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NYT Crossplay: Word Games

The New York Times Company · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$2.2M
Range $730.4K to $6.6M
EST. REVENUE / YEAR · WORLDWIDE
$26.3M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
8.2M to 23.4M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #89 Games: Word (iOS), #99 Games: Word (Play)$2.2M · 99%
  • Ireland #59 Games: Word (iOS)$19.2K · 1%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (31188 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
234.2K
AVG RATING
4.85
PRICE
Free
AGE
274d
LAST UPDATE
7d ago
VERSION
2.35.0
SIZE
99 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
12 / 28
COUNTRIES NOW
6 (was 0)
NEW RATINGS, LAST 7 DAYS
+2.9K
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$428.1K · 12 countries
Oct 11, 2026$2M · 13 countries
Oct 12, 2026$1.9M · 9 countries
Oct 13, 2026$2.1M · 7 countries
Oct 14, 2026$161.2K · 5 countries
Oct 15, 2026$2.3M · 6 countries
Oct 16, 2026$2.1M · 7 countries
Oct 17, 2026$1.8M · 8 countries
Oct 18, 2026$1.6M · 7 countries
Oct 19, 2026$180K · 8 countries
Oct 20, 2026not in a grossing chart
Oct 21, 2026$1.7M · 6 countries
Best rank Sep 24, 2026: not ranked. Now: #56 Games: Word · AT. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 2026278.7K ratings
Oct 14, 2026279.1K ratings
Oct 15, 2026279.6K ratings
Oct 16, 2026279.7K ratings
Oct 17, 2026280.3K ratings
Oct 18, 2026280.6K ratings
Oct 19, 2026281.1K ratings
Oct 20, 2026281.7K ratings
Oct 21, 2026281.9K ratings
278.7K on Oct 13, 2026, 281.9K on Oct 21, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
3 purchases listed
  • Crossplay - Monthly$5.99
  • Games - Monthly$5.99
  • Crossplay - Annual$49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
23 reviews / week
  • Trendfalling
  • Recent reviews average4.4 stars
  • Recent 1 and 2 star share9%
From the latest 500 written reviews, covering 150 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
11 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
234.4K ratings
5★90%
4★8%
3★2%
2★0%
1★1%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

game11word9york times8word game6york5times5nytimes5letter tiles5crossplay4build words3multiplayer game3game board3word games3crossplay acceptable3friends3games3words3letter3tiles3compete2connect2player2strategy2build2

What's new in 2.35.0

This version contains improvements to keep Crossplay running smoothly. Have feedback? Email us. nytgames@nytimes.com

Released Jan 20, 2026. Current version shipped Oct 14, 2026.

Store description

Play with friends, compete and connect in Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free and build words with letter tiles. Use built-in tools to learn, improve and win, or simply enjoy the challenge of this multiplayer game. App Features: PLAY • Take turns placing letter tiles on a shared word game board. • Build words and rack up points with easy-to-play, focused gameplay. • No in-app ads. Focus on your word game strategy. CONNECT • Easily play word games with friends and family. • Share strategies and friendly banter with in-game chats. • Grab your letter tiles and go word-to-word in this multiplayer game. COMPETE • Start a friendly competition and climb the leaderboard. • Play multiple word games against friends or random opponents simultaneously. • Get matched up with equal opponents. IMPROVE • Get tips from Cross Bot after every 2-player game and computer game. • Spell and sharpen your word game skills against the computer. LEARN • Expand your vocabulary with the word of the day and a built-in dictionary. • Check your game history and review your thewords you made on the game board. STATS • Track your progress and lifetime stats, including wins and losses, average scores, longest words and more. BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to: • The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy • The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy • The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice • The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html • Crossplay Acceptable Use Policy: https://help.nytimes.com/35116654771220-Crossplay-Acceptable-Use-Policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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