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NovelaPlay: Romance Drama & TV icon
GOOGLE PLAY

NovelaPlay: Romance Drama & TV

Novela Studio Co., Ltd. · Entertainment · United States store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card
Revenue a month, worldwide EST
$4M
Likely $1.3M to $12.1M
▲ 40.5% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.2 of 5
906 ratings in this store
Countries it ranks in
2
was 3 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / YEAR · WORLDWIDE
$48.4M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
68.2K
About 19.9K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • South Korea #57 apps$4M · 100%
  • Bangladesh #99 Entertainment$3.7K · 0%
HOW SURE ARE WE
Lower confidence: this app ranks below the overall top 50 everywhere, where single estimates can be off 2 to 4 times. The range is wide on purpose. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
906
AVG RATING
4.17
PRICE
Free
IN APP PURCHASES
$4.99 - $99.99 per item
CONTAINS ADS
No
LAST UPDATE
0d ago
RELEASED
Jul 10, 2026
CONTENT RATING
Teen

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
1 (was 1)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 24, 2026$2.9M a month
Sep 25, 2026$2.9M a month
Sep 26, 2026$2.8M a month
Sep 27, 2026$2.8M a month
Sep 28, 2026$2.8M a month
Sep 29, 2026$2.7M a month
Sep 30, 2026$2.8M a month
Oct 1, 2026$2.7M a month
Oct 2, 2026$2.4M a month
Oct 3, 2026$2.6M a month
Oct 4, 2026$2.7M a month
Oct 5, 2026$2.9M a month
Oct 6, 2026$2.9M a month
Oct 7, 2026$3M a month
Oct 8, 2026$3.5M a month
Oct 9, 2026$4.3M a month
Oct 10, 2026$4.6M a month
Oct 11, 2026$4.9M a month
Oct 12, 2026$5.1M a month
Oct 13, 2026$5.3M a month
Oct 14, 2026$6.5M a month
Oct 15, 2026$6.4M a month
Oct 16, 2026$5.1M a month
Oct 17, 2026$4.7M a month
Oct 18, 2026$4.8M a month
Oct 19, 2026$4.5M a month
Oct 20, 2026$4.2M a month
Oct 21, 2026$4M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #80 apps · KR. Now: #62 apps · KR.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$4.99 - $99.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
1.8 reviews / week
  • Trendrising
  • Recent reviews average3.1 stars
  • Recent 1 and 2 star share39%
From the latest 23 written reviews, covering 91 days.
RATING BREAKDOWN
904 ratings
5★61%
4★22%
3★0%
2★6%
1★11%

What users want

From the latest 23 reviews on the United States Google Play, Jul 23, 2026 to Oct 19, 2026: 39% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription44%

4 of the 1 and 2 star reviews.

★★★★★ the movies are well to do and interesting but to watch them you have to buy coins and coins are very expensive which is a turn off
★★★★★ Mostly I give 5 stars for BL but here no ads or tasks to let me collect coins and coins collected via log in will due soon so have to pay, expensive app so I prefer other apps, better BL elsewhere
★★★★★ That is what I call money grab cheating!
Too many ads33%

3 of the 1 and 2 star reviews.

★★★★★ at least give us coins with watching ads
★★★★★ Also, please add a "Watch Ads for Free Coins" feature.
★★★★★ Mostly I give 5 stars for BL but here no ads or tasks to let me collect coins and coins collected via log in will due soon so have to pay, expensive app so I prefer other apps, better BL elsewhere
Login and account problems33%

3 of the 1 and 2 star reviews.

★★★★★ Mostly I give 5 stars for BL but here no ads or tasks to let me collect coins and coins collected via log in will due soon so have to pay, expensive app so I prefer other apps, better BL elsewhere
★★★★★ What is the point of that, when I have coins in my account and every day you are taking them out without me seeing any episodes???
★★★★★ again sign in take forever
Limits, credits, locked features22%

2 of the 1 and 2 star reviews.

★★★★★ You MUST remove the 14-day limit immediately!
★★★★★ Mostly I give 5 stars for BL but here no ads or tasks to let me collect coins and coins collected via log in will due soon so have to pay, expensive app so I prefer other apps, better BL elsewhere
WHAT THEY ASK FOR
  • Also, please add a "Watch Ads for Free Coins" feature. 1★, Oct 15, 2026
  • it would be better if you will allow the users to pay for a monthly or yearly premium subscription so that they can watch without paying coins. 4★, Oct 15, 2026
  • I love it 💞 But I'm poor, so more free coins would be nice 🥲 5★, Sep 12, 2026
  • You should have an activity to gain or earn coins, not just the checked-in time. 3★, Jul 30, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS

Not enough good reviews in English to tell.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 19, 2026

at least give us coins with watching ads

★★★★★Oct 15, 2026

The new policy is highly unfair. Reducing weekly rewards to 80 coins while keeping the 14-day expiration rule makes it mathematically impossible to save more than 160 coins. We can never unlock episodes costing more than 160. You MUST remove the 14-day limit immediately! Also, please add a "Watch Ads for Free Coins" feature. This allows free users to unlock episodes while NovelaPlay earns ad revenue to cover AI costs.

★★★★★Oct 15, 2026

it would be better if you will allow the users to pay for a monthly or yearly premium subscription so that they can watch without paying coins. It's too expensive to pay for every episode just to watch it. Other short drama app has a monthly subscription instead of paying for every episode.

★★★★★Oct 13, 2026

the movies are well to do and interesting but to watch them you have to buy coins and coins are very expensive which is a turn off

★★★★★Oct 11, 2026

Mostly I give 5 stars for BL but here no ads or tasks to let me collect coins and coins collected via log in will due soon so have to pay, expensive app so I prefer other apps, better BL elsewhere

★★★★★Oct 9, 2026

I am logging in every day to pick up coins that I can watch my favorite episodes. I have to wait 14 day’s before it releases next episode what I want to see, now here is my BIG PROBLEM about your app. My coins are expiring every day -20 coins!!!!! What is the point of that, when I have coins in my account and every day you are taking them out without me seeing any episodes??? That is what I call money grab cheating!

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Store screenshots

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

romance4real4love4real creators3widescreen cinematic3cinematic3widescreen3episodes3series3novelaplay3storytelling2made2binge2fantasy2romantasy2creators2next2time2stories2

What's new in 1.0.27

No release notes.

Store description

Cinematic romance dramas in widescreen — premium episodes, real storytelling, made to binge. A new wave of romance, BL, fantasy & romantasy series — real creators, next-gen AI. Tired of choppy one-minute clips? NovelaPlay is built like the streaming services you love — widescreen, cinematic, and truly serialized. All romance, all the time: stories with real depth, characters you'll fall for, made by real creators. ON NOVELAPLAY, YOU CAN - Binge every romance trope you love — enemies to lovers, fake dating, contract marriage, second-chance love - Stream BL (Boys' Love) series — the stories BL fans deserve, finally done right - Watch K-drama storytelling reimagined — the craft the world binges, in a brand-new format - Escape into romantasy — fantasy worlds of magic, fated mates, time travel, and rebirth - Enjoy premium quality — true widescreen, cinematic production, new episodes weekly, in 20+ languages Start free — sample episodes on every series, then unlock more as you go. Download NovelaPlay and press play on your next obsession.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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