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Lose It! – Calorie Counter icon
APP STORE

Lose It! – Calorie Counter

FitNow · Health & Fitness · United States store
#19 GROSSING · HEALTH & FITNESS
View on App Store ↗
Revenue a month, worldwide EST
$322.7K
Likely $107.6K to $968.2K
▲ 7.7% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
781.6K ratings in this store
Countries it ranks in
23
was 25 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · APP STORE
$322.7K
Range $107.6K to $968.2K
EST. REVENUE / YEAR · WORLDWIDE
$3.9M
No Google Play version found
EST. LIFETIME DOWNLOADS
27.4M to 78.2M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #19 Health & Fitness$218.8K · 68%
  • Canada #12 Health & Fitness$41.8K · 13%
  • United Kingdom #32 Health & Fitness$32K · 10%
  • Australia #40 Health & Fitness$12.1K · 4%
  • New Zealand #26 Health & Fitness$2.9K · 1%
  • Netherlands #68 Health & Fitness$2.5K · 1%
  • Switzerland #80 Health & Fitness$2.2K · 1%
  • Philippines #10 Health & Fitness$2K · 1%
11 more countries
  • Ireland #31 Health & Fitness$1.9K · 1%
  • Singapore #19 Health & Fitness$1.6K · 0%
  • Norway #79 Health & Fitness$1.1K · 0%
  • Belgium #83 Health & Fitness$958 · 0%
  • Indonesia #36 Health & Fitness$683 · 0%
  • India #37 Health & Fitness$645 · 0%
  • Saudi Arabia #59 Health & Fitness$502 · 0%
  • South Africa #86 Health & Fitness$382 · 0%
  • UAE #60 Health & Fitness$366 · 0%
  • Greece #38 Health & Fitness$189 · 0%
  • Romania #66 Health & Fitness$88 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (4293 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
781.6K
AVG RATING
4.77
PRICE
Free
AGE
17.9y
LAST UPDATE
7d ago
VERSION
18.5.600
SIZE
219 MB
AGE RATING
17+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
23 (was 11)
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 24, 2026$1.8M a month
Sep 25, 2026$1.7M a month
Sep 26, 2026$1.5M a month
Sep 27, 2026$1.4M a month
Sep 28, 2026$1.2M a month
Sep 29, 2026$1.7M a month
Sep 30, 2026$1.7M a month
Oct 1, 2026$1.6M a month
Oct 2, 2026$1.5M a month
Oct 3, 2026$1.3M a month
Oct 4, 2026$1.3M a month
Oct 5, 2026$1.3M a month
Oct 6, 2026$1.5M a month
Oct 7, 2026$1.6M a month
Oct 8, 2026$1.6M a month
Oct 9, 2026$1.4M a month
Oct 10, 2026$1.6M a month
Oct 11, 2026$1.5M a month
Oct 12, 2026$1.4M a month
Oct 13, 2026$1.7M a month
Oct 14, 2026$1.7M a month
Oct 15, 2026$1.8M a month
Oct 16, 2026$5K a month
Oct 17, 2026$1.4M a month
Oct 18, 2026$1.3M a month
Oct 19, 2026$1.4M a month
Oct 20, 2026$1.9M a month
Oct 21, 2026$1.9M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #7 Health & Fitness · PK. Now: #10 Health & Fitness · PH.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Lose It! Premium Features$39.99
  • Lose It! Premium$19.99
  • Lose It! Premium$29.99
  • Lose It! Premium$39.99
  • Lose It! Premium$11.99
  • Lose It! Premium$9.99
  • Lose It! Premium Lifetime$59.99
  • Lose It! Premium$79.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
32 reviews / week
  • Trendsteady
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share27%
From the latest 500 written reviews, covering 108 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
17 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
781.8K ratings
5★84%
4★12%
3★3%
2★1%
1★1%

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
Helps me stay consistent!

Don’t know what other method I would use. This has been the best tool!

★★★★★Oct 20, 2026
Great APP for Your Health

VERY USEFUL APP! Record your daily weight, food intake and exercise! Love it! A great way to monitor yourself!

★★★★★Oct 20, 2026
Not free!!!

Wasted 20 mins of my time inputting my personal information before it decides to tell me I have to pay . I used this app a few years ago and it was free. Not anymore!!!!

★★★★★Oct 19, 2026
Losing Calories

Very good now that I can afford it I checked my intake calories and exercise calories burned daily and have lost 20 pounds since August 2025. Fasting,Eating healthy and less than before has made a big difference.

★★★★★Oct 18, 2026
Joy of losing weight

Lose It! makes it easy and enjoyable documenting what I eat and keeping track of the nutrients.

★★★★★Oct 18, 2026
Indispensable

If you want to lose weight & more importantly, keep it off, Lose it is the “weigh” to go! I’ve been a user for over 10 years, after a recommendation from a friend. I’m a lifetime subscriber. Recording my food is easy & gets easier the longer you build your history. I am able to integrate my workouts into my daily log. They’ve done a great job of consistent improvement. Emails & encouragement banners & notifications are a nice touch, as well. Bring the consistency & discipline. Use the app & you will make the progress towards the goals you want!

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

weight loss21weight16loss13calorie9track9nutrition8food7tracking7log7track food6meal6lose5goals5meals5eating habits5diet4progress4habits4set4photo4plan4health4calorie counter3loss progress3

What's new in 18.5.600

Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

Released Nov 21, 2008. Current version shipped Oct 14, 2026.

Store description

Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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