← Back to charts
LifeLock Identity by Norton icon
GOOGLE PLAY

LifeLock Identity by Norton

NortonMobile · Finance · Canada store
NOT IN TOP 100 HERE
View on Google Play ↗
Revenue a month, worldwide EST
$692.8K
Likely $261.2K to $1.6M
▲ >999% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.6 of 5
44.8K ratings in this store
Countries it ranks in
27
was 27 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / MONTH · WORLDWIDE · GOOGLE PLAY
$692.8K
Range $261.2K to $1.6M
EST. REVENUE / YEAR · WORLDWIDE
$8.3M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
6.9M
About 81.5K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Poland #10 Finance$190K · 27%
  • Denmark #10 Finance$163.4K · 24%
  • India #8 Finance$128.1K · 18%
  • Belgium #10 Finance$100.4K · 14%
  • Colombia #10 Finance$35K · 5%
  • Argentina #10 Finance$25.3K · 4%
  • UAE #9 Finance$10.4K · 2%
  • Peru #10 Finance$9.6K · 1%
5 more countries
  • Austria #10 Finance$9.1K · 1%
  • Singapore #9 Finance$7.6K · 1%
  • Malaysia #10 Finance$6.1K · 1%
  • Israel #10 Finance$5.1K · 1%
  • South Africa #9 Finance$2.7K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
44.8K
AVG RATING
4.56
PRICE
Free
IN APP PURCHASES
No
CONTAINS ADS
No
LAST UPDATE
22d ago
RELEASED
Oct 1, 2019
CONTENT RATING
Everyone

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
27 (was 4)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 24, 2026$23.9K a month
Sep 25, 2026$22.9K a month
Sep 26, 2026$18.9K a month
Sep 27, 2026$18.9K a month
Sep 28, 2026$244.1K a month
Sep 29, 2026$151.3K a month
Sep 30, 2026$159.6K a month
Oct 1, 2026$19.5K a month
Oct 2, 2026$129.7K a month
Oct 3, 2026$20.3K a month
Oct 4, 2026$21.5K a month
Oct 5, 2026$19.6K a month
Oct 6, 2026$17.6K a month
Oct 7, 2026$19.5K a month
Oct 8, 2026$17.1K a month
Oct 9, 2026$15.6K a month
Oct 10, 2026$1.5M a month
Oct 11, 2026$933K a month
Oct 12, 2026$631.1K a month
Oct 13, 2026$748.1K a month
Oct 14, 2026$675.4K a month
Oct 15, 2026$732.4K a month
Oct 16, 2026$794.4K a month
Oct 17, 2026$814.5K a month
Oct 18, 2026$680.1K a month
Oct 19, 2026$685K a month
Oct 20, 2026$721.4K a month
Oct 21, 2026$692.8K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #8 Finance · AE. Now: #8 Finance · IN.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
20 reviews / week
  • Trendfalling
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share27%
From the latest 500 written reviews, covering 176 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
44.6K ratings
5★81%
4★9%
3★1%
2★3%
1★6%

What users say

Latest reviews, Canada Google Play.

★★★★★Oct 20, 2026

all this security for what? I had both Norten apps on my phone and neither one kept my stuff from being stolen. The things that were stolen were "covered" as well. Don't waste your time on a subscription with these liars

★★★★★Oct 20, 2026

the new look is much easier to navigate.

★★★★★Oct 19, 2026

Great service love it

★★★★★Oct 19, 2026

its been nice to know when we got our Amazon account invaded so we could stop it.

★★★★★Oct 19, 2026

LifeLock is top dog when it comes to monitoring my identity. To get notified in real time asking if I applied for a credit card AS I'm applying for that credit card is next level monitoring. Highly recommend!

★★★★★Oct 19, 2026

Excellent!!

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

identity14identity theft13theft8personal information8personal6information6lifelock5email address5lifelock norton5coverage4benefits4information social3social security3security number3number email3based restoration3restoration specialists3monitoring alerts3data broker3see lifelock3norton legal3security3number3email3

What's new in 3.9

We freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.

Store description

Identity theft is when criminals use your personal information, such as your Social Security number, email address, passwords, or financial account details, to open accounts, access your money, or commit fraud in your name. A breached login, exposed email address, or stolen account detail can give criminals the information they need to commit identity theft and disrupt your whole life. LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft. Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides: Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed. U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to. Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹ Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used. Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.† Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure. Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³ We do not monitor all transactions at all businesses. Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment. * Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details. 1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info. 2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription. 3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefits under the Master Policy are issued and covered by HSB Specialty Insurance Company. You can find further details and exclusions in the Summary of Benefits at lifelock.norton.com/legal.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

More from NortonMobile

Norton VPN – Fast & Secure
4.3 ★
Analyze →
Norton 360: Antivirus Security
4.5 ★
Analyze →
Norton Neo Secure Browser, VPN
Analyze →
Norton Private Browser
3.7 ★
Analyze →
Norton Cleaner – Junk removal
4.6 ★
Analyze →
Norton Password Manager
4.5 ★
Analyze →
Norton AntiTrack
4.2 ★
Analyze →
Norton Family Parental Control
3.2 ★
Analyze →