ASO keywords
Most repeated terms in the listing. Highlighted ones also appear in the title.
mozilla9firefox8mozilla org6search6private5browsing5default4built4focus4mode4org4focus matters3enhanced tracking3tracking protection3private browsing3browsing mode3history searches3searches cookies3options choose3search engine3search bar3reader mode3clutter articles3across devices3
What's new in 158.1
Behind-the-scenes updates to keep your browsing steady, smooth, and responsive.
Enjoying Firefox? Leave a review. Got ideas or feedback? Join the conversation at https://connect.mozilla.org. Need help? Our volunteer support community has your back at https://mzl.la/iOSSupport.
Released Nov 12, 2015. Current version shipped Oct 19, 2026.
Store description
The internet. As it should be.
Firefox is a fast, private web browser designed to protect you by default. Privacy is built in from the start, so you can focus on what matters instead of worrying about who’s watching.
Why people choose Firefox:
• Enhanced Tracking Protection – Blocks trackers by default to help stop companies from following you across the web.
• Private browsing mode – Browse without saving your history, searches, or cookies.
• Page summaries – Get the key points from long pages and move on faster.
• Built-in password manager – Generate strong passwords, save them securely, and autofill logins when you need them.
• Flexible search options – Choose your default search engine or switch search engines right from the search bar.
• Reader Mode – Remove ads and clutter from articles so you can focus on what you’re reading.
• Sync across devices – Pick up where you left off with synced tabs, bookmarks, and passwords when you sign in to your Mozilla account.
Private by default
Firefox is designed with privacy built in from the moment you start browsing. Enhanced Tracking Protection automatically blocks common background trackers, including social media trackers, crypto miners, and fingerprinters. When you want extra privacy, private browsing mode doesn’t save your history, searches, or cookies.
Focus on what matters
The web can be distracting. Firefox is designed to help you stay focused without making you manage everything yourself. Reader Mode clears clutter from articles, and picture-in-picture keeps videos visible while you multitask—without pulling focus from what you’re doing.
Browse your way
Customise Firefox to fit how you browse. Personalise your home screen with wallpapers and layout options, and choose your preferred search engine instead of being pushed into a single ecosystem.
You can move the search bar to the top or bottom of the screen for easier one-handed browsing. Sign in to your Mozilla account to sync tabs, bookmarks, passwords, and browsing history across devices, so switching feels seamless.
Built for people, not profit
Firefox was created in 2004 by Mozilla as a faster, more private, and more customisable alternative to other browsers. Today, Mozilla remains a non-profit and continues working to make the internet — and the time you spend on it — better.
Learn more about Mozilla: https://www.mozilla.org
Terms of Use: https://www.mozilla.org/about/legal/terms/firefox/
Privacy Policy: https://www.mozilla.org/privacy/firefox
Latest news: https://blog.mozilla.org
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