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Tape Measure™ icon
APP STORE

Tape Measure™

Level Labs, LLC · Utilities · United States store
#65 GROSSING · UTILITIES
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$79.3K
Likely $26.4K to $238K
▲ 221.2% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
89.4K ratings in this store
Countries it ranks in
3
was 2 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$952.1K
No Google Play version found
EST. LIFETIME DOWNLOADS
3.1M to 8.9M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #63 Utilities$65.5K · 83%
  • United Kingdom #98 Utilities$9.9K · 12%
  • Canada #79 Utilities$3.9K · 5%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (1143 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
89.4K
AVG RATING
4.43
PRICE
Free
AGE
9.1y
LAST UPDATE
5d ago
VERSION
5.0
SIZE
26 MB
AGE RATING
4+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
1 (was 3)
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026$81.4K a month
Sep 25, 2026$81.4K a month
Sep 26, 2026$80K a month
Sep 27, 2026$80K a month
Sep 28, 2026$77.8K a month
Sep 29, 2026$77.8K a month
Sep 30, 2026$77.6K a month
Oct 1, 2026$77.6K a month
Oct 2, 2026$76.3K a month
Oct 3, 2026$76.2K a month
Oct 4, 2026$75.8K a month
Oct 5, 2026$75.8K a month
Oct 6, 2026$75.8K a month
Oct 7, 2026$75.8K a month
Oct 8, 2026$75.8K a month
Oct 9, 2026$75.8K a month
Oct 10, 2026$75.8K a month
Oct 11, 2026$75.8K a month
Oct 12, 2026$75.8K a month
Oct 13, 2026$226.5K a month
Oct 14, 2026$210.4K a month
Oct 15, 2026$217.6K a month
Oct 16, 2026$228.6K a month
Oct 17, 2026$226.5K a month
Oct 18, 2026$215K a month
Oct 19, 2026$209.8K a month
Oct 20, 2026$247.7K a month
Oct 21, 2026$243.4K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #60 Utilities · US. Now: #66 Utilities · US.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
4 purchases listed
  • Tape Measure Pro$9.99
  • Tape Measure Pro$29.99
  • Tape Measure Pro$14.99
  • Tape Measure Pro$49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.8 reviews / week
  • Trendsteady
  • Recent reviews average2.5 stars
  • Recent 1 and 2 star share61%
From the latest 500 written reviews, covering 1893 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
8 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
89.4K ratings
5★76%
4★10%
3★5%
2★2%
1★8%

What users want

From the latest 500 reviews on the United States App Store, Aug 16, 2021 to Oct 20, 2026: 61% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription53%

162 of the 1 and 2 star reviews.

★★★★★ Not free, overpriced forced subscription
★★★★★ You go to use the app again and they wanna charge it monthly fee scam.
★★★★★ scammy behavior. No real value.
Bugs, things not working10%

31 of the 1 and 2 star reviews.

★★★★★ Pointless since it literally told me 5 inch box was 10.5 inches repeatedly
★★★★★ Tried to measure but it's really glitchy
★★★★★ Measurement was completely wrong. Instantly cancelled it.
Wrong or poor results9%

26 of the 1 and 2 star reviews.

★★★★★ Different angles measure the same table with a 4 cm discrepancy.
★★★★★ This app is inaccurate so my height is 5 4 and it's says 4 11 like what not good for people height
★★★★★ Measurement was completely wrong.
Limits, credits, locked features5%

14 of the 1 and 2 star reviews.

★★★★★ Why do you need to pay for this when there's already a free measuring spp
★★★★★ This app has been charging my credit card since April 2024.
★★★★★ It could have been better if you didn't have to pay for it
Login and account problems4%

12 of the 1 and 2 star reviews.

★★★★★ I downloaded the app and didn't even sign up for anything and have already been charged twice for an app that I used for one thing and it's not even accurate at measuring anything.
★★★★★ Tried to use this program to measure the band-width (like 44mm) to verify it with the right size.
★★★★★ Just downloaded never used it and it's been drawing 9.99$ a week from my account for the last 3 months.
Lost data, sync, backup4%

11 of the 1 and 2 star reviews.

★★★★★ I downloaded and then deleted this app at once and then it continued to charge me multiple times a month at time being 60$ a month.
★★★★★ Stated free but to use got to pay, I deleted it
★★★★★ I even deleted the app and it still trying to charge me.
Missing features2%

6 of the 1 and 2 star reviews.

★★★★★ Stupid, by definition is: “Lacking or marked by lack of intellectual acuity” (WordWeb, “stupid,” accessed 12/08/22).
★★★★★ There's no way to contact the company easily.
★★★★★ I purchase the 3 day trial but there is no button to cancel sub. Stay away !!
Slow, laggy, battery1%

4 of the 1 and 2 star reviews.

★★★★★ Used once. Wasnt that useful. Just realized this app was charging me $8/week for i dont know how long. Absurd pricing. Be careful.
★★★★★ Lagging lagging lagging to many problems useless in even the simplest of operations
★★★★★ I just realized that this company has been draining ten dollars PER WEEK from my account for a tape measure!!
WHAT THEY ASK FOR
  • Highly recommended for anyone who needs a handy measuring tool! 5★, Nov 24, 2025
  • This app is overall really great, but I wish I could switch to make the tools on my right hand so that I can use my left hand for snaps as I am a lefty 4★, Feb 6, 2025
  • If I am using it we ring then they need to have better instructions ad I followed it 2★, Jul 10, 2024
  • Please give me back my money! 1★, Mar 10, 2024
  • Great app, could you please add the option to measure in m/cm? 4★, Feb 10, 2024
  • Please make the toolbar a stationary window that I can drag and place where I need to. 2★, Feb 7, 2024
  • Not very accurate but guys if you need a pick me up measure your penis. 1★, Feb 21, 2023
  • Wish it was free but definitely worth having :) 5★, Jan 4, 2023
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial11day trial10per week8day free8money back7stay away6cancel the subscription6want to cancel7apple store4three day4rip off4charged my card4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Accurate, great results17%

29 of the 4 and 5 star reviews.

★★★★★ Love the fact that it's actually accurate and it's a viable way to measure what you need
★★★★★ Very efficient, very accurate, and overall a very good app.
★★★★★ Tape measure works well and allows me to get measurements on things I need to measure.
Easy to use16%

28 of the 4 and 5 star reviews.

★★★★★ Thanks for keeping it simple!!
★★★★★ Very fun and user-friendly
★★★★★ The tape measure app is easy to use.
Useful, it helps11%

19 of the 4 and 5 star reviews.

★★★★★ So the measurements have been accurate and the app has been useful.
★★★★★ This app works great for when you don't have a ruler or tape measure handy. As long as you set the markers in the right spot the measurements are pretty accurate.
★★★★★ Helps me measure important things
Worth the money6%

10 of the 4 and 5 star reviews.

★★★★★ I love this as it is quick and free
★★★★★ Thy charged me 20 dls when they said 3 free days trail there's no way to contact them
★★★★★ While some of these are in the premium features, the measuring tape, which is the biggest feature, is free.
Fast5%

9 of the 4 and 5 star reviews.

★★★★★ You can easily get a quick idea of size of anything.
★★★★★ I'm not by any means a professional, but I moved recently, haven't yet bought a tape measure, and have been doing some measuring to acquire furniture and stuff for the new space. Been able to use this in a pinch when I…
★★★★★ Super handy measuring tape fast and accurate!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
It works great

It works great

★★★★★Oct 19, 2026
Good survey tool

You can easily get a quick idea of size of anything. It takes a practice but you can master it quickly!

★★★★★Oct 18, 2026
No summary at the end like square footage is this

Is why I’m not giving it 5 stars

★★★★★Oct 12, 2026
Sucks!

The app sucks it doesnt even work right

★★★★★Oct 11, 2026
Not free, overpriced forced subscription

Not free, overpriced forced subscription

★★★★★Oct 10, 2026
It not good

Just measure ,no need for a app

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

tape measure6measure5tape4tool4renewal4job done3tools features3floor plans3measure pro3turned off3off renewal3tools3level3floor3pro3off3user3job2done2features2plans2flashlight2vision2available2

What's new in 5.0

Tape Measure v5 is live: - New Liquid Glass Design - iPhone Duo Support - UX improvements Enjoying the app? Write us a review!

Released Sep 19, 2017. Current version shipped Oct 17, 2026.

Store description

Join 10M+ people using our tools to get the job done. Tools and Features: • Tape Measure • Ruler • Height Tool • Bubble Level • 2D Floor Plans • 3D Floor Plans • 3D Scanner • Area Tool • TV Sizer • Surface Level • Flashlight • Screenshots • Snap & Chain measurements • Imperial and Metric • Much more Measure anything with precision & accuracy. Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand. - New - Tape Measure is available on Apple Vision Pro! Note: - The Level Tool & Flashlight are currently not available on iPad devices. - The 3D Floor Plan tool requires a Lidar enabled iPhone or iPad. Get the job done with Tape Measure Pro: Subscribing to Tape Measure Pro gives you access to all Tools & Features within the app plus an ad free experience while you are an active subscriber: • You can subscribe to a weekly, monthly or yearly plan that comes with a free 3 day trial. • The payment will be charged to your iTunes Account at confirmation of purchase. • Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. • Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. • Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. • You may turn off the auto-renewal of your subscription via iTunes Account Settings. • Any unused portion of a free trial period will be forfeited when the user purchases our subscriptions. Terms: tapemeasure.app/terms Privacy: tapemeasure.app/privacy Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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