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GOOGLE PLAY

The Game of Life 2

Marmalade Game Studio · Board · Italy store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$92.9K
Likely $31K to $278.7K
▼ 19.4% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.5 of 5
20.1K ratings in this store
Countries it ranks in
3
was 10 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$1.1M
Not ranked on App Store in tracked countries
LIFETIME INSTALLS (GOOGLE)
602K
About 8K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #63 Games: Board$74K · 80%
  • Germany #59 Games: Board$16.7K · 18%
  • Qatar #84 Games: Board$2.2K · 2%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (947 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
20.1K
AVG RATING
4.50
PRICE
€4.99
IN APP PURCHASES
€0.99 - €38.99 if billed through Play
CONTAINS ADS
No
LAST UPDATE
365d ago
RELEASED
Jul 15, 2020
CONTENT RATING
PEGI 3

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
6 (was 3)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$295.7K a month
Sep 25, 2026$340.7K a month
Sep 26, 2026$291K a month
Sep 27, 2026$291K a month
Sep 28, 2026$297.4K a month
Sep 29, 2026$305.4K a month
Sep 30, 2026$300.2K a month
Oct 1, 2026$301.6K a month
Oct 2, 2026$178.6K a month
Oct 3, 2026$170.6K a month
Oct 4, 2026$171K a month
Oct 5, 2026$202.7K a month
Oct 6, 2026$189.8K a month
Oct 7, 2026$193K a month
Oct 8, 2026$193.1K a month
Oct 9, 2026$191.2K a month
Oct 10, 2026$195.9K a month
Oct 11, 2026$204.2K a month
Oct 12, 2026$206.8K a month
Oct 13, 2026$213.9K a month
Oct 14, 2026$380.7K a month
Oct 15, 2026$486.7K a month
Oct 16, 2026$443.6K a month
Oct 17, 2026$475K a month
Oct 18, 2026$524.3K a month
Oct 19, 2026$2.3M a month
Oct 20, 2026$457.6K a month
Oct 21, 2026$238.5K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #52 Games: Board · GB. Now: #59 Games: Board · DE.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
€0.99 - €38.99 if billed through Play
Google Play only shows the price range per item.
REVIEW MOMENTUM
4.6 reviews / week
  • Trendfalling
  • Recent reviews average4.0 stars
  • Recent 1 and 2 star share20%
From the latest 500 written reviews, covering 760 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
20K ratings
5★80%
4★7%
3★3%
2★3%
1★7%

What users want

From the latest 500 reviews on the Italy Google Play, Sep 22, 2024 to Oct 12, 2026: 20% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription30%

30 of the 1 and 2 star reviews.

★★★★★ it makes me want to ask for my money back!!!
★★★★★ I wish I had played more of it sooner so that I could get a refund.
★★★★★ Game is ok, but it hides so much behind massive paywall even after you buy the game.
Lost data, sync, backup8%

8 of the 1 and 2 star reviews.

★★★★★ paid for the extra world's so how do I restore purchase
★★★★★ this game was amazing till I payed for the bundle of all the worlds, come on the game later and its all gone, they're all locked again.
★★★★★ I was so excited for this game, but its a terrible let down ..you have to wait forever in between each player ,the speed button really doesn't speed anything up ,you have to buy each additional world with real money 12…
Missing features8%

8 of the 1 and 2 star reviews.

★★★★★ can't change names of computer players, bugged
★★★★★ Plenty of ways to spend $$$ on new boards and outfits but Cant change the player 2-3 names.
★★★★★ Updates were ran and now you can't change the names nor does it keep the board you choose.
Bugs, things not working7%

7 of the 1 and 2 star reviews.

★★★★★ Error message saying "No Internet Connection".
★★★★★ it's very hard to upload and download the game and it just doesn't work right i have trouble playing this game all of a sudden because of it won't let me in the game and that it doesn't change into anything after all…
★★★★★ Fun, but it's broken so I always win when playing with friends
Limits, credits, locked features7%

7 of the 1 and 2 star reviews.

★★★★★ I had to pay $5 for the game and then have to pay for every new world?
★★★★★ this game was amazing till I payed for the bundle of all the worlds, come on the game later and its all gone, they're all locked again.
★★★★★ You have to pay for new worlds.
Login and account problems3%

3 of the 1 and 2 star reviews.

★★★★★ Now when I try to log in using Facebook (how I signed up) it says: App is not active and accessible and the developer is aware.
★★★★★ plus, I have an account, but it doesn't save anything.
Worse after an update3%

3 of the 1 and 2 star reviews.

★★★★★ Don't update if you can't keep the game running.
★★★★★ App kept refusing to update and saying my phone didn't have enough storage, even though it did.
★★★★★ was great was playing it with my girlfriend until her switch came out with an update but my mobile hasn't.
Crashes and freezes2%

2 of the 1 and 2 star reviews.

★★★★★ also the game keeps crashing and trying to pull up video for my teen.
★★★★★ Sure would like to play a Marmalade game without it freezing every time.
WHAT THEY ASK FOR
  • It says I need an internet connection, but I'm already connected to the internet. 3★, Oct 12, 2026
  • Please add an option to remove inactive players or automatically skip their turn after a time limit. 3★, Oct 12, 2026
  • Would be nice to play against bots 1★, Oct 4, 2026
  • Wish it was longer!! 4★, Sep 15, 2026
  • I wish other boardgame apps were like it. 5★, Sep 4, 2026
  • I wish there were some more lands. 5★, Sep 4, 2026
  • I wish I had played more of it sooner so that I could get a refund. 1★, Aug 12, 2026
  • I just wish it didn't take up so much space... 5★, Jun 5, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
money back8won't let4want my money4game of life8rip off3original game5birth screen3date of birth3single player3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive43%

155 of the 4 and 5 star reviews.

★★★★★ such a fun game even if you are playing by yourself.
★★★★★ Very fun game to play with family.
★★★★★ I enjoy the game very much.
Easy to use2%

7 of the 4 and 5 star reviews.

★★★★★ Easy to use multiplayer mode.
★★★★★ Love the game easy to follow and nice gameplay as well as visuals great colors and very addictive, unpredictable futures.
★★★★★ I love the different maps and a lot of times there's a bundle deal of some sort so it is rather easy to purchase them over time...they aren't horribly priced either considering it as a hole.i do wish I could change up…
Worth the money2%

6 of the 4 and 5 star reviews.

★★★★★ worth every one of the 5 stars
★★★★★ great had game when free had to buy
★★★★★ love the game any chance of free maps available for especial occasion Christmas Halloween thanks
Fast1%

5 of the 4 and 5 star reviews.

★★★★★ Casual enough for a quick game or have fun taking a long break.
★★★★★ Instant became one of my top played games.
★★★★★ and it is very smooth,fun to play and has no glitches 😃
Useful, it helps1%

4 of the 4 and 5 star reviews.

★★★★★ I have been playing this game for a few years now and it sure helps when having to burn time waiting at a Dr's appointment or whennI Send me my husband into the store.
★★★★★ helps keep the little occupied
★★★★★ The speed up feature helps.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Italy Google Play.

★★★★★Oct 12, 2026

I like this game, but now the play online feature isn't working. It says I need an internet connection, but I'm already connected to the internet. Please fix the bug.

★★★★★Oct 12, 2026

When playing with 2 or 3 players, sometimes one player leaves or stops playing, and everyone else gets stuck waiting. Please add an option to remove inactive players or automatically skip their turn after a time limit. It's frustrating to waste time and not be able to finish the game because of one player. 😫

★★★★★Oct 12, 2026

paid for the extra world's so how do I restore purchase

★★★★★Oct 11, 2026

great game

★★★★★Oct 4, 2026

Would be nice to play against bots

★★★★★Oct 3, 2026

From canceled for smartphones to a major come-back and, with more tutorial help for 1st timers onto this very popular board game. Do enjoy it quite a lot. Try it and, blow your minds off a degree of fun that you might have never experienced before. 😇

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

life12game8game life6unlock6world4outfits4vehicles4friends family3unlock additional3life path3spin spinner3live life3outfits vehicles3live3unlocked3additional3spin3spinner3turn3buy3worlds3classic2board2friends2

What's new in 1.0.5

Play The Game of Life 2 face-to-face with your friends wherever you are, with in-game video chat! Spin the spinner and share the fun and laughter every step of the way!

Store description

Prepare to live a thousand lives in The Game of Life 2, the award-winning official sequel to the classic board game played by millions around the world. Gather your friends and family and dive into a bright, fun 3D world bursting with adventure! The Game of Life 2 base game has everything you need to get started: The Classic World board 3 x outfits unlocked 3 x avatars unlocked 2 x vehicles unlocked 3 x additional outfits to unlock 3 x additional avatars to unlock 2 x additional vehicles to unlock Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you! Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top! HOW TO PLAY THE GAME OF LIFE 2: 1. When it’s your turn, spin the spinner to travel along your life path. 2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card! 3. At crossroads, you’ll have to make big life decisions, so choose wisely! 4. Your turn ends; it’s the next player’s chance to spin the spinner! FEATURES - CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style. - NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all! - UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards! - CROSS-PLATFORM – Join your friends and family, whether they’re on PlayStation 4, PlayStation 5, Xbox, PC (Steam), Nintendo Switch, iOS or Android. Live every life you’ve ever dreamed of in The Game of Life 2 – play today!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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