · 4%
  • Italy #20 Photo & Video$21.1K · 4%
  • Canada #38 Photo & Video$17.3K · 3%
  • Spain #28 Photo & Video$16.7K · 3%
43 more countries
  • Australia #39 Photo & Video$11.5K · 2%
  • South Korea #84 Photo & Video$10.4K · 2%
  • Belgium #15 Photo & Video$8.5K · 2%
  • Brazil #34 Photo & Video$7.7K · 1%
  • Mexico #25 Photo & Video$6.8K · 1%
  • Netherlands #41 Photo & Video$6.5K · 1%
  • UAE #26 Photo & Video$6.1K · 1%
  • Indonesia #26 Photo & Video$4.9K · 1%
  • Taiwan #51 Photo & Video$4.8K · 1%
  • Saudi Arabia #47 Photo & Video$4.8K · 1%
  • Austria #19 Photo & Video$4.7K · 1%
  • Hong Kong #41 Photo & Video$4.1K · 1%
  • Switzerland #52 Photo & Video$4K · 1%
  • Singapore #37 Photo & Video$3.9K · 1%
  • Malaysia #28 Photo & Video$3.7K · 1%
  • Turkey #54 Photo & Video$3.1K · 1%
  • India #53 Photo & Video$3K · 1%
  • Israel #27 Photo & Video$2.9K · 1%
  • Sweden #51 Photo & Video$2.9K · 1%
  • Thailand #30 Photo & Video$2.9K · 1%
  • Poland #26 Photo & Video$2.7K · 0%
  • New Zealand #38 Photo & Video$2.7K · 0%
  • Norway #41 Photo & Video$2.3K · 0%
  • Denmark #42 Photo & Video$2.2K · 0%
  • Kuwait #37 Photo & Video$2.1K · 0%
  • Czechia #20 Photo & Video$2.1K · 0%
  • South Africa #29 Photo & Video$2K · 0%
  • Portugal #27 Photo & Video$1.9K · 0%
  • Romania #30 Photo & Video$1.8K · 0%
  • Ireland #37 Photo & Video$1.7K · 0%
  • Finland #29 Photo & Video$1.7K · 0%
  • Chile #20 Photo & Video$1.7K · 0%
  • Philippines #38 Photo & Video$1.6K · 0%
  • Ukraine #90 overall$1.4K · 0%
  • Kazakhstan #96 overall$1.3K · 0%
  • Colombia #20 Photo & Video$1.3K · 0%
  • Vietnam #41 Photo & Video$1.2K · 0%
  • Greece #23 Photo & Video$1.2K · 0%
  • Argentina #22 Photo & Video$1.1K · 0%
  • Peru #22 Photo & Video$797 · 0%
  • Qatar #52 Photo & Video$752 · 0%
  • Egypt #25 Photo & Video$746 · 0%
  • Pakistan #100 Photo & Video$334 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (2397 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
46.3K
AVG RATING
4.72
PRICE
Free
AGE
7.6y
LAST UPDATE
1d ago
VERSION
5.129.1
SIZE
452 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
51 (was 19)
NEW RATINGS, LAST 2 DAYS
+57
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026$482.1K a month
Sep 26, 2026$474.3K a month
Sep 27, 2026$474.4K a month
Sep 28, 2026$474.3K a month
Sep 29, 2026$481.8K a month
Sep 30, 2026$481.7K a month
Oct 1, 2026$481.8K a month
Oct 2, 2026$481.7K a month
Oct 3, 2026$492.4K a month
Oct 4, 2026$481.6K a month
Oct 5, 2026$492.2K a month
Oct 6, 2026$492.2K a month
Oct 7, 2026$492.2K a month
Oct 8, 2026$495K a month
Oct 9, 2026$494.8K a month
Oct 10, 2026$498K a month
Oct 11, 2026$498.2K a month
Oct 12, 2026$499.1K a month
Oct 13, 2026$6.8M a month
Oct 14, 2026$6.4M a month
Oct 15, 2026$6.8M a month
Oct 16, 2026$7.7M a month
Oct 17, 2026$7.1M a month
Oct 18, 2026$7.1M a month
Oct 19, 2026$7.5M a month
Oct 20, 2026$7.6M a month
Oct 21, 2026$8.1M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$558.9K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #24 Photo & Video · MX. Now: #78 overall · UA.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 2026219.5K ratings
Oct 23, 2026219.5K ratings
Oct 24, 2026219.6K ratings
219.5K on Oct 22, 2026, 219.6K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Instories Pro$14.99
  • Instories Pro$119.99
  • Instories PRO$119.99
  • Instories PRO$14.99
  • Instories Pro / Month$14.99
  • Instories AI Max$25.99
  • Instories AI Max$25.00
  • InStories Pro 1 Month$14.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.1 reviews / week
  • Trendrising
  • Recent reviews average1.8 stars
  • Recent 1 and 2 star share80%
From the latest 264 written reviews, covering 1658 days.
RELEASE CADENCE
11 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
46.3K ratings
5★89%
4★4%
3★1%
2★1%
1★5%

What users want

From the latest 264 reviews on the United States App Store, Apr 10, 2022 to Oct 21, 2026: 80% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription31%

65 of the 1 and 2 star reviews.

★★★★★ Canceled still billing me
★★★★★ Said 3 days free with no charge.
★★★★★ I'll close the app and it asks me to subscribe after my subscriptions clearly show I'm already subscribed and it will not allow me to creat anything.
Bugs, things not working8%

17 of the 1 and 2 star reviews.

★★★★★ This app constantly crashes and glitches, I upload the videos into the template and it will not creat a video.
★★★★★ I've tried multiple times to create Reels or a video. Each time, my project doesn't save. I'm not given the option to edit. There is nothing there to edit. Don't waste your money!
★★★★★ I've signed pro and I never get the credit to use it. The support is bad, they don't care at all, I'm still without the credits.
No customer support8%

17 of the 1 and 2 star reviews.

★★★★★ No way to contact anyone.
★★★★★ Their customer service is not available until Monday to resolve.
★★★★★ The app only worked for the first few weeks. I have had it for four months for the last three months. I have had zero credits in my account even though I paid for the subscription. The technical team keeps sending me a…
Limits, credits, locked features8%

16 of the 1 and 2 star reviews.

★★★★★ I have to buy credit credits.
★★★★★ But I pay a lot of money to utilize this app while getting a weekly allowance of AI credits.
★★★★★ I have had zero credits in my account even though I paid for the subscription.
Crashes and freezes6%

12 of the 1 and 2 star reviews.

★★★★★ only good at first then my succeeding uploads the app just crashed and closed automatically
★★★★★ This app constantly crashes and glitches, I upload the videos into the template and it will not creat a video.
★★★★★ Then the app keeps crashing.
Login and account problems4%

8 of the 1 and 2 star reviews.

★★★★★ And it says 3 days free but you subscribe for the monthly and in the app later it tells you it's 3 days free if you sign up for a year so you end up spending 14 not knowing until after your subscribed that you needed…
★★★★★ Then I got into the account and realized none of the AI features work with just the pro.
★★★★★ I had not even accessed the app I was just creating an account.
Lost data, sync, backup2%

5 of the 1 and 2 star reviews.

★★★★★ You lose your tokens quickly and if you don't use them you lose them
★★★★★ The ads for this app looked amazing, but in reality, the content it creates is horribly below average. They want to charge a high annual fee plus you have to purchase in-app currency to use their premium features. I…
★★★★★ This is the second update in the last fee weeks where I have lost access to all of the templates and therefore all use of the app.
Wrong or poor results2%

4 of the 1 and 2 star reviews.

★★★★★ This app is just useless.
★★★★★ I don't think the AI credits should be taken away from me when AI gets it all wrong and I choose not to save/use what it created.
★★★★★ I thought this app could help with the editing I want but it's totally useless and very user u friendly.
WHAT THEY ASK FOR
  • I love this app but can y'all make it like CapCut when u can see other ppls content if they post it and add more songs just like more capabilities u can do love the app btw best edit app for me 4★, Oct 6, 2026
  • Why do I need to use Instagram to add the music? 2★, Sep 10, 2026
  • Not very intuitive to edit texts, if it has two different fonts and you want to add a section, it changes the whole text. 2★, Aug 1, 2026
  • You need to add another text to change it and it's a lot more editing. 2★, Aug 1, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial11
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use16%

6 of the 4 and 5 star reviews.

★★★★★ Is really easy to use and made videos
★★★★★ I love that there are a hundred of tools that you can use for editing and most are user friendly, however the only downside is when it downloads a video from the media, it gets stuck.
★★★★★ I made one video so far and have another one drafter and it's fun and easy to work with.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
App crashed

only good at first then my succeeding uploads the app just crashed and closed automatically

★★★★★Oct 21, 2026
Amo esta aplicación

Es tan agradable la mejor para editar fotos

★★★★★Oct 20, 2026
Difficult to use

Never really worked

★★★★★Oct 20, 2026
Your app sucks

The worst app out there I’ve used so far. It continuously crashes. Absolutely the worst app ever

★★★★★Oct 20, 2026
料金設定がわかりにくい

料金設定がわかりにくい。 プラス課金なのか?どうなのか説明が少ない

★★★★★Oct 19, 2026
Stop billing me

Canceled still billing me

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

content10templates10instories9create8video7library7designs6business4add4stickers4music4social media3pre made3made templates3fully customizable3blank templates3templates add3create dynamic3create unique3design3social3media3made3trendy3

What's new in 5.129.1

Reels Maker is fully redesigned: four modes — cuts to the beat with your best moments and captions, AI Transitions, Photo-to-Video and AI Reels. Voiceover: let AI write and read your script, or record it yourself. Subtitles in one tap. Remake recreates any video from your gallery or an Instagram link, and a prompt steers the result. Remake Ads puts your product into any ad you upload. Carousels are rebuilt from scratch, with new presets.

Released Mar 10, 2019. Current version shipped Oct 22, 2026.

Store description

Create professional-looking designs with Instories within just a few taps. This all-in-one application covers most content needs from providing inspiration and source materials to video editing. The best part - anyone can use it because it requires no designer skills. Join our community of creators: bloggers, influencers, small businesses, SMM professionals. Design content that fits all major social media platforms such as Instagram, TikTok, Facebook, Snapchat & others. Instories offers hundreds of pre-made templates that are fully customizable. Instories has an excellent suite of features and is genuinely multifunctional application with the intuitive interface: PRE-MADE TEMPLATES: Use over 2500 ready-made designer templates for every occasion: holiday, business, online education, lifestyle, tiktok&reels editing, and more. Create trendy collages, impressive slideshows, or use blank templates for freestyle designs. Make your content go viral. Stylize your photos and videos with digital and social templates that add interface stickers, push notifications, and messages. Personalize your content by changing colors, animations, fonts, replacing backgrounds and text effects. Everything is fully customizable. REMOVE BG: Level up your content by creating stories that stand out; use paper cut templates for animated paper collage effects. Swap backgrounds and turn your photos into bright and exciting content to share with your friends and followers Create an unlimited stickers library from your own or stock images For those who appreciate efficiency, the app offers premade remove bg templates with trendy designs and minimum adjustment required. TEXT ANIMATION: Choose from 200 different text animations, create dynamic designs, add search boxes, messages, pop-ups, sale stickers, and many other designs. Mix and match 100+ different fonts to create your unique posters Upload your font to already a various library for maximum personalizations of your content VIDEO EDITOR + MUSIC LIBRARY: An intuitive video and animated photo editor helps to create dynamic content that catches the attention of every follower Unlimited music and sound library: iTunes preview tracks, Instories personal compilation, themed sounds, and even music extractor for you to extract sounds from any video. Trendy video transitions for smooth, seamless video clips and content animation MEDIA AND LOGO UPLOAD: Design exclusive creatives for your business and lifestyle social media. Upload extra videos or photos to add them to the existing templates or create your own with blank templates. Use “add logo” for packshots or business creatives, animate with dozens of available transitions Use unlimited royalty-free photo&video stock library OVERLAYS AND STICKERS: Use a sticker library to upgrade your template designs. Skyrocket your sales with our unique “Call to action” sticker pack Place callouts for a professional visual representation of your product pricing Create unique personalized sticker with remove bg tool. We always keep an eye on trends and the developments in design and art. The result: always improving and growing the library of fonts, templates, music and animation collections. In fact, we update our catalog 3-4 times a month! With InStories you will never run out of ideas. We offer flexibility, variety of choice, and simplicity of usage. Unleash your creativity, and don't worry about trivial things. We've got you covered! InStories team is always looking for ways to improve the app. So don't hesitate to send us your ideas and feedback: email hello@ylee.io or Instagram @instories.app. Use #instoriesapp to tag us in your Stories and posts, and we will share the best of the on Stories in our account. Bring your ideas & business to life! To enjoy full access to all the features and content, get premium subscription. — Terms of Use: https://instories.com/terms — Privacy policy: https://instories.com/privacy

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Prices, ranks and reviews are per country. Revenue above is already worldwide.