ASO keywords
Most repeated terms in the listing. Highlighted ones also appear in the title.
password19password manager16safe10manager10safe password10passwords7encrypted6passkeys6storage4security4password managers3zero knowledge3passkeys passwordless3passwordless login3authenticator generate3password security3password storage3storage safe3passkey password3data3passkey3codes3separate3sync3
What's new in 27.7.4
• The Security screen now shows accounts on sites that support passkeys, so you can replace their passwords with a safer sign-in. Weak and reused passwords now appear together in one list.
• If you edit the same card on two devices before they sync, Safe now keeps both versions. The earlier one is saved as a separate card marked "(conflicted copy)".
• Minor bug fixes and improvements.
Released Oct 21, 2014. Current version shipped Oct 17, 2026.
Store description
Safe is a password manager that puts you in control. Unlike many password managers, Safe stores your encrypted passwords and passkeys in your own storage—iCloud, Google Drive, Dropbox, OneDrive, or WebDAV—never on our servers. This password manager gives you full ownership of your data.
For 1M+ users worldwide, Safe has been a trusted password manager since 2012—ready on any device: iPhone, iPad, Mac, or PC.
WHY CHOOSE SAFE PASSWORD MANAGER?
• Zero-Knowledge Security – Only you can access the encrypted data stored in this password manager
• Private Storage – Your encrypted vault stays in your own account, not on our servers
• Passkey Support – Store and manage passkeys for passwordless login
• Built-in 2FA Authenticator – Generate one-time codes without a separate app
• Password Autofill – Fill credentials instantly across apps and browsers
• Cross-Platform Sync – iPhone, iPad, Mac or PC—all in sync
• Strong Password Generator – Create unique, unguessable passwords
• Password Security Analysis – Find weak, reused, or compromised passwords
• Apple Watch Support – Access passwords from your smartwatch
SECURE PASSWORD STORAGE
Safe password manager uses AES-256 encryption—the same standard trusted by governments and banks. Your passwords are encrypted on your device before syncing and remain encrypted at rest. Zero-knowledge architecture means only you can decrypt your vault.
PASSKEYS & PASSWORDLESS LOGIN
Safe password manager fully supports passkeys—the future of secure authentication. Store passkeys alongside traditional passwords and sync passkeys across all your devices.
BUILT-IN AUTHENTICATOR
Generate TOTP verification codes for two-factor authentication directly in Safe. No need for a separate 2FA app—manage passwords and security codes in one password manager.
EASY MIGRATION
Switching password managers? Import your data from LastPass, Bitwarden, Dashlane, Proton Pass, Keepass, Chrome, Firefox, and more. Migration takes just minutes.
MULTIPLE PASSWORD VAULTS
Safe password manager allows you to create separate vaults for personal, family, and work. Each database is independently encrypted—perfect for organized passkey and password storage.
Download Safe password manager and take control of your passkey and password security.
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://www.safe-in-cloud.com/privacy/
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