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Nellie Mae

Nellie Mae · Shopping · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$6.4K
Likely $2.1K to $19.1K
New ratings
Tracking
Daily counts start building from today
Rating
5.0 of 5
6.9K ratings in this store
Countries it ranks in
0
was 0 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$76.2K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
241.8K to 690.8K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Australia #50 Lifestyle (Play)$6.4K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (67 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
6.9K
AVG RATING
4.95
PRICE
Free
AGE
8.6y
LAST UPDATE
50d ago
VERSION
16.0.1
SIZE
68 MB
AGE RATING
9+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Best rank Sep 25, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
0.7 reviews / week
  • Trendfalling
  • Recent reviews average4.9 stars
  • Recent 1 and 2 star share2%
From the latest 303 written reviews, covering 3033 days.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases16 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
6.9K ratings
5★96%
4★3%
3★0%
2★0%
1★0%

What users want

From the latest 303 reviews on the United States App Store, Jul 5, 2018 to Apr 9, 2024: 2% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription33%

2 of the 1 and 2 star reviews.

★★★★★ Was very disappointed to see an item I ordered cannot be returned for a refund only exchange.
★★★★★ They will see in their tags to make it seem like they made it or designed it and it's all a scam.
Lost data, sync, backup33%

2 of the 1 and 2 star reviews.

★★★★★ All of the stuff I added was being removed after only TEN MINUTES of being added so I lost everything I added before being able to check out!
★★★★★ cheap clothes, should have just gone on shein.
Worse after an update33%

2 of the 1 and 2 star reviews.

★★★★★ Please go back to the way it was before it was updated..
★★★★★ Ever since the new update my app won't work at all.
WHAT THEY ASK FOR
  • Nellie Mae is my go-to… need a date night outfit? 5★, Apr 26, 2022
  • cheap clothes, should have just gone on shein. 1★, Jul 14, 2021
  • If I need a cute top, I go to NM. 5★, Mar 31, 2021
  • If I need a new dress, I go to NM. 5★, Mar 31, 2021
  • If I need a née work outfit, I go to NM. 5★, Mar 31, 2021
  • Nellie Mae is my favorite place to shop when I need a little something for myself! 5★, Mar 30, 2021
  • I love using an app to “love” or “favorite” items and narrow my choices down, but this app is missing this feature :( also, it would be nice to be able to search for a particular item by typing in an item's name or to… 4★, Aug 25, 2018
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fast31%

90 of the 4 and 5 star reviews.

★★★★★ Quick shipping and amazing staff!
★★★★★ Fast shipping, great people.
★★★★★ Always great quality and fast shipping!
Easy to use27%

80 of the 4 and 5 star reviews.

★★★★★ They're easy to get ahold of if needed.
★★★★★ Great customer service, fast shipping, and the app is so easy to use!
★★★★★ So easy to navigate and shop!
Great support21%

61 of the 4 and 5 star reviews.

★★★★★ Great customer service, fast shipping, and the app is so easy to use!
★★★★★ Super friendly and helpful staff. Fast shipping!
★★★★★ Cute affordable clothing and great customer service!
Worth the money17%

51 of the 4 and 5 star reviews.

★★★★★ Super affordable and adorable clothing!
★★★★★ Cute affordable clothing and great customer service!
★★★★★ they are soft, cute, and affordable.
Accurate, great results15%

44 of the 4 and 5 star reviews.

★★★★★ Always great quality and fast shipping!
★★★★★ Nellie Mae is always stocked with quality clothes that make you feel good!
★★★★★ Best quality, customer service, and boutique around!' Most of my closest if filled with NM apparel!!!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Apr 9, 2024
I love Nellie Mae!!!!

Love this app! Women owned and operated and a trusted boutique!

★★★★★Aug 9, 2022
No refund!

Was very disappointed to see an item I ordered cannot be returned for a refund only exchange. Never would have ordered if I knew this. All other boutiques I’ve shopped with give refunds.

★★★★★May 2, 2022
Cart/check out is stupid!

I take TIME to shop. All of the stuff I added was being removed after only TEN MINUTES of being added so I lost everything I added before being able to check out! This is not at all effective and until it’s changed, I’m just going to shop other boutiques.

★★★★★Apr 27, 2022
Long time shopper!

Nellie Mae is LOVELY! I love that they offer literally all the trending styles, but they are my go to for basics! They never let me down.

★★★★★Apr 27, 2022
The BEST

Super affordable and adorable clothing! Quick shipping and amazing staff!

★★★★★Apr 27, 2022
Fave Store

This app makes shopping at my favorite store even easier!

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

nellie mae6boutique6women5mae boutique5nellie4mae4fashion4boutique women3online2clothing2trendy2affordable2shop2arrivals2dresses2tops2shoes2accessories2pieces2collections2live2

What's new in 16.0.1

This update includes several bug fixes and performance improvements to make your experience better. Happy shopping!

Released Mar 3, 2018. Current version shipped Sep 4, 2026.

Store description

Nellie Mae Boutique is a women’s online clothing boutique offering trendy and affordable fashion for women of all ages. Shop new arrivals weekly including dresses, tops, denim, bottoms, shoes, jewelry, accessories, and boutique brands you love. Whether you’re searching for casual everyday outfits, vacation-ready styles, game day looks, or special occasion pieces, you’ll find fashion designed to help you feel confident and comfortable. Founded in Alabama in 2011, Nellie Mae Boutique is a women-owned business dedicated to bringing customers the latest fashion trends with exceptional customer service. Our collections are carefully curated to provide stylish, wearable pieces that fit real life. Join thousands of women who shop with Nellie Mae through our website, mobile app, Facebook community, and live shopping events. Enjoy fast shipping, exclusive app offers, live sales, giveaways, and first access to new arrivals. From boutique clothing and trendy tops to dresses, shoes, accessories, and seasonal collections, Nellie Mae Boutique is your destination for affordable women’s fashion online.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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