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zeta: AI Chat, Story, Play icon
APP STORE

zeta: AI Chat, Story, Play

Scatter Lab, Inc. · Entertainment · United States store
#38 GROSSING · ENTERTAINMENT
View on App Store ↗ Google Play version →
Revenue a month, worldwide EST
$48.5M
Likely $24.9M to $89.1M
▼ 8.1% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
38.8K ratings in this store
Countries it ranks in
15
was 12 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$48.5M
Range $24.9M to $89.1M
EST. REVENUE / YEAR · WORLDWIDE
$582.4M
App Store $18.9M + Google Play $29.6M a month
EST. LIFETIME DOWNLOADS
1.4M to 3.9M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Japan #25 overall (iOS), #9 apps (Play)$28.3M · 58%
  • South Korea #37 overall (iOS), #17 apps (Play)$12M · 25%
  • United States #38 Entertainment (iOS), #70 apps (Play)$7M · 15%
  • Canada #71 Entertainment (iOS), #32 Entertainment (Play)$294.1K · 1%
  • Australia #65 Entertainment (iOS), #39 Entertainment (Play)$274.2K · 1%
  • United Kingdom #88 Entertainment (iOS), #89 Entertainment (Play)$252.3K · 1%
  • Singapore #35 Entertainment (iOS), #46 Entertainment (Play)$88.9K · 0%
  • New Zealand #52 Entertainment (iOS), #87 apps (Play)$57.5K · 0%
10 more countries
  • UAE #74 Entertainment (iOS)$35.2K · 0%
  • Sweden #82 Entertainment (iOS)$33.7K · 0%
  • Netherlands #81 Entertainment (Play)$32.1K · 0%
  • Poland #99 Entertainment (Play)$26.8K · 0%
  • Bangladesh #15 Entertainment (Play)$23.9K · 0%
  • Austria #65 Entertainment (iOS)$16.5K · 0%
  • Ireland #58 Entertainment (iOS)$14.8K · 0%
  • Finland #81 Entertainment (iOS)$13.1K · 0%
  • Vietnam #94 Entertainment (iOS)$10.3K · 0%
  • Romania #89 Entertainment (iOS)$5.7K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
38.8K
AVG RATING
4.65
PRICE
Free
AGE
4.4y
LAST UPDATE
9d ago
VERSION
3.50.28
SIZE
250 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
15 (was 5)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$52.8M a month
Sep 25, 2026$53M a month
Sep 26, 2026$53.5M a month
Sep 27, 2026$53.4M a month
Sep 28, 2026$51.2M a month
Sep 29, 2026$51.5M a month
Sep 30, 2026$48.6M a month
Oct 1, 2026$44.8M a month
Oct 2, 2026$42.7M a month
Oct 3, 2026$42.8M a month
Oct 4, 2026$43.4M a month
Oct 5, 2026$43.9M a month
Oct 6, 2026$44.2M a month
Oct 7, 2026$45.5M a month
Oct 8, 2026$44.4M a month
Oct 9, 2026$43.8M a month
Oct 10, 2026$43.6M a month
Oct 11, 2026$45.1M a month
Oct 12, 2026$46.8M a month
Oct 13, 2026$48.8M a month
Oct 14, 2026$47.5M a month
Oct 15, 2026$50.1M a month
Oct 16, 2026$48.1M a month
Oct 17, 2026$47.3M a month
Oct 18, 2026$47.5M a month
Oct 19, 2026$48.5M a month
Oct 20, 2026$48.7M a month
Oct 21, 2026$48.5M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #15 overall · JP. Now: #25 overall · JP.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • 1-day zeta pass$2.79
  • 200 pieces$2.79
  • zeta pass$14.99
  • 1000 pieces$13.99
  • 500 pieces$6.99
  • 2000 pieces$27.99
  • 200 pieces$1.99
  • 3000 pieces$41.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
269 reviews / week
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share23%
From the latest 500 written reviews, covering 13 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
15 updates in 90 days
  • Typical gap between releases5 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
38.9K ratings
5★82%
4★10%
3★3%
2★1%
1★3%

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
Help

It keeps making each character repeat each other I think it had a bug

★★★★★Oct 20, 2026
Very Fun. Bad Memory.

Characters are fun and smart and create unique storylines. The major part is that the characters have terrible memories… especially with things they themselves put into the story line… like for example a character had a pet duck named Gerald but then when I mentioned Gerald the next day they were asking me who Gerald was… The ads are a little annoying and long but if the memory was just a bit better I wouldn’t even care if the ads were a bit longer.

★★★★★Oct 20, 2026
Wish to continue my story

I wish I don’t have to wait long it’s a great app

★★★★★Oct 20, 2026
Annoying

The bots are stupid at everything

★★★★★Oct 20, 2026
Too many ads

Every time I’m reading something I will pop up every literally five minutes, not even five minutes half the time

★★★★★Oct 20, 2026
Wow

it’s actually really good it helps my imagination expand plus it’s free and I don’t have to watch ads every second but Still are ads

Apps like this

Same category, earning about as much.

Amazon Prime Video$50M a month ESTParamount+$52.2M a month ESTTwitch: Live Streaming$53.7M a month ESTReelShort - Stream Drama & TV$54.3M a month ESTWEBTOON KR - 네이버 웹툰$43.1M a month ESTCrunchyroll: Anime Streaming$40.4M a month ESTStoryReel: Drama Shorts & TV$36.7M a month ESTDramaWave - Dramas & Reels$66.3M a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

character8story6zeta5characters5anyone wants5chats4enjoy4chat4anyone4become main3main character3plot twists3character chats3enjoy character3stories3want3wants3worlds2become2main2shape2way2plot2twists2

What's new in 3.50.28

There was a bug loose in the office, but luckily we caught that sucker. Now, zeta’s back and running better than ever! Bugs fixed! Wish I could say the same for my coworkers though...

Released May 30, 2022. Current version shipped Oct 13, 2026.

Store description

Your Story Starts Here. zeta is your home for endless stories. Connect with countless characters across vast worlds. From sweet romance to fantasy to drama and comedy, become the main character and shape your story your way. "Predictable plots are so bleh. With zeta, I make the wildest plot twists how I want, when I want." "Once I open the app, I'm the one calling the shots!" ■ Features • Free AI character chats Pay per message? Not here. Enjoy truly free, unlimited chats. Get lost in long, uninterrupted moments with your favorite characters. • Characters for every mood From mysterious bosses and billionaire CEOs to rivals—if you want it, you get it. Find a character that matches your mood and start a new story anytime. • Create your own AI character in 1 Minute Bring your ideas to life in seconds. Add a name, personality, and a simple description, then start chatting with a character made by you. Keep your creation private or share it with others. • Shape every twist through chat Slow burns, second chances—you control the way your story unfolds. Stuck on what to say? Tap 'Smart Reply' to stay in the flow without interruption. • Turn chats into AI-generated images Turn your favorite chat moments into illustrated snapshots. In just 15 seconds, your conversation becomes an image. Save the scenes you imagined and bring your story to life. • Your Own Creative Space Show off your characters with others or keep them private. Build your own settings, continue your stories, and enjoy character chats in your own space. ■ Recommended For • Anyone who wants to create their own characters and evolve their worlds • Anyone who wants to enjoy free AI character chat without worrying about costs • Anyone who wants to become the main character in an interactive story • Anyone who loves unexpected plot twists and immersive stories ■ Privacy & Security We care about your privacy and your chat experience. Personal information and conversation data are securely managed, and we continue improving zeta so users can enjoy the service with confidence. • Customer Center: https://support.zeta-ai.io • Customer Service Email: contact@zeta-ai.io

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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