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Emma - Budget Planner Tracker icon
APP STORE

Emma - Budget Planner Tracker

Emma Technologies LTD. · Finance · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$76.1K
Likely $25.4K to $228.3K
New ratings
+20
in 1 days, 28.8K in total
Rating
4.7 of 5
1.4K ratings in this store
Countries it ranks in
2
was 1 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$913.4K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
49.7K to 141.9K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Mexico #64 Entertainment (Play)$17.5K · 23%
  • Indonesia #89 Entertainment (Play)$11.1K · 15%
  • Saudi Arabia #53 Entertainment (Play)$10.4K · 14%
  • Spain #69 Entertainment (Play)$8.6K · 11%
  • Italy #95 Entertainment (Play)$7.2K · 9%
  • UAE #72 Entertainment (Play)$4.2K · 6%
  • Chile #50 Entertainment (Play)$4.1K · 5%
  • Netherlands #88 Entertainment (Play)$3.3K · 4%
4 more countries
  • Colombia #57 Entertainment (Play)$3K · 4%
  • Argentina #75 Entertainment (Play)$2.8K · 4%
  • Malaysia #87 Entertainment (Play)$2.6K · 3%
  • Peru #57 Entertainment (Play)$1.4K · 2%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (271 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.4K
AVG RATING
4.69
PRICE
Free
AGE
8.9y
LAST UPDATE
11d ago
VERSION
6.3.4
SIZE
158 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
2 (was 2)
NEW RATINGS, LAST 1 DAYS
+20
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026$731.2K a month
Oct 16, 2026$730.9K a month
Oct 17, 2026$739.4K a month
Oct 18, 2026$671.2K a month
Oct 19, 2026$663.4K a month
Oct 20, 2026$653.9K a month
Oct 21, 2026$674.8K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$76.1K a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #17 Finance · GB. Now: #16 Finance · GB.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202628.8K ratings
Oct 23, 202628.8K ratings
28.8K on Oct 22, 2026, 28.8K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
8 purchases listed
  • Emma Pro$9.99
  • Emma Pro$83.99
  • Emma Plus Monthly$4.99
  • Monthly Pro Subscription$9.99
  • Emma Ultimate$14.99
  • Emma Plus Yearly$41.99
  • Subscription$83.99
  • Emma Pro Monthly$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.3 reviews / week
  • Trendfalling
  • Recent reviews average3.2 stars
  • Recent 1 and 2 star share44%
From the latest 106 written reviews, covering 2684 days.
RELEASE CADENCE
14 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1.4K ratings
5★87%
4★5%
3★1%
2★1%
1★5%

What users want

From the latest 106 reviews on the United States App Store, Jun 19, 2019 to Aug 7, 2026: 44% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription45%

21 of the 1 and 2 star reviews.

★★★★★ I've spent over 5 minutes trying to cancel my trial and there's no obvious way to do it.
★★★★★ Cancelled my subscription because you don't allow Revolut accounts to be added.
★★★★★ Unfortunately I paid for the yearly plan through Apple and I am having trouble getting a refund so be warned
Login and account problems36%

17 of the 1 and 2 star reviews.

★★★★★ I go to delete my account and it says cancel subscription first—and takes me to the same run-around subscription upgrade section with no clear way to cancel.
★★★★★ Be sure to cancel your subscription before you get rid of it also because if you don't and you delete your account, they'll still charge you.
★★★★★ Ok I understand this but I literally have an American bank account.
No customer support23%

11 of the 1 and 2 star reviews.

★★★★★ I try to go to support, no one answers..
★★★★★ Only allowed to connect two accounts for free, but doesn't even support Cashapp, which is personally how I get paid from one of my jobs, so between these issues more than half of my spending isn't even being seen by…
★★★★★ I spent an hour with them on customer service trying to figure out why transactions wouldn't show up when they previously had.
Worse after an update21%

10 of the 1 and 2 star reviews.

★★★★★ Please update this issue and learn how to be inclusive…
★★★★★ It was an update that they had made to the app which excluded business transactions from showing up in my history without telling me and the solution wants to pay them more money to get a more premium service.
★★★★★ I am on the Emma Plus plan, which claims to update from my bank inputs 4 times a day.
Lost data, sync, backup19%

9 of the 1 and 2 star reviews.

★★★★★ This app doesn't sync well at all.
★★★★★ So the app functionality is pretty good and syncing works well, however, if you want to add transactions manually, you have to click into checking, then click into the account, and then add a transaction.
★★★★★ Deleted and downloading anothet app instead.
Bugs, things not working11%

5 of the 1 and 2 star reviews.

★★★★★ As much as it is appealing and have amazing features! It cant be used out side us at all! It should have the option for manual data entry or any thing so users outside US can use it :(
★★★★★ Thought this would be a great app but it gives me constant error messages and I have to do the same demand multiple times for it to take.
★★★★★ After I updated the app, it started flashing “internal server error” constantly as I am using the app.
Limits, credits, locked features9%

4 of the 1 and 2 star reviews.

★★★★★ After 7 days you have to pay a little per month.
★★★★★ I love how this app works, but if I have to pay for a budgeting app, I'll go back to using spreadsheets.
★★★★★ The app itself is very nice, but not being able to link a credit card (like in similar apps) tends to ruin everything for me since all my transactions occur on credit cards.
Slow, laggy, battery6%

3 of the 1 and 2 star reviews.

★★★★★ And when you don't want to use it, it takes forever to actually get rid of because they're clearly desperate to keep people.
★★★★★ I would like to actually have the app connected to my bank so they can actually update my account when I need it, not 24-48 hours later. There's plenty apps that are able to give you a quicker update and not wait 2-3…
★★★★★ was extremely slow loading my bank connection and then didn't even work, and when i tried again it was even SLOWER and just didn't even completely load.
WHAT THEY ASK FOR
  • As someone who shares budgets with my partner, it would be nice to integrate someone else (preferably cross platform, they use Google pixels and I use iPhones) using the same payment. 4★, Nov 5, 2025
  • Could you please let me know when the widgets are coming out? 4★, Nov 26, 2023
  • Needs a widget on Home Screen tho 5★, Nov 5, 2020
  • So the app functionality is pretty good and syncing works well, however, if you want to add transactions manually, you have to click into checking, then click into the account, and then add a transaction. 2★, Oct 22, 2020
  • I spoke with support about this and suggested they add a floating button on the feed screen for this purpose. 2★, Oct 22, 2020
  • It should have the option for manual data entry or any thing so users outside US can use it :( 1★, Oct 5, 2020
  • I really wish there was an Email management app that worked the way Emma did with its categorizing & auto tagging. 5★, Mar 29, 2020
  • An easily readable PDF instead of a CSV file would be nice. 5★, Mar 29, 2020
WORDS THAT KEEP COMING UP IN BAD REVIEWS
delete your account3connect to chase3bank account3customer service3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use13%

7 of the 4 and 5 star reviews.

★★★★★ Once set up the app is dead simple to use.
★★★★★ Too easy to set up recurring payments.
★★★★★ It doesn't get in the way by teaching methods to save, its a straightforward budgeting tool with a lot of power under the hood.
Worth the money13%

7 of the 4 and 5 star reviews.

★★★★★ Good app, worth every penny.
★★★★★ Since the app is free, I was wondering who outside Emma has access to data (aggregated), analytics, intelligence, insights for ads and other purposes.
★★★★★ The upgrade to the paid version is well worth it.
Useful, it helps12%

6 of the 4 and 5 star reviews.

★★★★★ As a teen who just started working this app is extremely helpful.
★★★★★ I hope there's less focus on emojis and more on giving the concise yet useful info.
★★★★★ The notifications from this app are also very helpful.
Looks great6%

3 of the 4 and 5 star reviews.

★★★★★ They either miscategorized too many transactions, were too confusing to navigate, had unsightly UI's, couldn't link to all my accounts, or were just too expensive.
★★★★★ Its beautiful simplicity.
★★★★★ Currently having to import the CSV into a graphical interface to make them easier to file for the accountant.
Great support6%

3 of the 4 and 5 star reviews.

★★★★★ I had one problem accessing one banks card and support responded quickly with a work around that got me running in no time.
★★★★★ Customer service is great.
★★★★★ This app is incredible and the support team is second to none.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Aug 7, 2026
Great app to help a person budget

My family uses this app to help me budget.

★★★★★Jul 28, 2026
L

R

★★★★★Jul 3, 2026
No way to cancel

I’ve spent over 5 minutes trying to cancel my trial and there’s no obvious way to do it. Feels like a scam! I try to go to support, no one answers.. I go to delete my account and it says cancel subscription first—and takes me to the same run-around subscription upgrade section with no clear way to cancel. Terrible experience. Apple, please investigate them!

★★★★★May 29, 2026
very good at tracking

very good at tracking

★★★★★May 11, 2026
Amazing

Awesome

★★★★★Apr 28, 2026
Revolut?

Cancelled my subscription because you don’t allow Revolut accounts to be added.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

emma21emma plus8plus6pro6financial5accounts5ultimate5emma ultimate5emma emma5expenses4emma uses3plus pro3emma pro3features emma3offline accounts3pro emma3choose emma3plus emma3turned off3month month3balance3security3data3used3

What's new in 6.3.4

Bug fixes & performance improvements.

Released Dec 15, 2017. Current version shipped Oct 12, 2026.

Store description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

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