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Bluey: Let's Play! icon
APP STORE

Bluey: Let's Play!

Budge Studios · Entertainment · United Kingdom store
#58 GROSSING · ENTERTAINMENT
View on App Store ↗ Google Play version →
Revenue a month, worldwide EST
$2.9M
Likely $961.3K to $8.7M
▼ 2.5% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.2 of 5
128.6K ratings in this store
Countries it ranks in
28
was 30 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$2.9M
Range $961.3K to $8.7M
EST. REVENUE / YEAR · WORLDWIDE
$34.6M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
4.5M to 12.9M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #55 Entertainment (iOS), #39 Games: Casual (Play)$1.5M · 52%
  • United Kingdom #54 Entertainment (iOS), #40 Games: Casual (Play)$219K · 8%
  • Brazil #47 Entertainment (iOS), #28 Games: Casual (Play)$150.7K · 5%
  • Mexico #41 Entertainment (iOS), #19 Games: Casual (Play)$140.7K · 5%
  • Australia #57 Entertainment (iOS), #30 Games: Casual (Play)$120K · 4%
  • Canada #68 Entertainment (iOS), #41 Games: Casual (Play)$102.6K · 4%
  • Germany #75 Games: Casual (Play)$90.9K · 3%
  • Italy #84 Entertainment (iOS), #60 Games: Casual (Play)$55.2K · 2%
31 more countries
  • Spain #75 Entertainment (iOS), #49 Games: Casual (Play)$52K · 2%
  • France #59 Games: Casual (Play)$49.5K · 2%
  • Sweden #54 Entertainment (iOS), #37 Games: Casual (Play)$39.4K · 1%
  • Netherlands #99 Entertainment (iOS), #55 Games: Casual (Play)$38.1K · 1%
  • Chile #34 Entertainment (iOS), #89 All games (Play)$31.6K · 1%
  • Denmark #53 Entertainment (iOS), #38 Games: Casual (Play)$26.6K · 1%
  • Poland #61 Entertainment (iOS), #47 Games: Casual (Play)$26.2K · 1%
  • Turkey #78 Entertainment (iOS), #66 Games: Casual (Play)$24.1K · 1%
  • Switzerland #99 Entertainment (iOS), #59 Games: Casual (Play)$22.1K · 1%
  • Argentina #52 Entertainment (iOS), #20 Games: Casual (Play)$21.7K · 1%
  • Norway #95 Entertainment (iOS), #43 Games: Casual (Play)$20.6K · 1%
  • New Zealand #47 Entertainment (iOS), #40 Games: Casual (Play)$18.1K · 1%
  • Philippines #30 Games: Casual (Play)$13.8K · 0%
  • Ireland #53 Entertainment (iOS), #31 Games: Casual (Play)$13.5K · 0%
  • Belgium #86 Entertainment (iOS), #51 Games: Casual (Play)$13.3K · 0%
  • South Africa #55 Entertainment (iOS), #33 Games: Casual (Play)$12.7K · 0%
  • Czechia #65 Entertainment (iOS), #43 Games: Casual (Play)$9.7K · 0%
  • Portugal #98 Entertainment (iOS), #38 Games: Casual (Play)$9.5K · 0%
  • Romania #62 Entertainment (iOS), #44 Games: Casual (Play)$8.8K · 0%
  • UAE #42 Games: Casual (Play)$8K · 0%
  • Israel #36 Games: Casual (Play)$7.1K · 0%
  • Colombia #56 Entertainment (iOS)$5.8K · 0%
  • Egypt #45 Games: Casual (Play)$5.7K · 0%
  • Pakistan #45 Games: Casual (Play)$4.9K · 0%
  • Greece #52 Entertainment (iOS)$3.5K · 0%
  • Peru #76 Entertainment (iOS)$3.2K · 0%
  • Kuwait #45 Games: Casual (Play)$2.4K · 0%
  • Kazakhstan #72 Entertainment (iOS)$2K · 0%
  • Qatar #42 Games: Casual (Play)$1.8K · 0%
  • Nigeria #45 Games: Casual (Play)$1.8K · 0%
  • Bangladesh #45 Games: Casual (Play)$1.3K · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (41443 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
128.6K
AVG RATING
4.23
PRICE
Free
AGE
3.2y
LAST UPDATE
9d ago
VERSION
2026.13.0
SIZE
298 MB
AGE RATING
4+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
25 (was 11)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$3.4M a month
Sep 25, 2026$3.3M a month
Sep 26, 2026$3.7M a month
Sep 27, 2026$3.4M a month
Sep 28, 2026$2.9M a month
Sep 29, 2026$2.9M a month
Sep 30, 2026$2.9M a month
Oct 1, 2026$3.4M a month
Oct 2, 2026$3M a month
Oct 3, 2026$3.1M a month
Oct 4, 2026$2.9M a month
Oct 5, 2026$3.1M a month
Oct 6, 2026$2.8M a month
Oct 7, 2026$2.8M a month
Oct 8, 2026$2.9M a month
Oct 9, 2026$2.7M a month
Oct 10, 2026$3.1M a month
Oct 11, 2026$3.5M a month
Oct 12, 2026$3.6M a month
Oct 13, 2026$3.1M a month
Oct 14, 2026$3.2M a month
Oct 15, 2026$3.4M a month
Oct 16, 2026$3.2M a month
Oct 17, 2026$3.3M a month
Oct 18, 2026$3.8M a month
Oct 19, 2026$3.8M a month
Oct 20, 2026$3.8M a month
Oct 21, 2026$3.3M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #47 Entertainment · BR. Now: #31 Entertainment · CL.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • One Month Subscription£7.99
  • Monthly Subscription£7.99
  • Monthly Subscription £9.99
  • Monthly Subscription£9.99
  • One Month Subscription £9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
5.0 reviews / week
  • Trendsteady
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share30%
From the latest 500 written reviews, covering 695 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
5 updates in 90 days
  • Typical gap between releases27 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
128.6K ratings
5★58%
4★21%
3★11%
2★5%
1★5%

What users say

Latest reviews, United Kingdom App Store.

★★★★★Oct 18, 2026
Why isn’t it free

I could only play two things i finishes them two things in 18 minutes

★★★★★Oct 18, 2026
Honeyandthea

It is just relaxing for kids and my child was just having fun and smiling

★★★★★Oct 17, 2026
Too much premium advertisements!

It’s a tiny bit much too Pay to win but it’s for my my 1 year old sister and there’s too much advertisements oh, and by the way I’m on my little sister‘s iPad like maybe lower the prices! P.s I might be reporting this it’s just pure greed😡also I have lots of money so it forced me to pay more! And the app won't let me delete it fix his bug immediately

★★★★★Oct 17, 2026
Best thing ever

I think bluey let’s play so far is really really good so please please unlock all the things for me. Thank you.

★★★★★Oct 16, 2026
Love the game and needs no payment and want for free

Hi budge make this game no purchase and make all characters available and delete the coloring section and add new stuff pls

★★★★★Oct 16, 2026
I love Bluey

Terrible you have to subscribe to unlock most of the games not worth it

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Stopped
FIRST SEEN
Sep 17, 2026
AD VARIATIONS
68
EU COUNTRIES
13
WHERE
Search results in AT, BE, DE, DK, ES, FI, FR, GR, IE, IT, NL, PL, SE. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 16, 2026.
AD TEXT
  • Spielspaß für Jungs & Mädchen
  • Fun Kids Game for Boys & Girls
  • Jeu drôle pour garçon et fille
  • Gioco divertente per bambini
  • Kinderspel - Jongens & Meisjes
  • Juegos para niños y niñas
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

bluey15budge studios11fun10toddler9budge8studios8colouring7games6family5create4kids4game4create bluey3bluey house3bluey friends3friends family3boys girls3fun toddler3elementary school3bluey bluey3toddler games3studios inc3friends3boys3

What's new in 2026.13.0

Happy Heelerween with Bluey! Celebrate Halloween with Bluey and her family! Grow and carve pumpkins, dress up in spooky costumes, and so much more!

Released Aug 13, 2023. Current version shipped Oct 13, 2026.

Store description

Explore, imagine, create & play in Bluey's house. There's so much to do! Wackadoo! Come join Bluey, her friends & family! For real life. Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too! EXPLORE Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises? IMAGINE Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favourite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun. CREATE Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favourite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create! PLAY Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless! COLOURING Fun toddler colouring games and colouring pages. Colour your favourite scenes and characters from the Bluey world. SAFE & KID FRIENDLY Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9. ABOUT BLUEY Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting. ABOUT BUDGE STUDIOS Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant colouring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engaging colouring. Where toddlers learn and grow through imaginative play, captivating colouring, cooking games, pretend play and more! For safe digital fun designed for your toddler, choose our educational colouring experiences! A paid subscription is required to access some app content. Need Help? Contact us at: support@budgestudios.ca BLUEY TM and BLUEY character logos TM & © Ludo Studio Pty Ltd 2018. Licensed by BBC Studios. BBC logo TM & © BBC 1996 BUDGE and BUDGE STUDIOS are trademarks of Budge Studios Inc. Bluey: Let's Play © 2025 Budge Studios Inc. All Rights Reserved.

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Prices, ranks and reviews are per country. Revenue above is already worldwide.