← Back to charts
Howbout: shared calendar icon
APP STORE

Howbout: shared calendar

Howbout Ltd. · Social Networking · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Google Play version →
Revenue a month, worldwide EST
$63.6K
Likely $21.2K to $190.7K
▲ 62.5% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
51.1K ratings in this store
Countries it ranks in
8
was 12 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · APP STORE
$63.6K
Range $21.2K to $190.7K
EST. REVENUE / YEAR · WORLDWIDE
$762.7K
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
1.8M to 5.1M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United Kingdom #50 Social Networking$49.4K · 78%
  • Netherlands #92 Social Networking$4.3K · 7%
  • Czechia #24 Social Networking$2.7K · 4%
  • New Zealand #78 Social Networking$2.3K · 4%
  • Austria #100 Social Networking$1.4K · 2%
  • Ireland #84 Social Networking$1.2K · 2%
  • Denmark #81 Social Networking$1.2K · 2%
  • Finland #83 Social Networking$1.1K · 2%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (643 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.4 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
51.1K
AVG RATING
4.82
PRICE
Free
AGE
6.9y
LAST UPDATE
21d ago
VERSION
16.5.3
SIZE
155 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
27 / 28
COUNTRIES NOW
8 (was 1)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$101.6K a month
Sep 25, 2026$89.2K a month
Sep 26, 2026$96.3K a month
Sep 27, 2026$77.5K a month
Sep 28, 2026not in a grossing chart
Sep 29, 2026$74.8K a month
Sep 30, 2026$148.4K a month
Oct 1, 2026$708.8K a month
Oct 2, 2026$164.7K a month
Oct 3, 2026$152.6K a month
Oct 4, 2026$153K a month
Oct 5, 2026$771.8K a month
Oct 6, 2026$698.8K a month
Oct 7, 2026$833.9K a month
Oct 8, 2026$857K a month
Oct 9, 2026$803.7K a month
Oct 10, 2026$867.1K a month
Oct 11, 2026$226.1K a month
Oct 12, 2026$270.1K a month
Oct 13, 2026$314.5K a month
Oct 14, 2026$270.5K a month
Oct 15, 2026$208.8K a month
Oct 16, 2026$731.4K a month
Oct 17, 2026$222.6K a month
Oct 18, 2026$240K a month
Oct 19, 2026$172.8K a month
Oct 20, 2026$216.5K a month
Oct 21, 2026$165.1K a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #65 Social Networking · GB. Now: #24 Social Networking · CZ.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
4 purchases listed
  • Howbout+ Monthly$3.99
  • Howbout+ Annual$39.99
  • Howbout+ Monthly$4.99
  • Howbout+ Monthly$5.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
6.2 reviews / week
  • Trendrising
  • Recent reviews average2.7 stars
  • Recent 1 and 2 star share54%
From the latest 500 written reviews, covering 565 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
13 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
51.1K ratings
5★88%
4★8%
3★2%
2★0%
1★1%

What users say

Latest reviews, United States App Store.

★★★★★Oct 18, 2026
Love it but i need it for mac

Super !! i love it but i wish it could be downloaded to Mac so i can use the widget there as well 😭😭

★★★★★Oct 16, 2026
Great app!! some paywalls

i am probably one of the TOP advocates for howbout, i’ve made pretty much everyone in my life download the app or at least painfully aware of its existence. i’ve had howbout since its start and have seen every phase they’ve gone through with updates. i LOVE the app but i hate that so many customization privileges have been revoked and added to a subscription “plus” version of the app. it definitely has some quirks, specifically the recurring all day events will often glitch and show as 2 days or shift the times for some reason. otherwise the app is great, just wish there wasn’t a paywall that just contains options that used to be free.

★★★★★Oct 15, 2026
Bad update

It finally forced me to update and the update is so bad. Give me back my colors, and the thing that lets me make one event happen weekly without putting it in over and over again, please. My whole layout is ruined.

★★★★★Oct 14, 2026
Downgrade

Really liked this app, updates made it super restrictive, difficult to navigate, and reset a lot of what I already had scheduled. Should’ve kept what was already there - I don’t feel like going through one by one to reset everything. Will probably find a new one.

★★★★★Oct 13, 2026
Awful Update

I had all of my events already sorted by color. Now I see you removed not only my ability to color individual items, but also half the colors I could use. Absolutely not. This update is genuinely horrible, I understand you were trying to get more people to buy Howbout+, however I’m just going to get google calendar like everyone around me. My color coding system was really the only reason I liked Howbout, people around me don’t really plan ahead. Please change this, in the meantime, I’m finding a different app.

★★★★★Oct 13, 2026
My fav!

This my absolute favorite calendar app. I don’t use it to plan with friends but I use it to help me with stuff everyday. I love how it has different categories of activities and how easily I can access it. MOST OF ALL I LOVE MAKING THE NAMES FUN AND ADDING PHOTOS! It’s so customizable.

Apps like this

Same category, earning about as much.

Vone Live, Video Party & Fun$64.1K a month ESTWeibo intl.$64.2K a month ESTFriends – Pengu, Bao & Mellow$62.8K a month ESTMixerBox BFF: Location Tracker$62.7K a month ESTUnrepostify: Repost Remover$64.7K a month ESTGofrendly - Hitta nya vänner$62K a month ESTBlindmate$65.4K a month ESTMomio$61.8K a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

howbout8plans7see6calendar5actually see5friends4howbout howbout3people3actually3details3stay3place3couples2social2planning2lock2plan2add2keep2share2availability2real2sync2school2

What's new in 16.5.3

We’ve been working on some serious under-the-bonnet speed boosts to make your app launch faster than ever. No more waiting around to see what plans you’ve got coming up! You can now also change your app language directly in your app settings. And we’ve swept away some pesky bugs to keep everything running smoothly.

Released Nov 30, 2019. Current version shipped Sep 30, 2026.

Store description

The shared calendar for friends, couples, and family This is the app you’ve seen all over TikTok. 10M downloads, 200M+ plans made, and 1B+ views across social media. Howbout is how millions of people actually see each other more. Planning shouldn't take a hundred messages and a "when works for you?" thread that goes nowhere. Howbout fixes that. Find the gap, lock in the plan, actually see the people who matter to you. … WHAT YOU CAN DO WITH HOWBOUT SEE WHEN EVERYONE'S FREE No guessing, it's right there on the calendar. MAKE PLANS Add events, add details, and keep everything together, so plans don't fall apart. SHARE YOUR CALENDAR OR AVAILABILITY Choose what people see. Stay private or share with friends. KEEP ALL THE DETAILS IN ONE PLACE Plans, chats, locations, notes, photos… no switching apps or losing the details. REAL TIME NOTIFICATIONS Get updates when plans change or when your friends are up to something fun. MAKE YOUR CALENDAR YOURS Color-code and customize your calendar how you like. SYNC YOUR CALENDARS & TIMELINES Work, school, personal, social… it's all in one place, so nothing clashes. UP NEXT WIDGETS Stay on top of your upcoming plans and see what your friends are up to from your home screen. … BUILT FOR REAL LIFE For friend groups: check availability, lock in plans, actually see each other more. For couples: stay in sync, plan dates faster, stop double-booking each other. For families: track school runs, appointments, and weekends, all in one place. … HOWBOUT+ Unlock more customization like colors and app themes, smarter planning tools, and get an all around better experience. Your subscription will automatically renew unless turned off at least 24 hours before the end of the current period. You can manage your subscription in your App Store settings. … Contact us: support@howbout.app · Follow @howbout_app Privacy: howbout.app/privacy · Terms: howbout.app/terms

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia