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Prequel: Photo & Video Filters

Prequel Inc. · Photo & Video · United Kingdom store
#20 GROSSING · PHOTO & VIDEO
View on App Store ↗ Google Play version →
Revenue a month, worldwide EST
$12.4M
Likely $4.1M to $37.1M
▲ 27.2% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.6 of 5
36.6K ratings in this store
Countries it ranks in
53
was 53 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$12.4M
Range $4.1M to $37.1M
EST. REVENUE / YEAR · WORLDWIDE
$148.6M
App Store $11.8M + Google Play $609.2K a month
EST. LIFETIME DOWNLOADS
1.3M to 3.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #22 Photo & Video (iOS)$5M · 40%
  • United Kingdom #19 Photo & Video (iOS), #26 Photography (Play)$916K · 7%
  • Japan #50 Photo & Video (iOS)$665.2K · 5%
  • Germany #25 Photo & Video (iOS), #32 Photography (Play)$614.3K · 5%
  • South Korea #43 Photo & Video (iOS), #32 Photography (Play)$539.5K · 4%
  • China #65 Photo & Video (iOS)$478.8K · 4%
  • France #19 Photo & Video (iOS)$434.4K · 4%
  • Canada #21 Photo & Video (iOS)$389.9K · 3%
46 more countries
  • Australia #20 Photo & Video (iOS)$292.4K · 2%
  • Italy #21 Photo & Video (iOS), #25 Photography (Play)$280K · 2%
  • Spain #27 Photo & Video (iOS), #28 Photography (Play)$223.2K · 2%
  • Netherlands #21 Photo & Video (iOS), #36 Photography (Play)$211K · 2%
  • Brazil #30 Photo & Video (iOS), #27 Photography (Play)$164.7K · 1%
  • India #17 Photo & Video (iOS), #37 Photography (Play)$161K · 1%
  • Turkey #17 Photo & Video (iOS), #21 Photography (Play)$154.7K · 1%
  • Hong Kong #34 Photo & Video (iOS), #35 Photography (Play)$133.1K · 1%
  • Mexico #28 Photo & Video (iOS), #33 Photography (Play)$104.8K · 1%
  • Saudi Arabia #30 Photo & Video (iOS)$100.6K · 1%
  • Sweden #23 Photo & Video (iOS)$94.2K · 1%
  • Singapore #25 Photo & Video (iOS), #36 Photography (Play)$92.9K · 1%
  • Switzerland #23 Photo & Video (iOS), #36 Photography (Play)$92.6K · 1%
  • UAE #28 Photo & Video (iOS)$83.2K · 1%
  • Poland #13 Photo & Video (iOS), #36 Photography (Play)$80.9K · 1%
  • New Zealand #18 Photo & Video (iOS)$75.2K · 1%
  • Thailand #24 Photo & Video (iOS), #30 Photography (Play)$68.8K · 1%
  • Austria #24 Photo & Video (iOS), #36 Photography (Play)$66.7K · 1%
  • Belgium #18 Photo & Video (iOS)$65.2K · 1%
  • Norway #19 Photo & Video (iOS)$64.3K · 1%
  • Romania #11 Photo & Video (iOS), #36 Photography (Play)$61.7K · 0%
  • Malaysia #33 Photo & Video (iOS), #36 Photography (Play)$59.9K · 0%
  • Ireland #19 Photo & Video (iOS), #36 Photography (Play)$49K · 0%
  • Vietnam #29 Photo & Video (iOS), #36 Photography (Play)$48.1K · 0%
  • Indonesia #52 Photo & Video (iOS), #51 Photography (Play)$46.2K · 0%
  • Kuwait #31 Photo & Video (iOS), #36 Photography (Play)$42.1K · 0%
  • Taiwan #85 Photo & Video (iOS)$41.9K · 0%
  • Israel #31 Photo & Video (iOS), #36 Photography (Play)$40.7K · 0%
  • Denmark #32 Photo & Video (iOS)$39.5K · 0%
  • Portugal #19 Photo & Video (iOS), #36 Photography (Play)$36.7K · 0%
  • Finland #21 Photo & Video (iOS), #36 Photography (Play)$34.4K · 0%
  • Philippines #36 Photo & Video (iOS), #28 Photography (Play)$32.4K · 0%
  • Czechia #19 Photo & Video (iOS), #36 Photography (Play)$31.1K · 0%
  • Greece #19 Photo & Video (iOS), #36 Photography (Play)$25.4K · 0%
  • Kazakhstan #24 Photo & Video (iOS), #36 Photography (Play)$17.7K · 0%
  • Qatar #46 Photo & Video (iOS), #36 Photography (Play)$17.2K · 0%
  • Pakistan #30 Photo & Video (iOS), #35 Photography (Play)$14.8K · 0%
  • South Africa #54 Photo & Video (iOS), #36 Photography (Play)$14.2K · 0%
  • Ukraine #29 Photo & Video (iOS), #36 Photography (Play)$13.7K · 0%
  • Colombia #38 Photo & Video (iOS), #36 Photography (Play)$13.7K · 0%
  • Peru #26 Photo & Video (iOS), #36 Photography (Play)$12.9K · 0%
  • Chile #54 Photo & Video (iOS), #29 Photography (Play)$12.4K · 0%
  • Argentina #53 Photo & Video (iOS), #42 Photography (Play)$12K · 0%
  • Egypt #53 Photo & Video (iOS), #36 Photography (Play)$8.4K · 0%
  • Nigeria #59 Photo & Video (iOS), #36 Photography (Play)$5.1K · 0%
  • Bangladesh #36 Photography (Play)$2.9K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
36.6K
AVG RATING
4.62
PRICE
Free
AGE
8.6y
LAST UPDATE
10d ago
VERSION
2.102.0
SIZE
331 MB
AGE RATING
12+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
43 (was 20)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$9.7M a month
Sep 25, 2026$9.5M a month
Sep 26, 2026$8.9M a month
Sep 27, 2026$9.2M a month
Sep 28, 2026$9.3M a month
Sep 29, 2026$9.5M a month
Sep 30, 2026$9.4M a month
Oct 1, 2026$10.2M a month
Oct 2, 2026$9.7M a month
Oct 3, 2026$8.9M a month
Oct 4, 2026$8.9M a month
Oct 5, 2026$9M a month
Oct 6, 2026$8.9M a month
Oct 7, 2026$9.4M a month
Oct 8, 2026$8.9M a month
Oct 9, 2026$8.9M a month
Oct 10, 2026$9.4M a month
Oct 11, 2026$10M a month
Oct 12, 2026$10.7M a month
Oct 13, 2026$10.7M a month
Oct 14, 2026$10.5M a month
Oct 15, 2026$10.8M a month
Oct 16, 2026$11.5M a month
Oct 17, 2026$11.2M a month
Oct 18, 2026$11.2M a month
Oct 19, 2026$11.2M a month
Oct 20, 2026$11.4M a month
Oct 21, 2026$12.4M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #12 Photo & Video · IN. Now: #13 Photo & Video · RO.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
7 purchases listed
  • Prequel Gold Weekly£4.99
  • Prequel Gold Weekly£2.99
  • Prequel Gold Weekly Special£2.79
  • Prequel Gold Weekly£5.99
  • Prequel Gold Yearly£14.99
  • Prequel Gold Yearly£29.99
  • Prequel AI Plus+ Weekly£5.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.1 reviews / week
  • Trendfalling
  • Recent reviews average2.2 stars
  • Recent 1 and 2 star share68%
From the latest 500 written reviews, covering 1643 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
7 updates in 90 days
  • Typical gap between releases15 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
36.6K ratings
5★82%
4★9%
3★4%
2★2%
1★4%

What users say

Latest reviews, United Kingdom App Store.

★★★★★Oct 10, 2026
no simple borders?

I would like to add simple black border to my pictures. Why isn’t there an option for that? And adding perspective to fix photo would be great.

★★★★★Oct 4, 2026
Credits feature had ruined the app

I’ve been using prequel for years and have a paid subscription as i used the app so frequently it seemed worth it. The more recent addition of the credits has really ruined my experience. At first i wasnt too bothered as there were still plenty of new filters/effects being added that were not Ai. But as time has gone on it seems like pretty much all of the new filters added require you to pay with credits or upgrade your subscription…. that is not what i signed up for. Not only am i not particularly fond of Ai but im also required to pay *again* to use half the presets in the app?? i think if there were more non-ai presets being added i wouldnt mind as much but the subscription is no longer feeling worth it as most presets require you to pay… even though i am already paying 🙃 i am unlikely to renew my subscription next year for this reason.

★★★★★Sep 26, 2026
Good app

Very good app everyone should give a try

★★★★★Sep 24, 2026
Great app until started doing credits

Great app and then started a credit system I paid to use the app then switch the conditions/Goal posts.

★★★★★Sep 15, 2026
Misleading with hidden costs

The effects are great but the app is riddled with hidden costs. Half the features require credits in addition to the base subscription so you end up paying much much more than you might think. It is not even clear which filters and effects can be used without needing additional credits until you have selected your photo and are ready to edit. Even the effects that don’t require credits have a weekly limit so you end up stuck until you put more money into it. Proceed with caution.

★★★★★Sep 11, 2026
Too slow

Needs to work much faster. Time consuming Also doesn’t give you enough credits for the Ai relighting feature. Credits run out too fast

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

prequel10effects5prequel gold5videos4add4photos videos3unused portion3read prequel3create3photos3tools3gold3aesthetic2d3d2filters2text2stickers2editing2renewal2unused2portion2read2

What's new in 2.102.0

Now featuring: the Witch Light filter for soft nostalgia, time travel, and good lighting when there is none. Real ones update. Real ones apply twice.

Released Mar 29, 2018. Current version shipped Oct 12, 2026.

Store description

Create aesthetic edits with Prequel and iconic effects like DISCO, DIAMOND, BLING, TEAL, MIAMI, PRISM, VHS, and D3D. Prequel helps you bring your ideas to life. FREE FEATURES • 800+ EFFECTS and FILTERS to match any style. • TEMPLATES: create high-quality aesthetic videos in one tap. • D3D: create amazing 3D moving pictures easily and add trendy effects. • TEXT: 30+ custom fonts to add text to your photos and videos. • MUSIC: add tracks to your videos to enhance the mood. • STICKERS: add gifs, emojis, and stickers to your photos. • ADJUSTS: various tools to tune your content and get the result you need. • INTRO: carefully designed starting effects for your photos and videos. PREQUEL GOLD SUBSCRIPTION Get access to a large library of Prequel filters, effects, and other editing tools. Use an advanced editing toolkit with a wide range of adjustment tools. Prequel Gold is available as a subscription. Prices may vary depending on your country of residence and may be converted to your local currency. Payment for your Prequel Gold subscription will be charged to your iTunes Account after purchase confirmation. Your subscription will automatically renew and your account will be charged for renewal within 24 hours prior to the end of the current period. You can turn off auto-renewal at any time in your iTunes account settings, but refunds will not be provided for any unused portion of a subscription period. If you purchase your subscription during the free trial period, any unused portion of the free trial period will be forfeited. About subscription: https://prequel.app/prequel-subscription Read our Terms of Use here: https://prequel.app/term-of-use Read our Privacy Policy here: https://prequel.app/privacy-policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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