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APP STORE

The Game of Life 2

Marmalade Game Studio · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$79.5K
Range $26.5K to $238.6K
EST. REVENUE / YEAR · WORLDWIDE
$954.5K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
1.1M to 3.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #63 Games: Board (Play)$37.8K · 48%
  • Germany #98 Games: Family (iOS), #59 Games: Board (Play)$12.7K · 16%
  • South Korea #91 Games: Board (iOS)$9.1K · 11%
  • Canada #57 Games: Family (iOS)$8.9K · 11%
  • France #89 Games: Family (iOS)$4K · 5%
  • Australia #97 Games: Family (iOS)$2.1K · 3%
  • Netherlands #55 Games: Family (iOS)$1.8K · 2%
  • Qatar #84 Games: Board (Play)$1.1K · 1%
5 more countries
  • Switzerland #86 Games: Family (iOS)$685 · 1%
  • Mexico #66 Games: Family (iOS)$638 · 1%
  • India #92 Games: Board (iOS)$301 · 0%
  • Ireland #97 Games: Family (iOS)$167 · 0%
  • Colombia #99 Games: Board (iOS)$88 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (627 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
32.6K
AVG RATING
4.77
PRICE
$4.99
AGE
6.3y
LAST UPDATE
364d ago
VERSION
1.0.5
SIZE
1013 MB
AGE RATING
4+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
12 / 28
COUNTRIES NOW
12 (was 0)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$21.8K · 12 countries
Oct 11, 2026$21.9K · 13 countries
Oct 12, 2026$31.3K · 16 countries
Oct 13, 2026$10.2K · 11 countries
Oct 14, 2026$150.7K · 13 countries
Oct 15, 2026$12.6K · 14 countries
Oct 16, 2026$12K · 11 countries
Oct 17, 2026$7K · 6 countries
Oct 18, 2026$4.1K · 5 countries
Oct 19, 2026$169.2K · 14 countries
Oct 20, 2026$17.4K · 11 countries
Oct 21, 2026$32K · 12 countries
Best rank Sep 24, 2026: not ranked. Now: #55 Games: Family · NL. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Fairytale Kingdom Bundle$7.99
  • Fairytale Kingdom$5.99
  • The Ultimate Life Collection$34.99
  • Haunted Hills World$5.99
  • Haunted Hills Bundle$7.99
  • Frozen Lands Bundle$7.99
  • Frozen Lands$5.99
  • The Ultimate Life Collection$19.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
Too few reviews
Fewer than 3 recent written reviews in this country.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases21 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
32.6K ratings
5★85%
4★11%
3★3%
2★1%
1★1%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

life12game8game life6unlock6world4outfits4vehicles4friends family3unlock additional3life path3spin spinner3live life3outfits vehicles3live3unlocked3additional3spin3spinner3turn3buy3worlds3classic2board2friends2

What's new in 1.0.5

Bugfixing and improvements

Released Jul 15, 2020. Current version shipped Oct 22, 2025.

Store description

Prepare to live a thousand lives in The Game of Life 2, the award-winning official sequel to the classic board game played by millions around the world. Gather your friends and family and dive into a bright, fun 3D world bursting with adventure! The Game of Life 2 base game has everything you need to get started: The Classic World board 3 x outfits unlocked 3 x avatars unlocked 2 x vehicles unlocked 3 x additional outfits to unlock 3 x additional avatars to unlock 2 x additional vehicles to unlock Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you! Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top! HOW TO PLAY THE GAME OF LIFE 2: 1. When it’s your turn, spin the spinner to travel along your life path. 2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card! 3. At crossroads, you’ll have to make big life decisions, so choose wisely! 4. Your turn ends; it’s the next player’s chance to spin the spinner! FEATURES - CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style. - NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all! - UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards! - CROSS-PLATFORM – Join your friends and family, whichever platform they play on! Live every life you’ve ever dreamed of in The Game of Life 2 – play today!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

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