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Flo: Period & Cycle Health

FLO HEALTH UK LIMITED · Health & Fitness · Denmark store
#98 TOP GROSSING
View on App Store ↗
Revenue a month, worldwide EST
$14.7M
Likely $5.4M to $40.9M
▲ 1.9% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.5 of 5
12.8K ratings in this store
Countries it ranks in
53
was 53 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · APP STORE
$14.7M
Range $5.4M to $40.9M
EST. REVENUE / YEAR · WORLDWIDE
$176.6M
No Google Play version found
EST. LIFETIME DOWNLOADS
448.3K to 1.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #93 overall$6.1M · 42%
  • United Kingdom #46 overall$1.8M · 12%
  • Germany #67 overall$1.1M · 8%
  • Australia #54 overall$844.7K · 6%
  • Canada #59 overall$773.1K · 5%
  • France #75 overall$608.2K · 4%
  • Brazil #47 overall$356.1K · 2%
  • Italy #88 overall$324K · 2%
34 more countries
  • Mexico #61 overall$280.4K · 2%
  • Spain #84 overall$271.5K · 2%
  • Switzerland #53 overall$269K · 2%
  • Netherlands #88 overall$194.4K · 1%
  • Norway #54 overall$158.4K · 1%
  • Austria #52 overall$131.6K · 1%
  • Ireland #31 overall$124.5K · 1%
  • Sweden #96 overall$118.8K · 1%
  • New Zealand #67 overall$102.1K · 1%
  • Belgium #73 overall$93.7K · 1%
  • Finland #58 overall$78.6K · 1%
  • Philippines #73 overall$78.1K · 1%
  • Indonesia #2 Health & Fitness$72.5K · 0%
  • India #2 Health & Fitness$70.4K · 0%
  • Denmark #98 overall$69.8K · 0%
  • UAE #2 Health & Fitness$64.8K · 0%
  • South Africa #53 overall$64.5K · 0%
  • Poland #93 overall$61.3K · 0%
  • Chile #58 overall$59K · 0%
  • Portugal #61 overall$56.1K · 0%
  • Singapore #4 Health & Fitness$44.5K · 0%
  • Colombia #54 overall$42.2K · 0%
  • Argentina #55 overall$41.5K · 0%
  • Qatar #83 overall$41.2K · 0%
  • Saudi Arabia #6 Health & Fitness$29.1K · 0%
  • Peru #67 overall$25.5K · 0%
  • Malaysia #3 Health & Fitness$22.1K · 0%
  • Czechia #7 Health & Fitness$21.4K · 0%
  • Nigeria #58 overall$19.7K · 0%
  • Kazakhstan #89 overall$19.2K · 0%
  • Thailand #5 Health & Fitness$17.1K · 0%
  • Romania #3 Health & Fitness$11.4K · 0%
  • Greece #8 Health & Fitness$5.3K · 0%
  • Ukraine #16 Health & Fitness$4.3K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
12.8K
AVG RATING
4.54
PRICE
Free
AGE
11.1y
LAST UPDATE
0d ago
VERSION
10.9.0
SIZE
331 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
53 (was 20)
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026$14.4M a month
Sep 25, 2026$14.2M a month
Sep 26, 2026$13.6M a month
Sep 27, 2026$12.6M a month
Sep 28, 2026$11M a month
Sep 29, 2026$13.1M a month
Sep 30, 2026$14M a month
Oct 1, 2026$13.6M a month
Oct 2, 2026$12.7M a month
Oct 3, 2026$11.3M a month
Oct 4, 2026$11M a month
Oct 5, 2026$10M a month
Oct 6, 2026$12.2M a month
Oct 7, 2026$12.4M a month
Oct 8, 2026$12.8M a month
Oct 9, 2026$12.3M a month
Oct 10, 2026$14.1M a month
Oct 11, 2026$10.8M a month
Oct 12, 2026$11.4M a month
Oct 13, 2026$13.9M a month
Oct 14, 2026$14.6M a month
Oct 15, 2026$14.4M a month
Oct 16, 2026$13.8M a month
Oct 17, 2026$13M a month
Oct 18, 2026$11.5M a month
Oct 19, 2026$11.6M a month
Oct 20, 2026$14.2M a month
Oct 21, 2026$14.7M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #42 overall · GB. Now: #31 overall · IE.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Flo Ovulation & Health tracker79,00 kr
  • Flo Premium319,00 kr
  • Flo Premium309,00 kr
  • Flo Ovulation & Health tracker57,00 kr
  • Flo Premium215,00 kr
  • Flo Premium115,00 kr
  • Flo Ovulation & Health tracker45,00 kr
  • Flo Premium299,00 kr
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.8 reviews / week
  • Trendsteady
  • Recent reviews average3.4 stars
  • Recent 1 and 2 star share32%
From the latest 100 written reviews, covering 846 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
8 updates in 90 days
  • Typical gap between releases10 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
12.8K ratings
5★73%
4★15%
3★7%
2★2%
1★3%

What users say

Latest reviews, Denmark App Store.

★★★★★Sep 28, 2026
Need subscription for use

You get basically a calendar and a daily sentence without premium they need to include more features under free. It is annoying.

★★★★★Sep 12, 2026
Fake it said 7 days but it was today

1

★★★★★Sep 10, 2026
Super

Super

★★★★★Sep 8, 2026
Great tool

I’ve been using Flo to track my cycle, and I’ve found it really helpful. I haven’t used any hormonal birth control since 2016, and I’ve chosen not to use birth control such as the pill, IUD, or similar methods. This isn’t because I’m trying to get pregnant — I simply prefer not to use hormonal contraception. That’s why having an app like Flo is so useful. It gives me a better understanding of my cycle and helps me keep track of patterns and changes in my body. It’s reassuring to have all that information in one place and feel more in tune with my own cycle.

★★★★★Sep 2, 2026
God app

God app, det er dog træls at man ikke kan skrive sin fødselsdag medmindre man er født fra 2010 eller efter.

★★★★★Sep 1, 2026
Alt på appen koster penge

Jeg har haft abonnoment i 2 år og det er nu udløbet syndes virkelig ikke det er pengene værd derfor valgte jeg ikke at fornye mit abonnoment men nu kan jeg ikke komme ind på noget som helst uden abonnoment syndes det er så latterligt og alt den tid jeg har brugt på at skrive diverse ting ind er spildt med mindre jeg fornyer 🙄 Fortsættelse: Jeg er nu blevet gravid og har derfor abonneret igen det er enlig ikke fordi jeg ville men alt min info gennem de sidste par år er noteret her øv😕

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Same category, earning about as much.

LADDER Strength Training Plans$14M a month ESTAllTrails: Hike, Run & Walk$16.2M a month ESTAllTrails: Hike, Bike & Run$16.2M a month ESTYazio: AI Calorie Tracker$12.7M a month ESTAI Calorie Counter by Yazio$12.7M a month ESTRunna: Running Plans & Coach$12.2M a month ESTGoogle Health (Fitbit)$18M a month ESTCalm - Sleep, Meditate, Relax$9.7M a month EST

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

flo health35health26flo23cycle12tracker9pregnancy8ovulation7support6help6perimenopause5symptoms5insights5understand5fertile signs5health support5menstrual cycle5health flo5fertile4journey4data4tracking4changes4cycle ovulation3pregnancy tracker3

What's new in 10.9.0

Dear Flo Community, This is a technical update that helps us improve our app and make performance even better. Thank you for updating! Always yours, The Flo Team P.S.: If you like our app, please don’t hesitate to rate and review us

Released Oct 3, 2015. Current version shipped Oct 21, 2026.

Store description

Flo Health is a science-backed cycle, ovulation, pregnancy, and period tracker with over 570 million downloads worldwide.* Track your period (regular or irregular), predict ovulation, learn to spot fertile signs, follow your baby’s growth with Flo Health’s pregnancy tracker, and explore common perimenopause symptoms. Flo Health is here to support your menstrual cycle and female health journey. Is my data safe with Flo Health? Flo Health is the first and only period tracking app with two certifications that are internationally recognised as the gold standard in data protection and security. In 2025, Flo Health was recognised as the ISO/Information Security Management System Team of the Year at the PICCASO Privacy and Security Awards for excellence and commitment to privacy-first design. - Anonymous Mode: Use the Flo Health period tracker without any personal identifiers being linked to your health data. Why choose Flo Health for period and ovulation tracking? Flo Health is more than a basic calendar — it's a period tracker and ovulation tracker designed to help you notice patterns over time. - Over 70 trackable symptoms and moods to receive personalised menstrual cycle insights - Support for irregular periods, pre-period symptoms, and cycle changes - Custom reminders so you never forget to log a period or birth control - Edit your cycle and symptom logs anytime to keep your cycle history accurate - Cycle report summaries you can download and share with your doctor Can Flo Health support my trying-to-conceive (TTC) journey? Flo Health offers educational features to help you explore conception insights and better understand how to spot fertile signs. - Fertile window and ovulation predictions based on your logged period data - Log LH/ovulation test strip results and basal body temperature - Discharge tracking to help you recognise fertile signs How does Flo Health support me in pregnancy? Once you conceive, switch to Pregnancy Mode for checklists and expert guidance. - Pregnancy tracking with weekly updates on your baby's development - Daily articles explaining fetal development at each stage Can Flo Health help me with perimenopause symptoms? Track changes during perimenopause with tools designed to help you better understand this life stage. - Perimenopause Score to follow symptom changes - Menopause Timeline to understand the perimenopause phases - Tracker to log sleep, energy, mood, and well-being changes Can I share with my partner? Flo for Partners lets you invite your partner to support your health journey. - Help them understand your menstrual cycle, get ovulation predictions, and celebrate pregnancy progress together. Is Flo Health free? The Flo Health app is free to download and includes core tools you need to track and understand your cycle. What do I get with Flo Health Premium? - Daily, tailored insights and expert-led videos - In-depth pregnancy features - Fertility insights to support your TTC journey - 24/7 virtual Health Assistant: Explore instant, tailored insights about your body and cycle trends - Secret Chats: Find tips from other members - Flori: Well-Being Battery that gives you a snapshot of how your sleep, cycle, activity, and symptoms may be impacting you Note: Flo Health Premium is HSA/FSA eligible. Medical disclaimer: Flo Health does not provide medical advice, diagnosis, or treatment, and is not a method of birth control or conception aid. Predictions and features are for informational and educational purposes only. Always consult a qualified healthcare professional. Flo Health period tracker is compatible with Apple Watch. Download the Flo Health app today and join millions using a trusted period tracker, pregnancy app, and cycle tracker. *As of July 2026 Privacy Policy: https://flo.health/privacy-policy Terms of Use: https://flo.health/terms-of-service

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