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YNAB

ynab.com · Finance · Brazil store
NOT IN TOP 100 HERE
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Revenue a month, worldwide EST
$1.6M
Likely $584.3K to $3.8M
▲ 21.6% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
3.8 of 5
25.4K ratings in this store
Countries it ranks in
43
was 43 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / MONTH · WORLDWIDE · GOOGLE PLAY
$1.6M
Range $584.3K to $3.8M
EST. REVENUE / YEAR · WORLDWIDE
$18.8M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
3.4M
About 25.5K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Poland #4 Finance$347.3K · 22%
  • India #3 Finance$341.7K · 22%
  • Denmark #4 Finance$296.5K · 19%
  • Belgium #4 Finance$184.3K · 12%
  • Colombia #4 Finance$87.3K · 6%
  • Argentina #4 Finance$63.1K · 4%
  • Thailand #4 Finance$38.8K · 2%
  • Vietnam #4 Finance$36.8K · 2%
10 more countries
  • UAE #3 Finance$31.2K · 2%
  • Peru #4 Finance$23.9K · 2%
  • Singapore #3 Finance$22.8K · 1%
  • Austria #4 Finance$22.7K · 1%
  • Pakistan #3 Finance$19.9K · 1%
  • Israel #3 Finance$16.9K · 1%
  • Malaysia #4 Finance$15.3K · 1%
  • Romania #4 Finance$8.5K · 1%
  • South Africa #3 Finance$8.2K · 1%
  • Nigeria #3 Finance$4.6K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
25.4K
AVG RATING
3.81
PRICE
Free
IN APP PURCHASES
R$72.99 - R$619.99 per item
CONTAINS ADS
No
LAST UPDATE
2d ago
RELEASED
Oct 20, 2015
CONTENT RATING
All ages

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
43 (was 11)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 24, 2026$1.3M a month
Sep 25, 2026$1.3M a month
Sep 26, 2026$1.2M a month
Sep 27, 2026$1.2M a month
Sep 28, 2026$1.7M a month
Sep 29, 2026$1.4M a month
Sep 30, 2026$1.5M a month
Oct 1, 2026$1.3M a month
Oct 2, 2026$1.6M a month
Oct 3, 2026$1.4M a month
Oct 4, 2026$1.3M a month
Oct 5, 2026$167K a month
Oct 6, 2026$158.9K a month
Oct 7, 2026$144.2K a month
Oct 8, 2026$64.4K a month
Oct 9, 2026$1.3M a month
Oct 10, 2026$3.8M a month
Oct 11, 2026$1.9M a month
Oct 12, 2026$1.3M a month
Oct 13, 2026$1.7M a month
Oct 14, 2026$1.5M a month
Oct 15, 2026$1.6M a month
Oct 16, 2026$1.7M a month
Oct 17, 2026$1.9M a month
Oct 18, 2026$1.6M a month
Oct 19, 2026$1.3M a month
Oct 20, 2026$1.5M a month
Oct 21, 2026$1.6M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #3 Finance · AE. Now: #3 Finance · IN.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
R$72.99 - R$619.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
8.8 reviews / week
  • Trendfalling
  • Recent reviews average3.3 stars
  • Recent 1 and 2 star share39%
From the latest 500 written reviews, covering 397 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
25K ratings
5★64%
4★5%
3★5%
2★4%
1★23%

What users say

Latest reviews, Brazil Google Play.

★★★★★Oct 18, 2026

new update has ruined the experience. payee grouping makes every transfer appear the same no matter who it is sent to or received from

★★★★★Oct 17, 2026

After using this app for 6 months, I can say it's my favorite budgeting app so far. My bank doesn't work with the Plaid connection (had the same issue with other apps that use Plaid) so I manually input my transactions. Even so, I find that this app helps me to manage my weekly paychecks very well. I am able to reach my goals more easily, and make better financial decisions. I like it more than Rocket Money for sure, and Monarch too. Worth the $15/mo for me.

★★★★★Oct 15, 2026

been usingthis app for 4 years and love it been so helpful saving and keeping track of all my spending and now my family's spending I recommend and send it to everyone I know

★★★★★Oct 14, 2026

A recent update forced an annoying & useless "home page" with no option to disable. It adds an extra 2 clicks to get past, every damn time you open the app. Also, a high $$$ subscription that will follow you your entire life. No single payment, so this costs thousands of dollars over the years. If you can afford the never-ending & occasionally-INCREASING subscription fee, maybe give it a try

★★★★★Oct 13, 2026

🥳👑

★★★★★Oct 11, 2026

Great product team and support team! I'm a newbie with personal finance and getting to see all the information is helpful but I had some challenges where I messed up how it was properly supposed to work and the team helped me immensely in getting it solved and reconciled so I can start forward doing it right. Couldn't do it without the team behind the app.

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

ynab10money9start7stop7feeling7stop feeling6good money5user4money again3start feeling3turned off3ynab agent3ynab isolated3state notice3good3first3people3debt3spending3financial3isolated3alone2never2again2

What's new in 26.40.0

Life is short, spend it well. Here's how we're helping you this week: —We recently improved the matching logic for credit card payments. Now, that same logic applies to all transfer transactions. Smarter matching based on date and amount, even when the payees from your bank are less than clear.

Store description

Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. Start your free 34-day trial and stop feeling like you’re bad at money. Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year. Benefits and Features STOP ARGUING ABOUT MONEY …and start planning your life, together -Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling STOP DROWNING IN DEBT …and start seeing progress with your paydown -Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature STOP FEELING DISORGANIZED …and start feeling totally in control -Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer START REACHING MORE GOALS …and stop thinking your future is limited -Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret -Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend START FEELING SUPPORTED …and stop feeling like you’re alone in this -Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people The first step of never worrying about money again is starting a free 34-day trial. Are you ready to get good at money? (You seem ready! And we already really like you, so please join us.) Free for 34 Days, then Monthly/Annual Subscriptions Available Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to your Google Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. YNAB is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through YNAB as its agent. Terms of Use: https://www.ynab.com/terms/?isolated Privacy Policy: https://www.ynab.com/privacy-policy/?isolated U.S. State Privacy Notice: https://www.ynab.com/privacy-policy/state-privacy-notice?isolated

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Prices, ranks and reviews are per country. Revenue above is already worldwide.