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NYT Crossplay: Play and Spell icon
GOOGLE PLAY

NYT Crossplay: Play and Spell

The New York Times Company · Word · Japan store
NOT IN TOP 100 HERE
View on Google Play ↗ App Store version →
Revenue a month, worldwide EST
$2.2M
Likely $731.8K to $6.6M
▼ 7.9% in 25 days
New ratings
Tracking
Daily counts start building from today
Countries it ranks in
1
was 0 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$2.2M
Range $731.8K to $6.6M
EST. REVENUE / YEAR · WORLDWIDE
$26.3M
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
1.1M
Worldwide, reported by Google
WHERE IT EARNS · EST. / MONTH
  • United States #99 Games: Word (Play), #89 Games: Word (iOS)$2.2M · 99%
  • Ireland #59 Games: Word (iOS)$19.3K · 1%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (31251 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
n/a
AVG RATING
n/a
PRICE
Free
IN APP PURCHASES
¥400 - ¥4,040 per item
CONTAINS ADS
Yes
LAST UPDATE
0d ago
RELEASED
n/a
CONTENT RATING
Rated for 3+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
16 / 28
COUNTRIES NOW
1 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026$2.4M a month
Sep 27, 2026$2.4M a month
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026$2.3M a month
Oct 3, 2026$2.3M a month
Oct 4, 2026$2.3M a month
Oct 5, 2026$2.3M a month
Oct 6, 2026$2.3M a month
Oct 7, 2026$2.3M a month
Oct 8, 2026not in a grossing chart
Oct 9, 2026$2.3M a month
Oct 10, 2026$2.3M a month
Oct 11, 2026$2.3M a month
Oct 12, 2026$2.2M a month
Oct 13, 2026$87.7K a month
Oct 14, 2026$2.2M a month
Oct 15, 2026$2.2M a month
Oct 16, 2026$2.2M a month
Oct 17, 2026not in a grossing chart
Oct 18, 2026$2.2M a month
Oct 19, 2026$2.2M a month
Oct 20, 2026$2.2M a month
Oct 21, 2026$2.2M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #99 Games: Word · US.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
¥400 - ¥4,040 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
25 reviews / week
  • Trendfalling
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share23%
From the latest 500 written reviews, covering 143 days. The store only returns this many, so this is the most recent slice.

What users say

Latest reviews, Japan Google Play.

★★★★★Oct 20, 2026

Really good if people hurry up and take their turn. Would be good to add countries so you are aware of a time difference.

★★★★★Oct 20, 2026

Great fun and mind stimulant

★★★★★Oct 20, 2026

I was winning against hard level 9 times out of 10. Now the algorithm has been loading me with vowels so as to make it difficult for me

★★★★★Oct 19, 2026

This is my current favourite game!! My family and friends and I challenge each other in the game, plus you can play other random people at your skill level. Have learnt many new words through this game/app.

★★★★★Oct 19, 2026

ratio is jacked up on my new fold 8

★★★★★Oct 19, 2026

excellent game. only issue... letters don't seem to be rationed. e.g. 4 Vs in one game.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

game10word9york times8word game6york5times5nytimes5letter tiles5crossplay4build words3multiplayer game3game board3word games3crossplay acceptable3friends3games3words3letter3tiles3compete2connect2player2strategy2build2

What's new in 2.36.0

This version contains improvements to keep Crossplay running smoothly. Have feedback? Email us. nytgames@nytimes.com

Store description

Play with friends, compete and connect in Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free and build words with letter tiles. Use built-in tools to learn, improve and win, or simply enjoy the challenge of this multiplayer game. App Features: PLAY • Take turns placing letter tiles on a shared word game board. • Build words and rack up points with easy-to-play, focused gameplay. • No in-app ads. Focus on your word game strategy. CONNECT • Easily play word games with friends and family. • Share strategies and friendly banter with in-game chats. • Grab your letter tiles and go word-to-word in this multiplayer game. COMPETE • Start a friendly competition and climb the leaderboard. • Play multiple word games against friends or random opponents simultaneously. • Get matched up with equal opponents. IMPROVE • Get tips from Cross Bot after every 2-player game. • Spell and sharpen your word game skills against the computer. LEARN • Expand your vocabulary with the word of the day and a built-in dictionary. • Check your game history and review your thewords you made on the game board. STATS • Track your progress and lifetime stats, including wins and losses, average scores, longest words and more. BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to: • The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy • The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy • The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice • • The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html • Crossplay Acceptable Use Policy: https://help.nytimes.com/35116654771220-Crossplay-Acceptable-Use-Policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.