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PURE: Open-Minded Dating App icon
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PURE: Open-Minded Dating App

Online Classifieds AG · Lifestyle · United States store
#9 GROSSING · LIFESTYLE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$23.8M
Range $9.3M to $61.8M
EST. REVENUE / YEAR · WORLDWIDE
$285.2M
App Store $12.1M + Google Play $11.7M a month
EST. LIFETIME DOWNLOADS
3M to 8.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #9 Lifestyle (iOS), #94 apps (Play)$6.9M · 29%
  • France #32 overall (iOS), #26 apps (Play)$2.1M · 9%
  • United Kingdom #77 overall (iOS), #39 apps (Play)$1.9M · 8%
  • Germany #8 Lifestyle (iOS), #11 Dating (Play)$1.6M · 7%
  • Italy #40 overall (iOS), #32 apps (Play)$1.2M · 5%
  • India #21 overall (iOS), #31 apps (Play)$1.2M · 5%
  • Australia #7 Lifestyle (iOS), #67 apps (Play)$822.4K · 3%
  • Canada #90 overall (iOS), #56 apps (Play)$814.4K · 3%
42 more countries
  • Spain #70 overall (iOS), #42 apps (Play)$711.6K · 3%
  • Japan #53 Lifestyle (iOS), #65 Dating (Play)$613.6K · 3%
  • Mexico #100 overall (iOS), #55 apps (Play)$588.6K · 2%
  • Turkey #6 Lifestyle (iOS), #82 apps (Play)$341.1K · 1%
  • Netherlands #10 Lifestyle (iOS), #58 apps (Play)$312.9K · 1%
  • South Korea #36 Lifestyle (iOS), #54 Dating (Play)$310K · 1%
  • Thailand #11 Lifestyle (iOS), #4 Dating (Play)$309.1K · 1%
  • Brazil #20 Lifestyle (iOS), #12 Dating (Play)$299.8K · 1%
  • Switzerland #91 overall (iOS), #43 apps (Play)$251.6K · 1%
  • Saudi Arabia #16 Lifestyle (iOS), #4 Dating (Play)$243.9K · 1%
  • UAE #91 overall (iOS), #88 apps (Play)$223.2K · 1%
  • Ukraine #23 overall (iOS), #10 apps (Play)$220.1K · 1%
  • Hong Kong #13 Lifestyle (iOS), #4 Dating (Play)$215.7K · 1%
  • Singapore #99 overall (iOS), #46 apps (Play)$206.1K · 1%
  • Indonesia #7 Lifestyle (iOS), #4 Dating (Play)$203.3K · 1%
  • Belgium #93 overall (iOS), #39 apps (Play)$154.5K · 1%
  • Sweden #10 Lifestyle (iOS), #75 apps (Play)$146.5K · 1%
  • Poland #8 Lifestyle (iOS), #100 apps (Play)$141.5K · 1%
  • Argentina #15 Lifestyle (iOS), #5 Dating (Play)$139.9K · 1%
  • Kazakhstan #35 overall (iOS), #26 apps (Play)$113.4K · 0%
  • Austria #100 overall (iOS), #81 apps (Play)$110.9K · 0%
  • Portugal #93 overall (iOS), #42 apps (Play)$101.1K · 0%
  • New Zealand #12 Lifestyle (iOS), #65 apps (Play)$99.8K · 0%
  • Ireland #86 overall (iOS), #42 apps (Play)$91.6K · 0%
  • Israel #8 Lifestyle (iOS), #84 apps (Play)$89.1K · 0%
  • Denmark #11 Lifestyle (iOS), #72 apps (Play)$86.1K · 0%
  • Czechia #6 Lifestyle (iOS), #63 apps (Play)$85.7K · 0%
  • Norway #12 Lifestyle (iOS), #91 apps (Play)$84.8K · 0%
  • Malaysia #8 Lifestyle (iOS), #4 Dating (Play)$78.4K · 0%
  • Pakistan #73 overall (iOS), #55 apps (Play)$75.6K · 0%
  • Vietnam #17 Lifestyle (iOS), #4 Dating (Play)$73.9K · 0%
  • Chile #10 Lifestyle (iOS), #96 apps (Play)$69.3K · 0%
  • Romania #7 Lifestyle (iOS), #57 apps (Play)$69.2K · 0%
  • Greece #82 overall (iOS), #41 apps (Play)$67K · 0%
  • Egypt #85 overall (iOS), #64 apps (Play)$65K · 0%
  • Colombia #11 Lifestyle (iOS), #83 apps (Play)$63.6K · 0%
  • Finland #11 Lifestyle (iOS), #93 apps (Play)$61.2K · 0%
  • Qatar #9 Lifestyle (iOS), #4 Dating (Play)$49.9K · 0%
  • Peru #14 Lifestyle (iOS), #5 Dating (Play)$46.7K · 0%
  • South Africa #13 Lifestyle (iOS), #5 Dating (Play)$44.6K · 0%
  • Kuwait #27 Lifestyle (iOS), #4 Dating (Play)$24.6K · 0%
  • Taiwan #71 Lifestyle (iOS)$7.5K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
86.7K
AVG RATING
4.25
PRICE
Free
AGE
13.0y
LAST UPDATE
1d ago
VERSION
3.35.0
SIZE
130 MB
AGE RATING
17+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
50 (was 19)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026$10.9M · 19 countries
Sep 25, 2026$10.9M · 19 countries
Sep 26, 2026$11M · 19 countries
Sep 27, 2026$11.2M · 19 countries
Sep 28, 2026$11.4M · 19 countries
Sep 29, 2026$11.1M · 19 countries
Sep 30, 2026$11.1M · 19 countries
Oct 1, 2026$10.8M · 19 countries
Oct 2, 2026$10.6M · 19 countries
Oct 3, 2026$10.7M · 19 countries
Oct 4, 2026$11.5M · 19 countries
Oct 5, 2026$11.7M · 19 countries
Oct 6, 2026$11.1M · 19 countries
Oct 7, 2026$10.2M · 19 countries
Oct 8, 2026$10.3M · 19 countries
Oct 9, 2026$10.1M · 19 countries
Oct 10, 2026$11.6M · 46 countries
Oct 11, 2026$12.1M · 50 countries
Oct 12, 2026$12.5M · 50 countries
Oct 13, 2026$12.2M · 50 countries
Oct 14, 2026$12M · 49 countries
Oct 15, 2026$11.9M · 50 countries
Oct 16, 2026$11.9M · 50 countries
Oct 17, 2026$12M · 50 countries
Oct 18, 2026$12.6M · 50 countries
Oct 19, 2026$12.7M · 50 countries
Oct 20, 2026$12.2M · 50 countries
Oct 21, 2026$12.2M · 50 countries
Best rank Sep 24, 2026: #29 overall · IN. Now: #21 overall · IN. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Compliment$2.99
  • Compliment bundle (5 items)$11.99
  • Pure Membership, Weekly$13.49
  • Pure Membership, Monthly$29.99
  • King of the Hill$3.49
  • Monthly Membership$29.99
  • Compliment bundle (15 items)$29.99
  • King of the Hill (5 items)$10.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
48 reviews / week
  • Trendsteady
  • Recent reviews average2.5 stars
  • Recent 1 and 2 star share62%
From the latest 500 written reviews, covering 73 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
7 updates in 90 days
  • Typical gap between releases11 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
86.7K ratings
5★74%
4★6%
3★3%
2★2%
1★14%

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

pure14pure pure3people3community3experience3space2safe2personal2ads2find2someone2photos2case2chats2keep2via2know2prices2

What's new in 3.35.0

Bugs fixed, performance improved.

Released Oct 25, 2013. Current version shipped Oct 21, 2026.

Store description

PURE is a dating app for curious people to show up in their most playful version of themselves. It’s a space to be honest with your intentions and clear in your boundaries. Connect with like-minded community to create and explore new exciting experiences in a safe and supportive space. Let your imagination go wild and get ready for amazing dates! * HOW PURE WORKS? Everything starts with Personal Ads. To see other people in the feed, you need to post your Ad. Write what kind of experience you are looking for and find someone who would share the same experience with you. Be creative and original with your ads, that's always appealing. * IN PURE ALL BORDERS ARE OPEN Paris, New-York or London? You can check any city worldwide and meet people from PURE community from around the globe. * WHAT HAPPENS IN PURE STAYS IN PURE Photos self-destruct right after being seen, and in case someone takes a screenshot, you will get a notification about that. Also, all chat messages, including photos and audio, shared in chats cannot be saved to the phone's gallery. * OUR MISSION IS TO KEEP PURE A PURE EXPERIENCE Safety of our community is one of our key priorities. We are constantly improving our algorithms to find and get rid of scam and spam accounts, also our system sends automatic alerts on trigger words that might be used by scammers, so don't be surprised in case you will get a warning. Keep chatting via PURE and do not switch to other messengers. You know what they say: better safe than sorry. PURE uses auto-renewing subscriptions — you have to subscribe to get inside. Here’s what you should know about PURE subscriptions: - If you choose to purchase a weekly, monthly or annual subscription you will be able to go online and interact via chats with other users during the chosen subscription period. The prices may vary per country and are subject to change with a notice. Prices are clearly displayed in the app. - All subscriptions renew automatically unless you cancel at least 24 hours before the end of the current subscription period without any limitations. - Auto-renewal can be canceled at any time by going to your settings in the Apple Store after the purchase. - All personal data is handled under PURE’s privacy policy https://pure.app/content/en/privacy - Terms and conditions: https://pure.app/terms/

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.