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UNO!™ icon
APP STORE

UNO!™

Mattel Game Studios HK Limited · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$14.8M
Likely $5M to $43.4M
▼ 49.5% in 13 days
New ratings
+373
in 1 days, 1.5M in total
Rating
4.7 of 5
658.2K ratings in this store
Countries it ranks in
51
was 51 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$177.8M
App Store $10.5M + Google Play $4.3M a month
EST. LIFETIME DOWNLOADS
23M to 65.8M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #12 Games: Family (iOS), #12 Games: Card (Play)$6.7M · 45%
  • Japan #7 Games: Family (iOS), #12 Games: Card (Play)$1.1M · 8%
  • United Kingdom #6 Games: Family (iOS), #8 Games: Card (Play)$896.8K · 6%
  • Saudi Arabia #16 Games: Family (iOS), #10 Games: Card (Play)$811.5K · 5%
  • South Korea #4 Games: Family (iOS), #20 Games: Card (Play)$658.3K · 4%
  • Germany #4 Games: Family (iOS), #14 Games: Card (Play)$582.2K · 4%
  • France #8 Games: Family (iOS), #13 Games: Card (Play)$370.1K · 2%
  • India #8 Games: Card (iOS), #68 All games (Play)$311.9K · 2%
44 more countries
  • Canada #10 Games: Family (iOS), #11 Games: Card (Play)$302.3K · 2%
  • Italy #6 Games: Family (iOS), #15 Games: Card (Play)$286.5K · 2%
  • Netherlands #3 Games: Family (iOS), #12 Games: Card (Play)$221.8K · 1%
  • Australia #5 Games: Family (iOS), #12 Games: Card (Play)$217.4K · 1%
  • Spain #4 Games: Family (iOS), #12 Games: Card (Play)$162.1K · 1%
  • Indonesia #3 Games: Family (iOS), #4 Games: Card (Play)$157.1K · 1%
  • Hong Kong #6 Games: Family (iOS), #14 Games: Card (Play)$137.8K · 1%
  • UAE #8 Games: Family (iOS), #95 All games (Play)$126.6K · 1%
  • Switzerland #3 Games: Family (iOS), #14 Games: Card (Play)$124.1K · 1%
  • Mexico #6 Games: Family (iOS), #6 Games: Card (Play)$115.4K · 1%
  • Belgium #3 Games: Family (iOS), #89 All games (Play)$109.8K · 1%
  • Brazil #8 Games: Card (iOS), #11 Games: Card (Play)$106.9K · 1%
  • Thailand #4 Games: Family (iOS), #23 Games: Card (Play)$94.9K · 1%
  • Qatar #9 Games: Family (iOS), #9 Games: Card (Play)$92.3K · 1%
  • Kuwait #15 Games: Family (iOS), #14 Games: Card (Play)$88.8K · 1%
  • Norway #3 Games: Family (iOS), #14 Games: Card (Play)$87.8K · 1%
  • Singapore #7 Games: Family (iOS), #13 Games: Card (Play)$75.2K · 1%
  • Taiwan #9 Games: Family (iOS)$72K · 0%
  • Israel #36 Games: Card (iOS), #14 Games: Card (Play)$70.1K · 0%
  • Ukraine #2 Games: Family (iOS), #14 Games: Card (Play)$67.8K · 0%
  • Austria #3 Games: Family (iOS), #16 Games: Card (Play)$64.1K · 0%
  • Pakistan #4 Games: Family (iOS), #14 Games: Card (Play)$63.4K · 0%
  • Turkey #5 Games: Family (iOS), #11 Games: Card (Play)$60.9K · 0%
  • Poland #4 Games: Family (iOS), #9 Games: Card (Play)$54.5K · 0%
  • Kazakhstan #19 Games: Card (iOS), #14 Games: Card (Play)$47.1K · 0%
  • Portugal #4 Games: Family (iOS), #14 Games: Card (Play)$44.6K · 0%
  • Malaysia #5 Games: Family (iOS), #19 Games: Card (Play)$39.6K · 0%
  • Denmark #6 Games: Family (iOS), #14 Games: Card (Play)$38.3K · 0%
  • Sweden #11 Games: Family (iOS), #16 Games: Card (Play)$35.1K · 0%
  • Finland #5 Games: Family (iOS), #14 Games: Card (Play)$30.3K · 0%
  • Czechia #7 Games: Family (iOS), #14 Games: Card (Play)$29K · 0%
  • New Zealand #12 Games: Family (iOS), #13 Games: Card (Play)$25.6K · 0%
  • Nigeria #21 Games: Card (iOS), #14 Games: Card (Play)$25K · 0%
  • Ireland #4 Games: Family (iOS), #13 Games: Card (Play)$24.1K · 0%
  • Romania #5 Games: Family (iOS), #14 Games: Card (Play)$22K · 0%
  • Greece #3 Games: Family (iOS), #14 Games: Card (Play)$16.6K · 0%
  • Chile #47 Games: Card (iOS), #14 Games: Card (Play)$16.3K · 0%
  • Argentina #18 Games: Card (iOS), #14 Games: Card (Play)$14K · 0%
  • Colombia #14 Games: Card (Play)$13.3K · 0%
  • Egypt #8 Games: Family (iOS), #14 Games: Card (Play)$10.4K · 0%
  • South Africa #6 Games: Family (iOS), #14 Games: Card (Play)$10.4K · 0%
  • Philippines #13 Games: Family (iOS)$9.3K · 0%
  • Peru #22 Games: Card (iOS), #14 Games: Card (Play)$7.8K · 0%
  • Bangladesh #14 Games: Card (Play)$2.2K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
658.2K
AVG RATING
4.69
PRICE
Free
AGE
7.9y
LAST UPDATE
3d ago
VERSION
1.1.5
SIZE
645 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
51 (was 1)
NEW RATINGS, LAST 1 DAYS
+373
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$52.6K a month
Sep 25, 2026$79K a month
Sep 26, 2026$234.4K a month
Sep 27, 2026$293.4K a month
Sep 28, 2026$280.4K a month
Sep 29, 2026$280.3K a month
Sep 30, 2026$258.4K a month
Oct 1, 2026$258.4K a month
Oct 2, 2026$233.9K a month
Oct 3, 2026$258.3K a month
Oct 4, 2026$258.3K a month
Oct 5, 2026$280.1K a month
Oct 6, 2026$280.1K a month
Oct 7, 2026$280K a month
Oct 8, 2026$280K a month
Oct 9, 2026$279.9K a month
Oct 10, 2026$29.3M a month
Oct 11, 2026$12M a month
Oct 12, 2026$20.4M a month
Oct 13, 2026$13M a month
Oct 14, 2026$10M a month
Oct 15, 2026$16.3M a month
Oct 16, 2026$13.7M a month
Oct 17, 2026$18.6M a month
Oct 18, 2026$24.7M a month
Oct 19, 2026$26.4M a month
Oct 20, 2026$16.6M a month
Oct 21, 2026$15.5M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$14.8M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #53 Games · IN. Now: #2 Games: Family · UA.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 20261.5M ratings
Oct 23, 20261.5M ratings
1.5M on Oct 22, 2026, 1.5M on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • UNO Sale Pack$1.99
  • Coin Bank$3.99
  • 20 diamonds$1.99
  • UNO Sale Pack$6.99
  • UNO Sale Pack$9.99
  • Rookie Pack$3.99
  • Coins Pack (LV1)$1.99
  • 30 diamonds$2.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
42 reviews / week
  • Trendsteady
  • Recent reviews average2.3 stars
  • Recent 1 and 2 star share64%
From the latest 500 written reviews, covering 84 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases28 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
658.3K ratings
5★87%
4★6%
3★2%
2★1%
1★4%

What users want

From the latest 500 reviews on the United States App Store, Jul 31, 2026 to Oct 22, 2026: 64% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads25%

80 of the 1 and 2 star reviews.

★★★★★ I love this game but I'm going to stop playing it because it has too many ads that take away the desire to play 😕
★★★★★ Another thing is that the avatars are smaller now (except when they get bigger during the players' turn), which sucks because it is harder to see all the avatar decorations such as frames and effects which I watched a…
★★★★★ Along with this you get ads that make you wait 5 seconds, tap the x, wait 5 more seconds, tap the x again, then wait ANOTHER 5 seconds before you can close it for good.
Lost data, sync, backup25%

79 of the 1 and 2 star reviews.

★★★★★ They set you up to lose if you have lots of coins.
★★★★★ Should make a way to earn money money faster because you can lose a lot of money to fast and it sucks
★★★★★ Then after you start playing, youll lose way more coins then you win, and its impossible to come back.
Price and subscription22%

71 of the 1 and 2 star reviews.

★★★★★ I have spent literally hundreds of dollars on this dumb app, and they do not even care about losing me, or my money!
★★★★★ They set you up to lose if you have lots of coins. All the pop ups are about buying coins, more coins, and more coins.
★★★★★ Should make a way to earn money money faster because you can lose a lot of money to fast and it sucks
Worse after an update8%

26 of the 1 and 2 star reviews.

★★★★★ Don't like the new update again making it worse and worse
★★★★★ This new update might make me stop playing this game after years.
★★★★★ I HATE the new update & design.
Bugs, things not working5%

15 of the 1 and 2 star reviews.

★★★★★ I participated in the Mother's Day event, it may have glitched, not sure about that, but it was allowing me to complete 2 days worth of challenges in a day.
★★★★★ When I press uno because someone forgot to press Uno, it does not work.
★★★★★ Ever since my UNO updated it has been slower glitching and when I click play again, it'll play an ad and then it will start the game before the ad is over and so I lose a turn or two it is the worst update maybe not…
Slow, laggy, battery3%

10 of the 1 and 2 star reviews.

★★★★★ The cards and everything are at a weird angle now and it doesn't look as crisp as it did before, also the animations feel slow and clunky compared to before.
★★★★★ The animations are slow and they seem to slow down the game play and add absolutely nothing.
★★★★★ I downloaded your app because I read your reviews and they said they were good and then when I opened the app after i got done downloading your whole app it was glitching my iPad and it wasn't loading correctly.
Limits, credits, locked features3%

8 of the 1 and 2 star reviews.

★★★★★ It takes so much more to even be able to play them…the dig game and stack match one…ridiculous amount coins or tokens to play each round.
★★★★★ The three-minute time limit is actually a reasonable rule, but the way individual turns are handled is not.
★★★★★ Of course the greed of all these companies you have to pay to remove them!
No customer support3%

8 of the 1 and 2 star reviews.

★★★★★ Contact information needed to report this game!
★★★★★ I messaged in help support which they did not care & told me basically too bad!
★★★★★ No support when I put in a support ticket.
WHAT THEY ASK FOR
  • Before they get in a game they should have the coins to play. 3★, Oct 21, 2026
  • I love love love my uno, but I wish you could go back to the old uno layout. 5★, Oct 21, 2026
  • You do not need a ad every game plus 3 uno ads asking you to buy coins! 3★, Oct 20, 2026
  • I play this while snoozing Wish there was an option to turn it off or go back to the older version 3★, Oct 17, 2026
  • But we didn't need arrows telling us whose turn it was, and why do the cards not raise high enough now when it's my turn? 1★, Oct 14, 2026
  • The developers, please make this make sense. 1★, Oct 8, 2026
  • At least add a single player game mode so players won't have to deal with other people's toxicity and indecisiveness, it would at least make the game more playable for people who didn't buy VIP and already had to deal… 1★, Oct 7, 2026
  • I wish they would put it back to the original very disappointed. 5★, Sep 26, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
pop ups22buy coins10spend money13game is rigged15games in row8rigged game8win game7coins to play6game is fun6worst game5play games5update sucks4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive26%

33 of the 4 and 5 star reviews.

★★★★★ honestly i haven't played this game in a while for good reason its so fun!
★★★★★ Fun but idk how to get rid of friends and also too many adds
★★★★★ My favorite cards game I enjoy it
Worth the money4%

5 of the 4 and 5 star reviews.

★★★★★ I want to Play with friends for free 10+
★★★★★ Algorithms will let you win more if you watch more ads to get “free” coins/collectibles and/or make in-app purchases.
★★★★★ This is a really fun and easy game to play in your free time.
Easy to use2%

3 of the 4 and 5 star reviews.

★★★★★ Need to be simple staring up
★★★★★ Easy game to play when you wanna kill some time
★★★★★ This is a really fun and easy game to play in your free time.
Looks great2%

2 of the 4 and 5 star reviews.

★★★★★ Dear developers, please consider bringing back the old design—or at least adding a button to switch back to it—out of respect for those of us who played regularly before this change 🤞.
★★★★★ I love Uno Mobile and play often. The update of game play is really distracting. The cards that you hold in your hands are really low on the screen and when it's your turn the cards that are playable barely rise…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
Fake !

Contact information needed to report this game!

★★★★★Oct 22, 2026
Request

I want to Play with friends for free 10+

★★★★★Oct 22, 2026
Uno update

Don’t like the new update again making it worse and worse

★★★★★Oct 22, 2026
I love this game …. But

I see it’s a new update, and unfortunately the update makes everything looks weird. The animation style for certain cards (discard all) has changed and became a lot for more dramatic, which is saying a lot because it was already a little extra to begin with. Also , the cards for +4 being out next the the deck is a little distracting and confusing. Especially when the +4 are being added on top of another +4, seeing the numbers counting up with each new +4 is a bit much. The white arrow to show who’s turn it is seems unnecessary considering there profile picture is already highlighted with the timer. I will say, I like the card being shuffled at the start of the game. It’s a really a cool animation.

★★★★★Oct 22, 2026
Something is weird after update

I’ve noticed ever since the latest update everything visually changed which it’s ok but what’s weird is when you’re teammates are in vs mode they are doing this weird thing where they can throw a card but they pick a card multiple times to the point where you say are you throwing the game. Happened three times. The last one I just quit because I saw what they were doing.

★★★★★Oct 22, 2026
Can’t see coin loss or win in new update

Love the game and the new update, but we can’t see how many coins we’ve lost or won after the game. Or how many we have left unless we go back to the main screen. Very minor!

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jun 15, 2026
AD VARIATIONS
213
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon Ad, Icon + Asset Ad. Last impression Oct 18, 2026.
AD TEXT
  • Das beliebteste Kartenspiel
  • The World's #1 Card Game
  • Le jeu de cartes nº1 au monde
  • #1 gioco di carte mondiale
  • jogo móvel oficial da UNO™
  • El juego de cartas #1del mundo
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

uno16family8game7rules7card game6classic6friends5house rules5friends family5card4world4tournaments4win4rewards4mode4classic card3world series3series tournaments3family friendly3events win3win rewards3rewards top3top leaderboards3classic uno3

What's new in 1.1.5

New! Pet System 10.23: An adorable pup is joining your UNO! Mobile adventure! Build a bond, style them up, and let them tag along for UNO matches! New Season - Jolly Journey 11.2-12.27: All aboard for a whimsical ride through a wintry wonderland! 11.16-12.13: Joliday Journey Canvas New! UCS Reverse 11.12-11.19: A new UCS Contest available for all players featuring Wild rules! New! Shiny Cards Collect new ultra-rare Shiny Cards, available to catch on weekends once you collect 140+ Cards!

Released Nov 15, 2018. Current version shipped Oct 21, 2026.

Store description

UNO!™ is now mobile! Take the classic card game from the kitchen table anywhere! Now with new rules, world series tournaments, modes of play, and much more. Whether you’re at home, on the go, an UNO!™ veteran or completely new, UNO!™ has something for everyone in the family. UNO!™ is a fun and memorable family-friendly card game wherever and whenever. Ready. Set. UNO!™ - Play the classic card game, UNO!™, or select from a variety of house rules to play in real-time matches - Compete in tournaments and events to win free rewards and top the leaderboards - Partner up with friends or family, play in 2v2 mode, and collaborate to win - Connect anytime, anywhere with family and friends from around the world. FEATURES The Classic Game at your Fingertips New to UNO!™ or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO!™ rules. Get ready for new monthly rewards and events! Play with Friends Play with friends or family! Set up your own house rules and play your way. UNO!™ is a family-friendly party that makes it free and easy for anyone to join! Buddy Up Find a friend or family and partner up to battle in 2 player teams. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team! Connect, Chat, Shout UNO!™ Connect with your buddies in UNO!™ with clubs and send each other gifts. Make a strategy and remember to shout UNO before anyone else. New Challenges at Every Level Compete in World Series tournaments and special events to win free rewards. Top the leaderboards and show off to your friends and family! Then spin the wheel and try your fortune to get free rewards every day! Go Wild – No, Really This no-holds-barred mode is as wacky as UNO!™ gets. Forget the classic mode - house rules on, two-deck play, and free winnings up to 600 times what you put in to make you the coin master! But beware, in this wild game mode, you win big or go home empty-handed! Are you up for the challenge? UNO Championship Series Claim your daily tournament invitation to the official UCS Digital Qualifiers! Players who master all three Digital Qualifier Tournaments will earn their spot as a UCS Finalist and a chance at the title of UNO World Champion! Compete with the best of the best in Classic UNO—with a new Special Rules twist! NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, age 18+. Qualification Rounds end at 4:59 pm PT on 9/26/26. See Official Rules for details: https://championship.matteluno.com Visit our official site at www.letsplayuno.com Follow us on Facebook for more updates: www.facebook.com/UNOnow

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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