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Reading Eggs - Learn to Read icon
GOOGLE PLAY

Reading Eggs - Learn to Read

Blake eLearning Pty Ltd · Education · Japan store
NOT IN TOP 100 HERE
View on Google Play ↗ App Store version →
Revenue a month, worldwide EST
$1.8M
Likely $623K to $5.3M
▲ 110.8% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
3.4 of 5
12.1K ratings in this store
Countries it ranks in
39
was 38 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$1.8M
Range $623K to $5.3M
EST. REVENUE / YEAR · WORLDWIDE
$21.9M
Google Play $979.4K + App Store $848.3K a month
LIFETIME INSTALLS (GOOGLE)
5.1M
About 59.3K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Australia #64 apps (Play), #4 Education (iOS)$720.1K · 39%
  • United Kingdom #14 Education (Play), #25 Education (iOS)$330.3K · 18%
  • Philippines #36 Education (Play)$205.9K · 11%
  • United States #58 Education (Play)$154.7K · 8%
  • New Zealand #70 apps (Play), #6 Education (iOS)$82.7K · 5%
  • Canada #25 Education (Play), #88 Education (iOS)$65.4K · 4%
  • Vietnam #35 Education (Play), #46 Education (iOS)$29.2K · 2%
  • Czechia #36 Education (Play)$25.4K · 1%
29 more countries
  • Netherlands #36 Education (Play)$21.7K · 1%
  • Belgium #35 Education (Play)$17.5K · 1%
  • Ireland #36 Education (Play), #18 Education (iOS)$14.3K · 1%
  • Egypt #35 Education (Play)$12.3K · 1%
  • Ukraine #35 Education (Play)$11.1K · 1%
  • Switzerland #37 Education (Play)$10K · 1%
  • Romania #36 Education (Play)$9.3K · 1%
  • Thailand #35 Education (Play)$9.1K · 0%
  • Norway #35 Education (Play)$8.9K · 0%
  • Argentina #37 Education (Play)$7.8K · 0%
  • Saudi Arabia #36 Education (Play)$7.7K · 0%
  • South Africa #35 Education (Play), #15 Education (iOS)$7.4K · 0%
  • Colombia #37 Education (Play)$7.3K · 0%
  • Israel #35 Education (Play)$6.8K · 0%
  • Hong Kong #33 Education (Play)$6.4K · 0%
  • Austria #37 Education (Play)$5.5K · 0%
  • Chile #37 Education (Play)$4.8K · 0%
  • Pakistan #35 Education (Play)$4.7K · 0%
  • Nigeria #34 Education (Play)$4.6K · 0%
  • Finland #35 Education (Play)$4.5K · 0%
  • UAE #35 Education (Play)$4.4K · 0%
  • Singapore #35 Education (Play)$4.4K · 0%
  • Kazakhstan #35 Education (Play)$4.4K · 0%
  • Denmark #35 Education (Play)$4.1K · 0%
  • Greece #36 Education (Play)$3.7K · 0%
  • Portugal #36 Education (Play)$3.3K · 0%
  • Malaysia #35 Education (Play)$3.3K · 0%
  • Peru #37 Education (Play)$3.2K · 0%
  • Bangladesh #35 Education (Play)$1.6K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
12.1K
AVG RATING
3.43
PRICE
Free
IN APP PURCHASES
¥550 - ¥15,000 per item
CONTAINS ADS
No
LAST UPDATE
9d ago
RELEASED
Aug 13, 2019
CONTENT RATING
Rated for 3+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
39 (was 9)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$867.1K a month
Sep 25, 2026$864.4K a month
Sep 26, 2026$873.1K a month
Sep 27, 2026$873.1K a month
Sep 28, 2026$856.2K a month
Sep 29, 2026$653.9K a month
Sep 30, 2026$617.3K a month
Oct 1, 2026$608.2K a month
Oct 2, 2026$596K a month
Oct 3, 2026$605.6K a month
Oct 4, 2026$596.1K a month
Oct 5, 2026$590.4K a month
Oct 6, 2026$573.3K a month
Oct 7, 2026$749.6K a month
Oct 8, 2026$581.1K a month
Oct 9, 2026$742.6K a month
Oct 10, 2026$1.2M a month
Oct 11, 2026$956K a month
Oct 12, 2026$952.6K a month
Oct 13, 2026$768K a month
Oct 14, 2026$748.7K a month
Oct 15, 2026$941K a month
Oct 16, 2026$1M a month
Oct 17, 2026$967.2K a month
Oct 18, 2026$1M a month
Oct 19, 2026$1M a month
Oct 20, 2026$1M a month
Oct 21, 2026$1.8M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #54 apps · AU. Now: #65 apps · AU.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
¥550 - ¥15,000 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
5.2 reviews / week
  • Trendsteady
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share34%
From the latest 500 written reviews, covering 678 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
12.1K ratings
5★50%
4★7%
3★7%
2★7%
1★29%

What users say

Latest reviews, Japan Google Play.

★★★★★Oct 20, 2026

it is great

★★★★★Oct 20, 2026

very hard to get on multiple children's tablets

★★★★★Oct 19, 2026

bad app

★★★★★Oct 19, 2026

Have had the paid subscription for several months now. Both my 5 year old and I have come to dislike it. The 3 error rule has caused him to panic and he cries when he is made to re-do the task. We both have ASD and find the start screen (and others) very chaotic and over the top with 'visual junk'. I so hate the gambling noise and gambling money visuals with the eggs. Finally, as another user said, it's not always clear what you need to click on.

★★★★★Oct 17, 2026

I tried to continue with the app, but when I logged in my credit card information it accepted it, but the app expressed that I could cancel it before November 15th of 2026. I sure hope that this app doesn't take no money from me every month for $14.97 payment. It seems to be a scam app that gets your credit card information 🙄 🤔 😐!!!!

★★★★★Oct 15, 2026

very hard to unsubscribe

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

reading25reading eggs18learning14eggs11child9children8real7reading skills6learning path6skills6ages6phonics6fast5real progress5eggs junior5fast phonics5reading eggspress5structured4path4read4progress4designed4learn4readingeggs4

What's new in v2.20.5+138

In this release, we’ve squished a few bugs and made some improvements to the way things run behind the scenes, so make sure you update the app for an improved learning experience. The Reading Eggs Learn to Read app features hundreds of fun reading and spelling games along with over 4,000 e-books! The app includes Reading Eggs Junior, Fast Phonics, Reading Eggspress, and Mathseeds.

Store description

Help your child build real reading skills fast with Reading Eggs — 93% of children improve 1 reading level in just 6 weeks!* Turn screen time into real learning time with a structured learning path that meets your child exactly where they’re at and grows with them from first sounds to first chapter books. Struggling reader? Not interested in books? Falling behind at school? This program makes learning to read simple, motivating and effective, all at your child’s pace. Just 15 minutes a day is all it takes to see real progress. Trusted by over 20 million children and 16,000 schools worldwide. kidSAFE certified and ad-free. Why Parents Love Reading Eggs • Builds real reading skills Your child learns how to read step-by-step, from first sounds to fluent reading and comprehension. • See real progress, fast Children gain confidence quickly with structured lessons, designed by experts to deliver real results: 93% improve 1 level in just 6 weeks.* • Personalized learning path Placement tests match your child to the right level, so they never feel overwhelmed or bored. • Self-paced, independent learning Children can learn on their own, with a structured learning path designed by education experts and backed by scientific research. Keeps children motivated to learn Learning feels like play with fun challenges, interactive reading games and fun activities. A Complete Online Learning Program That Grows With Your Child From Ages 2–13 One subscription gives your child access to the full learning journey: • Early learning (ages 2–4) Build essential pre-reading skills like letter recognition and phonemic awareness with Reading Eggs Junior. • Learn to read (ages 3–7) Master phonics, sight words, spelling and early reading with Reading Eggs. • Build confidence (ages 5–10) Develop strong phonics skills with a structured, systematic approach with Fast Phonics. • Read to learn (ages 7–13) Improve comprehension, vocabulary and reading fluency with Reading Eggspress. • Math included (ages 3–11) Develop essential numeracy skills including numbers, patterns, problem solving and more with Mathseeds. Backed by Science & Designed by Experts • Grounded in the Science of Reading and designed by expert educators with 30+ years' experience • Covers the 5 essential reading skills: phonics, phonemic awareness, fluency, vocabulary and comprehension Tracks Real Progress Stay involved with your child’s learning: • View detailed progress reports Track Milestones across their entire learning journey • See strengths and areas for improvement • Monitor learning across multiple children (up to 4) Perfect for Families, including Homeschoolers • Add up to 4 children per subscription • Each child gets their own personalized learning path • Suitable for beginners through to advanced readers Includes 500+ printable worksheets, lesson guides and optional workbooks for purchase Subscription Information • One subscription covers up to 4 children. • Each Reading Eggs and Mathseeds subscription provides access to Reading Eggs Junior, Reading Eggs, Fast Phonics, Reading Eggspress and Mathseeds • Each Reading Eggs subscription provides access to Reading Eggs Junior, Reading Eggs, Fast Phonics and Reading Eggspress • Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. • Cancel anytime in your Google Play Store account settings Requirements • Wireless internet connection • An active trial or subscription Not recommended for low-performance tablets. Also, not recommended for Leapfrog, Thomson or Pendo tablets. Support Need help? Contact us at info@readingeggs.com Note: Teacher accounts are currently supported on desktop only. Go to www.readingeggs.com.au/schools Privacy & Terms Privacy Policy: https://readingeggs.com/privacy/ Terms and Conditions: https://readingeggs.com/terms/ *Lowery, L. D. (2017). Effects of Reading Eggs on reading proficiency levels.

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