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Easy Lens by Snap Inc.

Snap, Inc. · Photo & Video · India store
NOT IN TOP 100 HERE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · FROM RATINGS GROWTH
$9.3K
Range $3.1K to $27.9K
EST. REVENUE / YEAR · WORLDWIDE
$111.7K
108 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
6K to 17.2K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 647 ratings36%
  • Saudi Arabia 511 ratings28%
  • India 172 ratings9%
  • Pakistan 134 ratings7%
  • UAE 92 ratings5%
  • Turkey 53 ratings3%
  • United Kingdom 49 ratings3%
  • France 45 ratings2%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (108 new ratings a month on average since launch): about $100 a month per new rating a month. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
172
AVG RATING
4.70
PRICE
Free
AGE
1.4y
LAST UPDATE
16d ago
VERSION
3.3.0
SIZE
177 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
4 / 28
COUNTRIES NOW
0 (was 1)
NEW RATINGS, LAST 7 DAYS
+114
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026$3.5K · 1 country
Sep 25, 2026$3.4K · 1 country
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026$4.7K · 1 country
Oct 12, 2026$2.6K · 1 country
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Best rank Sep 24, 2026: #94 Photo & Video · PK. Now: not ranked. Days at zero are days outside every grossing chart.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 12, 20261.7K ratings
Oct 13, 20261.7K ratings
Oct 14, 20261.7K ratings
Oct 15, 20261.7K ratings
Oct 17, 20261.8K ratings
Oct 18, 20261.8K ratings
Oct 20, 20261.8K ratings
1.7K on Oct 12, 2026, 1.8K on Oct 20, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
1 purchase listed
  • Lens+₹ 399
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
Too few reviews
Fewer than 3 recent written reviews in this country.
RELEASE CADENCE
9 updates in 90 days
  • Typical gap between releases13 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
172 ratings
5★83%
4★11%
3★2%
2★1%
1★3%

Store screenshots

ScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

lens8easy lens6filters6snap inc5augmented reality5easy4snap4reality4interactive4effects4snapchat4lens creator3start building3viral face3face filters3interactive games3professional grade3beauty filters3funny effects3paid features3creator3lenses3building3inc3

What's new in 3.3.0

Bug fixes and general improvements.

Released Jun 3, 2025. Current version shipped Oct 5, 2026.

Store description

Unlock Your Creativity with the Ultimate AI AR Lens Creator Stop wondering how to create AR Lenses and start building them in seconds with Easy Lens, the most intuitive lens maker powered by Snap Inc. Whether you want to design viral face filters, immersive augmented reality worlds, or interactive AR games, our advanced AI effects engine turns your wildest ideas into reality. Transform your mobile camera into a professional-grade AR camera and join a global community of creators redefining digital self-expression on Snapchat. Powerful Features for Every Creator: • Create Custom AR Lenses with AI: Build sophisticated AR filters instantly using simple text prompts—no coding or technical design skills required. • Discover & Explore: Browse a massive library of thousands of Snapchat lenses, including trending beauty filters, funny effects, and immersive 3D environments. • Remix & Personalize: Take any existing template and remix it to fit your specific style, custom use case, or brand identity. • AI-Powered Generative Tools: Use The Muse to turn sketches and ideas into fully functional, interactive augmented reality experiences. • Real-Time AR Preview: Test your creations instantly on your own AR camera to see exactly how your photo effects look in the real world. • Interactive AR Games & Quizzes: Move beyond static images and build engaging AR games, personality quizzes, and touch-sensitive experiences. • Pro-Quality Beauty & Makeup: Design high-fidelity beauty filters with custom lash styles, lip colors, and skin-smoothing AI photo enhancements. • Instant Social Sharing: Export your masterpieces directly to the Snapchat community and watch your lens creator profile grow. Designed for Every Vision: Easy Lens is the go-to platform for content creators looking to build viral face filters, brands crafting unique AR filters for engagement, and casual users who want to add funny effects to their daily snaps. From educators building interactive AR quizzes to digital artists exploring the frontier of AI photo generation, our tools provide professional results with click-and-drag simplicity. The Power of Snap Inc. Built on the industry-leading technology of Lens Studio, Easy Lens gives you direct access to the world-class AR ecosystem of Snap Inc. We bring professional-grade augmented reality tools to your fingertips, ensuring your creations are optimized for the millions of users within the Snapchat universe. Download Easy Lens today and start building the future of AR! Terms of Use of Paid Features: https://www.snap.com/terms/paid-features

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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